Rebirth of the Almighty Internet Celebrity

Chapter 397 Vision and Realm

As I said before, the president is, after all, an "airborne officer" from a first-tier big city.

Although the president has been in a big city like "Emperor Capital" for dozens of years, he can only get a small deputy position.I went down to the newspaper office in the southern city, and this is the chance to turn "positive".Before that, he was only a "supporting role" in the first-tier big cities.

But even though it only plays a "supporting role" in "first-tier big cities", "Emperor Capital" is "Emperor Capital" after all.I am used to staying in the first-tier big cities, and I can always see a lot of "new things"!Witness the many tricks that brought a media organization from the brink of bankruptcy back to life!

It's not that the president surnamed "Li" is so smart and capable, but that he has seen the same case—how can a newspaper office that is in business trouble "break through"?
There have been such similar cases, and President Li only needs to "copy" the case of others' "successful turnaround".

Is it impossible to do this?
To put it simply, such unattractive "big newspapers" can invest in the establishment of one to N "sub-newspapers".

This "sub-newspaper" has been positioned as a newspaper with the attribute of "urban entertainment" since its birth.This kind of newspaper, which is full of news timeliness and only publishes content that ordinary citizens care about, mainly relies on the majority of readers to "subscribe" spontaneously.Also "retail".

In short, it is impossible for it to have the kind of "big newspaper" where the "superior" comes forward and mobilizes all the grassroots units of the government below to "subscribe"!So if you want to survive, you can only rely on the content of your own newspaper to "attract" small citizens, and let them spontaneously support you.

As for this kind of entertainment newspaper, if you want to have advertising revenue, it depends on whether the ordinary citizens support you enough.If the loyal readers of your newspaper "spontaneously subscribe" can make the "print" of your newspaper exceed 25, and other "businessmen" feel that advertising in your newspaper can see obvious benefits, and they will be willing "Serve Ads" for .

These are all "assessed" by the merchants on their own initiative, and they will contact you to advertise and seek greater commercial benefits.Therefore, a newspaper with real commercial value will not be like the kind of big newspaper that only "grassroots units" will subscribe to. It is also Bai Deng! It is completely impossible to achieve the intended purpose!)

When President Li was in the "first-tier big cities", he read more than one of the above-mentioned entertainment and life newspapers, and the sales volume was scary.

In this southern city, there are actually no such newspapers to "occupy the market".It is a great opportunity for your big newspaper to realize "turning losses into profits"!

But President Li is optimistic about the huge business opportunities and bright prospects of establishing such a "sub-newspaper".He has great confidence in it.But the other employees in the newspaper office have been "nest in the valley" all the time, without much knowledge.They have no confidence in starting such a newspaper.

The key is that the local citizens should "subscribe" to your newspaper.Newspaper employees used to be "comfortable" in the past, and the grassroots in various places helped complete the "subscription" task.Now it's up to the market to "check" whether the content of your newspaper is "to your liking"?Do you want to buy your newspaper with your own money?

The employees in the newspaper suddenly became unconfident.

The above factors are one aspect.In addition, there is another most important reason, which is that it is impossible to start such a "urban life sub-newspaper" with "unclear prospects" just by talking in plain language.At the very least, it must be estimated that hundreds of millions will be invested as the funds for running the "sub-newspaper".

This is tantamount to taking all the savings of the "newspaper office" over the years (and maybe even "debts") to "give it a go".What if you invest millions to start a "sub-newspaper", but the investment fails in the end? !
Have you ever thought about the serious consequences of failure? !

Everyone thinks that President Li is a person from a "first-tier big city", and he can leave without any burden after he has been in your big newspaper in the south until he retires.Clap your ass and leave!After all, people from the first-tier big cities are "cool" and directly purchased "social insurance"-in other words, the first-tier big cities had already "piloted" the social security system at that time. It has been N years, and President Li has already "enrolled in insurance" .After he officially "retires", the "retirement pension" will be paid by the "social security".There is no need to rely on your last "retirement unit" to issue "retirement benefits".

