back home as anchor

Chapter 142

Such a situation was basically within Liu Xiaoguang's expectations. Due to the relationship with the Fuxing Group, it can be said that Laolonghu's offline sales are struggling.

Fosun Group's influence in the liquor market is really too great. If it weren't for the excellent quality of Laolonghu and Liu Xiaoguang's hard work in publicity, it would be impossible for other wineries to compete with Fosun Group.

Liu Xiaoguang knows that if the Laolongfor Group wants to go further, it must open up the offline market. Only when both online and offline wings are in harmony can Laolonghu truly gain a foothold in the liquor market.

It is not an easy task to realize this idea.

Liu Xiaoguang frowned.

Two days later, Cao Ren appeared at the Old Dragon Lake Winery.

And he brought a very explosive news to Liu Xiaoguang.

There is a conflict between Zhijiuke and Fuxing Group.

Zhijiuke is a specialty store in Huaxia that specializes in selling alcoholic products, with stores all over the country.

At the same time, Zhijiuke is also a partner of Fuxing Group. It was Zhijiuke who blocked Laolong Lake this time.

According to Cao Ren's information, the main reason why alcoholic drinkers have conflicts with Fuxing Group is because Fuxing Group is too powerful.

In the past year, although Jiangnanchun was still the leader in the baijiu industry, Fuxing Group represented many liquor brands. The combined turnover of these brands was no worse than that of Jiangnanchun, and might even exceed that of Jiangnanchun.

Moreover, Fuxing Group's encirclement and suppression of Laolonghu has turned Laolonghu from a rising star in the liquor industry to a third-tier brand that can only be sold online. All of this makes Fuxing Group very conceited.

This arrogance quickly translates into concrete action.

In order to increase profit margins, Fuxing Group has raised all shipping prices of its liquor.

Such a move will undoubtedly affect the profits of dealers.

As a partner of Fuxing Group, Zhijiuke is very dissatisfied with Fuxing Group's actions. The two sides have negotiated many times, but they have not been able to reach a consensus.

In the end, the two sides broke up!

The news about Cao Ren made Liu Xiaoguang's eyes light up.

Liu Xiaoguang has always wanted to restore the offline sales of Laolonghu, because this is the main channel for liquor sales.

In the live broadcast room, water friends have repeatedly responded to Liu Xiaoguang that it is too difficult to buy Laolonghu, and almost only online channels are available, which is very unfriendly to older people.

"Do you have a channel? I want to discuss cooperation with Zhijiuke!" Liu Xiaoguang asked Cao Ren.

Cao Ren nodded, "There are channels, but the scale of our winery may not be appreciated by others."

"Let's talk about it, even if it doesn't work, there is no loss for us!"

"Then I'll get in touch, you wait for my message."

Three days later, Liu Xiaoguang and Cao Ren sat in Su Mingzhe's office.

Su Mingzhe, the person in charge of the southwest region of Zhijiuke.

After hearing about Liu Xiaoguang's intentions, Su Mingzhe smiled and lit a cigarette, "Director Liu, you are well-informed about this news, and you got wind of it so quickly!"

"Since you want to work in this industry, you have to cheer up."

What Liu Xiaoguang said made Su Mingzhe nod his head, "This matter has not yet been settled. The reason I met you this time is to save Cao Ren, but you want to talk about cooperation, but it has not reached this point yet."

"President Su, Fuxing Group is doing more and more unkindly. As far as I know, Zhijiuke has cooperated with Fuxing Group for more than ten years. For such a long-term partner, if you say you want to raise the price, you will raise the price. They are not only thinking about eating meat, they are planning to not even keep soup for you dealers."

Su Mingzhe just listened to Cao Ren's words quietly, without saying a word, the cigarette in his hand was burning silently.

"The reason why he dared to do this is because he has no fear. Almost all of the liquor brands in China, which are a little more well-known, are in the hands of the Fuxing Group. If Zhijiuke doesn't make preparations earlier, such things will definitely happen again in the future." will happen."

Cao Ren has been immersed in the liquor industry for many years, and he is very clear about the tricks in the industry. These words touched Su Mingzhe's heart.

Su Mingzhe took a puff of cigarette, pretending to be relaxed and said, "I don't need to worry about this matter, Brother Cao, but I would like to know why you, a small winery that can't even rank in the top [-] in the country, cooperate with us ?”

"President Su, it has been almost a year since the Fuxing Group banned our Old Dragon Lake. During this year, the sales volume of our Old Dragon Lake not only did not decrease, but increased. This kind of achievement is not something that ordinary wineries can achieve!
"Although the sales of Laolonghu cannot compare with those big wineries now, the quality of Laolonghu is absolutely top-notch. Under the current environment, the sales of Laolonghu have been growing steadily, and online The sales on the website are among the best!"

"Although Zhijiuke doesn't sell our old Longhu...""

Just at this point, Su Mingzhe interrupted Liu Xiaoguang, "Director Liu, we know that the drinkers have never banned Laolonghu, but because of some other reasons, they haven't cooperated in the past year."

Liu Xiaoguang smiled, "I believe President Su should have some understanding of the sales of Laolonghu. Although Laolonghu's current market share is not high, it is mainly because we have few sales channels. As long as we can guarantee I am confident that the sales of Laolonghu will increase."

Su Mingzhe didn't take Liu Xiaoguang's words seriously, "Anyone can say big things."

After all, Liu Xiaoguang was young and energetic, "Boss Su, if Laolonghu can be sold in Zhijiuke, I guarantee that the offline sales of Laolonghu will at least quadruple in one year!"

Su Mingzhe put out his cigarette, "If Zhijiuke really starts selling Laolonghu, even if you don't achieve such a sales volume, you won't have any losses. Only we Zhijiuke will bear the risk."

"Laolonghu Distillery is willing to sign a gambling agreement with Zhijiuke. If Laolonghu fails to meet this requirement, then Laolonghu is willing to compensate Zhijiuke for this year's purchase price!"

As soon as these words came out, not only Su Mingzhe, but also Cao Ren was taken aback.

"Director, there's no need to do this." Cao Ren pulled Liu Xiaoguang's arm.

Su Mingzhe became interested, "What do you mean by that?"

"Old Dragon Lake has sold in Zhijiuke for a year. If the offline sales volume does not reach four times this year's offline sales, then we, Old Dragon Lake, will refund the full amount of the excess payment for this year."

"That is to say, this year's wine is given to you for free!"

What Liu Xiaoguang said made Su Mingzhe dumbfounded. He never expected that Liu Xiaoguang would dare to make such a promise.If the sales volume doesn't meet the standard, it's equivalent to getting a year's supply from Laolonghu for free!

(End of this chapter)