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Chapter 143 Let It Go

Cao Ren sighed, he knew Liu Xiaoguang's character, so it was useless to say anything at this time.

"Are you serious? Don't regret it then!"

"We can sign the contract." Liu Xiaoguang was very indifferent.

"I can't decide this matter, but it can be seen that Director Liu is very sincere. Let's do this. If there is a chance, we know that the drinker will definitely cooperate with Lao Longhu."

Until the end, Su Mingzhe didn't say a single word.

This point, Liu Xiaoguang is not too surprised, after all, the cooperation between the two parties is a big event, as Su Mingzhe said, he can't make the decision.

The most important thing is that Liu Xiaoguang wants to let Zhijiuke Group know his attitude and determination.

Coming out of Su Mingzhe's office, Cao Ren looked a little unhappy.

"What's the matter, Brother Cao?"

"Director Liu, although you are my leader, I still want to say that you did not handle this matter well today."

"Which is not handled well?" Liu Xiaoguang asked Cao Ren.

"We have to negotiate with the drunkards step by step. We can't show our cards all at once like you. Moreover, if we sign the agreement like this, we will suffer a lot from the old Longhu. , this means that the old Longhu has taken all the risks, and those who know the wine can just wait for the cheap."

Liu Xiaoguang smiled and said, "Brother Cao, are you not confident that we can get wine?"

"Confidence is not the way to do it, it's too risky!" Cao Ren didn't understand Liu Xiaoguang's way.

"Brother Cao, Zhijiuke is now at odds with Fuxing Group, but the two sides have not yet negotiated. The reason why I put forward such a condition is to add fire to both sides. The strength of our old Longhu is no match for Fuxing Group. Bi, if you want to gain an advantage in this contest, you must put all your eggs in one basket!"

Liu Xiaoguang's words surprised Cao Ren a little.

For a long time, Liu Xiaoguang's image in Cao Ren's heart was that of a young man who knew how to make wine.However, judging from what Liu Xiaoguang said just now, he somewhat underestimated Liu Xiaoguang.

"Do you think this can be done?" Cao Ren was a little surprised. Although Cao Ren recommended Liu Xiaoguang to Su Mingzhe, Cao Ren didn't think Liu Xiaoguang could persuade Su Mingzhe.

After all, Fuxing Group and Zhijiuke have been partners for many years, and Fuxing Group is much larger than Laolonghu. In such a situation, Zhijiuke has to choose between Laolongfor and Fosun Group. It seems that there is no need to think about it at all.

But from Liu Xiaoguang's point of view, he seems to have full confidence in this meeting.

"If Zhijiu Ke didn't have such an idea, Su Mingzhe would never have met me. You also wanted to meet Su Mingzhe many times before, but it never succeeded. Why did he meet this time?"

Cao Ren thought about it for a while, indeed, ever since Zhijiuke broke off his cooperation with Laolonghu, he has been looking for opportunities to communicate with Su Mingzhe, but Su Mingzhe has been refusing to see him.

Could it be that there is really a door to this matter?
"Let's go back and wait for the news!" Liu Xiaoguang was very free and easy. He had already done his best and other things were beyond his control.

A week later, Liu Xiaoguang received a call from Cao Ren.

"Factory Manager, the drinker is looking for you to sign a contract."

His words were full of respect.

He finally knew that Liu Xiaoguang's ability to run the winery on such a large scale was not as simple as simply knowing how to make wine.

This year, China's liquor market has undergone tremendous changes.

Zhijiuke completely broke with Fuxing Group.

All liquor brands represented by Fuxing Group were removed from the shelves of Zhijiuke.

You know, the Fuxing Group is the agent of more than 50.00% of the liquor brands in Huaxia, which is a huge blow to the drinkers.

Laolonghu appeared in the storefront of Zhijiuke.Jiangnanchun is placed in the most conspicuous position in Zhijiuke's storefront.

Speaking of which, the main reason why Zhijiuke had the courage to break with the Fuxing Group was the support of Jiang Nanchun.

As the leader in the national liquor industry, Jiang Nanchun has always been Fuxing Group's biggest competitor.This time Zhijiuke broke with Fuxing Group, and Jiang Nanchun immediately started selling goods in Zhijiuke's store.

In addition to Jiangnanchun and Laolonghu, there are many other small wineries that have begun to cooperate with Zhijiuke.

Liu Xiaoguang knew that this was a very rare opportunity for Lao Longhu.

Liu Xiaoguang immediately notified Yang Leping to increase production.

The equipment in their winery was designed by Liu Xiaoguang himself, and the current output has not yet reached the maximum capacity of the machine.

"Brother Guang, why don't you wait? After we confirm that sales have increased, we will have time to expand production." Yang Leping felt that Liu Xiaoguang's idea was a bit radical.

Even before the order came, he was in a hurry to expand production. If something happened, wouldn't all the wine be thrown into his hands.

Liu Xiaoguang was full of confidence and asked Yang Leping to just expand production capacity.

After arranging the production of the winery, Liu Xiaoguang called Cao Ren.

"Brother Cao, arrange Laolonghu's advertisements on TV stations and print media!"

"Director, the cost of advertising is not small." Cao Ren knew that Liu Xiaoguang wanted to promote Laolonghu. After all, Liu Xiaoguang signed a betting agreement with Zhijiuke. If Laolonghu's offline sales did not quadruple, then this For more than a year, the payment for the goods must be compensated to the drinker.

However, in the past few years, the cost of advertising has been increasing, and it is difficult to obtain good results without spending money.

"You just have to talk, you want the best advertising space, and you don't have to worry about money."

With Liu Xiaoguang's words, Cao Ren finally let go.

Cao Ren contacted CCTV's prime-time advertising space, but the advertising fee required a full 2000 million!

With this amount, even the well-informed Cao Ren couldn't help but click his tongue.

When Cao Ren told Liu Xiaoguang the number, there was silence on the other end of the phone.

Cao Ren knew that this number was really too big.

"Director, why don't we look at the print media!" Cao Ren put forward his suggestion.

"2000 million, this is the prime time of CCTV!" Liu Xiaoguang on the other end of the phone spoke very resolutely.

Cao Ren sighed, it seemed that Liu Xiaoguang was going to take a gamble with his life this time.

After Liu Xiaoguang signed the gambling agreement with Zhijiuke, he had no way out and could only give it a go.

That night Liu Xiaoguang and Yang Leping accompanied Liu Tiezhu to dinner.

The old man had dinner and was waiting to watch the news broadcast.

This has been his habit for decades. Without watching the news broadcast, this night seems incomplete.

One minute before the broadcast of the news network, an advertisement shocked Liu Tiezhu's jaw almost to drop.

Clear streams and red sorghum.

A bottle of old Longhu wine appeared in the center of the screen.

The voice-over sounds.

"Old Dragon Lake, every drop is a gift from nature!"

(End of this chapter)