A cheap business empire starting from mobile phones

Chapter 135 Too Much Money
"This price is real, isn't it wrong?"

At the Black Gun Chip Merchants Conference, the performance and process of the Black Gun chip and the comparison chart of the Snapdragon were announced, and the CEOs of mobile phone manufacturers were skeptical and unbelievable.

Mobile phones are mainly composed of SOC chips, screens, batteries, and sensors. Among them, SOC chips with the highest technological content are system-level chips, which integrate CPU, GPU, NPU, ISP, and baseband.

The CPU is the central processing unit, the GPU is the graphics processing unit, the NPU is the embedded neural network processor, the ISP is the image signal processor, the baseband is the signal reception and decoding, and the smart phone is from data processing to graphics analysis, to making calls and Internet access, these functions are integrated into the SOC chip through the medium.

SOC chips are the foundation of smartphones.

At present, there are many companies designing and manufacturing SOC chips, such as China Rockchip, Allwinner, Amlogic, Actions, Nufront, Ingenic, Vimicro, Infront Micro, Spreadtrum, Huaxia Wanwan has Lianfa, VIA, and more abroad , Qualcomm, TI, Intel, Broadcom, Realtek, Maiwei, NXP, AMD, STMicroelectronics, Apple, Sanxin.

But there are very few that can be used, generally only Qualcomm, Spreadtrum, Lianfa, Sanxin, and Apple.

Considering two aspects, one is performance and the other is spot, basically only Qualcomm is the choice.

Qualcomm Snapdragon is very expensive. When there is no choice in the market, no matter how expensive it is, you can only use Qualcomm.

The price of Qualcomm's single SOC chip is 1000 yuan. In addition, they must purchase their mobile phone solutions and patented technologies. The entire cost is 2000+.

The price of the black gun chip is 280, which is one-third of Qualcomm's single price.

"?"

The bosses of all mobile phone manufacturers stared wide-eyed and examined the text on the projection screen word by word. It did say, "Provide complete machine solutions and baseband patents for free for Black Gun chip customers, and there is no extra charge. If the big black gun chip customers need to provide optimization service, Quanmin Company will also send a technical team to help optimize'.

"This..." I read right, the bosses of the mobile phone manufacturers were completely stunned, and thought in a daze, "Boss Lin is doing charity and poverty alleviation again?"

As people in the industry, they understand what it means.

The mobile phone is mainly composed of SOC chips, screens, sensors, frames and batteries. Among them, the screen, battery and sensors are all basic hardware, which involves low technical content and only needs to be purchased.

After purchasing, it can be assembled on the mobile phone without cultural workers.

But the SOC chip is different. It contains the core functions of the smartphone, such as the CPU. The reason why the software can be started depends on the CPU. Without the CPU, the mobile phone will return to the era of brick phones.

There are also baseband chips, which are as important to smartphones as CPUs.

The baseband chip is used to synthesize the baseband signal to be transmitted, or to decode the received baseband signal. Simply put, the reason why the smartphone can make a call is the baseband chip, which contains a radio frequency technology. The radio frequency technology is divided into 2G radio frequency, 3G radio frequency, 4G radio frequency.

Simple understanding, having the corresponding radio frequency technology equals to corresponding several G mobile phones, having 4G radio frequency technology equals 4G mobile phones, without 4G radio frequency technology, you install a 4G phone card, it is only a 2G network, and 4G radio frequency is 4G signal decoding and sending.

Different from components such as screen TVs, SOC chips including CPU and baseband chips have extremely high technical content and are the absolute core of smartphones.

Other basic hardware and electronic circuits must be designed and stacked around the SOC.

To put it another way, if a company wants to manufacture mobile phones, basic hardware such as screens, batteries, and sensors can be purchased as needed, but SOC purchases alone are not enough, and the technology inside must be thoroughly understood.

When the technology is thoroughly understood, it becomes easy to make mobile phones.

And these technologies, such as 4G radio frequency, mostly come from the patents of other manufacturers, and the patent fees are expensive.

And because the smartphone must be used, no matter how expensive it is, you have to buy it.

The price of this black gun chip under Quanmin Technology is astonishingly cheap, coupled with patents such as complete machine solutions and 4G radio frequency technology, what does this mean.

