A cheap business empire starting from mobile phones

Chapter 176
The Xu family banquet lasted for two hours. At the end, Xu Anshan invited Lin Shu to spend the night in the villa, but Lin Shu refused on the grounds that he was in a hurry to go back to Shanghai to deal with business.

After the guests dispersed and the banquet hall returned to coldness, Xu Anshan and his nephew Xu Minghui, the general manager of a state-owned enterprise, stood talking in the dimly lit place.

Xu Minghui is very young, just turned 30 years old this year, but Li Zhinian has already ranked as the general manager of a state-owned enterprise with [-] people. What level is the transfer to.

His level is already in the organizational process, which is equivalent to others starting from the grassroots. He is too far ahead.

The topic of the two people's conversation was unsurprisingly about Lin Shu. Xu Minghui raised his eyes and looked at his cousin Xu Xunning who looked a little lonely over there, and said to his uncle Zheng Sheng: "Lin Shu deserves such a high price for us? Including Xiao Ning? He's just a lucky bastard."

Xu Anshan has only one daughter, and his younger brother sacrificed his relationship on the battlefield, so he has a lot of trust in Xu Minghui. He also glanced at Xu Xunning, and said slowly: "Minghui, you need to expand your horizons. It's not just good luck. .”

"How should I say it, uncle."

Xu Anshan's voice lowered: "A certain island Guo failed to bet on Guo Yun, and had a plan of '[-] million people's jade broken', but he chose to surrender in the face of unrivaled power. The established fact made the West deflated and exited, but surrendered in front of a series of higher-level weapons for a hundred days. Before a certain point in time, our Guo family’s official power was absolute, but in the next [-] years, the official will bow to the economy. , the person who can bring the economy is the honored guest of the Guo family."

"Times have been changing. After more than [-] years of emphasizing the economy, a new must-emphasis has emerged, and that is technology."

"There was an opportunity to strengthen our weak technology and make China stand on top of the world again. We lost it, and we will never lose it this time."

"There must be foresight and expectation. The power of science and technology lies in turning decay into magic, which is far beyond the comparison of the current power struggle."

"As for Xiao Ning, my Xu Anshan's daughter does not need to be sacrificed, her happiness is up to her."

"It's her own choice whether it's a blessing or a curse, and I won't force her to do anything."

Xu Minghui nodded silently, carefully digesting the meaning of his uncle's words.

Xu Anshan didn't explain further, there were some things that he couldn't understand if he wasn't at that age or in that position.

And at that age and status, there are some things that only Lin Shu can bring.

Compared with betting on the supreme value that may be brought by one, what can be done by leaving it to Lin Shu?

He can still turn Huaxia upside down.

On the other hand, Lin Shu got on the first flight back to Shanghai. He didn't lie to Xu Anshan. He did have company affairs waiting for him to deal with. There were many affairs.

He understands that since National Science and Technology has Xu Anshan's endorsement, he doesn't need to worry about the blow from the chessboard. He deliberately hides in the dessert shop to reduce his sense of existence, and it becomes unimportant to show that he has no attachment to the prosperity of the world.

On the contrary, he should take advantage of the trust given to him by the other party and grow to a terrifying height as soon as possible.

When they reacted and wanted to limit the time, it was too late.

He already has the strength to sit on an equal footing with them.

He has always believed that fairness and justice are only based on equal strength, otherwise it is just a charity from the strong to the weak, which can be recovered at any time.

Compromise lasts.

Back in Shanghai, Lin Shu's busy work focused on food delivery for all.

The victory of National Food Delivery in the industry has been determined, and the plan to upgrade to a 2.0 intra-city life service platform can be officially promoted.

First of all, it is necessary to enhance the service experience, and the subsidy cannot be stopped.

Competitive subsidy for Internet products is a powerful move, and you can win the market by burning money. However, this method can only be effective when it is established in the market development period.

Once the market enters a mature area, users get used to this product, resulting in extremely high user stickiness. Unless you adopt a subsidy method that everyone is greedy for, you cannot rely on subsidies to pull down industry monopolies.

Now the food delivery for all people almost monopolizes the market, but the user stickiness is not enough, and it needs to continue to subsidize it. This can also completely block other competitors from wanting to get involved in the food delivery industry.

From February to April, 500 billion yuan was subsidized, and 1500 billion yuan will be subsidized in the future. This money cannot be saved and must continue to be subsidized.

And the subsequent 1500 billion yuan will not be subsidized to consumers in the form of coupons, but will also be subsidized to enhance service experience.

Upgrade the equipment for full-time riders, incubators, anti-spill packaging, and rider transportation, so as to deliver the most complete and warmest meals to consumers in the shortest time, and the most extreme effect is to make takeaway just like eating dine-in Same.

