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Chapter 1024 Stakes at stake
Lin Xiao is not surprised that the little yellow man in "Despicable Me" is popular.

It's just that I didn't expect that the effect of the publicity was beyond imagination!
Sure enough, people have no resistance at all to such stupid, cheap and cute little yellow people!
As for the movie version of "Little Pig Peppa", to put it bluntly, it is a money-making thing, and it can't be said that, well, this kind of fan-oriented movie is money-making.

But "Despicable Me" is different. This is Sanle's latest masterpiece after "Kung Fu Panda". Even Lin Xiao believes that "Despicable Me" can create higher value.

Po, the protagonist in "Kung Fu Panda", is, after all, the well-known national treasure panda.

Although "Kung Fu Panda" has gained a wave of popularity, in fact, there are advantages and disadvantages. The advantage is that this is a national treasure panda, so many people know it.

But the bad side is that it involves the development of copyright.

"Kung Fu Panda" did not sell very well around the country.

Because the role of Pandaren is not only unique to "Kung Fu Panda", some games and even some other cartoons also have similar characters.

However, "Despicable Me" is different, Minions, long before "Despicable Me", all relevant copyright patents have been registered worldwide.

Minions are original characters, and there are not as many problems with copyright ownership of such characters as pandas.

And in terms of popularity, it is obvious that the stupid, cute and cheap little things like minions are more popular among modern young people and children.

The key is that today, Huaguo's market has developed, and the strength of the Lingxiao Pavilion and Sanle system is no longer just relying on others. Therefore, the value of "Despicable Me" and Minions even exceeds the previous "Kung Fu Panda" 3 parts.

There is no way, animation movies are like this, the box office accounts for a very low proportion of revenue, of course, if the box office is not strong, it will definitely affect the subsequent copyright development.

During the Spring Festival, of course, it is impossible for the minions in "Despicable Me" to outshine others.

This period of time is not only a carnival for film companies, but also a feast for the media.

Because the Spring Festival schedule is different from other schedules, in fact, the Spring Festival schedule has only one week of outbreaks, and the outbreaks are concentrated.

Therefore, in terms of publicity, movies released in this schedule tend to focus on publicity.

A lot of money was thrown down, and the media naturally responded, bragging here about the glorious past of the king of comedy, and bragging about the comeback of the former king of Lunar New Year games over there.

Who is the real king of comedy!
Put the two movies "With You Without Me" and "A Mermaid Is Like a Fish" together to fight against each other!

This is actually a tacit understanding between Tianchen and Tianxing!
Although this time, the two are in direct competition, but it is not impossible to cooperate in the competition, and the two movies are naturally topical.

So, here, Qin Gang began to make complaints when he was being interviewed, complaining that there are too few films in "With You Without Me" during the Spring Festival this time!

On the other side, Tianchen also made a big hype and owed Master Xing a movie ticket.

It can be said that you come and I have a great time fighting!

However, despite this, most people really focus on these two movies.

I feel that the box office champions of this year's Spring Festival stalls will basically only come from these two movies!

Now that the movie hasn't been released, the two sides are at war. After the movie is released, it is conceivable that even the allies will be able to fight this time.

After all, this kind of matter is related to personal interests, and no one can let it go.

But no one thinks that the two animated films "Despicable Me" and "Peppa Pig" can be competitive. In other words, it is usually difficult for animated films to break out at the box office in a short period of time.

It's more through relatively long screenings.

Unlike "Despicable Me" facing the siege of two "Kings of Comedy" in China, there are no Spring Festival stalls in North America.

February is not a popular period in North America. There is only one Valentine's Day, but there are usually some romantic movies on this festival.

Therefore, "Despicable Me" was released simultaneously worldwide, but there were not many strong competitors in North America.

It has easily obtained more than 4000 movie theaters. This time, the partner company of Ling Xiao Ge is DSN.

No way, DSN Group is the most experienced and strongest in the field of movies for all ages.

Fortunately, at this time, DSN Group does not have any major projects. In fact, the first half of the year in North America is the off-season for movies before May, and major productions usually start in May.

The first half of the year, from May to August, and the second half of the year, from October to January, are the most popular periods in North America.

Especially from May to August, it is definitely the hottest period in North America. During this period, there are a lot of movies, and everyone can play their brains.

But right now, "Despicable Me" really doesn't have any particularly strong opponents.

The movies released during this period are basically low-cost or low-cost movies.

Of course, it doesn’t mean that the box office won’t be a hit during this period, but obviously, compared to the summer and Christmas periods, the box office of a week during this period may not be as good as a weekend in the summer period.

This is why even if there is no strong competitor, most film companies are unwilling to release big productions at this time.

"Despicable Me" is definitely a major animation film production in China, but 5000 million US dollars can only be regarded as a medium and low cost in North America, especially for 3D animation films, this cost is really too low!
You must know that in North America, especially the DSN animation company under DSN, the production cost of animation movies produced by DSN is usually more than 1 million!
Even as many as 2 million US dollars!

And it will take several years to complete, so the threshold for animated films is really not low.

Of course, "Despicable Me" is not without publicity stunts, such as the work of the same author of "Kung Fu Panda".

For example, the minions are stupid and cute, the world of cuteness is regardless of nationality, and Laomei also likes little guys with a spoof style like the minions.

Therefore, although the publicity cost is not too much, the little yellow man has successfully attracted the attention of many people.

This time DSN attaches great importance to the release of "Despicable Me", because DSN is very optimistic about this "Despicable Me".

In particular, the image of the Minions is so pleasing, and there is no animated character with the same style as the Minions in North America.

Another one, the promotion of "Despicable Me" and Minions is also related to the vital interests of DSN!
One is the distribution commission, and the other big head is also in the distribution, that is, peripheral distribution!

(End of this chapter)