This means that the difficulty and cost of making mobile phones is reduced again.

Originally, the cost of chips and patents was 2000+, but if the universal black gun solution is used, the price is only 280.

For 280 yuan, you can buy a SOC chip with greater performance, power consumption, and stability than Snapdragon, and it also includes a series of complete machine solutions such as 4G patented technology, which can significantly reduce the cost of mobile phones. Originally, only a price of more than 1499 yuan can make a profitable mobile phone. , Now selling [-] is also profitable.

The price of the black gun is not only the price of cabbage, it is almost equal to a free gift, which makes people feel unbelievable for the seller Lin Shu, and there is another point that is even more incredible.

In the current SOC chip market, there are two high-end processor chips, one Snapdragon and one Apple.

The Snapdragon processor is strong in the baseband, while the Apple processor is strong in power consumption and performance.

Qualcomm earns tens of billions of dollars a year on chips, so why doesn't Apple sell processors to compete for high-end market share and make huge profits.

The main reason is that the reason why an Apple mobile phone is an Apple mobile phone is because it has IOS and Apple A processors, unique technologies that these two other mobile phone brands do not have.

If Apple follows suit and sells Apple processors, other brands of mobile phones will also have high-performance Apple processors, then Apple mobile phones will lose this uniqueness and core competitiveness.

Doing so will affect the sales of Apple's mobile phones and reduce sales. Other users buy such expensive Apples and buy them for processors and systems. The processor can be used for five years. If other mobile phones also have such efficient processors, why buy such an expensive Apple, and the sales will drop.

The principle is the same for the national mobile phone. The national mobile phone has the Dragon Ji system and now has a black gun chip, which can create uniqueness like Apple. With this uniqueness alone, it can dominate the market and create a trillion-dollar market value Apple.

As a result, what did the president of Quanmin do.

Selling a unique processor and giving away the core competitiveness of mobile phones for all to other mobile phone manufacturers for free - the price of 280 yuan, plus free patents, is really the same as giving away for nothing.

"?"

Any qualified businessman will put a question mark, what does it mean.

The national mobile phone is not doing trillions of business in the future, but pursuing tens of billions of business.

Let go of the core competitiveness without hiding it, and go to cheap other mobile phone manufacturers.

It has long been heard that Mr. Lin started the company not for making money at all, but for charity.

Looking at it now, there is only one explanation.

Mr. Lin started the company for charity.

Are there really people in this world who start companies not to make money?

What is the picture?

Making money is the greatest pursuit in life, money is enough.

No one in this world thinks that earning more money is the social truth.

A group of mobile phone bosses can't understand Mr. Lin's thinking, but they don't need to understand.

Before they only had Qualcomm as an option, now they have another option, Black Gun, and the price is so much better than Qualcomm.

You can buy it for ten yuan on one side, and you can buy it for one yuan on the other side. Elementary school students can also do multiple-choice questions.

Definitely choose the black gun.

The moment the black gun investment promotion meeting ended, a large number of people flocked to the National Marketing Department to inquire about ordering black gun chips, and they wanted to place orders as soon as possible and place a large number of orders.

They all understand that whoever grabs the order first will have the initiative in the mobile phone market for the next year.

From now on, the mobile phone industry will change again.

The whole press conference was full of noise, a group of bigwigs in the mobile phone industry yelled loudly like aunts snapping up cheap eggs in supermarkets, and squeezed inside—Madan, this is not a polite moment, if you don’t get an order for black gun chips, you’ll have to wait next year Being beaten down by a price war makes sense for life and death.

Lin Shu, who had been at the press conference, laughed when he saw this scene. He expected this scene. Once the black gun chip price and matching plan are announced, it will drive mobile phone manufacturers crazy. As far as the mobile phone industry is concerned, the old and new eras are divided.

The old era will come to an end, and the era of smartphone reshuffle will come.

Among them, science and technology for all plays a leading role.

A long time ago, he said that "Lin Shu has the right to speak in the mobile phone industry", and now that he has sat down, Lin Shu has the right to say in the mobile phone industry.

On the contrary, Lin Shu scanned the venue, but did not see Meixiang, Tuanguang, or several mobile phone manufacturers who ignored the national ban order and purchased Eaton Electronics.

