back home as anchor

Chapter 1018
Longfor E-commerce, which has just completed privatization, has experienced the biggest crisis since its establishment.

At 10:30 in the morning, the press conference of Longfor E-commerce officially started.

Liu Xiaoguang, Shen Mingzhu and other executives of Longfor E-commerce appeared in front of the reporter.Liu Xiaoguang, who was flashed by the flash, couldn't open his eyes until the light of the flash stopped, and then Liu Xiaoguang said, "My friends from the press, there are differences in the return policy of Longfor E-commerce for consumers in my country and the United States. This is because Longfor E-commerce The work is not in place. Here, on behalf of Longfor E-commerce, I sincerely apologize to all consumers who trust Longfor E-commerce.”

Saying that, Liu Xiaoguang, Shen Mingzhu and others bowed to the camera.

The media reporters present were not too surprised by Liu Xiaoguang's actions.

Longfor E-commerce has aroused public outrage this time. If you don't apologize, it will be very difficult to get through.

However, what Liu Xiaoguang said next surprised all the reporters present.

"In order to express our apologies to the consumers of China, the CEO of Longfor E-commerce, Shen Mingzhu, the senior vice president, Sun Shengbin, and the chief operating officer, Zheng Yuntian, will resign from their positions. At the same time, Longfor E-commerce is in China. There is also a seven-day no-reason return policy.”

Almost all senior managers of Longfor E-commerce have resigned.

The major news media immediately reported the news.

Netizens are quite satisfied with Longfor e-commerce’s handling of the matter.

The dismissal of so many senior managers shows that Longfor E-commerce attaches great importance to the return incident.At the same time, Longfor E-commerce has changed its domestic return policy and has explained to domestic consumers.

That night, Liu Xiaoguang broadcast live in his courtyard.

As soon as Liu Xiaoguang went online, a large number of water friends immediately flooded into the live broadcast room.

Recently, Longfor e-commerce has been on the cusp.First, it was delisted from the Shanghai Stock Exchange, and then there was a turmoil of returning goods. The water friends were full of questions and wanted to communicate with Liu Xiaoguang.

"Good evening, brothers!"

Liu Xiaoguang greets the water friends in the live broadcast room.

"Hello Brother Guang!"

"I just saw Brother Guang on TV in the morning. I didn't expect that Brother Guang would start a live broadcast at night."

"You kind of rubbish is also worthy of a live broadcast, bah!"

"Garbage comprador, I will never buy anything from Longfor E-commerce in the future."

"Keep your mouth clean. You can quit if you don't want to watch Brother Guang's live broadcast. There is no need to curse."

"I like to scold, can you care?"

As soon as Liu Xiaoguang went on the broadcast, there was already a commotion in the studio.

Although Liu Xiaoguang apologized on TV this morning, there are still many water friends who don't buy it and scold in the live broadcast room.

Of course, there are also many water friends who express their support for Liu Xiaoguang.

Regarding the criticism in the live broadcast room, Liu Xiaoguang's expression did not change much.

"Brothers, don't make noise. Listen to me. First of all, Longfor E-commerce treats consumers in the United States and China differently. Consumers are deeply guilty."

"This guy will pick good things to say, so what have you been doing?"

"That's right, why do you treat consumers in the United States and China differently?"

The water friends are very excited.

Liu Xiaoguang continued to explain, "Since last year, I have withdrawn from the management of the old Longfor Group. The management of Longfor e-commerce is solely in charge of by Shen Mingzhu. I have no knowledge of the return policy in the US market. Of course, what I said It’s not to shirk responsibility. Longfor E-commerce is my company, and the mistakes made by Longfor E-commerce are my mistakes. What I can do is to assure everyone that Longfor E-commerce will not make the same mistakes again. Say sorry to the brothers who trusted me and Longhu E-commerce all this time!" As he spoke, Liu Xiaoguang bowed deeply to the water friends in front of the camera.

"I choose to believe in Longfor E-commerce."

"It is inevitable to make mistakes in running a business. Brother Guang's character is still trustworthy. This time, Longfor E-commerce dealt with it very promptly. Almost all the executives of Longfor E-commerce were purged. I still trust Brother Guang."

"Anyway, I won't buy anything from Longfor E-commerce again."

"Brother Guang should be given some time to see how Longfor E-commerce will perform in the future."

Water friends have different opinions, but more and more water friends choose to believe Liu Xiaoguang.

Longhu E-commerce and New Hope Farm operated by Liu Xiaoguang have fair prices and excellent product quality, and have won a good reputation among consumers.Although the decision-making of Longfor E-commerce was wrong this time, many water friends still believe that Liu Xiaoguang will lead Longfor E-commerce to develop in a good direction.

"Brother Guang, after the executives of Longfor E-commerce are replaced, will they be arranged to work in other positions?"

Liu Xiaoguang waved his hand, "Longfor E-commerce has fired a total of fifteen executives, including Shen Mingzhu. These people will not appear in any company under the old Longfor Group."

This statement once again shocked the water friends.

Water friends who often watch Liu Xiaoguang's live broadcast are familiar with Shen Mingzhu.Shen Mingzhu started from New Hope Farm and gradually became a senior manager of the old Longfor Group.

Recently, he has become the CEO of Longfor E-commerce. His status in the old Longfor Group ranks behind Cai Chongwen and Yang Leping, and he is the fourth person in the old Longfor Group.As a management talent independently cultivated by the old Longfor Group, Shen Mingzhu holds an important position in Longfor E-commerce.

Unexpectedly, Liu Xiaoguang fired Shen Mingzhu directly without showing any kindness.

"Brother Guang is really courageous!"

"Without a little political sensitivity, such executives should be fired."

"Brother Guang, who will be the CEO of Longfor E-commerce?"

Shui You asked Liu Xiaoguang a question.

"Because the incident happened suddenly, there is no suitable candidate, so I will be the acting CEO of Longfor E-commerce."

"Damn it, Brother Guang is in charge himself!"

"The current Longfor E-commerce is really precarious. Except for Brother Guang, no one has the ability to drag Longfor E-commerce out of the quagmire."

"Looking forward to Brother Guang's performance!"

"Hey, a few months ago, Longfor E-commerce was still in full swing, but I didn't expect it to be in crisis now!"

Liu Xiaoguang was very calm, "Brothers, there will inevitably be ups and downs in business. Like all companies, Longfor E-commerce will also experience lows and high tides. Brothers, please rest assured that Longfor E-commerce will never disappoint everyone's trust."

The next morning, the news that Liu Xiaoguang was appointed as the acting CEO of Longfor E-commerce appeared in major financial media.

What surprised everyone was that the news was not officially announced by Laolonghu Group, nor was it leaked through major media, but was announced personally by Liu Xiaoguang in his live broadcast room.

(End of this chapter)