Lin Shu’s views on product competition have not changed. He simply keeps improving the product experience. It is not unilaterally designing for consumers what they think they need, but asking consumers what they need before providing them. What.

Product experience comes first. For takeaway consumers, the product experience they need is basically delivery speed and meal integrity.

The executives of the food delivery department have never left the offline line. They work as riders every once in a while, optimize the front-line process, and deeply implement Lin Shu's philosophy.

In addition to the 1600 billion burned since the official launch of the national takeaway, Lin Shu has no plan to make money from the national takeaway, and he will not be able to make it back.

That being the case, it is better to use volume service and volume experience.

Keep improving in the industry.

This approach has brought obvious results. The takeaway industry is competing for hegemony among the three countries. Why is it also burning money without a limit? Hungry? It burns more than Quanmin, but its market share is lower than Quanmin.

It is precisely because the national takeaway service experience is better than Hungry?

The reason is very simple, the same order of takeaway costs the same amount of money, but the delivery speed of the national takeaway is faster than Hungryme, and the feedback time of the situation is also faster than Hungryme.

Consumers are not shaking M. After comparison, they will naturally choose the one with better product experience.

However, Lin Shu couldn't understand one thing. Most companies don't pay much attention to service experience. They are generally based on Apple's product philosophy: whatever products Apple provides, consumers will use whatever products.

I think that the small screen is the most suitable size for smartphones, and it is still 4.7 inches until now, even if the universal technology popularizes the full screen of 6.0 inches.

I think that there is no need for dual-card dual-standby in life, and I will never support dual-card dual-standby regardless of the opinions of the Internet.

I understand consumers better than consumers, although I don't use my own products.

What arrogance!
Maybe it's still the same sentence, it's too easy to do business in China, and when you can get money by bending over, it's a fool to take a few steps to get money.

Only when profits decline and market share declines can these people be awakened.

But can people who are used to arrogance wake up?
Lin Shu doesn't know, he only knows that the pursuit of high-quality products and high-quality service experience will never stop.

The national food delivery wins the market, and there is no pressure from external enemies in the industry, so regulators will be created internally.

A series of evaluation criteria for Long Ji to supervise.

Artificially set the standards and evaluation system of the food delivery platform, and rely on mechanical procedures to supervise and urge the food delivery department to continue to move towards better products.

Lin Shu couldn't finish this job, so he would find a group of scholars and spend money to entrust them with the formulation.

Leaving professional matters to professionals, Lin Shu will not try his best to take care of everything.

In addition to enhancing user services and continuing to burn money, in order to upgrade the national food delivery, Lin Shu simultaneously carried out multiple plans.

The main purpose is to expand the ecology of food delivery for all.

Lin Shu paid an unprecedented price in order to win the food delivery industry. He would never want someone to pick peaches, or any other moths.

In addition to subsidies to increase user stickiness, the other is to establish an ecology that cannot be replicated.

Some are similar to Android, the operating system can be copied, but the extensive software compiled using the Android development language JAVA cannot be copied.

Quanmin Takeaway has established a complete and comprehensive ecology, so there is no need to worry about the threat of industry challengers.

In order to establish an ecology, the service area was initially upgraded.

全国有2856个县级行政区划单位，其中包括860个市辖区、368个县级市、1453个县、117自治县、49个旗、3个自治旗、1个特区、1个林区，全民科技需要服务到每个县区市，在这2856个县区市里组建全民外卖分公司。

Now 2165 branches have been established, and 691 have not yet been established. In the next six months, including extremely remote counties, districts, cities, and corners of the motherland, there will be a need for nationwide food delivery, and national food delivery will serve the whole country.

Then these city branches are divided into sites, counted according to the maximum radiation range of five kilometers, and there are a lot of sites, large and small, covering the whole of China. This site is a delivery site.

At present, there are 165 million riders serving the national food delivery service. All these riders will be converted to full-time delivery, and those who are not willing to become full-time will also be converted to part-time, and must obey the management of the national food delivery site.

Why do you do this? First of all, what is the local service platform?
The local service platform is a platform that can solve everything related to living in a city on one platform.

The platform itself is an online channel. To connect online and offline, riders are needed to deliver online products to consumers.

Food delivery is a field of the platform, but it can not only deliver food delivery.

Basically, everything you need can be delivered on the platform.

Medicines, fresh milk, mother and baby toys, cosmetics, books and stationery, sports equipment, as well as manicure, beauty, housekeeping, and cleaning can all be delivered on the platform.

In other words, riders are not only delivery riders, but also couriers, errand runners, and waiters.

