muscle actor

Chapter 438 The Real Money Printing Machine
"I didn't expect a family carnival to blow up?"

Ding Cheng shook his head with a smile. He didn't even think that the box office of "Game of the Brave" would be so strong. According to this momentum, [-] million U.S. dollars is guaranteed.

In my opinion, family-friendly means family and all ages. It’s not enough for children to just watch it. It’s a children’s movie, and it’s not for adults. It has to be watched by people of all ages.

"Huan" means entertainment.A movie that brings the whole family together to watch is sure to be a fun movie.

So family movies are somewhat equivalent to family entertainment movies, a composite movie genre that is often a combination of family, animation, adventure, fantasy, comedy, children and other genres.

Especially in the United States, the rating is often PG or G, which means it is suitable for audiences of all ages, including children.

There are a few key words: family, all ages, entertainment.If you have to give a definition, it should be: entertainment movies suitable for audiences of all ages, especially family audiences.

On the contrary, in China, when many people talk about family movies, they will intuitively connect with those comedies and joyful movies, regardless of whether these movies are suitable for audiences of all ages, especially children.

For example, the Meet Your Father-in-Law series, and some domestic comedy movies, although there are many family elements, but the age level is relatively high. According to the American classification, it should be PG13, which means it is not suitable for children under the age of 13 to watch.

At the other extreme, children’s animated movies are called family movies, and they think this kind of movie is suitable for the whole family to watch. In fact, most of the time, parents watch it to accompany their children, not for themselves, so this kind of movie is only suitable for children. rather than audiences of all ages.

Because of their natural cuteness, animated films are the core strength of family movies, such as DreamWorks, Disney, Pixar and other companies that produce mainstream animated films every year, including Minions, Big Hero [-], Kung Fu Panda, etc.

The well-known live-action family carnival movies in Hollywood include Home Alone, Night at the Museum, Diary of a Wimpy Kid, and the first three episodes of Harry Potter...

Although the audience is of all ages, it is also biased.For example, people born before the 70s seldom watch movies, so they will definitely not be the core audience of family carnival movies.

There are actually two types of people born after 70 who watch family movies, one is ordinary young people, and the other is young parents whose children are between 3 and 13 years old.

Needless to say, the first type is that the main people watching movies now are young people, especially those born in the 90s.They like cuteness and cartoons, so the animated films in Family Carnival Movies are more popular among them, such as Big Hero [-], Minions, Kung Fu Panda, etc.

The second type is the small family. Nowadays, family entertainment programs and movies are becoming popular. A large part of the reason is that the people born in the 70s, especially those born in the 80s, have become parents. In other words, these people who have the habit of watching movies have become parents. When children are old enough to watch movies, where to take them to play during holidays and weekends and how to spend parent-child time becomes a big problem.

Here comes the key point. This group of parents is different from before. Most of them are only children. They love watching movies, playing games, and participating in various parent-child activities. That's why "Where Are We Going, Dad" will be so popular.

Most domestic animations are adapted from cartoons or online games.Either too young, or too adult, too young, so a family movie like Crazy Primitives that is suitable for parents, children, and young people has become a rigid need.

Now they like to talk about IP, they prefer originality.And most parents think that it doesn't matter whether the story is an adaptation or an original one, what matters is the content of the story, and what matters is whether it has any educational significance for children.

The selection of films is more stringent than that of ordinary viewers, because the consequences of taking children to watch the wrong film will be serious, such as the story content, whether it is an animation or children's genre, and the reputation of the film.

To put it bluntly, the health index of a movie is very important, there should be no content that is not suitable for children!

It's a pity that there is no grading system in China. It seems to be a family carnival, but in fact there are many contents that are not suitable for children. Children will be hurt after watching them.

Therefore, parents are forced to choose only Hollywood animated movies, whether they look good or not is second, and the main thing is safety.

This is what Ding Cheng believes must be considered by domestic films.

In fact, the type of movie is directly related to the audience. The audience for action movies, gunfight movies, and martial arts movies are mainly men, while the audiences for romance movies are mainly women.

The family carnival is aimed at audiences of all ages, which is a big challenge.Because it is difficult to please everyone.

But there are no shortcuts, that is, you want to please everyone, and the best way is to please a family.Because everyone has a family.

Even the original hormone-filled Fast and Furious series no longer emphasizes brotherhood and the spirit of adventure, but instead emphasizes family and a sense of responsibility.

Part of the reason is because these actors and fans are of the age to start a family, and the other reason is that the director wants to please more people, including female audiences.

The rating is PG13, which will appeal to most viewers over the age of 13.The box office performance certainly proves this.

The adventure comedy and inspirational parts are mainly responsible for entertainment, so they are basically suitable for all ages.The family part of family fun is responsible for resonance, especially for parents.

Because every parent brings their children to the movies, in addition to bringing joy to their children, they also hope to enhance their relationship with their children by watching this movie with their children.

This is also the essence of the existence of family movies, so to make a family movie, the story must be related to the family.

From beginning to end, "Crazy Primitives" is about the adventures of the Gulu family.

Ice Age 4 follows the adventures of a family of mammoths and their makeshift family with several other animals.

"Rio 2" tells the story of a parrot family's jungle adventure.

"The Smurfs" is a family adventure.

The adventures of the two princess sisters from Frozen.

"Genius Glasses Dog" The adventure of a dog father's time travel to save his child...

Some of them don't directly tell the story of a family's adventures, but they tell the story of the protagonist's family head-on.Such as Gru and his three newly adopted children in "Despicable Me 2".

Panda and Papa Goose in Kung Fu Panda 2.

Toys and their family from Toy Story 3.

The protagonist family in "Big Hero [-]".

If the parents are gone, older siblings or other relatives will take on the role of parent, such as the older sister in "Frozen" or the older brother in "Big Hero [-]".

And when the elder brother is gone, Dabai, invented by the elder brother, takes over the role of the elder brother.This kind of parent-child relationship is definitely something that audiences, especially family audiences, would like to see.

The core character relationship is often parents and children, and the theme naturally revolves around eternal love and self-growth.

In other words, the protagonist grows with the help of love.

This is why several Hollywood giants are happy to produce two or three family-friendly animated films every year. They are well-produced and belong to the high-investment and high-return variety.Because of the global box office revenue, animated movies will account for about one-fifth of the box office revenue.

The first film has a high return, and there will be a sequel. If the sequel is still a big hit, there will be another sequel.And because of the establishment of a fixed animation image, the derivatives market will also be rich.

There are four "Shrek" series, with a total global box office of more than 28 billion US dollars. Converted into RMB, it is 178 billion yuan. The average box office revenue of each film is 45 billion!
(End of this chapter)