Dad's Entertainment Life

Chapter 391 Planning
Minister Chen and other guests left with satisfaction.

They gained something unexpected, such as confidence in the future of the animation industry.

With a company like Tonghua Animation, it seems that the future of China's animation industry is very bright.

After Lin Qirong sent them off, he returned to the conference room again.

They still have meetings to attend.

"Minister Chen and the others are very happy." Lin Qirong said with a smile, "It is very good for us to have a good relationship with them."

"How could they be unhappy?" Li Gaojie said with a smile, "If we develop well, they will naturally do well, and there will be political achievements.

It seems that with Warwick, the development of high-tech industries has a leader, and there is no need to worry about GDP. "

This metaphor is also very appropriate, everyone laughed.

"Don't interrupt." Lin Qirong said with a smile, "Go ahead and talk about what happened during this period."

"Let me talk first." Xiao Yunfang stood up, asked her secretary to turn on the projector, and explained carefully.

"During the company's renovation, we were not idle and made detailed plans for the company's overall development.

First, our company has been established for too short a time, and we still have a lot of homework to make up, whether it is internal or external skills.

Internally, we have formulated a detailed management system, reward and punishment system. While strictly managing, we also give employees a lot of freedom. Because we are a company that needs creativity and inspiration, it is very important for employees to have room to play.

Externally, we are already familiar with many companies in the Animation Industrial Park and are formulating a cooperation plan that involves cooperation in all aspects.

For example, with Menglan Dubbing Studio, they have basically become our Queen's studio, and they cooperate very closely, so we can adopt more flexible and effective cooperation methods.

Although the finished products of other animation companies are mediocre, they still have a solid foundation. We can completely entrust them with some unimportant and low-demand basic work, such as original paintings.

In this way, our people can get rid of the complicated basic work and concentrate on production, research and development, and innovation. This is also the general trend of modern enterprises, and it does not conform to modern management concepts.

And such an animation company that undertakes our various businesses can also gain a lot of room for development, continue to grow, and eventually form a complete closed-loop industrial chain.

This is conducive to the development of the animation industry, and I think this is what Minister Chen and others want to see. "

Lin Qirong nodded, "You're right. Nowadays, division of labor and cooperation are emphasized. The completion of a product may involve various places in the world, and it is impossible for one company to complete it all.

You are only doing this division of labor and cooperation in the animation park now, and you will have to find a way to expand this to the whole of China and even the world in the future, so that Neon can also become a partner to undertake some of our simple tasks. "

Let Neon's animation company become a partner to help us complete original paintings and other work. If that is the case, it will be too awesome.

Because only Chinese animation studios have always been able to take on their work, how can the reverse happen?
Everyone can't help but be fascinated.

"We will work hard to do this." Xiao Yunfang smiled.

"The second is business, we also have a lot of homework to make up.

For a long time, we have been mainly producing cartoons. In just a few years, we have launched a series of high-quality children's animations, which have been unanimously recognized by children and parents, and have established a huge advantage, so that our surrounding Products can quickly occupy the market.

This is the key to our company's rapid rise, and it is also the direction we will continue to maintain in the future.

The animation industry refers to "creativity" as the core, with animation and comics as the main forms of expression, including cartoons, comic books, newspapers, movies, television, audio-visual products, stage plays, and new types of animation based on modern information communication technology. The development, production, publication, broadcasting, performance and sales of animation direct products, as well as the production and operation of derivative products such as clothing, toys, and electronic games related to animation images.

It is definitely more than just cartoons and toys, there should be more content, and this is the direction we need to work hard.

In the next step, we will work hard to expand these businesses and deepen these fields.

We are going to restore the comic books of each animation series. This should have been done a long time ago, but it has not been done. This time we will do it.

But this can be handed over to other companies to help, we just need to get the approval, title, and distribution.

Although the comics industry is not as profitable as it used to be, it is still a thriving industry that can bring a lot of profits to the company.

Animated films are the direction we should strive to develop. Each series can formulate a production plan according to the situation. After the plan is submitted, we will consider it comprehensively. Again, shoddy production is absolutely not allowed.

We are going to issue a periodical called "Tonghua Animation", which will be published in both paper and electronic versions.

Each issue will have comics of various series serialized on it. At the same time, children and cartoonists from all over the country will be encouraged to contribute, and the best ones will be included in it, and a certain amount of remuneration will be given.

This is learning from Neon. I think Hidden Dragon and Crouching Tiger of China will definitely be able to unearth several excellent cartoonists and cartoon works.

At the same time, this is also a matter to further expand the influence of Tonghua animation, and we must devote our efforts to do it well.

At the same time, we will devote energy to the development of games of various animation series, so that children can not only watch but also do it, and further deepen the impression of our works.

