Rebirth of the Almighty Internet Celebrity

Chapter 394 Advertising
In the first few years of entering a major newspaper, the way for "Zhong Ren" to maintain his high monthly income was to desperately "write", edit and publish more "manuscripts".

Originally, the treatment in this aspect was quite good, not to mention that Zhong Ren also maintained the "quantity" at a high level.

In this way, he really maintained a "monthly income of more than [-] yuan" for quite a long time in the first years of his work at the newspaper.The family's savings have gradually become richer.

Zhong Ren still married Wu Rong, a woman from the village who had been subsidizing his "tuition and miscellaneous expenses" since he was in high school.

In terms of affection and righteousness, Zhong Ren's reputation is quite good.

After marrying his wife, Wu Rong's "righteous brother Wu Zhenting" at that time hadn't made a fortune yet, so he couldn't give her any real help.Zhong Ren worked hard to earn money, but he didn't expect to get any benefits from Wu Zhenting.

When Zhong Ren was at the grassroots level, Wu Rong also went to his hometown to find a job, instead of going out to work.

When Zhong Ren served as the "secretary" to the "top leader" in the county, outsiders seemed to have a lot of glory, but in fact he had no real power.Regardless of his ability at the time, in the end he had to put his wife Wu Rong in a movie theater in a small town "through connections".Just be a "conductor" who "sells movie tickets".

In those days, it was regarded as having a formal job, which was very decent.

In fact, Zhong Ren knew that with his and his wife's meager wages, it was not enough to support their two sons.Especially the youngest son, who has been extremely thin since he was a child, the couple seriously doubted whether he had "thalassemia".

When the child was a newborn, he spent a lot of money on various examinations and nutrition... When he was in a small town, his income was actually "beyond his means".This is also one of the reasons why Zhong Ren resolutely "find another job" after ten years of hard work with no hope of "promotion".

After Zhong Ren was able to "earn more than [-] yuan a month", the "hardship days" of his husband and wife were finally "suffering".

Not only did his "income" increase by N times, but also because after Zhong Ren became "flourishing" in a big newspaper, he reported to the president of the newspaper on the grounds of "couple seeking refuge" and "couple reuniting". , transferred Wu Rong from the movie theater in Xiaocheng to the "library" of the newspaper office.

Wu Rong has no education and cannot be an editor or reporter.But in a unit as big as a newspaper office, there is a "library room" inside, so it's not too much for Wu Rong to be an "administrator" in this library room.

There are 3 employees formally staffed in this library.Zhong Ren saw that one of them had retired at the age of [-] and had vacated a position, so he hurriedly applied to the president of the newspaper.Then, Zhong Ren's wife Wu Rong was able to fill in the "vacancy".

At that time, there was a fixed "regular job" in a big city, and the income was quite considerable.At least Wu Rong felt quite satisfied.

Another one is that the people of that era (of course specifically referring to people with stable jobs) were far from enduring the kind of "house payment pressure" that the "common people" in later generations would bear.

The big newspaper took good care of Zhong Ren and his wife.Not only because Zhong Ren has reached a certain position in the newspaper office and is a "backbone talent", but also because they are dual employees of the "newspaper office".

Both husband and wife work in a newspaper office and have a pair of sons.Families like this can definitely prioritize and solve their housing problems.

The batch of new houses built by the newspaper belonged to welfare properties. They only paid less than 4 yuan for a "three-bedroom, one-living" house with a total area of ​​more than 90 square meters, and a set was allocated to Zhong Ren and his wife.

A total of less than 4 yuan is needed for the "house purchase fee".This amount of money is not too difficult for other colleagues.The families of many colleagues have this amount in their savings.

As for Zhong Ren's family, it is a matter of minutes to come up with the 4 yuan.After all, Zhong Ren, who has a "monthly income of more than 4", will only spend less than [-] months of his "income" to buy the next set of "welfare housing".

Don't talk about one set, even if there are ten sets or eight sets, he can easily "eat".

However, since it is a property with a "welfare" nature, of course there are not so many houses available to him.You can only buy one set at most.

