A cheap business empire starting from mobile phones

Chapter 30 Sales Plan
Not staying in the villa for too long, Lin Shu took a taxi to the airport and got on the plane to Yanjing.

After getting off the plane, Chen Wenjie had already arrived early, and greeted Lin Shu from a distance: "Mr. Lin, this way."

Lin Shu waved his hand and smiled, and walked over.

As soon as he walked in front of him, Chen Wenjie stretched out his hand happily: "Boss Lin, I finally see you again."

Lin Shu shook hands briefly, greeted a few words, and said, "Mr. Chen, thank you for your recommendation list, which helped me a lot."

Without Chen Wenjie's list of talents, Lin Shuguang is expected to spend more than half a month to form a suitable team, which is too long.

"You're welcome. I'm just a middleman. The most important thing is your charm, Mr. Lin. You are their employer."

"This can't deny Mr. Chen's endorsement in it, I remember the favor."

"Don't worry about it, it's just a matter of little effort."

"Yes, yes."

With a few words of politeness, Lin Shu got into the special car of Chen Wenjie's company and went to find the key person.

This person is called Huang Jiangbin.

He is a long-term executive in foreign companies. He has served IBM, Microsoft, and Google successively. Now he is the vice president of Google Yanjing R&D Center.

The more important resume is that Huang Jiangbin has presided over Microsoft's mobile phone, or Nokia's mobile phone-Microsoft bought Nokia's equipment and service department in 13 and spent 54 billion euros. It originally planned to expand the mobile phone market share, but ended up losing money.

Lin Shu's initial team includes assistant Yang Feiyan who can coordinate the work, system engineer Zhou Yaping who can improve the mobile phone system, Cai Jielian who is in charge of personnel and some external affairs, and Feng Gefei who handles various miscellaneous matters.

Now there is still a need for a mobile phone coordinator. This person can be Lin Shu, but he doesn't have to be in charge of every detail. He has to do everything by himself. It is easy to become Zhuge Liang and die prematurely.

Huang Jiangbin is an extremely suitable candidate. He has led the R&D and sales of several mobile phones under the Nokia brand and the Microsoft operating system. Although he only presided over half a year, because the market response was too poor, the proposal to cut prices was rejected by the board of directors, and he was asked to leave the leadership post.

But there is no doubt that he is an extremely suitable talent professionally, and Lin Shu needs him.

In the car, Chen Wenjie mentioned Huang Jiangbin's matter again, one of which caught Lin Shu's attention.

When Huang Jiangbin was chatting with Chen Wenjie, he talked about such a thing.

The iPhone 1 became popular all over the world as soon as it was released. Huang Jiangbin, who was still at Microsoft at the time, naturally paid attention to Jobs’ disruptive product. After buying the iPhone 1 for the first time, he saw a line of small words at the bottom that read “Designed by Apple in California, assembled and manufactured in China”. , not Made in China, but Assembled in China.

This made Huang Jiangbin very emotional. At that time, the motherland was the world's factory. Because of the demographic dividend, a large number of foreign manufacturers put the assembly process in Huaxia. The world's industrial division of labor, Huaxia is at the bottom, only doing manual work without technology, and the bulk is earned by foreign countries. Walk.

Made in China is synonymous with cheap and inferior, and assembly in China is the most effective way to save costs.

At that time, Huang Jiangbin thought that one day, he wanted to turn Chinese manufacturing into high-end manufacturing, establish a world-class brand, and correct the world's inherent impression of inferior Chinese manufacturing.

And worked hard for it.

When Lin Shu heard this story, he lamented in his heart that because of the existence of this group of ambitious and capable people, they were unwilling to accept that Huaxia became a foreign assembly factory and gave up the huge profits that they could easily get by selling their butts. Only in some high-end manufacturing industries can they catch up with Britain and the United States.

On the other hand, thinking of the general trend of trade confrontation between China and the United States six years later, foreign manufacturers will transfer their factories in China to Southeast Asia, and the status of China's world factory will actually be inherited by Southeast Asia.

Also, some Chinese companies simply go to Southeast Asia to get a share of the industrial structure upgrade.

In a way, Huang Jiangbin's vision has come true.

While chatting with Chen Wenjie, when they arrived at the Google Research Institute, someone had already greeted them at the door.

Lin Shu sized him up. This man was tall and thin, with wide cheekbones. He was about 40 years old. He wore old-fashioned black-rimmed glasses and casual clothes. He looked a little bookish and looked like an intellectual.

And Chen Wenjie had already walked up, the two hugged each other, and then introduced: "Mr. Lin, this is Dean Huang of Google Yanjing R&D Center; Lao Huang, this is Mr. Lin, the president of National Science and Technology I mentioned to you." .”