It is precisely the above-mentioned most critical factor that President Li dared to "frivolously" and used the "full background" of the big newspaper to toss!Even if it is "tossing" by taking on debts, President Li has no pressure at all.

To put it bluntly, even if the newspaper office goes bankrupt and cannot pay "retirement funds", people are not afraid.Anyway, they are not in your unit for the elderly.

But he is not afraid, other employees in the newspaper office are afraid.Everyone will "retire" at this newspaper.Everyone is already mentally prepared for this.Therefore, if it is just to run a "sub-newspaper", all the money of the newspaper office will be wasted, and the debt will be heavy.In such a mess, how can retirees (even working staff) be paid "due benefits"? !
The employees of the newspaper did not trust the president Li very much.Or to be more precise, I don't really believe that he really has "a heart dedicated to the welfare of everyone"!
In the eyes of the employees, President Li has a bad "record".

What kind of bad record is it?

That is, when he "airborne" to the big local newspaper as the "top leader", he actually "struggled against all opinions" and took several 10 yuan from the newspaper to go to the first-tier city "Emperor Capital" to buy a A dilapidated house on the edge of the 3rd ring road.A dilapidated house with an area of ​​about 200 square meters.After buying it, I invested another 10,000+ to "shovel" the old house and build a new 3-story building.

Such a real estate, after it was taken down and built, was euphemistically called "the office of a certain newspaper in the south".

It is used to contact various units in the "first-tier big cities".Or call it "research" the major units above.

Another incidental effect is that when the staff of this newspaper have the opportunity to travel to the "Emperor Capital", they can have a "guest room" in the house invested by the newspaper, and they don't have to go to another hotel outside to stay.

At that time, the employees of the newspaper felt that President Li was taking money from the newspaper to benefit his wives and children working in the "Emperor Capital".

According to well-informed sources, President Li only allocated a 60-square-meter small welfare house with 2 bedrooms and 1 living room in the "Emperor Capital".Even if he is not at home, the family still has his wife and 2 sons, and the 2 sons married their wives and gave birth to 2 children... Such a large family is "squeezed" in 60 square meters How crowded the dormitory room was.

But at that time, most of the people who worked as government jobs in the "Emperor Capital" only had such accommodation.

Therefore, the employees in the newspaper office highly doubted that President Li "struggled against all opinions" and resolutely bought such a property on the side of the third ring road in a "first-tier big city". "Split one floor" as the "welfare housing" of his "Li family".

In this way, the housing difficulties of President Li's family members in the "Emperor Capital" and the big problem of housing for three generations will be completely solved.

Is that possible?
It is entirely possible.

Sure enough, the employees in the newspaper office really deserved to be people who often "use their brains and pens", none of them are stupid.The year before last, when President Li did not "build welfare housing" for everyone, he really proposed that he would not buy "welfare housing" in this newspaper, and he would share a set of "welfare housing" on the third floor of the "Emperor Capital" office. Welfare housing".

As for how much money he should pay for this "welfare housing"?President Li was very conscientious, and offered to calculate the total purchase price based on the price of the welfare housing in the "Emperor Capital".He pays in full.

President Li's "housing allocation plan" was finally passed unanimously in the newspaper office with "no objection".The reason is very simple, everyone does not object, it is because everyone has a share in the "welfare housing".Did your employees unanimously decide not to allocate "welfare housing" in order to oppose President Li's allocation of housing in the "Emperor Capital"?
In other words, you also want to be like President Li, not to allocate an apartment in the newspaper office, but to allocate an apartment in the imperial capital?

According to President Li's wishes, the main leaders of the newspaper, that is, the "community committees", can also be allocated rooms in the "Emperor Capital"—nothing more than a 3-story office in the original "Emperor Capital". On the basis, add more than 8 layers.

At the beginning of building the "Office.Office" building, President Li drew up N kinds of countermeasures.For example, everyone felt that it was too cheap for him to share the "welfare housing" in the "Emperor Capital", so they raised the height of the "office. to buy).

After all, as long as the "community committee" of the newspaper unanimously agrees to a certain newspaper decision, it will be of no avail if other members of the newspaper oppose it.

