Rebirth of the Almighty Internet Celebrity

Chapter 398 Doubt
The "newspaper" that the newspaper has been editing and publishing has published 16 fixed "folios" every day.Every Saturday and Sunday, it is also published non-stop, but the layout is reduced to 8 layouts.

Such a big newspaper, even if occasionally it publishes more "advertisements" on a certain day, it still compresses the original articles on each page, and refuses to increase the number of pages.

Because printing more than one layout, the cost will increase.If there is no special need, the layout is fixed.Unless there is a "special issue" to be published on some anniversary, it is possible to add 1 or so pages at once.

But that is a special case.

But now the newspaper office wants to invest in a "urban life" newspaper, which is also a "daily" published every day, 365 days a year.

This "Urban Life Newspaper" is invested by the newspaper office, and the income is also owned by the newspaper office.As for its page size, at the beginning some of the "heads" in the newspaper office thought that it would be better to have a large folio page like the "Yangcheng Evening News".Most people think that the 8-format "small layout" makes it more convenient and comfortable to read newspapers.

If I want to increase the "layout" in the future, it seems that the newspaper is just a thick stack, which is very cost-effective.In this way, readers are more motivated to buy.

In the end, President Li made a final decision on the "sub-newsletter" of "urban life", which will be published in an 8-page format.

As for the name of the newspaper, in order to distinguish it from the big newspapers, it used the title of "Contemporary Life Evening News".

This Life Evening News, at the beginning of its publication, tentatively plans to have 16 pages.In this way, the cost of printing is not so high.

After all, it is impossible to have a considerable number of readers who "purchase at their own expense" from the beginning.President Li also plans to lock in 10 copies of each issue every day at the beginning.Of the 10 copies printed, it is estimated that only about 1 copies were actually sold.If the rest cannot be sold out on the same day, it will be given away.

This is tantamount to a free publicity and promotion for this brand new sub-newsletter.

If we can proceed smoothly according to the plan, we should be able to break even in about 3 months.Otherwise, a newspaper that loses nearly 10 copies a day like this is not just the "printing cost" of the newspaper.There is also the staff salary cost of the "Contemporary Life Evening News", as well as the various expenses for news reporting...

"Loss" for 3 months in a row in order to "open up the situation".

The amount lost in these 3 months is regarded as "investment".How much money will I have to lose in just these 3 months?
报纸暂时定价在5毛钱1份。就算报纸由报社自营的“印刷厂”印刷，但这5毛钱里面，少说也有3毛是“成本”。印刷10万份，那成本就是3万块了。

Losing the printing cost of 3 every day, losing 3 days for 90 months in a row, that is, the printing cost alone will lose 90.

And what about the human cost?

To run such a newspaper, at least dozens of employees must be "configured".The salary and benefits of the current employees are not low.

Therefore, if you start a newspaper that is published every day, if you cannot make a profit, then the amount of loss per month per year is an astonishing figure.

President Li founded such a life newspaper to make money, not just for "ideals".

Initial investment (that is, loss) for a period of time, then "breakeven", and then "profit" - generally the "urban life type" newspapers founded in first-tier cities follow such a model.

Of course, President Li also hopes to "copy" the successful model of other companies in this way.If the newly established "sub-newspaper" cannot make a quick profit, even if it is not a loss, but just "hanging" like "this newspaper", the employees of the newspaper office will feel that it is a "burden".

Originally, I was too busy running a newspaper that didn’t make much money, and I wanted to start another “sub-newspaper” that didn’t make much money. Isn’t that just looking for trouble and feeling uncomfortable? !

President Li firmly believed that such a brand-new "life-related sub-newspaper" created by the newspaper would surely occupy the market quickly and generate considerable profits.

At that time, the semi-dead business status of the newspaper office can be completely reversed at once.

Of course, what if it fails?

Let it be cold.

Anyway, President Li will reach the "retirement age" in a few years.Newspapers can make quick profits and even make a lot of money by starting "sub-newspapers", so when he is the president, he will have more "money" to spend.