"Hello, Dean Huang." Lin Shu stretched out his hand.

He doesn't like to shake hands, but he must be polite. Chinese people must not neglect etiquette, especially when facing certain classes.

After a simple handshake, the group walked into the R&D center.

On the way, Chen Wenjie briefly introduced the situation of Google Asia Research Institute (Yanjing), mainly the research results in recent years.

"Google headquarters attaches great importance to Yanjing Institute, and puts the notebook technology here. Over the past few years, more than 80 technologies have been transferred, and there are also more than ten self-developed technologies. It can be said that the fruitful results are all thanks to Huang Institute long effort..."

Lin Shu smiled inwardly. With Google's complete withdrawal from China in 10 years, the R&D center left in Yanjing is basically equivalent to a retirement home. As for notebook technology...Google produces notebooks, but their main business is a search engine And cloud computing, which values ​​nothing.

Does Chen Wenjie mean that Huang Jiangbin already intends to retire and is just waiting for a good opportunity?
Lin Shu responded indifferently. For him, Huang Jiangbin was a necessary and suitable talent, but he was not absolutely necessary.

When they arrived at the conference hall, the three sat down separately.

Huang Jiangbin took the initiative to speak for the first time: "Mr. Lin, are you also planning to make a smartphone?"

From the brief meeting, Lin Shu probably knew Huang Jiangbin's temperament. He was a quiet and dull person, which fit his background as an engineer.

Regarding his question, he replied: "Yes, and it is already being done, and a development conference will be prepared in the near future."

Huang Jiangbin didn't wait for Lin Shu to ask him, and explained by himself: "At this time, not only your family has the idea of ​​making a mobile phone, but there are several other companies, but your family is the only one that launched the press conference so early like you."

Lin Shu didn't think it was strange, the mobile phone market was obviously not saturated, and there must be people who wanted to enter the market to give it a go, and replied along the words: "So I don't have much time left, I need to seize the opportunity and act first. "

"Oh." Huang Jiangbin nodded lightly, and said, "But I heard that your All-Min Mobile Phone has just been established, and everything has to start from scratch. The press conference is so early, and the time is coming?"

Lin Shu knew what Huang Jiangbin was asking. His plan to release mobile phones for all was extremely extreme and did not conform to the laws of product development. Everyone who heard it felt that it was impossible to realize. This was a normal reaction. Lin Shu understood and replied calmly: "It's too late, it's just a development conference, not directly selling mobile phones in the market, first develop a conference, earn some popularity and attention, and wait until the mobile phone is officially released before it goes on sale."

Huang Jiangbin didn't answer. Chen Wenjie who was beside him frowned and interjected, "Mr. Lin, our bet is to sell 20 units a month, and what you just said doesn't seem to be able to complete our bet."

First develop the press conference, and then wait for the mobile phone to be officially released for sale. This process will definitely not be enough for one month.

The failure of the bet proved that Lin Shu was not capable enough, the plan fell through, and the resources he invested were wasted.

This will not work.

For the time being, Lin Shu only mentioned the launch plan of mobile phones for all people. Now that Chen Wenjie asked, he revealed a little bit: "Mr. Chen, I actually made a coincidence. The sales of 20 units this month can be completed, but it is only a pre-sale method. Pay a deposit first, and the actual delivery and final payment depends on when you can produce it."

This is also Lin Shu's plan. First, make a PPT template for the mobile phones of all people, and develop a PPT for press conferences, so that he can cheat money, no, it's a reservation.

Users can place an order by prepaying 1000 yuan in advance, and then pay the balance when the mobile phone is officially released, and then deliver the goods.

It is only planned to sell 20 units in the early stage. As long as the product quality is excellent, it is very easy to get a large number of orders in a short time with hunger marketing.

The early plan was to use these orders to pull hardware, produce it in our own factory, completely produce and sell it ourselves, control every process of the product, save costs, and facilitate parity.

Now it’s not impossible to go the foundry route. With Yestar, a foundry that can negotiate prices, it can save a lot of things.

Seeing Lin Shu's calm tone, Chen Wenjie was curious about the details, but now is not the time to talk about it, so he chose to trust Lin Shu and shut up for the time being.

After Huang Jiangbin listened, he noticed the inner message, stared at Lin Shu with piercing eyes and said, "Boss Lin, you mean that you already have a mature product plan, can you let me observe it?"

"This is for you to see." Lin Shu thought to himself, took out the USB flash drive, and handed it over: "It's all here, please see."

(End of this chapter)