Rebirth of the Almighty Internet Celebrity

Chapter 403 Backfires
"The eldest son of the Zhong family" chose to spend tens of millions of dollars to contract the "middle seam advertisement". Before the final result came out, there were not a few people who were optimistic about this "investment".

At least, if some people are not optimistic about it, it is impossible for the "Zhong family" to "raise" almost 300 million "working capital".

Not bad!

With the help of Zhong Ren's strength and "permissions" for this "project" with an investment of tens of millions, they only need an investment of about 300 million to play.

The key point is that Zhong Ren can let them pay tens of millions of annual "contracting fees" in 12 installments.

In other words, in fact, whether this matter can be completed or not, the final "decision-making power" is actually in the hands of Zhong Ren.If he resolutely disagrees with the plan of the eldest son and his "friends" to pay the "contracting fee" in "installments" to contract the "central advertising", the eldest son and his "team" will not be able to win the contract. "Contracting Right".

The reason is simple, not enough money.

They can only scrape together 300 million in capital, which is already the upper limit of the capabilities of the "friends" of the "eldest son of the Zhong family". No matter how hard they work, they only have this kind of energy.Without "staging", this project will stop here.

But when Zhong Ren heard his eldest son brag so much about the profit prospects of "Central Advertisement", he was also moved.

Although Zhong Ren has been working for 20 years.It cannot be said that he does not "make money".But he has always been a public job. Even if "writing" and "commissioning advertising commissions" can be counted as "side jobs", he is also among the "high-end people" who receive double income.But in any case, where can money be made faster than a successful person who can do business?

You are "people making money", and the big boss is "money making money"... The difference is immediately reflected.

In short, Zhong Ren's savings over the past 20 years, if exhausted, would mean a net worth of more than 100 million and less than 200 million.

Therefore, his eldest son's goal in doing business is to earn a net worth of tens of millions, or even "over 20 million", Zhong Ren actually does not have much "capital" to support him. "The eldest son of the Zhong family" also knows his father's details. This time he "joint venture" with Youzai to form an "advertising company". He subscribed for [-]% of the "shares" and only invested more than [-] yuan.

The 20 yuan was borrowed by the "Zhong family's eldest son" from his mother.Most of his mother's "private house money" came from Zhong Ren's savings.

The "cash" support that can be obtained from home is about 20. What "the eldest son of the Zhong family" needs next is "policy support" from his father, Zhong Ren.For example, the policy, policy, and support for "payment of contracting fees in installments".

It is precisely because the father who is optimistic about "the eldest son of the Zhong family" is the "leader" in the "Zibao", so his "friends" all agree that even if the "oldest son of the Zhong family" is in the newly established "joint venture company" "Nei only holds [-]% of the shares, and he is also allowed to serve as the company's "chairman".

Zhong Ren just considered that his eldest son has already taken advantage of all kinds of advantages as the chairman of the "joint venture advertising company" this time.If such a "big project" can really enter a good profit-making stage, the money that the eldest son can make will be quite considerable.

No matter how much money the "zibao" makes, it belongs to the public.Although as a high-level "sub-newsletter", he can get more benefits and funds.But where is it possible to set up an "advertising company" and directly rely on the big tree of "Zi Bao" to directly make a lot of money directly and generously!
What really moved Zhong Ren was that such a "project" with a large amount of investment and an astonishing rate of return once successful, his eldest son only needed to invest more than 20 yuan to get the most prestigious title of "Chairman". Precious location.

One day, the "joint venture advertising company" will enter the growth stage, and its profitability will continue to rise. As the "chairman", the "Zhong family's eldest son" will also be able to enjoy various benefits.The benefits are huge!
The Zhong family only needs to spend more than 20 yuan to give Da'er a go!
It's not like the Zhong family can't afford this little money.There is no need for Zhong Ren to get it, his wife has already given the money to the eldest son.

Now, the last thing Zhong Ren needs to do is to give the "green light" on the issue of "paying the contract fee in installments".

Zhong Ren finally nodded in agreement.

If you don't try your best to help the eldest son this time, is it possible to see his business "frustrated" and sink because of it?
"The eldest son of the Zhong family" and his team got the contract right for the "Seam Advertisement" of "Zi Bao" as they wished.