We will work closely with Tonghua Toy Company to continuously introduce creative designs that children like and make them into various peripheral products to earn the maximum profit as possible.

We are still exploring in other fields, hoping to find new development directions and lay a solid foundation for the development of Tonghua Animation.

In addition, we are also preparing to enter the juvenile animation, and do not want to be fixed in the juvenile animation.

Of course, this is a completely different and challenging field, and we need to make greater efforts. "

Lin Qirong took the lead in applauding, and the warm applause flooded towards Xiao Yunfang, expressing admiration for this excellent manager.

"It's very thoughtful." Lin Qirong said with a smile, "We established Tonghua Animation Company, which was spun off from the head office, with this problem in mind, so that you can develop the animation industry without distraction.

I am very glad that you have already made a detailed plan, and you can just move in this direction. Pay attention to the speed and rhythm in the process, and don't be too anxious.

Give full play to the ingenuity of the company's employees, make full use of the advantages of the animation industry park, never forget that "creativity" is the core, quality is the fundamental concept, and move towards the goal of leading enterprises in China's animation industry. "

"We will." Xiao Yunfang replied confidently.

"very impressive."

Luo Yiqing, Chen Meng and Han Ying, who participated in this kind of internal meeting for the first time, were amazed.

"Now I feel that I can get the shares of this company, which is really a big profit." Luo Yiqing said.

Lin Qirong said with a smile, "If you have money, let's earn it together, and as a shareholder, you also have to contribute."

"What can I do?" Luo Yiqing asked.

"For example, if we produce a successful animation film and hand it over to you for distribution, you will have an advantage."

Luo Yiqing couldn't help laughing, "It's perfectly fine. White Shark Entertainment doesn't have this capability, but Hongda Group can still do it. Our theaters all over the country are the best box office guarantee."

"So, you don't have to feel that you are taking advantage. Without your participation, we don't know how much effort it would take to promote the release of our animated film."

"I see." Luo Yiqing nodded and stopped talking.

"It's time for me to report next."

Li Gaojie stood up and walked in front of everyone and said, and also turned on the projector.

"Our Tonghua Toys Company was established late, but the burden on our shoulders is very heavy. Sister Fangfang has provided us with such a big advantage. If we can't convert these advantages into the company's profits, then there is no need for us to exist. up.

First, let me introduce the company's operating model. The company focuses on three aspects: product design, production, and terminal sales.

In terms of product design, we have recruited a large number of designers, many of whom work in the United States and Neon.

They have rich experience in peripheral product design and development, which has greatly promoted our work.

For each animation series, we try our best to tap the potential that it can develop, determine the main direction, regularly launch new products, and constantly consolidate market share.

In terms of production, we have adopted a combination of two modes.

The first model is autonomous production.We have acquired several plants and are upgrading them.

In the future, they will produce various types of peripheral products. The main direction is high-end, high-quality goods, and at the same time, it is international-oriented. This is the direction we will continue to work hard in the future.

The second mode is cooperative production. At present, we have reached cooperation with dozens of manufacturers in China and commissioned them to produce various peripheral products.

Learning from the lessons of unscrupulous toys, our company will send people to each manufacturer's station, and each batch of products must be inspected and completed before they can be signed for acceptance.

In this regard, we have strict supervision procedures, random transfer of personnel, and random checks, and absolutely no accidents are allowed.

We also attach great importance to rights protection, and we will deal with it at any time when we find it, and we will never tolerate it.

In terms of sales, we adopt a sales model that combines online and offline.

Online, we have signed agreements with many well-known e-commerce companies in China, and our products can be purchased on these platforms.

Tonghua World APP is our main official purchasing platform, and the current sales situation is very satisfactory.

Offline, our products have entered major supermarkets and toy stores across the country through major agents.

The first main store of Tonghua Xiaodian, which we promote, has opened for business. It is located on the first and second floors of our company building. In the future, consumers can buy all peripheral products here.

At present, in the grand shopping malls in major cities across the country, various small shops in Tonghua are already in the process of renovation, and then we will fly to all parts of the country to do this.

Our goal is that there is at least one Tonghua small shop in the central business district of a district in a big city, and there is at least one Tonghua small shop in the central area of ​​an ordinary city.

At present, our products have formed a certain scale. The Piggy Peggy series, the Wang Wang team series and the foreseeable Super Wings series will form the company's troika. Together with other series of products, it is enough to cover most of the peripheral product fields.

At least in China, we have to compete with Neon's Gundam Ultraman and other series of products, as well as the US's Transformers, Barbie and other series of products.

It can be foreseen that the various products of our Tonghua Toys Company will become children's best friends. "

(End of this chapter)