At that time, Zhong Ren could not "predict" the real estate prices of future generations, and it would rise to a point where it seemed to be "out of control".If he has a long-term vision in this regard, even if he can't buy "welfare housing" in large quantities, he can still use his "savings" to hoard land.Absolutely no bad returns.

After all, he controls the "page" of a major newspaper and has a large number of "connections" with whom he has good relationships, including many "heads" of large units. He does not have many other resources in his hands, and land and resources are absolutely indispensable. .

For example, the director of the "Sixty Thousand Mountains Forestry Farm", the amount of land he controls can really be described as "massive".

Zhong Ren helped Director Zhou to publish several high-quality theoretical articles.The field leader Zhou was also appreciated by his superiors because of this - of course, the opponent can put down his figure and is good at curry tricks.Like this "you need ability and ability", "you need theoretical level to have theoretical level", "you need to be loyal and loyal" (in the eyes of your superiors, if you actively curry favor with him, it is the expression of "loyalty"), do not promote such Subordinates, who else are you going to promote? !

Farm Director Zhou was promoted to a deputy position in the "Agricultural Bureau" above, but he was still "in charge" of the [-] Dashan Farm.

And Zhong Ren and Director Zhou also got along very well.At that time, if Zhong Ren had a long-term vision, according to the market price, or the "reserve price" higher than the market price, it is estimated that hundreds of acres of land could be purchased.

This is land on the outskirts of a big city.The amount is still so large (for private individuals, a hundred acres is really big), in future generations, how much is this land alone worth?
In those days, if there was no money and "can't stock up on land", then there was no way.Like Director Zhou, he has neither a long-term vision nor enough savings to "hoard land".So I worked on the spot for decades without knowing that I was actually guarding a "bonanza".

In Zhong Ren’s case, he had “sufficient savings” but no “investment strategic vision” to match them.

The results of it?Holding "heavy money" in hand, but don't know how to invest in real estate.When the "era of huge profits" came in real estate in later generations, he wanted to enter this industry again, only to realize that he no longer had enough capital to "play" in this industry.

If the land is very cheap and worthless, go to "hoard the land", Zhong Ren's savings are completely enough to "take the land".Moreover, it's not a complete "hoarding land". After he takes the land, he doesn't have to "hoard" it for more than ten or twenty years. Among them, "cutting" ten acres and eight acres of land, selling it, will have a certain amount of funds in hand.

Then use these funds to build modern "factories" on the remaining 90 mu of land for rent.This can always be profitable.

Thin water flows.

The relevant departments cannot say that you are "hoarding land."After land prices skyrocket in the future, the relevant departments will not be able to use every means possible to seize your land on the grounds that you "do not develop it" - at most, they will return to you double the land purchase price you paid that year.

But a few years later, the "land purchase money" that seemed expensive back then is not worth much at all.Double "return" to you, you still lose blood.

When Zhong Ren was working in a newspaper office, how did he know that "earning real estate" money was the easiest way to become a "billionaire" (of course, this refers specifically to making money without any "technical content").

At first, Zhong Ren simply relied on a large number of "writing" and "editing manuscripts", "working overtime" every day, "overdrawing his life" and overworked to earn a high income.

He also seems to be very clear that such a "money-making model" cannot last forever, and if he "kills his life" for many years, something will happen.But just like the "network writers" of later generations, if a certain "network" created has achieved results, the monthly subscription income is gratifying, and most of them are reluctant to reduce their workload.I usually tell myself: let this state last for a few years.Anyway, it won't be "killing" for many years.

Zhong Ren's mentality is somewhat similar to this.

He was thinking, while he still had various "perceptions" and "themes", he would hurry up and write more manuscripts to earn more manuscript fees.Once you reach the point where you are "running out of literary ideas" or "can't find the subject matter for creation", then you may not be able to achieve "high productivity" if you want to.

That's what he really thinks.

When you really can't write anymore, then concentrate on "editing manuscripts submitted from all over the world".

Precisely because he has a strong "sense of crisis" - that there may not be so many "articles" published in a certain period in the future, he is also actively "expanding" a new income "growth" model.

I am used to earning a higher income, but the sudden "shrinkage" of income, you call Zhong Ren, and he is also "emotionally" unacceptable.

