Rebirth of the Almighty Internet Celebrity

Chapter 395

Zhong Ren's performance in "pull advertising" is impressive.

As I said before, when other colleagues want to pull a page or half of an "advertisement", they have released all their "energy", and they can barely achieve it once or twice.

After Zhong Ren successfully obtained the first "advertisement", he "launched the market" very smoothly, which made all his colleagues in the "advertising department" who knew his ability admire him.

Yes!Those who knew Zhong Ren's ability to "pull advertisements" were limited to those colleagues in the "advertising department" at first.After all, it is impossible for colleagues in other departments to always inquire which page of the newspaper advertisement was "pulled" by? !
Even if the number of advertisements in the newspaper is gradually increasing, it seems that there is a tendency to publish one and a half pages every day, no matter how bad it is, a quarter of the advertisements. power".

Applause is also given to colleagues in the "Advertising Department".

Who knows, at least one-third of it is due to Zhong Ren.

And the employees of the "Advertising Department" are also reluctant to disclose the truth to the outside world!After all, there are more than a dozen employees in this department.The performance of more than a dozen people in promoting advertisements can barely surpass the performance of Zhong Yiren-this is not something to brag about anyway.

The reason why Zhong Ren was able to achieve such "repeated gains" in "pushing advertisements" and to do everything he could, was because of his "method of establishing contacts".

This person who has reached a certain status, more or less, will always have his own "connection" relationship.

Comparing Zhong Ren's "connections" with those of other colleagues, the biggest difference is not the ability of the "connections"? (After all, everyone will make friends with several high-ranking people), the key is "the way of establishing personal connections".

How to understand?
It's not complicated.

The key point is still that Zhong Ren is "very good at writing".Writing manuscripts has become one of his hobbies.It is not necessarily said that these theoretical articles he wrote for newspapers can reach a high level, can reach the level of classics.At least, these articles are closely related to the "hot spots" at that time, and they are published with feelings. Under the background of the general environment at that time, they can be regarded as articles that can "refresh" readers (the premise is of course that "readers" can read them. have to go in first).

Zhong Ren's writing is not bad, and the speed of finishing the manuscript is very fast, and it is guaranteed to be published (the benefits and convenience of mastering the "page").

Another point is that other colleagues can't compare, or never thought of doing that.That is, the article written by Zhong Ren himself was guaranteed to be published in a major newspaper and could extremely reflect the "theoretical level and theoretical height". He was actually willing to directly give it to some of his friends who occupied certain positions. " signature".

Not bad!

The key is that Zhong Ren is willing to give up the precious "signature right".In this way, after the article is published, it is equivalent to his "friend" creating it.

The other party already has a certain position, and being able to publish such an "insightful" theoretical article in such a major newspaper, in the eyes of the other party's "Shangfeng", this is a very high standard.When a subordinate who is both capable and "loyal" has the opportunity to win him over, is there any reason for "Shangfeng" not to promote him? !

I will definitely take special care of one and two.

For this reason, these friends who have been "helped" by Zhong Ren and obtained the "authorship rights" of several good articles have since established an unusually good and special relationship with Zhong Ren.

As for publishing articles in major newspapers, there is always "authorship fee" income.Who does this part belong to?

Zhong Ren didn't mention it angrily.And those friends who can get the "signature right" of theoretical articles, which one is not a generation with "energy"?They are in important positions and each has their own channels and means of making money. They do not need this "fee" to increase their income. Besides, they are not so thick-skinned.People have written articles for you to gain a higher reputation, but why should they be published in a major newspaper where the "acceptance rate" of "submitted articles" is 1000/1 (that is, the "acceptance rate" of free submissions is only [-] article in [-]. It can be seen that in It is extremely difficult to publish articles in major newspapers).

In this case, do you still have the nerve to ask for the manuscript fee?

The "friends" who got the "signature right" were all satisfied and grateful to Zhong Ren, and the manuscript fee naturally went to Zhong Ren.

In this way, Zhong Ren not only reaped benefits (the remuneration for the manuscript still belongs to him), but also expanded his truly reliable "connection".