If it fails, it is just to continue to live a "tight" life.After all, there is still a big newspaper there to support it.The circulation of major newspapers is fixed. After all, it depends on the "mobilization" of the superiors, and the public units at the grassroots level must "help" to subscribe.The number of public units in this place is stable, so the annual subscriptions of this major newspaper are also relatively stable.

At worst, go back to the previous "tight days".

Perhaps, it will be more "difficult" than the previous "tight days" (because this time the newspaper plans to raise tens of millions to create a "life sub-newspaper", and almost half of the tens of millions The money is a loan from the bank with the office building of the newspaper office as collateral).

Anyway, if you are not afraid of living a "hard life after failure", you can hope to create a new situation.

President Li is really not afraid.After all, good times and bad times, he has only worked for a few years, so what is he afraid of? !

He thought, if he could really get a "golden egg-laying chicken" for the newspaper office in a short period of time, it would not only have a good reputation, but also the newspaper office would have a lot of idle funds. President Li could consider launching some new "infrastructure projects" in the newspaper office .

Only when big projects can be launched can he be beneficial as the main person in charge.

Not to mention anything else, President Li took a fancy to the more than 100 mu of land in the suburbs of this city.It was land belonging to a poorly run agricultural machinery factory.If he has the money to buy the land, President Li plans to move the "newspaper printing factory" in the urban area to the suburbs.

In this way, the location of the "Newspaper Printing Factory" in the city center can be vacated to build another office building.Or build a high-rise residential elevator high-rise, can be considered.

After launching some big projects, President Li handed over the projects to his relatives and acquaintances to complete.

He even wanted himself to be the eldest son of a public servant in the "Emperor Capital", and go to sea to start a construction company, so as to undertake the construction projects of the newspaper office that may be established in the future.

For such a big project, his eldest son founded a construction company. As long as he can take on one or two orders of this kind of big construction project, he can earn money that he could not earn as a "public job" in his lifetime.

This does not require President Li to "black" money.If you directly hand over a large project to your son, you should pay attention to receiving rich returns.

As for, does his son have a strong "construction" team to complete the project?This is nothing to worry about.Being able to get the big project is the most critical and difficult link.Are you afraid that no one will work for you when you get a big project?

Now, which major project contractor doesn't "outsource" the projects they received one by one after breaking them down?
In short, President Li is still very imaginative and aspiring.

He hopes that while creating huge wealth for the "public family", he can also share in the benefits of his "small family" and "prosper together".

Of course, only if the "zibao" he founded can really make a lot of money, can he let his eldest son "go to sea".After all, I have worked in the "public" for many years. If there is no project that is destined to make money, it is very inappropriate to "enter the sea" so recklessly.

President Lee does not approve of such a risk.

Just because he knew that the establishment of a "Life Evening News" would involve a wide range and have far-reaching influence, President Li wanted to use all the strength of the "newspaper office" to make it happen.

Zhong Ren can be considered to be in this era of "big changes and bureaucracy", and he was ordered to take on the heavy responsibility of running such a "money-making life newspaper" when he was in danger.

The key focus is on the word "making money".As for the life category, any category is good, and they are all laid out around the central point of "making money".

If big newspapers don’t have “clients” who don’t actively subscribe and can’t get advertising fees from many merchants, who would actually want to “mobilize the masses” and risk many risks to establish such a “sub-newspaper”? !
After all, Zhong Ren has been with the "top leaders" at the "basic level" for a long time, and he is extremely proficient in human relations.He understood that President Li wanted to start the "Zi Bao" out of his urgency to "make a lot of money". Of course, he made a full-mouthed promise (even in public, he still dared to declare), that he would be able to publish the "Zi Bao" in a short time. "The balance of payments.Then, in the second year, "2 million" advertising revenue was set as the target.In the third year, "5000 million" in advertising revenue is the intended target...

This is really a new level every year.

And at this time, the big newspaper itself of the newspaper office only earns a few million dollars a year.They are barely enough to "arrange" the various expenses of the newspaper office.