But now that President Li bought the "welfare housing" of "Emperor Capital", he didn't see any other "community committees" following him and wanting to buy the welfare housing of "Emperor Capital"? !

This is really not worth the fuss.

Everyone knows that the house prices in the "first-tier big cities" at that time must be more expensive than those in second-tier cities in the south.But none of the "bosses" in the newspaper office are willing to buy welfare housing in "first-tier big cities".And choose to want the welfare housing in the "second-tier city" newspaper office.

One of the reasons is that "the homeland is hard to leave".After all, other employees of the newspaper (including a group of "community committees"), all family members, all relatives and friends are all in this familiar "second-tier city".

Besides, now that I have purchased a "welfare housing" in a newspaper office in a "second-tier city", I can move into a new home soon.The whole family can live there, and they don't have to squeeze into that narrow broken house.As for the houses in the "first-tier big cities", if they want to come down now, they can only be put on top to "pretend to be mosquitoes".

Also, even though the land price in the first-tier cities of the "Emperor Capital" at that time was more expensive than the real estate prices in the "second-tier cities" where the newspaper office was located, the price was limited.The difference is that one is about more than 4000 per square meter, and the other is more than 3000 per square meter!Although the gap is "nearly doubled", everyone feels that the difference is not too much.

In particular, the "welfare housing" of the newspaper's office in the "Emperor Capital" is outside the 3rd ring road.The "welfare housing" of the newspaper office in the "second-tier cities" is located in the most central location of the city.The so-called "city center and city center".

Therefore, the price gap between the two "welfare housing" at that time was not as big as everyone imagined.

Another one is that the total price to be paid to buy the "welfare housing" in the imperial capital is nearly double the price of the "welfare housing" in newspaper offices in "second-tier cities".

The employees had savings, and in those days, it was impossible to have too much savings.Of course, I am more attracted to the cheap "welfare housing" in the local newspaper office.

Only ten or 20 years later, the employees of the newspaper suddenly discovered that the housing prices in the first-tier cities of the "Emperor Capital" have risen to a terrifying figure, and the prices of houses within the 3rd Ring Road have broken through more than 6. The "average price".And the market price of the "welfare housing" of the newspaper office in the "second-tier cities" has just exceeded 1.5 yuan per square meter... At this time, the "community committee" of the newspaper office did not want the "welfare housing in the imperial capital" back then, so they put their intestines all over. Regret green.

I really regret it.

Who can be so far-sighted and predict in advance that in just a short period of ten years, the housing price of "Emperor Capital" will rise from half your original price to 2 to 3 times yours.

Moreover, when the house price was half expensive, the unit was "thousand".Now it is 2 to 3 times more expensive, and the unit is "ten thousand"!This gap is getting bigger and bigger.

The "community committees" of later generations all "shed tears" behind their backs to settle accounts: According to the current housing prices in the two places, at most they have only become "net worth" of more than one million.Originally, they had every hope of becoming the "net worth" generation of "ten million level".

This matter cannot withstand careful consideration, the more you ponder, the more sleepless nights will be left behind!
Which of the former "community committees" never regretted the old problem of this house in the dead of night and "sleepless at night".

If we had never met before, maybe our hearts would not be so heavy!
If you really miss it, I am afraid, it will not be easy for the rest of your life!
A little poem written by Wang Guozhen may be used to describe the state of mind of those old "community committees".

In short, in the initial period, the employees of the newspaper office only saw the side of President Li who wanted to benefit his small family, but they couldn't see that he was a person who was used to "first-tier big cities" after all. They are much more open.

President Li used the money from the newspaper office to build an office. Facts have proved that in a certain period of time in the future, this has really become a very valuable "fixed asset" of the newspaper office (it is just a set of "welfare housing", and the whole family The market value of the remaining real estate in the office has exceeded tens of millions, and there seems to be a trend of over [-] million).

And the idea of ​​founding the "urban life sub-newspaper" has also become the most important "card" for the "survival" of newspapers in later generations.

Although this "sub-newsletter" experienced difficulties and controversy at the beginning of its birth.

(End of this chapter)