The article Zhong Ren "worked hard" to write later "turned out to be written by someone else" (my friends signed it, you can no longer publicly publicize that the article was written by you, right? Of course you can do it behind the scenes) Tell me), how would he feel?

To be honest, I don't have any special feelings.

This is not surprising.Often you don’t cherish certain things in your treasures, it must be because you already have too much of that thing, and you can have it at any time.Zhong Ren is one of those "maniacs who write articles." For him, it is not a big deal for him to give up part of his "authorship rights" in articles.

In particular, Zhong Ren served as the secretary of the "top leader" at the grassroots level for ten years. To put it bluntly, the "top leader" has all the large and small "speeches" at meetings, as well as various articles published by the "top leader". Didn't it come from the hands of Zhong Ren? !

Zhong Ren is used to "being a shooter".

And it can be regarded as being a bit "numb", and I don't reject such a role.

It's all about living.

When the newspaper office occupies the "important pages" and dominates the manuscripts, he still writes manuscripts for a large group of "friends" and acts as a gunman.

This is what he is used to.It's just that, in the past, I wrote articles for one person, but now I write articles for "a large group of friends".

In the past, no matter how many articles I helped write at the grassroots level, it was regarded as "natural" and I didn't necessarily appreciate your kindness.Otherwise, how could it be that the "top leader" promoted so many people who joined Zhong Ren at the same time, but did not reuse Zhong Ren?For ten years, the greatest benefit given to him was nothing more than the treatment of "professor".

There is that level, but there is no such "real power".

Zhong Ren's position at the grassroots level is embarrassing, and finally he has the heart of "it's better to find another job"!
But when the newspaper office has status and still "helps a group of friends to write articles as gunners", it is very different. Among the "friends", there are many "levels" that are not as good as Zhong Ren's (after he was promoted to the departmental deputy position of the newspaper, he can be regarded as a serious "deputy department" level), Zhong Ren is so strong With his help, even the "authorship rights" of theoretical articles in major newspapers were given up. These "friends" didn't know that Zhong Ren was used to this kind of thing, and they only thought that he was only so "confidant" to himself. Thank you very much.

Just because of gratitude, I have long thought of "repaying" in my heart.Usually during the New Year’s festival, giving Zhong Ren oil, rice, chicken, and some New Year’s goods is common, and it is not enough to reflect the other party’s "grateful return".

When Zhong Ren really asks them for something, most of them will do their best to help.Of course, they may not be able to help with some big things.But Zhong Ren is a "smooth and exquisite" person, and he will not ask them for some super difficult things "overpowering others".

He will only take things that the other party "can do", and Zhong Ren can really get "big benefits" from them, please ask his "connections".

For example, it’s like making a one-page or half-page advertisement.

If the "friends" at the grassroots level actually publish this kind of thing, they will actually use public money, or the "small treasury" of a certain department controlled by the "friends" at the grassroots level.At that time, every unit still had such spare cash.

It is true that all public units have lost their "spare money". After a few years, all kinds of fees and charges have to be paid through the bank, and they are directly transferred to the accounts of the "financial and administrative" departments in various places. When money is used, a "budget" report is made, and it can only be used after approval from above.In this way, the expenses of all public agencies are spread out, and it is impossible to have some seemingly unreasonable expenses (otherwise it will be difficult to pass the approval).

With the general background of later generations, no matter how good and strong the relationship Zhong Ren has established with his "connections", it is impossible for them to "pay out of their own pocket" to help you make a page or half of an advertisement.

Only in the early days, when "finance" was not so strict in various places, Zhong Ren's "friends" had spare money to help him.

In short, in that special era, the "friends" Zhong Ren helped, Zhong Ren wanted to "pull a half-page advertisement" to their unit, it was easy.

And, my friends don't feel bad either.After all, in general places to advertise in major newspapers, it is 10 yuan to buy a page of advertisements and publicity.As for the advertisements that Zhong Ren pulls himself, he also only needs to pay 10 yuan in advertising fees, but Zhong Ren will also post some "excellent deeds" or "outstanding achievements" about your unit on the "communication version" of the newspaper for his friends from time to time. work performance" report.

