Rebirth of the Almighty Internet Celebrity

Chapter 404
The eldest son of the Zhong family led his "advertising team" and worked hard for a year.

When the last year's "net profit" report came out, "the eldest son of the Zhong family" couldn't help being dumbfounded.

No more, no less, the net profit of the "Seam Advertising" of the "sub-news" last year was exactly 1000 million.

This "net profit" is exactly the same as the cost of the "contracting rights" they won.

In other words, after working hard for a year, the money earned is just enough to pay the "contracting fee" of the "middle seam advertisement".

The "advertising team" of the eldest son of the Zhong family has worked for the "sub-newspaper" for a year in vain.

Moreover, according to the calculation method of the Zhong family and the others, the cost of creating a "joint venture advertising company" is far more than the 1000 million "contracting fee".Such as the "rent" of office space, the "official car" of the advertising company, office supplies such as "computers, printers, and air conditioners", and the wages of more than a dozen employees of the "advertising company", etc... Everything was included in the "cost expenditure" by "the eldest son of the Zhong family".

Therefore, after one year, he only earned 1000 million to pay the "contracting fee", and he would definitely lose a lot of money.

Excluding the "contracting fee", the "cost" expenditure in other aspects is at least about 200 million.

The Zhong family's eldest son's team lost money. After the profit and expenditure were "balanced", the actual loss was about 200 million.

That's pretty scary.

You know, the actual joint venture amount of his "advertising company" is only more than 300 million (they don't have tens of millions of "advertising companies" to toss slowly).This time, I lost 200 million in one fell swoop—it was almost all my “price” lost.

If the "principal" of 300 million was all provided by "the eldest son of the Zhong family", then he would continue to persevere.Because the second year's profit of this "centre advertising" has grown from 2 million to 1 million when the other "advertising team" operated in the first year.

If this good momentum is maintained, maybe the net profit of "central advertising" in the third year can break through to between 3 million and 1200 million?

And some "cost expenses" of the "joint venture advertising company", such as office computers, air conditioners, and even official vehicles...all of these belong to the initial investment.Or it is called 1 investment, which can be used for several years.

If you can keep going, the "cost" of this office will actually be "diluted" year by year.

Even, "The eldest son of the Zhong family" thought of a trick to ensure that his "advertising team" in the third year would definitely "really make a profit"!This trick is simple and effective, that is, by using Naifu Zhongren's "authority" to reduce the contracting fee for the "advertisement in the middle" of "Zi Bao" to 3 million in the first year.

After all, this "contracting fee" is fixed every year.Since the "advertising contractors" in the previous two years were all "operating at a loss".If you want to continue to cooperate with the other party, it is understandable to appropriately reduce the "contracting fee" to a reasonable level.

I believe that with Zhong Ren's "one word and one word" status in "Zi Bao", it is absolutely no problem to win such a relatively "generous" condition for the eldest son.

After all, this is not something out of the ordinary like "filling one's pockets".As long as it's not too out of line, it's fine.

As for the 2 million "contracting fee" to be paid by the "Zhong family's eldest son" team in the second year, the "pricing" was drawn up in the contract early on, and the payment was made clear month by month-of course, it is impossible to change it.

However, the contract fee for the "middle seam advertisement" in the coming year can be discussed again.

"The eldest son of the Zhong family" has the priority to renew the contract with the "Zibao", and Zhong Ren is willing to reduce the fee for the advertising company of "The eldest son of the Zhong family". may become a reality.

If the "contracting fee" is only 800 million, and the "advertising company" of the Zhong family will no longer have to list the "cost input" of many office equipment in the third year of operating "middle seam advertising". , As long as they can maintain the "net profit" income of 3 million in the second year, they can directly make a net profit of 2 million or more.

"The eldest son of the Zhong family" is still very optimistic about the business prospects of the "Center Advertisement" in the coming year.

But you can "time waits for me".He was full of confidence, but the other "shareholders" of the "advertising company" quit.They collectively chose to "divestment".

Let your "Zhong family's eldest son" talk about the prospect of advertising business in the coming year with "hype", and the other "shareholders" will lose confidence.

