Dad's Entertainment Life

Chapter 677 The Opening of the Exhibition

By the end of May, the entire Shanghai stock market had entered the time for the animation and game business trade fair.

After a long period of publicity, this trade fair, jokingly known as the Roaming Exhibition, has long been known to the entire Shanghai stock market, and it has also caused a great stir in the animation and game circles in China.

Because this is no longer an animation carnival held by a certain animation company or group, but an official event directly sponsored by the government and undertaken by an animation and game company. In a sense, it represents a fundamental change in the official attitude towards the animation and game industry. Transformation, treat the animation and game industry as an emerging industry, and give strong support.

It is conceivable that China's animation and game industry will embark on a fast track of development in the future. In the future, everyone will have more and more good-looking animation works to watch, and more and better games to play.

In addition, the company that is mainly responsible for the Roaming Exhibition this time is Tonghua Group, an enterprise that has created miraculous achievements in the past few years, and its works are well known and loved by everyone. .

I believe this time is no exception.

This makes everyone look forward to the upcoming roaming exhibition.

With the support of the Shanghai Municipal Government and the efforts of all Tonghua Group employees, the preparations for the Roaming exhibition area have been completed ahead of schedule, and will welcome animation fans, game fans and many animation fans all over the world with a brand new look. The arrival of game companies.

At the end of the month, major animation and game companies from all over the world who received invitations and intend to attend arrived in the Shanghai stock market one after another, rented venues and began to arrange their own exhibition halls.

Marvel, DC, Disney, Blizzard from the United States, Shueisha, Kyoto Animation, Nintendo from Neon, Ubisoft, CGI Animation from Europe, and other animation and game companies that are sought after and admired by animation and game fans all over the world have come to the Shanghai Stock Exchange and brought their latest and greatest works.

They will also set up their own Asian headquarters in this region to fully develop the Chinese and even Asian markets.

As the host, China was naturally unwilling to be outdone. All the powerful animation and game companies came out to launch their own favorite works, hoping to compete with animation and game companies around the world.

It may be at a disadvantage, but no one is willing to give up. Everyone knows that this will be the beginning of the rapid development of China's animation and game industry, and it will be too late if it is not planned now.

Longfei Animation, Fengteng Animation, Kunlun Animation, Fengteng Games, Damei Times, Jinyingu, and Jiulong Games Deng animation and game companies have appeared one after another. They represent the top animation and game industry in China. This time is their challenge and the biggest Opportunity.

The two companies that attracted the most attention were Tonghua Animation and Tonghua Games under the Tonghua Group.

Tonghua Animation has brought a new season of many children's animations that are very popular with children, such as "Peppa Pig", "Super Wings", and "Paw Wang Team Make Great Contributions".

In terms of juvenile animation, "Doraemon Doraemon", "Cardcaptor Sakura", "Slam Dunk", "Natsume's Book of Friends" and many animation works adapted from Fengteng Culture's popular IP will also appear.

In addition, the newly produced animated film "Kung Fu Panda" will also premiere at this roaming exhibition.

Last summer, Tonghua Animation made the animation company known to audiences all over the world with "Laputa in the Sky". This time, "Kung Fu Panda" has attracted much attention.

Everyone is looking forward to whether Tonghua Animation can continue to produce such excellent animation films.

Tonghua Games is not as famous as Tonghua Animation, and it is still in its infancy. The main games are based on related animation works.

"Dora the Explorer", "Let's Go, Diego", "Baby Bus Series", "Super Wings Around the World", "Paw Team Rescue Series" are their main works, and they are all aimed at children. The goal is to let children develop intelligence in the game.

Such games are naturally not as popular as games launched by other game companies, so Tonghua Game Company also set the goal of this time as a learning journey.

Learn from excellent game companies all over the world, and then strive to catch up.

In everyone's anticipation, the time finally came to June [-]st, the International Children's Day, and the grand opening of the first World Animation Game Business Trade Expo.

Anime and game fans from all over the world poured into the animation and game business center for the first time, and then they were shocked by what they saw.

There are the most professional special performances, the most gorgeous COSPLAY, the most delicious food, the most fun games, and the best animations here.

Buildings with different characteristics, shops with various themes, a wide range of animation and game works and peripheral products, in the words of an animation and game fan: a breath that hits the face is called professionalism.

Many Huaxia animation and game fans are even more emotional: Huaxia finally has its own "Akihabara".