Can make money, who wants to make less? !
Zhong Ren found another way to make money, which is to earn "advertising commission".

The commission for this advertisement was not low in those days.Perhaps it is also because "advertising" is more difficult to pull.If it is easy to pull, the achievement is not so high.

In short, the advertising commissions of major newspapers at that time, if it was a magazine under the "Newspaper Office", the influence would not be so great. For a 16-page back cover color page, the full-page advertising fee would be 1 yuan, and the "commission" amount would be 20.00%. .If it is a newspaper with a large circulation, a full page needs 10 yuan in advertising fees, and the commission is [-]%.

That's how "commission" is determined.

In fact, the advertisements of the "newspaper" of the newspaper are not so easy to pull, but the leaders of the newspaper feel good about themselves, and don't think about how the "circulation" of the newspaper comes from?Did readers subscribe spontaneously?What benefits can advertising in this newspaper bring to the "merchant"?
Ignoring these things at all, the president felt that this newspaper had a large circulation, and the "advertising fee" should be set at 10 yuan for a full page and 5 yuan for a half page.The "commission" is ten percent.

This directly led to the fact that the newspaper's newspaper had very few advertisements every day.After all, this "advertising fee" was considered "sky high" at the time.As a result, it has fallen into an embarrassing situation of "price but no market".

Occasionally some "businessmen" advertise in their big newspapers, and they don't give cash.Instead, those who advertise "toothpaste" will take a truckload of "toothpaste" to pay off.Those who advertise "oil" will use barreled oil to offset the amount...and those who use bagged rice to "value" will use "agricultural products" to offset the amount!It depends on what kind of "commodity" you are advertising.

To be honest, my colleagues in the newspaper office all "covet" the "advertising commission fee" of up to [-]%.

You know, that's a full-page advertisement fee of 10 yuan.As long as one page of advertisements can be pulled in a month, you can "net earn" a "commission" of 1 yuan.

This is even higher than the "monthly income" of most of my colleagues, much higher.

Who can not "covet" miles? !
But on the surface, it seems that there are not many "advertisements" published once a month.But just think about it, the newspaper of this newspaper office usually lasts for almost half a month. The newspaper is "refreshing" and there are no "advertisements" at all. It's as easy as you think.

That's still when the newspaper itself has an "advertising department".There are quite a lot of people in the advertising department, there are more than a dozen people.They are still full-time and focus on advertising, and they cannot guarantee that newspapers will have advertisements every day.

Others are full-time "editors" and writing articles is their "focus". What ability do they have to attract advertisements?
Under such circumstances, Zhong Ren actually puts the strategy of increasing family income in the future on "promoting advertisements for newspapers". He really feels a bit "going against the trend".

Even at the beginning, when his wife Wu Rong heard that he was going to rely on "advertising" commissions to increase his income, he felt incredible!

But since Zhong Ren dared to enter this "field", of course he was quite sure.

He analyzed it: the audience who read the newspaper, this is not a "commercial" or "entertainment" newspaper, ordinary people who read your newspaper? !Therefore, Zhong Yiren did not consider promoting "commercial" advertisements at the beginning.

I didn’t consider buying any department store or heavy fresh products.Because "advertising" in your newspaper is expensive and you can't see any benefits. Most of those companies are started by "private bosses", and they are pursuing the maximization of benefits.You can't create benefits for others, so why should you ask them to spend money on "advertising" and waste money? !
Because he understood this, Zhong Ren was very wise and did not target some merchants and enterprises as "advertisers" from the beginning.

What Zhong Ren wants to attract, to put it bluntly, is the advertisements of grassroots departments in various places.

Don’t we need to advertise at the grassroots level?That was the old thinking from the past, a fixed thinking pattern.

Now is a new era, and even grassroots organizations must actively establish their own new image and show off their own advantages.How can I expand my influence to the outside world and show my beautiful new look?The best thing is to "advertise" in an authoritative newspaper.

Of course, it is not necessary to mark it as an "advertisement", but it should be regarded as a demonstration of the achievements of the locality and a presentation of its style.

Although it is not in the name of "advertising", according to the advertising standard, it is not less than a "child".

Zhong Ren's target is the grassroots everywhere.

(End of this chapter)