Dad's Entertainment Life

Chapter 390 A new look

After the ribbon cutting, Xiao Yunfang acted as a tour guide and led a group of people into this brand new building.

It doesn't feel much from the outside, but once you walk in, you can feel the strong Tonghua animation style.

The decoration inside is full of animation elements, making everyone feel like they have entered a fairy tale world, not like a company at all.

The eight characters "produced by Tonghua, must be a boutique" are written in a prominent position, and all employees are always reminded to put the quality of the work first, and not to damage the reputation of Tonghua animation with shoddy works.

"Great concept." Minister Chen praised.

"We rely on works in our business. If they are crudely made and children don't like to watch them, then we won't be able to make money."

Lin Qirong replied with a smile, "So this is the concept we must implement."

"It's really great."

Everyone continued to visit, and when they reached the second floor, the decoration style became pink, surrounded by characters from the cartoon "Peppa Pig".

"Our company is still managed in the form of business divisions."

Xiao Yunfang reported, "The second to third floors are the site of the first business, and they are mainly responsible for the production of "Piggy Pig" and other content.

Then other business divisions are also responsible for their own business, and must do their best within their own business scope.

In addition to completing the production tasks assigned by the company, they can also use their imagination to develop new works and expand a new business atmosphere.

In this regard, the company encourages and supports it. "

"So what measures do you have to encourage them?" someone asked.

"Knowledge is priceless, so is creativity. We are willing to spend a lot of money on this." Xiao Yunfang glanced at Lin Qirong before replying.

"Our company strongly supports everyone to give full play to their ingenuity, develop new businesses, and create new works.

Our company holds a review meeting every month to evaluate the ideas or plans submitted by employees.

If you think there is market potential and there is a need for further development, we will fully support them to pull up a group to do this.
When the conditions are ripe, they can become a new business department. While receiving rewards from the company, they can also get a certain share of this work and get a corresponding commission. "

Everyone was stunned when they heard this, Tonghua animation is really different.

"If you can really do this, then you don't have to worry about not having new works coming out in the future, right?" Minister Chen and Lin Qirong laughed.

"That's exactly what we're here for."

Lin Qirong replied, "One person's wisdom is limited, but the collective wisdom is infinite.

We have established this reward system to give those talented employees a stage to display themselves.

While he can get huge returns, our company can also get more excellent works, a win-win situation.

Now intellectual property rights can be used as equity shares, and it is normal for us to introduce this system. "

Everyone has their own ideas.

Although the country encourages innovation and knowledge and creativity are becoming more and more important, it is the first time I have seen such a thorough approach.

If they can really follow through to the end, then wouldn't all the talents in China's animation industry yearn for this company, hope to become a member of it, and then fully display their talents on this stage?

Therefore, there is almost no doubt that Tonghua Animation can achieve greater development and become a leading company in China's animation industry.

Minister Chen seemed very happy. The development of Tonghua animation is better than he imagined, which is of great benefit to him, so he is naturally happy to see it.

After looking at the offices on the first floor, everyone came to the conference room on the top floor.

"In fact, each business unit has its own conference room and screening room."

Xiao Yunfang asked the staff to bring tea to everyone, and then introduced the current situation of Tonghua Animation again.

At present, with the launch and popularity of various cartoons, a certain group effect has been formed, occupying the main broadcast time of major children's channels in China, covering most of the children's audience.

The number of hits on major video platforms can also be tied with several popular animations of Neon.

Of course, their main audience is children, and there is no competition with Neon's hot-blooded animation and youth animation.

On the contrary, several domestic children's animations that previously occupied most of the resources have been severely squeezed, and their living space has been shrinking.

"No wonder they would break their hands like that before."

Minister Chen and Lin Qirong laughed, "I really can't live anymore."

Lin Qirong shrugged, "The market is like this, if you are not good enough, you will be thrown away by the audience when you meet better ones.

If you don't catch up, the only thing waiting for you is elimination.

They can't survive, not because of our squeeze, but because they are not good enough to be recognized by the audience.

If their work is good enough, how could something like this happen?

If you don't think of ways to make better works, using this kind of off-the-chart trick can only be said to be a wrong idea.

China's animation market is large enough to accommodate so many animation companies.

Just because of the existence of Tonghua Animation, everyone understands that domestic animation can also be exquisite and beautiful, and the requirements for other companies are naturally higher.

They should settle down and work hard to produce excellent works.

I think that we are complementary at that time, and we are willing to work with you to make the animation market bigger. "

"That's right." Minister Chen nodded frequently, approving Lin Qirong's opinion.

He turned around and told the people around him, "Go back and convey this meaning to various companies, so that they can focus on how to make excellent works.

