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Chapter 1017 Wrong Strategy

Laolonghu Group will invest 20 billion Chinese yuan to build a logistics storage base for Longfor E-commerce and a modern pasture with an area of ​​80.00 square kilometers in Texas.Laolonghu Group promises that the number of local workers in Texas will account for more than [-]% of employees in logistics warehousing bases and ranches.

The investment from Laolonghu Group will bring you [-] jobs to Texas.

In return, Texas State will provide tax incentives to the old Longfor Group.

After the announcement of the contract, it attracted great attention from the US media.

The United States has a federal system of government.The country is managed by a unified federal government, which is responsible for the country's major policies and foreign policies.Each state government independently manages the government affairs of each state and has a certain degree of autonomy.

Federal government spokesman, Rick criticized the cooperation agreement signed between Texas State and the Laolonghu Group. His words were fierce. If he had learned Chinese, he would definitely use the idiom of losing power and humiliating the country.

Cuban, the governor of Texas, didn't take Rick's words seriously at all, and directly held a press conference to fight back.

"The cooperation between Texas State and Laolonghu Group focuses on the two industries of e-commerce and agriculture. It is only to solve the employment problem in Texas and does not involve the leakage of high-end technology. The investment of Laolonghu Group will It will bring [-] jobs to Texas. If the federal government wants to terminate this cooperation, please help Texas solve the employment problem."

Rick's criticism did not affect the cooperation between the old Longfor Group and Texas State.

Longfor E-Commerce's warehouse base in Marshalle, Texas, started construction as scheduled.

Compared with other e-commerce companies, the biggest advantage of Longfor E-commerce is that it has its own independent logistics, covering air and sea transportation, and can quickly and flexibly deliver products around the world.

In addition to building a storage center, Longfor E-commerce began to contact suppliers in the United States.

After two months of preparation, Longfor E-commerce US website was officially launched.

The Longfor e-commerce website in the United States mainly sells products produced in Huaxia.For American consumers, most of the brands sold on Longfor e-commerce are unfamiliar.

However, the favorable price is very attractive.

In the past 20 years, China's economy has developed rapidly.Let Huaxia become the second largest economic power in the world.However, the labor cost of China is relatively low compared to that of the United States.This allows the products produced in China to have a price advantage in the US market.The price of clothing and electronic products sold by Longfor E-commerce is lower than that of American products, and the quality is excellent.For American consumers, it has a huge appeal.

The low price of Longfor e-commerce products has aroused consumers' enthusiasm for shopping.However, consumers in the United States are also worried about the product quality of Longfor E-commerce.

Before Taohuo.com was in the United States, it was quickly recognized by American consumers with its low-price strategy.But because of the quality of the product, it was abandoned by American consumers.

Shen Mingzhu conducted research on the American market and found that American consumers pay more attention to product quality and after-sales service.

Longfor e-commerce followed the example of American local e-commerce company Yamawei, and announced that the products sold by Longfor e-commerce, no matter whether they are used or not, can be returned within seven days without reason.

With the efforts of Shen Mingzhu, Longhu E-commerce has gained a firm foothold in the United States.

But the problem followed.

Some netizens exposed on the Internet that Longhu E-commerce has implemented a seven-day no-reason return policy in the United States.

Immediately aroused dissatisfaction among Chinese netizens.

"I'm going, Longhu E-commerce is looking down on our own people. There is no reason to return goods for seven days abroad, but they can't enjoy this treatment in China. This is an absolute conscience of Midi."

"I liked Longfor E-commerce at first, but I won't buy anything from Longfor E-commerce in the future."

"Such a company should close down!"

"Treating domestic and foreign consumers differently is rubbish!"

……

On the Internet, there are overwhelming curses on Longfor E-commerce.

It was ten o'clock at night when Liu Xiaoguang got the news.After reading the comments about Longfor E-commerce on the Internet, Liu Xiaoguang immediately called the management of Longfor E-commerce for a meeting.

In fact, before Liu Xiaoguang called Shen Mingzhu, Shen Mingzhu and the executives of Longfor E-commerce had already discussed countermeasures in the conference room of the Longfor E-commerce office building.

When Liu Xiaoguang's figure appeared in the conference room, his face was gloomy.

The old Longfor Group has encountered several crises, but these managers of Longfor E-commerce have never seen too much negative emotion on Liu Xiaoguang's face.Even if Longfor E-commerce was suppressed and delisted by the Blackwater Fund, Liu Xiaoguang's expression has always been calm.

This time, however, Liu Xiaoguang did not hide his anger.

He walked to the seat in the middle and sat down, glanced at the people present, and changed his mouth, "All of you here are senior managers of Longfor E-commerce. I would like to ask everyone here, what is the root of Longfor E-commerce?"

No one spoke, and some even lowered their heads, not daring to meet Liu Xiaoguang's gaze.

"Longfor E-commerce can develop into the second largest e-commerce company in China in five years, relying on the consumers of China. The foundation of Longfor E-commerce will always be the consumers of China. In the United States, the seven-day no How did you make the decision to return the product for a reason, but not implement it in the country?"

"Mr. Liu, we want to use this policy to open up the US market." Sun Shengbin explained to Liu Xiaoguang.

"Then why don't you implement the same return policy in China?" Liu Xiaoguang asked Sun Shengbin.

"Consumers in our country will take advantage of this rule to return goods maliciously, and Longfor E-commerce may suffer losses."

Liu Xiaoguang's voice raised a few degrees, "Open the door to do business, if you are not willing to take even this little risk, then you might as well close the door as soon as possible! Are you so unconfident in Huaxia's consumers?"

In the conference room, it fell into silence again.

Shen Mingzhu said, "This policy is decided by me, and the responsibility lies with me."

Liu Xiaoguang sighed, "Tomorrow morning, all executives will attend the media conference with me. The seven-day no-reason return policy will be implemented on all platforms of Longfor E-commerce."

After speaking, Liu Xiaoguang got up and left the conference room.

Ten o'clock in the morning the next day.

Outside the office building of Longfor E-commerce, a large number of media reporters gathered.Everyone was gearing up, ready to compete for the first-hand report.

This morning, Longfor E-commerce announced that it will hold a media press conference.

Since last night, the storm of differentiated treatment inside and outside Longfor E-commerce has intensified on the Internet.

Major media also reported and analyzed the situation of Longfor E-commerce.

(End of this chapter)