Therefore, part-time jobs are not allowed in management, part-time jobs cannot guarantee service quality, and full-time jobs are required.

Quanmin Technology provides five social insurances and one housing fund and a basic salary. The salary is a commission + commission, which is guaranteed not to be lower than that of a part-time job.

The purpose of the national food delivery is to facilitate the whole people, and it does not want to squeeze profits from the riders.

Another point, Lin Shu has a preliminary estimate for the number of sites, 20 sites.

It's not an exaggerated figure. Putting it in the whole of China's 960 million square kilometers, it just happens to cover it completely.

The number of riders is 800 million, and it is expected to recruit 800 million semi-professional riders to engage in national life delivery services.

The goal is that everything that can be used in life can be bought by the whole people, and it will be delivered to you.

This is an extremely large plan, and the implementation of the details cannot be completed in half a year or a year, it will take two or three years.

It takes a lot of time and energy to get supermarkets, mother and baby stores, electronics stores, and all catering industries into the national takeaway.

He handed over this part to Yu Xiongzhang, the person in charge of National Food Delivery, and Yang Feiyan was on top of them to coordinate and direct, with Long Ji's assistance, and 500 Lin Shu alumni scattered out, so it was not a big problem.

Several upgrade plans are being arranged, and Lin Shu himself is promoting a project called 'Universal Brother'.

It is also a service under the banner of Quanmin Takeaway. The core is very simple. You can make the little brother do all kinds of things.

Maintenance and installation of lamps, cleaning and painting of doors and windows, maintenance and replacement of furniture, maintenance and reinstallation of water and electricity, all life problems can be found with the universal brother, including changing gas, carrying heavy objects, and weird things.

For example, if you forgot to bring your documents, you can find Brother Universal to run errands; if you have an online appointment at a coffee shop, you can ask Brother Universal to help you take pictures to see if you are satisfied; if you want someone to sing birthday song for you on your birthday, buy some gifts for you back home Parents who don't have time to pick up their children and let the almighty brother help pick them up, pretending to be boyfriend and girlfriend, husband, wife, old lady, boss wife.

You can find everything, you can do anything, if you have any difficulties, you can find Brother Universal, and Brother Universal will help you get everything done.

The reason why this project was launched was because Lin Shu considered that a large number of people would encounter difficulties in life, and they were too embarrassed to bother their friends, or they had no friends.

Then you can ask the almighty brother for help, which is easy and convenient, and you don't need to owe favors to others.

Although the omnipotent brother is good, of course he has to spend money.

The specific amount depends on the size of the matter. If it is small, it only needs to run errands, and if it is large, it will not be low.

The omnipotent brother is an emergency in life, not a way for lazy people to be lazy.

After more than ten days of preparation, the Universal Little Brother business was finally launched, and it was placed on the top terminal page of the national takeaway, accepting calls from users.

In addition to the almighty little brother, it will also include life payment, door-to-door service, and local activities.

The payment of living expenses is the cooperation between the local branch and the local government, and various fees such as utility bills can be paid at this port.

Door-to-door services include nail art and hairdressing, housekeeping and cleaning, etc., without color.

As for local activities, users can click in and see which local merchants are engaging in promotional activities, which is equivalent to a bulletin board.

This is not only convenient for consumers, but also exposes the platform to merchants, and has exclusive advertising positions. The era of advertising all over the streets can pass.

The above are the specific service scopes of the national food delivery upgrade, and more services will be added in the future, such as city news, making friends, and second-hand transactions. Lin Shu's positioning of the national life service platform has always been to integrate all of the city's life.

However, doing so seems to expand the scope of nationwide food delivery services, but in fact it will also make the software bloated, which is contrary to Lin Shu's purely good product philosophy.

Consumers may not accept it.

He understands.

It’s just that the current market environment can only be like this. When users get used to the convenience brought by these services, these businesses will be stripped out, and a new app “Quanmin” will be launched, which includes all the above-mentioned functions, including food delivery services, attached to it as a subroutine .

As a separate app, Quanmin Waimai only retains the food delivery service.

Although there are two ways to open it, he can foresee that once the 'All People' APP is widely used, users will gradually discover the benefits of integration.

More is to use the 'Quanmin' APP to uninstall Quanmin Takeaway.

At this moment, the national food delivery has officially completed the upgrade.

The plan is very clear, and the national food delivery can be advanced according to the schedule.

While Lin Shu waited patiently, the nationwide food delivery monopolized the market, and the nationwide local living platform was slowly established. The time is right, and another project can be promoted.

E-commerce project.

Or call it Pinduoduo.

(End of this chapter)