In the future, the state's subsidy policy will not change, and we will continue to support the animation industry to grow bigger and stronger, but the criteria for receiving subsidies have changed.

Only those who can come up with excellent works and pass the test of the market can get subsidies.

The situation where bad money drives out good money will not happen in the animation industry. "

The staff recorded his meaning, and then the major animation companies will face a big test.

But this is inevitable.

After talking for a while, Tonghua Animation Company played the company's latest works for everyone.

The big movie "Peggy Pig", "Peggy Pig Happy New Year", describes all kinds of interesting things about Peppa Pig's family during the New Year, and explains the traditional customs of the Spring Festival from the perspective of Peggy Pig, which seems to be very interesting.

The interaction between elders and children, children and children is also full of fun and inspiring.

This is a solid animated movie, nine to ten minutes long, rich in content, coherent in the plot, not the live-action plus animation version that Lin Qirong saw in his previous life, without a trace of deceitful content, I don’t know how much better than the movie in his previous life.

Lin Qirong glanced at Liu Xueying who was sitting quietly in the corner. She perfectly fulfilled Lin Qirong's request, and I believe she also put in very hard work.

"You guys also started making animated movies?"

Minister Chen asked with some surprise, cartoons and animated movies are completely different concepts, at least the influence is completely different.

"This is our attempt, so we chose this theme with a relatively low difficulty."

Lin Qirong said with a smile, "Fortunately, the effect seems to be pretty good, and our staff has accumulated enough experience.

In the next step, we will try to produce more animated films, bringing richer themes and more exciting content. "

"I am very excited."

In addition to the big Peggy Pig movie launched by Business One, other business departments have also released their own works, and the children of Huaxia will usher in another batch of excellent works.

"Let's Go, Diego" launched the second part, which further perfectly presents the looks, sounds, and living habits of animals unique to China. It is simply an encyclopedia of animals.

After watching cartoons, many children become more familiar with various animals and prefer various rare wild animals.

Toy models of Chinese dolphins, pandas, golden monkeys and other animals are also very popular.

This will slowly change their minds.

"Dora the Explorer" launched a special series of ancient myths.

In this special, Dora and her friends will appear in various fairy tales, and while experiencing fairy tales, they will continue to help those in need.

With the broadcast of cartoons, various Chinese myths and stories will be deeply rooted in the hearts of the people, allowing children to learn more Chinese myths and stories.

"Baby Bus" launched a series of safety knowledge, nursery rhymes, Chinese characters, colors and numbers in one go, allowing children to learn various knowledge in a happy way.

"Paw Patrol" also launched a second season, and Ryder and the cute dogs continue to help others solve various problems.

Now this cartoon has gradually become the favorite cartoon of children, suitable for all ages.

With the launch of the second part, I believe the popularity will further increase.

There is one more surprise.

The first part of "Super Wings" has also been produced and is ready to be launched on the market.

This cartoon tells the story of the airplane robot Lodi and a group of friends called "Super Wings" traveling around the world, delivering packages to children and helping them solve their problems.

The biggest feature of the work is that each episode takes place in a different city, showing the multiculturalism of the world with exquisite pictures, such as scenic spots, architecture, language, festivals and food.

The story conveys kindness, bravery, joy and friendship, so that children can follow Ledi on every new magical journey, broaden their horizons and realize the colorful and gorgeous earth home.

However, a lot of changes have taken place in the first part under the hands of Lin Qirong.

Jett and his friends haven't changed much. Xiao Ai, Duo Duo, Ku Fei, Ku Lei, Sheriff Bao, etc. all appeared on the stage.

The original commander, Jin Bao, was directly replaced with the lovely An Qi, and her image was unknowingly designed according to Tong Tong's image, which is very cute.

The original story of delivering couriers all over the world has changed to delivering couriers to various places in China and then experiencing various things with children in various places and learning various beautiful qualities.

Although there is no original cartoon and there are various scenic spots all over the world, China does not lack such scenic spots, and every place has amazing places.

Scenic spots such as Mount Tai, the Great Wall, the ancient capital, the Temple of Heaven, the Yellow River, the Yangtze River, the South China Sea, and the Terracotta Warriors were moved into cartoons, which is also shocking.

This is also Lin Qirong's selfishness. He hopes to narrow the scope to the domestic area first, show more the scenic spots and children's characteristics in various places in China, and then expand to the whole world.

This is possible thanks to a talented animation screenwriter newly discovered by the company. Based on the script routines provided by Lin Qirong, he insisted on writing the script and completing the production.

Each business department has launched a series of new works, presenting a big gift package for the relocation of Tonghua Animation, which will surely push Tonghua Animation to a new level.

In the eyes of guests from all walks of life, the future of Tonghua Animation is limitless.

(End of this chapter)