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Chapter 917 The Value of Public Service Advertisements

The meeting room of the Lingxiaoge Building.

The heads of various first-level and second-level departments of the Lingxiao Pavilion gathered together.

Lin Xiao walked in from outside the meeting room.

Lin Xiao sat down on the main seat with a smile on his face.

"Everyone must be wondering why I didn't ask my assistant to tell you what the theme of today's meeting is."

"Before that, I would like to review the development of our Lingxiaoge Company with everyone."

"In the beginning, Ling Xiao Pavilion was just an artist studio, dedicated to myself. At that time, there were only 3 employees in the whole studio, me, Xiaohong, and sister Xiao."

"During the most difficult period of time, we did everything. I went to present creative ideas to advertising companies, sell creative ideas, and shoot creative commercials."

"."

"Yesterday, when I was chatting with a friend, I happened to see a public service advertisement on TV, and that friend teased me. Now that you are a big man and a big boss, such things as public service advertisements are probably hard to catch your eye. ?”

"Although it's just a joke, it's the truth."

"Then she asked again, hey, it seems like you haven't released a public service advertisement in the High Heaven Pavilion for a long time, right? Yes, as a listed company, everything focuses on performance, and public service advertisements can't be profitable. Why do you film that?"

"I was on a whim, and I found some public service advertisements produced by previous companies on the Internet, and saw a few messages."

"Bang!" Just when everyone was a little confused, Lin Xiao suddenly slapped the table with his palm.

"Don't forget the original intention, don't forget the original intention, this message makes me feel ashamed!"

"What is not to forget the original intention?"

"Yes, we are now a listed company, the first stock in the Huaguo entertainment industry, and the entertainment industry stock with the highest market value."

"Public service advertisement? That thing doesn't make money, bidding? It's OK to send a few newcomers to perfunctory."

"Hehe, this is the first stock in Huaguo's entertainment industry. This is what we advertise every day. Our Ling Xiao Pavilion is a company with a sense of social responsibility. Don't you feel blush?"

"I admit that I am also negligent in this regard, but everyone here, what about you?"

"Why hasn't a single person discovered this?"

"We are the No. [-] player in Huaguo's entertainment industry. How many pairs of eyes are watching us? Waiting for us to make mistakes, but what about us? But we lie on the credit book and feel complacent, thinking that our performance is invincible in the world, we are the strongest, and we are the best. "

"Then what? If a company is only left with the pursuit of money, it is doomed to perish!"

"And now, we, Ling Xiaoge, are such a company, all looking at money, I am deeply disappointed by this!"

"Since when did we forget that we are not just a film and television company, we also want to be a role model for all film and television companies, and this is how we set an example? CCTV's public service advertisement bidding invites, how many newcomers are sent to perfunctory? "

"In 2 or 3 years, on TV, on the Internet, and in the market, countless companies have launched countless public service advertisements, but among them, only Lingxiao Pavilion, which is the first company in Huaguo's entertainment industry, is missing. How do you feel at this moment? How? Anyway, I am deeply ashamed at this moment!"

Lin Xiao's words made the entire meeting room fall into silence.

Yao Ding sighed in a low voice, Xiao Jie felt ashamed, the other department presidents also looked at each other in blank dismay, and Chen Hao, the president of the advertising department, even blushed, that was shame!
Because although he didn't want to admit it, in fact, as Lin Xiao said, the advertising department of Ling Xiao Pavilion, after it was listed, basically focused on money. Everyone was thinking about how to achieve high performance, and they didn't think about other things at all. .

Even Chen Hao himself, when he received the invitation of CCTV's public service advertisement, felt that it was a thankless task, not to mention not making a profit, and he might even lose money, and if he did it well, it would not be of much use, but If you don't do it well, you may lose the face of Ling Xiaoge.

However, it has never been considered that public service advertisements themselves cannot be measured simply by monetary benefits.

So he was very ashamed, he was considered a veteran of the High Heaven Pavilion, but...
After Lin Xiao finished speaking, he leaned on the back of the chair and did not speak.

Yao Ding and Xiao Jie, the two giants of the company, looked at each other, and then Yao Ding coughed.

"This is not Lin Dong's negligence, but my own negligence. I am the president of the company, but I didn't find out that this is a huge disadvantage to the company."

"Dr. Lin's words made people suddenly enlightened. We, Lingxiaoge, have been committed to becoming a comprehensive entertainment and cultural enterprise, and at the same time, an enterprise with a strong sense of social responsibility. Obviously, what we have done before is far from enough."

"President Yao, Director Lin, I..." Chen Hao stood up with a face of shame, as if he wanted to take responsibility.

However, he was stopped by Lin Xiao and said: "Today I am not here to hold anyone accountable, but to change the atmosphere of the entire company. Everyone has responsibilities. When you find a problem, you don't first think about holding someone accountable. The primary purpose is How to solve the problem."

"We are a listed company, but also because we are a listed company, we will be focused by more people. Any mistakes in decision-making will be infinitely magnified and shot at the top. So for the plan of public service advertisements, I think , we can’t just let the advertising department implement it.” Xiao Jie pondered for a moment.

"The main core of public service advertisements is the word public welfare, not for profit. This is obviously contrary to our company's current system, but we cannot ignore its significance and value, as well as its impact on our Lingxiao Pavilion. Therefore, I think, we Public service advertisements need to be more prominent, and we cannot simply let the advertising department blindly implement them.”

"I suggest that the company take out a special fund, which is dedicated to production, including not limited to public service advertisements, micro-movies and other non-profit-making projects." Xiao Jie suggested.

"President Xiao's proposal is very good, what do you think?" Yao Ding nodded.

"I think it is true that non-profit projects should be extracted separately. On the one hand, it can highlight the effect, and on the other hand, it can also allow various departments to let go."

"I propose to set up a public welfare project department, and give out in detail the number of public welfare projects that our company needs to produce every quarter and every year, and then distribute them to various departments for implementation."

"Yes, it should be"

In the end, Ling Xiao Ge passed a resolution, and the company established a public welfare department, which will be fully responsible for all non-profit projects of the Ling Xiao Ge Group, including public service advertisements, social welfare, public welfare micro-movies, donations and charity, etc.

"Has CCTV's public service advertisement bidding ended?" Lin Xiao asked again.

Chen Hao shook his head and said, "This season is over, and Hanxing Media won the bid."

Speaking of this, Chen Hao had a look of shame on his face, because this time, for the CCTV public service advertisement bidding, Chen Hao just asked a few newcomers to do advertising planning, which was actually just perfunctory.

(End of this chapter)