In the new year, "Zhong's eldest son" and his team have done their best and worked hard in managing the "Center Advertisement".Because they contracted the "middle seam advertisement", of course they "take over" from the New Year's Day of the new year. "Contracting rights" are counted until the 12st of December.

The "Zhong family's eldest son" won the "contracting right", of course he won it in advance.It was around August of the previous year, and they obtained the "contracting rights" for the next year through the power of Zhong Ren.

As for the advertising team that used the 800 million "contracting fee" to win the contracting right of the sub-newsletter's "Central Advertisement", it will "not renew the contract" next year.

I originally thought that the "advertising team" would work hard to continue to "renew the contract."But they didn’t have much trouble with “Editor-in-Chief Zhong Renzhong”.If you don't let people "renew" the contract next year, then you won't "renew" the contract.

I didn't see any big opinions from the other party.It's nice to talk.

Seeing the other party's attitude at that time, while Zhong Ren was puzzled, deep in his heart, there was a vague premonition of "unknown".

In January of the next year, various "reports" from the previous year came out.In addition to paying great attention to the revenue of other advertising pages, Zhong Ren also pays special attention to the revenue of "center advertising".

The most important data is the "profit amount" data that is finally calculated by the "middle seam advertisement".This is the most intuitive way to see if you spent 800 million yuan to win the contractual management right of the "middle seam advertising", did you make a profit or lose it? !

I didn't know the result, I was startled when I saw it.

The "contracting rights" won by people with 800 million yuan, but the "net profit" after one year is only a little over 700 million yuan.

This "net profit" is after deducting the "operating costs" of those fancy "operating income".

If we simply look at "advertising revenue", then more than 1000 million "advertising funds" have been transferred to the accounts of "advertising companies".But you have to deduct "personnel salary funds" and "rental office space" and other necessary expenses.What is left is the so-called "pure profit".

In short, after repeated calculations and statistics by professional personnel, the net profit of the "Zi Bao"'s "Intermediate Advertising" last year was only more than 700 million.The "advertising team" paid as much as 800 million in "contracting fees."The net "loss" was more than 100 million.

Even though the other party was a rich boss, he came here to make a lot of money from the beginning.Now he can't make any money, and has lost more than 100 million yuan. Of course, he feels that this "project" is not suitable for him.If there is a chance to withdraw, of course I will withdraw.

It is estimated that in July and August last year, the team that contracted the "Central Advertising" at that time felt that the "revenue" was not as expected.At that time, although the final annual "report" was not calculated, the "profit" situation of each month was not optimistic, and the other party must have "prejudged".In that case, it just so happens that the "eldest son of the Zhong family" and his team are "full of confidence" wanting to wade through such "muddy waters", so let them do so.The previous "team" is so happy that someone is willing to take over!

Driven by such a mentality, one was "willing to fight" and the other was "willing to suffer". Soon around August of last year, the other party's "advertising team" no longer renewed its contract with the "sub-newspaper" The annual "middle seam advertising" contract right.

The "Zhong family's eldest son" successfully won the "contracting right for next year's sub-newsletter 'Seam Advertisement'".

As mentioned before, the "contracting fee" signed by the "eldest son of the Zhong family" is 1000 million.

In the coming year, I will really take over the operation of "Center Advertisement". Immediately, I feel that the situation is not as optimistic as expected.

Especially seeing that the "advertising team" of the other party actually had a "net profit" of only 700 million for the whole year, the pressure on "the eldest son of the Zhong family" and his team was even greater.

They used 800 million yuan to win the "contracting rights", and the final result was a loss of more than 100 yuan.As for the advertising team of "The Zhong Family", it cost an extra 200 million yuan and 1000 million yuan to win the "contracting right" for the advertisement in the middle of the "sub-newspaper".

That is to say, their "net profit" must be more than tens of millions before they can really make a profit. If the "net profit" is 1 million yuan, it is barely "returning the capital".If the "net profit" is less than [-] million, any less is equal to a loss.

Therefore, the team of "the eldest son of the Zhong family" can't help but feel a lot of pressure.

Knowing that the situation is not as optimistic as expected, but their "advertising team" is not really impossible to achieve a "big reversal"!

As the person in charge of the "joint venture advertising company", "the eldest son of the Zhong family" should of course talk less about the grim situation and more "show advantage".

