card star

Chapter 878
The ratings of "Teacher's Day" are not good. Tomato Satellite TV had no intention of buying it, but because the two parties had a cooperative relationship before, they offered a cabbage price on the second day. The Lingxiaoge Educational Film and Television side had nothing to say .

Of course, this is only the first episode of the trial broadcast, Zhang Hong and Yu Hong are actually quite satisfied with the ratings reaching 0.5.

But they didn't expect that Tomato TV directly rejected the trial broadcast of the second episode.

The operation mode of the current TV station is different from the past. In name, it already has a structure that completely separates production and broadcasting.

The same is true for Tomato Satellite TV. Except for purchased programs and TV series, other programs on Tomato Satellite TV are purchased from Dongfang Film and Television, a subsidiary of Dongguang Group.

Of course, in fact, it is the left hand for the right hand. In the early days, Dongfang Film and Television basically only produced programs for Tomato TV, or it is not an exaggeration to say that it was a vassal of Tomato TV.

But with the growing market, Dongfang Film and Television also began to gradually break away from Tomato Satellite TV and began to develop outward.

Of course, the TV segment is still directly under Tomato TV.

However, it still has a little marketing meaning.

For example, although Tomato Satellite TV and Dongfang Film and Television are actually their own people with left and right hands, Tomato Satellite TV purchases programs produced by Oriental Film and Television, most of the time, it is directly determined according to the ratings.

This is also a collective effort to give Dongfang Film and Television pressure and motivation.

Therefore, a program with high ratings is naturally extremely important to Dongfang Film and Television.

The key point is that Tomato Satellite TV has gradually become a platform, and it is still the core of Dongguang Group, but the external copyright transactions basically fall on Dongfang Film and Television. Because of the separation of production and broadcasting, the copyright belongs to Dongfang Film and Television of.

Although Dongfang Film and Television has a national prefix, it also has performance pressure.

In fact, most of Tomato TV's really popular programs in the past few years have been outsourced. Doesn't Dongfang Film and Television want to make popular programs?Certainly not.

After all, when a blockbuster show comes out, more money and less money come second, but you have a long face, don't you?
Zhang Dong is the boss of Dongfang Film and Television, and has a very good relationship with Ni Jian. The two are alumni. Of course, the fact that the alumni are amazing is not the key to a good relationship between the two parties. The key is that Ni Jian is Zhang Dong's wife's cousin-in-law.

We are also considered relatives. There is such a relationship and they are in the same system. What's more, Ni Jian is the deputy director of the procurement department, and Zhang Dong is the boss of Dongfang Film and Television. The two are also related in business.

Inside the teahouse.

Ni Jian and Zhang Dong are drinking tea.

After the beautiful waitress in cheongsam performed Kung Fu tea for the two, she was waved away by Ni Jian.

"What's so mysterious?" Zhang Dong asked curiously.

"It's not a big deal, but it's a good opportunity." Ni Jian said with a smile.

"Oh?" Zhang Dong was a little surprised.

"It's like this, have you heard of Lingxiao Pavilion's education of film and television brother-in-law?" Ni Jian asked.

"Well, of course I've heard that, isn't there an educational program called "Being a Teacher" recently, and it's getting a lot of publicity, why?" Of course, Zhang Dong has a certain amount of attention to the Ling Xiao Pavilion, or in other words, there are many people in this circle. At least they will pay attention to Lingxiao Pavilion.

After all, although it is not recognized, the influence of the High Heaven Pavilion is definitely recognized as the second in the industry, no one dares to recognize the first.

Even though it is relatively weak in TV variety shows, Ling Xiao Pavilion has never failed.

"Recently, there was a show on Lingxiaoge Film and Television, which was very interesting. We did a trial broadcast on Tomato TV." Ni Jian said.

"Oh? What program? Why haven't I heard of it?" Zhang Dong was a little puzzled.

"The ratings of the trial broadcast were not very good. At 10:0.5 on Friday night, the ratings were [-]!" Ni Jian said.

"Well, this is really not very good, but what does this have to do with me?" Zhang Dong was a little puzzled.

"That program is called "Teacher's Day". Although the ratings are only 0.5 for the time being, this program has not undergone any publicity from the beginning to the end." Ni Jian said.

"So what? Tomato TV's platform is there, so the ratings are normal even if they haven't been advertised, right?" Zhang Dong was puzzled.

"Not bad, but the next day, the evaluation of this program on the Internet was very good." Ni Jian said.

"You mean this show has the potential to explode?" Zhang Dong was a little suspicious.

"But even if that's the case, it's also a program of the High Heaven Pavilion. Could it be possible to snatch it?" Zhang Dong said disapprovingly.

"Of course we can't do that with other programs. Although Huaguo doesn't have a good definition of copyright and patents for such programs, it's definitely not easy to imitate." Ni Jian said with a smile.

"But this program is different. This program is not an original program of the High Heaven Pavilion Educational Film and Television. There is actually a precedent for this program on the Internet, but it is not scaled. There is no such thing as the High Heaven Pavilion Educational Film and Television, which directly made this program into a series. "Ni Jian picked up his teacup and took a sip, then smashed his mouth.

"This tea is not bad." Ni Jian said with a smile.

Zhang Dong also took a sip from his cup, then shook his head and said, "A show with a rating of 0.5 is not worth it, is it?"

"The 0.5 is only temporary. I think this program is very marketable after it is done. The key point is that the production cost of this program is very low and the difficulty is very small. The key point is that this time I feel that Lingxiao Pavilion is doing this. Some programs have not been released." Ni Jian said with a smile.

"Oh? Tell me carefully." Zhang Dong put down his glass and said with a little expectation.

"First of all, let's talk about the episode of "Teacher's Day". How about the teacher chosen by Ling Xiao Pavilion? It's too ordinary, and it's hard to cause any controversy, but I think, if you find some more controversial programs like this If someone chooses to do it, the ratings of the program will definitely not be bad, especially in terms of the number of broadcasts on the Internet."

"But have you ever thought about what to do if the controversy becomes serious and the public opinion is out of control?" Zhang Dong frowned.

"Public opinion is out of control? Brother-in-law, although a program like "Teacher's Day" cannot be regarded as an entertainment program, it can be made into a social topic program."

"We just make programs, make facts, and draw topics. As for how everyone discusses, we can guide them."

"Besides, which of the hottest shows today is not controversial? But what about the result? Only the controversial shows can get good ratings, and the uncontroversial shows often don't perform very well." Ni Jian said with a smile.

Zhang Dong hesitated.

"Brother-in-law, Dongfang Film and Television has rarely produced any blockbusters in recent years." In the end, Ni Jian's words became the last straw.

That's right, Zhang Dong's position is actually not that stable. Although it is within the system, it is a company after all. Look at Mango and Beijing Satellite TV. Every year, there are blockbusters, but Dragon TV has been It was a bit worse, and there were already many voices of dissatisfaction.

(End of this chapter)