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Chapter 151 Talking About Cooperation
Su Mingzhe was also very excited when he got the news.

He led the fight against the Fuxing Group this time, and if something went wrong this time, his future in Zhijiuke would come to an end.

As a leader in the liquor industry, Jiang Nanchun is willing to cooperate with knowledgeable drinkers, which is a very good signal.

At least it proves that drinkers are not fighting alone!

Jiang Nanchun made a bold move, directly injecting [-] million yuan into Zhijiuke.

Huo Yingming frowned after receiving the news. Fang De, who was sitting in front of him, didn't even dare to express his anger.

"Lai Xingguo actually made a move!" Huo Yingming played with the purple clay pot in his hand.

"Chairman, what shall we do?" Fang De asked.

"What should I do? Lai Xingguo is clearly not giving me face by injecting capital into Zhijiuke at this time. In this case, I want to see who is the boss in the Chinese liquor market!" Huo Yingming said fiercely .

"What does the chairman mean?"

"Keep this price unchanged and see how long they can last!"

"Chairman, recently a winery has objections to our price reduction." Fang De said cautiously, for fear of making Huo Yingming unhappy.

"Who has an opinion? Don't hold me back at this time, you have comforted me with these people!"

"Okay, okay, I got it, chairman." Fang De agreed, but he was cursing in his heart, how can I appease you if you don't hand over the money.

This battle in the liquor market has aroused a lot of attention.

The capital market in particular regards this war as a war between Fuxing Group and Jiang Nanchun.

Both sides are leading companies in the liquor market, so it's really hard to say who will win this battle.

More people are optimistic about Fuxing Group. After all, Fuxing Group is a well-deserved leader in the low-end liquor market.

Although Jiang Nanchun has a big family and a big business, his business projects are relatively single. He has been focusing on the high-end liquor market before. It is not an easy task to compete with Fosun Group in the liquor market with diversified prices.

Just when everyone thought that the Fuxing Group would be able to securely win this battle, problems appeared within the Fuxing Group.

Fuxing Group adopted a price reduction strategy this time, not to reduce prices by itself, but to put pressure on the winery he represented.

These wineries are not very profitable in the first place, and if they cut prices by [-]%, they will hardly make any money.It was okay for a day or two, but almost two months have passed since the Fuxing Group started a price war, and the cash flow of the small wineries themselves is not so abundant, and some wineries can't bear it at this time.

Although we all know that relying on the big tree of Fosun Group is a good way to enjoy the shade, but we must first survive before we can talk about development. These small wineries have long complained about selling wine at such a low price.

Three wineries in succession refused to provide liquor to Fuxing Group at a [-]% price reduction.

Fuxing Group didn't take these three wineries seriously at all, and directly terminated the cooperation with these three wineries.

The products of these three wineries were immediately removed from the sales channels of Fuxin Group.

Unexpectedly, this approach did not reverse the situation. More and more wineries stopped supplying Fuxing Group with liquor.

After all, this way of reducing prices does not have much impact on Fosun Group, but these wineries will lose real money.

For a while, the situation got a little out of control.

The capital market responded quickly, and Fuxing Group's stock price plummeted.

Such a situation caught Fosun Group by surprise.

There is no other way, Huo Yingming can only restore the price of agent liquor.

This kind of price fluctuation has a great impact on Fuxing Group Laoshuo.

After all, everyone is used to the relatively low price of Fuxing Group's liquor. After the price was raised, the sales immediately fell sharply.

In contrast, the price of Laolonghu has remained stable, and sales have been rising steadily.

"Brother Guang, the winery has more orders!" Yang Leping excitedly reported to Liu Xiaoguang.

In the past two months, Laolonghu's orders have continued to decrease, which puts a lot of pressure on Yang Leping.

For such a situation, Liu Xiaoguang was not too surprised.

In the final analysis, quality is paramount in the liquor industry. Only by ensuring the quality of liquor can we win consumers and the market. Other crooked ways can only win for a while, but not forever.

Although he survived this crisis, Liu Xiaoguang did not stop there.

The Fuxing Group attacked Lao Longhu twice and three times, and Liu Xiaoguang didn't intend to just let it go.

Liu Xiaoguang asked Cao Ren to help him contact the wineries that had terminated their contracts with Fuxing Group.

Liu Xiaoguang made an appointment with Malanshan, Jiuxian, and the directors of the three wineries in Yuquan.

The scale of these three wineries is not large. They were attached to the Fuxing Group before, and they could barely make a living. Now after the termination of the contract with the Fuxing Group, there is a problem in the sales of liquor.

After this struggle with the Fuxing Group, Lao Longhu has become famous. All three factory directors accepted Liu Xiaoguang's invitation.

The restaurant was arranged by Cao Ren.

Liu Xiaoguang was the first to come, and Su Mingzhe came with Liu Xiaoguang.

"Director, what are you going to do with them?" Cao Ren didn't know the purpose of Liu Xiaoguang's appointment with these three factory directors.

"The quality of the liquors produced by these three wineries is quite good. It would be a pity if they were just buried like this. Manager Su is here this time to see if we can promote a cooperation!"

The first person to arrive was Chen Yuhe, the director of Malanshan Winery.

Chen Yuhe, who is in his forties, is shrewd and capable. He smiles when he sees people, and when he sees Liu Xiaoguang, he praises, "I didn't expect Director Liu to be so young. He is really young and promising."

After that, Meng Shengkun, the director of Jiuxian Liquor, and Qian Duoyi, the director of Yuquan Winery, came one after another.

Several people sat down separately.

"Director Liu, what's the matter with calling us this time?" Qian Duoyi was a straightforward guy, and he asked Liu Xiaoguang straightforwardly as soon as they sat down.

Chen Yuhe and Meng Shengkun looked at Liu Xiaoguang.

The two of them didn't know Liu Xiaoguang's purpose for calling them here.

"I invited the three factory managers here this time because I want to discuss cooperation with the three factory managers." Liu Xiaoguang is also a straightforward person, explaining his intentions.

"Cooperation?" Qian Duoyi was a little surprised, "Isn't Laolonghu also a winery? How can we cooperate?"

"This time, the three of you have terminated the contract with Fuxing Group. The sales of liquor will definitely not be as smooth as before. The person sitting next to me is the manager of Zhijiuke, Su Mingzhe. The reason why the three factory managers were invited here is I just want to fight against the Fuxing Group with the three factory managers."

Qian Duoyi and others' eyes lit up when they heard Liu Xiaoguang's words.

After the contract with Fuxing Group was terminated, the sales channels of Fuxing Group immediately removed the products of their three wineries.

Once the sales channel was cut off, the sales of the three wineries were cut in half.

(End of this chapter)