This place has become a paradise for anime and game fans, and everyone is quickly immersed in the ocean of joy.

The center of the entire Roaming Expo is naturally the animation and game industry center, where there are pavilions of game animation and game companies all over the world, with the latest animation works, the most classic peripheral products and game products developed with the latest technology.

Anime and game fans shuttled among the various exhibition halls, as if walking in the future world, feeling the infinite charm of animation and games.

Representatives of animation and game-related companies from all over the world also shuttled nervously among the various exhibition halls, observing the products exhibited by each company, and evaluating whether there is any possibility of cooperation.

This roaming exhibition provides them with a huge platform to learn about the best and most advanced animation and game works in the world. If they choose properly, it will definitely bring huge benefits to their company.

For many Huaxia companies, this is a rare opportunity, which is of great benefit to broadening their horizons.

Only by understanding the gap can we have a clear direction and a chance to catch up.

And for many animation and game companies participating in the exhibition, this is also an opportunity to sell their products to the world, so they come here and come up with the latest and best works.

For many animation and game companies in China, this time is not only an opportunity for them to understand the strength of the world's best animation and game companies, but also an opportunity for them to show the strength of the company to the world, which will help them improve their reputation in the world. This help is very great.

······
Lin Qirong handed things over to Hu Mei, Xiao Yunfang and others, believing that they could do a good job in this roaming exhibition. Instead, he brought Shirley, Liz, Alyssa, Tong Tong and others to visit this exhibition together. exhibition.

The streets are full of crowded people, many of whom are COSPLAY fans dressed in anime and game costumes, making them a beautiful landscape.

The dazzling array of goods in the shops on both sides and the various wonderful performances that can be seen from time to time opened their eyes. The young children Shirley and Tongtong were even more excited. They looked here and there, like two happy little children. Butterflies flew here and there, and the whole street echoed with their happy laughter.

The group of them attracted a lot of attention, and caused quite a stir at the beginning. After all, Lin Qirong and Tongtong are both very famous stars, and Shirley and others are also well-known in China, but after that, Lin Qirong kept talking. After explaining, everyone slowly dispersed and continued their journey.

After all, this is a roaming exhibition, and Lin Qirong and others are also among the tourists, so we must respect their rights.

Although there are still many people everywhere they go, they can finally go shopping normally.

Patlem likes games, and when he sees a fun game, he can't move, and he always likes to try it.

Shirley and Tongtong, on the other hand, had no resistance to many beautiful peripheral products. Alisa and Liz also fell behind. After buying this, they wanted to buy another one. Lin Qirong happily helped them pay the bill, and soon They bought a bunch of things and had to ask someone to send them back.

After shopping for a while, they came to the food street and enjoyed the food here.

Sweet, spicy, fried...

We haven't finished shopping for half a street yet, and everyone is already full of food.

The last few people each had a drink before walking leisurely into the animation and game industrial park.

This place has become a sea of ​​animation and games, and every exhibition hall is full of people. There are better animation works, the latest game releases, and more exciting performances, which naturally attract more people to participate.

Seeing the tired but sincere smiles on the faces of representatives of major companies participating in the exhibition, Lin Qirong knew that they were very satisfied this time.

Up to now, the first World Animation Game Business Trade Expo has been confirmed to be a success.

This will lay a solid foundation for the second and third roaming exhibitions in the future. The next roaming exhibition will have more exhibitors, with larger scale and more excellent works.

The name of Tonghua Group will also spread all over the world with this roaming exhibition, which is of decisive significance for Tonghua Group's strategy of entering the world market.

When we came to the exhibition hall of Tonghua Group, the crowded crowd filled the exhibition hall with a warm atmosphere.

Compared with other pavilions, this pavilion has a great feature.

That is, there are a lot fewer young people here, and more are parents with their children. Whether they are from China, the United States, Europe or other places, parents are taking their children to happily watch the animations played on the screen. , browsing the exquisite peripheral products.

In addition to these parents and children, another group of people is more eye-catching.

They are all animation and game-related companies from all over the world. They all gathered in front of the booths of Tonghua Animation and Tonghua Games, carefully looking at various products, and seriously communicating with the staff of the two companies.

It was expected that there would not be too many people inquiring about the booth of Tonghua Games. The staff of the company communicated with them in fluent language with a smile on their faces, and their eyes were full of excitement.

Apparently, reality was different than their plan, but a change for the better.

(End of this chapter)