Are there any advantages?There are still.

For example, last year was the first year that the "zibao" advertised "blowout".It is estimated that this year will continue the "good development momentum" of the previous year.However, the overall advertising revenue growth of "Zibao" indicates that the sales volume of "Zibao" is still on the rise, and its "attractiveness" to advertisers has increased significantly.

In this case, perhaps in the middle of the year, you can consider increasing the cost of "per standard center seam advertisement".From the original 200 yuan to publish one article, a small increase to 250 yuan to publish one article.

In this way, simply raising the charging standard can increase the "profit".

Another one is to "proactively attack" and organize manpower to pull "middle advertising". "Daer Zhong Ren" also carefully read the electronic version of "Zibao" last year.

He checked the "electronic version" of "Contemporary Metropolis Evening News", not to check any news events, but to check the publication status of the "Centre Advertisement" of the previous year.

After a search, I found that in fact, some of the "centre advertisements" in some days did not publish all the "contracted center pages".That is to say, if more advertisements can be obtained, there are still some "surplus space" available for advertisements.

What I am most afraid of is that they have used up all the pages of the previous year, and the "profit" performance is still not as good as expected.The space and room for "improvement" are relatively small.It can even be said that there is no "middle position" to carry more advertisements.That's "potential" exhausted.

The situation has not reached that point yet.If the unused "center position" is fully loaded, it is estimated that the "new team" can earn part of the "net profit".

Another one is the reliable information obtained by "Zhong's eldest son": the previous "advertising team" published "central advertisements" and often discounted "advertising fees" to "advertisers".Originally, it cost 200 yuan to publish an advertisement, but after the discount, it may only cost 150 yuan to publish an advertisement.

What's more, if you get 5% off in the "off-season", you can directly publish a "middle advertisement" for 100 yuan.

Such an approach will undoubtedly greatly affect the final annual income of the "advertising team".

In short, the other party may sometimes not be able to get the "advertisement" and has to offer a discount.But in any case, in the eyes of "the eldest son of the Zhong family", that is the performance of the team's "insufficient strength".

It is precisely because they are incapable that they have to "make this bad move."

The "eldest son of the Zhong family" is more confident in the "combat effectiveness" of his team.In short, it won't be as bad as the other party.

"The eldest son of the Zhong family" has great trust in the advertising team composed of his "friends".The combat effectiveness of this group of people is indeed much stronger than the previous "advertising team".

But their team also has disadvantages.For example, for the contracting rights of "Zhongzhong Advertising", I was afraid that I would not be able to compete with the "former team" at the beginning, which resulted in an extra "contracting fee" of more than 200 million yuan.This makes it much more difficult for them to make a profit.

Secondly, it is the advertising team of "The Zhong Family", which was the contracting right for the "Seam Advertisement in the Sub-newspaper" won in August last year.I hadn't seen the "annual report" at that time, and I was extremely optimistic. There were various office equipment that were not equipped at that time, including more than ten computers and mainframes, several air conditioners, various desks, boss chairs, etc., "Zhong "The eldest children" all chose the "Mac Macintosh" series.

This undoubtedly greatly increased the expenditure on "office equipment".In other words, it is actually increasing the investment cost of the "advertising company".

Originally, tens of thousands of yuan for office equipment can be solved, but with "Apple" for everything, it will cost more than 20 to [-] yuan at once to complete the office equipment.

Another one is the rent and decoration costs of the office space. "The eldest son of the Zhong family" has chosen excellent locations, and the decoration is also truly "fine decoration"-all of which have increased the "cost" of investment.

Also, "the eldest son of the Zhong family" thinks that as the big boss of an "advertising company" who wants to negotiate business with clients in person, how can he do without a decent car?
At that time, the imported "Toyota Camry" (the "predecessor" of the mid-size car later named "Camry") cost more than 20 to 30, and the "oldest son of the Zhong family" actually gritted his teeth and bought one.

He is so willing to invest.

But the ideal is very full, and the reality is very skinny.

He was "full of confidence" and wanted to make a lot of money by relying on the "advertisement in the middle", but after a year, after the statistical report came out, he found that "it was counterproductive."

The eldest son of the Zhong family was dumbfounded.

(End of this chapter)