Zhong Ren actually "boasted to go to the sea", and the "Zi Bao" he founded had an income of tens of millions in the second year?That's too much bragging, right?
Whether colleagues approve or disapprove of Zhong Ren's "ability", this time they all feel that it is impossible for him to achieve what he "boasts about"!

Such a goal is too far away for colleagues in the newspaper office with extremely limited horizons.

But President Li appreciates Zhong Ren's attitude very much.He needs to have such an ambition, a competent person who is not afraid of hardships, to help him create a "Life Evening News" that really makes money.

Therefore, some "deputies" in newspaper offices do not appreciate Zhong Ren's "bragging" approach.Right in front of President Li, he gently reminded the "news boss" not to be fooled by Zhong Ren's "bogus talk".Sometimes, the more bragging a person is, the worse the results will be.

President Li responded disapprovingly: Is Zhong Ren just bragging?Maybe a little.But as long as he can accomplish one-fifth of the "goal" he set himself, that is, next year, the "sub-news" can generate 1000 million advertising revenue, and our newspaper's life will be much easier.That's his great credit... so "bragging" is not a sin.What kind of great things can you expect from a person who doesn't even dare to brag about "cowhide"?

That's the attitude.

As long as there is hope to help President Li achieve some "unspeakable goals" in his heart, President Li is so "protective".

He decided to use Zhong Ren again, and if someone else came to "chi-ji-wai-wai", it would be uninteresting.

If you want to attack Zhong Ren, wait until he fails to start a newspaper, and then come and criticize him.It is far from that now.

Which rich man summed it up?

People always have a little "dream".What if it is realized? !

In short, seeing President Li's firm attitude to "support" Zhong Ren, he founded a "making money" sub-newsletter, and the "deputies" also wisely stopped mentioning "complaints".

But on the surface, the employees in the newspaper office are all "silent".That does not mean that there are no longer "oppositions" inside.

Colleagues just put some "unconvinced" in their hearts.Some of them, suffocated in their hearts, watched with cold eyes, waiting to see the "joke" of "Zhong Ren" and even President Li!
After all, the whole matter of "founding a sub-newspaper" was led by President Li.Other "community committees" feel that they are not sure, and only President Li is "full of confidence."

Although you don't want the "investment" of the newspaper to be "in vain", but one day (in fact, in a very short few months), you will see the project that President Li advocated, and you will lose a lot. Then the expression of President Li must be very exciting.Some colleagues didn't introduce that they would appreciate President Li's wonderful expression every day.

It doesn't necessarily mean that there is a huge conflict with President Li.I just don't like his "undemocratic" style of work.

To launch such a "money-burning" sub-newsletter project, the employees feel that it is a bit too arbitrary for the "community committees" to approve it. The "cadres" of the newspaper's complete works should brainstorm and vote together. Do you want to start a "sub-newspaper"?

Fortunately, the "community committee" controlled by President Li passed such a plan with ease.Moreover, the interval from planning to realization is only a few months. Has there been sufficient demonstration and market investigation?
In short, when launching such a project, the employees felt that it was "hanging" and very unreliable.

Staff confidence is low at all.Zhong Ren even boasted that he would earn 5000 million next year and 1 million the year after... Even President Li dare not brag like that!
Is it really appropriate to let such a person who was promoted by "bragging" to take charge of the establishment and operation of the "sub-news"?

Anyway, the colleagues in the newspaper office are used to being comfortable, and they feel a little reluctant to start a brand new "urban sub-newspaper".Because in Zhong Ren's original arrangement, in order to reduce the expenses of the newspaper office, he planned to "draw and transfer manpower" from the big newspaper to work on the "sub-newspaper".What I do is the work of a "sub-newspaper", but the wages are still received by the big newspaper.

In this way, it means that everyone's workload has become larger.Although the income has also increased accordingly, for a group of co-workers who are used to being comfortable, they would rather not work so hard and follow the ordinary 8-hour working system and receive not too low wages and benefits. That would be quite good. up.

In short, everyone is not optimistic about President Li and Zhong Ren, who can really make the "sub-news" project a success.

(End of this chapter)