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Chapter 1025 Competitors
In foreign countries, especially in North America, it is very common to see movie trailers on TV.

The same is true in China, but few movies will spend a lot of money to advertise on TV.

During the Super Bowl in North America, a movie advertising time has been formed. The advertising time of tens of seconds can usually make the film company spend millions of dollars in advertising fees.

And domestic?

There are really not many programs that are time-sensitive and have super ratings!
Usually to promote movies, they are more willing to send the main creative personnel of the crew to those popular shows to advertise, rather than spend a lot of money to broadcast trailers on TV stations.

Which is the best program in China?Needless to say, the Spring Festival Gala!

Although the ratings of the Spring Festival Gala have dropped significantly in the past few years, it is still the world's leading program in the ratings report.

The most watched program in the world is not a bragging, but a real deal.

Therefore, the Spring Festival Gala has naturally become a battleground for many brand manufacturers.

Of course, the advertisements on the Spring Festival Gala platform are naturally second to none in the world.

For example, Oscar in North America is good enough, right?That is the most influential film awards ceremony in the world.

However, Oscar's advertisements did not sell very well, especially in the past few years, as they have become more and more niche and political, so the ratings have been declining year by year.

But no matter how skinny camels are bigger than horses, Oscars ads are still expensive.

No matter, this expensive is also relatively speaking, this year's Oscar awards ceremony is not too high, every 30 seconds, 210 million US dollars!

That's the equivalent of $7 per second!

It is equivalent to about 45 Chinese coins per second!
But compared to another super event in North America, this advertising fee is nothing.

This year's North American Super Bowl halftime ad, the same 30 seconds, sold for a sky-high price of nearly 600 million dollars!
20 US dollars per second, and a single-second advertisement exceeds 120 million Chinese dollars!
It is nearly 3 times that of Oscar!
But domestic advertisements are not false at all!
Especially the ad for the Spring Festival Gala, the time-telling ad at zero o'clock, half a million in 10 seconds!

The sky-high price of more than 500 million Chinese coins in a single second can be said to have broken through the sky!

Of course, 10 seconds and a half million is not just this zero-hour time advertisement, the Spring Festival Gala will also give some other display opportunities.

But the price is still staggering!

And this year's Spring Festival Gala's time-telling advertisement at zero o'clock was taken down by "Despicable Me", oh no, it was taken down by the 'Minions'!
For this reason, Sanle Entertainment spent a sky-high 5800 million in advertising fees!
10 million in 5800 seconds!
However, the effect is also leveraged!

Of course, the advertisements for the Spring Festival Gala should not be spoofs or the like.

"Despicable Me" is not the subject either, the subject is the Minions!
It's just that in the time-telling advertisement of the Spring Festival Gala, the image of the little yellow man and the movie's release time were added. In fact, it was advertised in the name of a toy label.

There is no way, otherwise your rich family will not sell you the advertisement!

However, the charm of the minions is still showing its edge in the Spring Festival Gala advertisements.

It quickly attracted the attention and curiosity of many people!
The Spring Festival file is full of laughter. The difference between this year and previous years is that the several films in this year's Spring Festival file are almost all joyful.

Chen Xingxing's "Beauty Is Like a Fish", Qin Gang's comedy "With You Without Me", and Sanle Animation's "Despicable Me" are actually comedy animations!And "Peppa Pig" itself is also a joyful movie.

Although "The King of Guns", which has been released for half a month, is not a happy movie, it has already withdrawn from the competition for the Spring Festival stalls early.

The key is to look at the direct confrontation between "A Mermaid Like a Fish" and "With You Without Me".

What's interesting is that the word-of-mouth reviews of the two films, the media screenings and the film critics' special screenings, etc., are quite good. Of course, these certainly cannot truly reflect the quality of a film, after all, they have received money. .

However, it can still be seen from many aspects whether these good reputations are really good or fake.

Yes, there are many people on the Internet who have studied the comments of the media and film critics.

If a film, film critics and the media are really optimistic, then in their reviews and reports, it will definitely not be very simple: it is worth watching!Or: a very good movie!Wait for the simple comment.

The truly optimistic media, even after receiving money, often write different reviews and reports.

Really optimistic, they will write about the style, advantages and disadvantages of some films, yes, they will write about some minor disadvantages.

But if it is false, it must be a somewhat perfunctory stereotyped boast.

As long as you see that the media are all boasting, and the content of the boasting is basically not too much, then it means that the media is not optimistic, but after collecting money, naturally they cannot tell the truth.

Let's talk about film critics, don't get me wrong, the current film critic group is different from the past.

It is not a group of professional film critics, but those relatively well-known online film critics. The biggest difference between these people and traditional film critics is that their film reviews will not be like professional film critics. Ah shot and so on to analyze, but to directly analyze whether the story has been told well, and analyze such things as the plot.

To put it bluntly, they are just more influential navy.

After all, "Beauty Like a Fish" is a film that Chen Xingxing has created for many years. Although because of his age, he did not personally participate in "Beauty Like a Fish", the overall reviews are quite good, although he also said that Master Xing was missing The movie he starred in, is that still Master Xing's movie?
But in any case, the word-of-mouth of "A Mermaid Like a Fish" is still very good.

And Qin Gang's "With You Without Me" is similar. Qin Gang is not the kind of director who likes to pretend to be high-end. His movies have always been very down-to-earth. Many contents are brought into the movie from reality, which often resonates with people.

"With You Without Me" is equally funny, as always, a Qin Gang-style comedy, but this is an advantage, but also a disadvantage. The advantage is that the film is still exciting and funny, but it is somewhat the same, and there is not much innovation.

Qin Gang scoffed at this.

innovation?Does he not know how to innovate?It’s just that innovation requires risk. Whether innovation can be accepted in a mature film market is still a problem. Since the old routines and styles have been successful for so many years, it means that there is a market for such routines. Yes, before such an old routine loses the market, he will definitely not consider a large number of innovations. That is a revolution, and it may change his life!
So as a successful commercial director, Qin Gang is definitely not that stupid!

(End of this chapter)