After all, with an investment of more than 300 million yuan, I lost 200 million yuan in one year, which is equivalent to two-thirds of the "capital" in vain.

In addition, even if the cost of contracting "middle seam advertising" in the third year can be reduced back to 3 million, but there are many uncertain factors in the market, how can you guarantee that the "net profit" of advertising in the third year can maintain the 800 in the second year? About 3? !

These are all "unknowns".

Even if a person has his "peak period", he also has his "trough period".Maybe the net profit of "Central Advertising" reached over [-] million last year, which is already its "peak" level? !
It is very likely that the "advertising revenue" in the coming year will not be as good as two-thirds of the previous year?That is to say, you can't even get the "net profit" of 700 million!
Don't say it's impossible!

Everything is possible!
After all, throughout last year, the employees of the entire "joint venture advertising company" were all holding back their energy, thinking about striving for brilliant performance through their own efforts, and earning high rewards based on this .

The results of it?Just because the company's profit was far lower than "expected" (it can be said that it suffered serious losses), the dream of high rewards "wasted".

Do you still want to count on this team of employees to work so hard to pull ads for you next year?

There are no doors!
There are too many uncertain factors.Even if the "contracting fee" comes down, other "constraints" will increase.Especially the "morale" of the staff team is not very high.And the "shareholders" have also developed the so-called "war weariness" sentiment.

Such a "war weariness" sentiment, to put it bluntly, means that the "shareholders" are no longer optimistic about the profit prospects of "central advertising".I would rather lose two-thirds of my "capital" than "divestment".Otherwise, it will be like a locked-up "stock", and you are reluctant to sell it. Maybe the final result will be a "suspension" and you will lose all your money.

There is still one-third of the "capital" left. There are not many shareholders, so everyone can get some "capital" back.

For example, the "share capital" invested by "Zhong's eldest son" is 25, accounting for about 8% of the shares.Then, there are only millions of "principal" left, and he can probably get back about [-] "principal".

It is equivalent to a net loss of about 17.But what is the solution?Doing business is inherently profitable.It was his bad luck to get such a result.It doesn't work if you don't recognize it.

This is what other "shareholders" mean. According to the "shares" that everyone previously held in the "advertising company", the existing assets of the "advertising company" are divided.

Pack up and sell off all the existing assets of the "advertising company" so that the remaining "capital" can be distributed.After sharing, everyone dispersed and went home.

It is impossible for the "shareholders" to directly divide your large pile of "office supplies". Like this one who brought two computers home and the car with two "air conditioners", it would be uneven and troublesome. Go sell off those office equipment separately.

Directly realize all the "fixed assets" owned by the company, so that the "shareholders" can directly share the money.

When people are scattered, the team is not easy to lead.

Rao is the guarantee of "the eldest son of the Zhong family", that in the coming year, he will definitely be able to "turn around" by relying on "middle seam advertising" and realize at least 300 million net profits attributable to "various shareholders".

Even, "The eldest son of the Zhong family" announced in advance the insurance trick that he wanted to ask "Editor-in-Chief Zhong Ren" to reduce the "contracting fee" to 800 million, and announced it to the "shareholders" in advance.But the "shareholders" remained unmoved and insisted on "disbanding".

They are really scared!

In the previous year, the eldest son of the Zhong family had not vowed at the beginning: the "net profit" of advertising for the whole year could break through at least 1500 million.The results of it?Results were also 500 million less than "expected."

If there is really a "1500 million advertising net profit", deducting 1000 million "contracting fees", 200 million office equipment purchase fees and staff salary bonuses, the "net profit" attributable to "shareholders" is also 300 million.

For the 300 million net profit, each "shareholder" will get a share, and it will probably only get hundreds of thousands.

In short, with the "capital" in hand, it is not particularly embarrassing to do other businesses and have many projects that want to earn hundreds of thousands of dollars per year.Why bother to be "tied" to the "tree" of this "middle seam advertisement"? !

Therefore, when I hear that "the eldest son of the Zhong family" will definitely earn 300 million "net advertising profits" that belong to the "shareholders" in the coming year, the shareholders have already developed "immunity" and are not moved at all. up.