Although Zhong Ren was not the head of the "Communications Department" at the beginning, since he was the deputy of the "Theory" department (and later promoted to a full-time position), how could he not be familiar with the head of the "Communications" Department?Is it difficult to ask them to help distribute some reports from local units?
Those news reports on achievements are quite short, only a few hundred words, and of course they are signed by Zhong Ren.It is also easy to publish.After all, it was "collected and written" by the people of this newspaper, so it should have been published in the first place.

"Friends" value the authorship of "theoretical articles".Those "theoretical articles" have less than 2000 words, and these articles can reflect a person's theoretical level.As for those news articles, of course they will not compete with Zhong Ren for the "authority".After all, it is impossible for you to write articles to praise the achievements of your unit.

That's too ugly!
But Zhong Ren's signed articles all said that their unit was good, which made the "friends" feel that it was very cost-effective to advertise their unit in major newspapers.

In short, Zhong Ren has frequently successfully won advertisements through the above-mentioned "mutual benefit" tricks.

The reason why other colleagues are not as good at promoting advertisements as Zhong Ren is that even if they have a "version" to write for their friends, they still have a choice.For example, it is usually friends who are in high positions, and colleagues only "take a high look", and it is more positive to send each other's manuscripts.

However, the published "manuscript" is still written by the other party, brought over, and then revised and published.Where would it be like the "manuscript writing madman" Zhong Ren, who would choose the subject matter of the manuscript, write the manuscript, publish it, and even give away the authorship right...that is the real "Yiyaolong service".Really let the "friends" are cool.

Thoughtful and meticulous "help" to friends, some friends also regard this as Zhong Ren's "support" to him, how could it be possible not to miss him?When Zhong Ren put forward the ordinary request of advertising, he still pushes back and forth, and does not give some actual feedback?

For this reason, for a period of time, Zhong Rennara's advertising performance was really outstanding.

But Zhong Ren also knows that this advertisement is based on favors. Although he will continue to develop new "connections" in the future, the update speed of "connections" will obviously not be faster than the consumption of "favors".Therefore, such advertising revenue should not last forever.

But no matter what, as long as he can make a lot of money for a period of time, it's OK.Even in the world's top 500 large companies, it is impossible for you to be the professional manager for a long time.As long as Zhong Ren can get advertisements and get a high "commission" within a certain period of time, he will post them.

That's a good thing that he can "commission" 1 yuan for a full-page advertisement.

As long as there are more than a dozen pages of advertisements in a year, more than [-] yuan will be credited to the account.The extra income is really a lot.It can even be said that there is a trend of exceeding "positive income".

During that time, Zhong Ren really made a lot of money.If the monthly income is converted into cash, you can also brag about "counting the money until your hands cramp".

Although he worked extremely hard during that period, he still enjoyed it.Stimulated by huge profits, this person's enthusiasm for work is unprecedentedly high.

In that way, Zhong Ren got his own "primitive capital".With a huge amount of savings (compared with the income of people in that era), what kind of path does he want to choose in the future?The options are huge.

But at that time, Zhong Ren's "vision" was actually not broad. He only thought that such a "money-making model" could continue forever.

Preferably it lasts until the day he retires.

At that time, Zhong Ren never thought of starting a business by himself.Commonly known as "going to sea to do business".

To be honest, Zhong Ren is not a businessman with the small goal of "earning [-] million yuan".His early growth experience made him have nothing to do with the title of "businessman".

What Zhong Ren is really passionate about is actually "writing" and "editing".When he has ideas, writing articles is a joy for him.When his mind is empty and he can't even think of good ideas and topics to write articles, editing some other people's articles, or reading newspapers, cutting newspaper clippings, and collecting other people's wonderful articles is a kind of "rest for entertainment" for him. "Are.He also felt very happy.

Zhong Ren is a kind of thinking and habit of literati in his bones.In the early years, he wanted to work in the newspaper office for the rest of his life, and that was the truth.

But then things changed, and his circumstances and life changed dramatically.

(End of this chapter)