card star

Chapter 877

It's actually very difficult to sell a program like "Teacher's Day" for a big price, but it doesn't mean that there is no market for this kind of program.

On the contrary, the market is still full.

However, again, this kind of program has limited monetization conditions.

In the end, it must be sold at the price of cabbage to the TV station.

In fact, this is why, there are many such videos, but few of them are willing to make large-scale ones, because this kind of series can't be sold at any price.

If it is simply sold to a video website, it is difficult to divide the advertisement into a video.

Because it is very easy to imitate and copy such programs.

This is the consensus of many people, but in fact, it is not easy at all, especially, this kind of program requires a very clear series of plans and routes.

Speaking of low cost, it means that compared with other programs, in fact, the production cost of producing high-quality programs is not low.

For example, in the episode of "Teacher's Day", the program team selects suitable subjects, and enters the stage in advance to let students and teachers get used to the camera, etc., plus post-editing, street interviews, etc.,

Although the production cost is not comparable to those star reality shows, it is enough to produce some ordinary variety shows.

However, a show like "Teacher's Day" is not the kind of show that can go viral all at once.

Therefore, the program "Teacher's Day" has been produced, but how to sell it at a good price is the biggest problem that needs to be solved most at the moment.

High Sky Pavilion and Tomato Satellite TV are two companies that cooperate very closely. After all, Lin Xiao from High Sky Pavilion made his debut on Tomato Satellite TV.

If it was a program produced by other small companies, it is estimated that Tomato TV would not be so cautious at all.

But Ling Xiao Pavilion is different, so this time Tomato TV still decided to take a look.

The place to try it out is in the broadcasting building of Tomato Satellite TV.

Ni Jian is the deputy director of the Purchasing Department of Tomato Satellite TV. It is definitely not a high-ranking position, but a very powerful position.

If it weren't for the fact that Lin Xiao from the Ling Xiao Pavilion greeted this show, Ni Jian would definitely not give face like this.

After watching "Teacher's Day", Ni Jian applauded: "The filming is very good. It is very different from similar programs in the past. The biggest difference is that it is very plain and ordinary. This is very good."

"However, Mr. Zhang, with all due respect, it is difficult for our Tomato TV to offer a suitable price for this kind of program. Even our Tomato TV has no precedent for buying this kind of program." Ni Jian changed the subject and said.In fact, it is more tactful to refuse.

This is quite normal. In Ni Jian's view, Tomato TV can produce this kind of program itself, and the cost can be kept very low, so why buy it out?
"Director Ni, I don't understand this. Since you think the show is very good, why don't you want it?" Zhang Hong asked with a puzzled look.

"Because this kind of program is too easy to copy." Ni Jian said shaking his head.

"Director Ni, in this way, I have a suggestion. Our program can be carried out in another way of cooperation. We will try to broadcast two episodes first, and then we will see how it works. Let's talk again?" Zhang Hong said after pondering for a moment.

"Trial broadcast?" Ni Jian was a little puzzled.

"Yes, trial broadcast. In fact, this method is very popular in foreign countries. First try the broadcast and see the effect. If the effect is good, then decide whether to buy it or not." Zhang Hong said with a smile.

"This won't work." Ni Jian said directly.

"Why?" Zhang Hong wondered.

"There is no precedent!" Ni Jian said indifferently, but actually shook his head in his heart. This model seems to be very beneficial to Tomato TV, but in fact it is not.

Why?Once this program is aired on Tomato TV, if it fails, then it's fine, but if it succeeds, how will the price be negotiated then?
Also, once successful, other TV stations will definitely be interested and join the competition.

However, in fact, Ni Jian still prefers this model, because, in his opinion, he can try the water, and if the effect is really good, Tomato Satellite TV can completely do it without Ling Xiaoge.

But he really can't decide directly on this matter.

Because there really is no precedent.

"Teacher's Day" was finally put on Tomato TV for trial broadcast.

Yes, pilot!
Originally, there was no such model in China. Most of the time, it was directly bought in advance and then arranged to be broadcast.

But "Teacher's Day" is a bit special. First of all, it is a program of the High Sky Educational Film and Television Company. Although it is a subsidiary of the High Sky Pavilion, it still bears the name of the High Sky Pavilion after all.

It is special because "Teacher's Day" is not strictly a program, but more like a documentary.

Tomato TV itself has produced many similar programs, but most of the time they are used to fill the idle period of TV.

Tomato TV will definitely not be willing to pay a high price to buy it, because "Teacher's Day" is just the beginning of "One Day Series".

And Ling Xiao Pavilion is definitely not willing to sell the price of cabbage, so in the end, the two parties adopted the model of trial broadcast first and then purchase.

Of course, Zhang Hong knows that this model is also risky for High Sky Pavilion Educational Film and Television. Once Tomato Satellite TV leaves High Sky Pavilion and makes this program on its own, then High Sky Pavilion will be a wedding dress for Tomato Satellite TV for nothing.

However, Tomato TV may not be so ugly, but no one can guarantee this kind of thing.

In fact, Zhang Hong still has confidence. It seems that this program seems very simple, but in fact, it is really not something that anyone can imitate with a quick brain.

Moreover, to take a step back, Tomato TV provided a trial broadcast platform, and even if Tomato TV didn't want it, it could be sold to other TV stations.

So the two hit it off.

The pilot episode of "Teacher's Day" was scheduled until 10:30 on Friday night.

This time period is not considered prime time, but it is not too bad.

Because "Teacher's Day" did not invest too much in publicity, after the first episode was broadcast, the ratings did not show any special performance.

A rating of more than 0.5 is definitely not good!
After Ni Jian got the data, he shook his head. It was obvious that Tomato TV would not be able to pay a good price for such ratings.

However, a rating of 0.5 is not bad, and the production team of the TV station can produce this similar program by itself.

As for the High Heaven Pavilion Educational Film and Television, Ni Jian can fully explain that it was because your program did not perform well, and the trial broadcast was considered a failure.

When they received the news, Yu Hong and Zhang Hong were not too disappointed. After all, this kind of program itself lacked large-scale publicity, so to have a rating of 0.5 was already very good in their opinion.

After all, "Teacher's Day" is not a big production, and there are no stars, and some are just the most ordinary teachers.

(End of this chapter)