In short, no matter how dry your mouth is, the "shareholders" can only ask one question: When can you sell off all kinds of office equipment?Everyone knows well, let's break up after dividing the money.

"The eldest son of the Zhong family" had no choice but to look up to the sky and let out a long sigh.A feeling of "unable to return to heaven" arises spontaneously.

It is difficult to disobey the consensus, as long as the company's fixed assets are counted and sold for cash.

In the process of selling the assets of the "advertising company", an unexpected "episode" occurred.

In the advertising company, the most valuable is the original imported official car - "Toyota Camry".

That's an imported car worth 30 yuan.All the cars back then were valuable, not only imported cars, joint venture cars and so on, even domestically produced cars were also valuable.A domestically-produced car that costs 10,000+, such as the domestic car brand "Xiali", costs about [-] to buy a "classic car" that now looks like a "classic car", and many people were willing to pay for it back then Buy.

You know, the money back then was very "valuable".With about 3 yuan, a decent 1-storey small western-style building covering an area of ​​more than [-] square meters can be built.And a "Po Xiali" will cost you over a hundred thousand.It is equal to an ordinary domestic car and it costs you the money to build a building.

If you bought a "joint venture car" like "Jetta" or "Santana", the price was even generally tens of thousands of yuan back then.It is equivalent to building 20 buildings.

Moreover, the "small car" was generally more expensive than the "self-built house" back then, and everyone recognized it as a "luxury".Since it is a "luxury", the production of small cars back then was based on "large displacement", often with a displacement of 2.5 and above.Everyone doesn't think "fuel consumption is too high" and it burns too much money.It is originally a "luxury", how can it not burn money?
As time goes by, when "small cars" step down from the "altar" and are no longer considered "luxury goods" by the public, there will be so many small-displacement cars "into the homes of ordinary people".

With a displacement of about 1.5, it has become the best-selling small car in later generations.And "Santana", which sold for tens of thousands of yuan back then, will only sell for 20 to 7 in later generations.

And it is also the case that the price level rises.The 8 yuan of the later generations is only equivalent to less than the 2 yuan of the year.

At the beginning, a small western-style building could be built for about 10 yuan, but now its value has directly risen to the cost of a small western-style building of 7 to 80 yuan (if it is a small western-style building in the city, it can easily break through the market price of 100 million yuan).

In short, when "the eldest son of the Zhong family" was the "chairman" of the advertising company, he bought an "imported Toyota Camry" with 30 yuan from the company, which was actually a very unworthy investment.

If you can bring back enough business with this little car to make the company grow rapidly, then there is nothing wrong with it.But it happened that their "advertising company" only lasted for one year and was about to "disband".This makes people feel that buying that "Camry" is not worth it!

When I bought it last year, the value of "Camry" was almost 30, but now the estimated price is less than 20.

In just one year, it has "shrunk" by one-third, which is more than 10.

The extent of this "shrinkage" is really regrettable.

there's no way.Originally, this “expensive car” had a big “price” component.Even though it's only been open for a year.But after "squeezing out" the water content of its car, there are actually "second-hand car dealers" willing to spend 19 to buy it. This is actually a normal situation.

The "shareholders" are eager to "break up the partnership", and they have an attitude of taking as much as they can get back from their original investment.Even if the estimated price of "Toyota Camry" is only 19, they are also "sell it cheaply".I didn't even bother to wrinkle my brows.

Anyway, more than 200 million were lost!What else is there to be reluctant to pay for the damaged car of more than 10 yuan? !
The "shareholders" are completely let go.

However, at this time, when the eldest son of the Zhong family was driving the "Toyota Camry" out, he unexpectedly encountered a serious car accident.

The entire imported "Toyota Camry" was smashed into "a pile of scrap metal".

Encountered a serious "car accident", if "the eldest son of the Zhong family" also died following that accident, according to the Chinese people's usual style of doing things, it is probably the result of "death and debt settlement". The "shareholders" all admit that they are unlucky, and there is no "responsible person" to hold them accountable.

But that time, the eldest son of the Zhong family "saved his life" in a car accident by luck.

As a result, things are complicated.

(End of this chapter)