For these mobile phone manufacturers, Lin Shu has issued an order to prohibit business dealings, and the black gun chip will not be sold to them.

Moreover, manufacturers closely related to these companies will also be prohibited from purchasing black gun chips. Lin Shu will never forget that Meixiang mobile phones brought supply chain troubles to the whole people.

Nor will it abolish hostilities.

The attitude towards them is not to die, not to die from them, but to die from science and technology of the whole people.

It's a pity that this group of people held their breath and did not participate in the Merchants Fair, otherwise Lin Shu would definitely humiliate them.

That's how he is vindictive.

The chaotic situation at the meeting place has long been expected by Lin Shu. According to the plan, they will be asked to deliver the procurement materials first. The qualifications of the whole people will be checked, and all aspects will be passed. They have no contact with Meixiang mobile phone, and they agree to pay first and then release the goods. Sign a purchase agreement with them.

After three days of busy work, Quanmin had screened out most of the purchasers, but the final order volume shocked even a big-hearted person like Lin Shu.

2000 million pieces, and the output of black gun chips will be sold out in the next year.

And the payment will be transferred to Quanmin Company's account within the next seven days.

From this point of view, the price of one piece is 280 yuan, how much is 2000 million pieces?

Lin Shu's hands trembled and he calculated in his head, one one gets one, one two gets two, even if Lin Shu became familiar with the multiplication formula, he was also dizzy from so many zeros.

120000000 times 280 equals 33600000000.

360 billion yuan, excluding costs and taxes, at least 300 billion will be recorded.

Even buy Karma.

In one week, Quanmin Technology earned 300 billion RMB.

Lin Shu was thinking, if the money was deposited in the bank, how much interest would he get a day, how many bowls of millet porridge he could buy, and how polite the bank staff would use to greet him.

Even buy Karma.

Rao's concentration was astonishing, thinking of these scenes, Lin Shu couldn't be happier.

But immediately melancholy again.

At present, only Qualcomm is the only high-end SOC chip, and Qualcomm is extremely expensive. The low price of mobile phones for all people and the package solution have two meanings for other mobile phone manufacturers or manufacturers who want to enter the mobile phone market.

One is the entry ticket to the post-mobile phone era. Having a black gun chip basically represents a place in the reshuffle of the mobile phone industry.

The other is a large amount of profit. The cost of 280 is much lower than that of other mobile phone manufacturers. As long as a mobile phone is produced, selling more than 1000 can also generate huge profits.

Therefore, these mobile phone manufacturers will inevitably snap up black gun chips.

Even if the price of the black gun chip is increased, as long as the price is lower than the Snapdragon 2000, it sells for 300, 400, and the 500 one that Huang Jiangbin first talked about is also out of stock.

If the price is 500, and the complete machine solution is also included, the profit can reach 600 billion yuan.

He made a hasty decision to earn 240 billion yuan less. This is 240 billion yuan, not 240 yuan. A fraction is enough for how many people to eat and drink for several lifetimes.

Lin Shu fell into melancholy, suspecting that the decision was wrong, but he was relieved after only struggling for a few seconds.

Is there an essential difference between 360 billion and 600 billion for him?

There are endless numbers, no difference.

But it is different for the mobile phone industry, so the impact is that the price of mobile phones will be lowered again, effectively increasing the popularity of smart phones.

He started the company not for charity, but also to make money.

It's just that compared to capitalists who focus on making money and making more money, for him, it's meaningless to make more money after making money to a certain height.

It is better to give back the extra money earned to the society so that more people can live a happier life.

There is no need to be completely profit-seeking, and you will feel a loss if you earn a little less.

And the butterfly effect!
You thought it would be better to do that at the beginning, it is very likely that you will go back to the past, you did that, and the result is a failure.

The black gun chip is really sold at a price of 500, and the order volume may not be so strong, reaching 2000 million.

It may be only tens of millions, and the degree of change in the mobile phone industry is only a little bit.

Therefore, people should not regret the past, but grasp the future.

After that, Lin Shushi became more active again.

He handed over the black gun business to Yuan Chongwen. Yuan Chongwen also belonged to Huang Jiangbin who, after realizing the freedom of wealth, pursued the realization of the value of life.

Lin Shu was relieved when the black gun chip was handed over to him. If he intervened too much, he would be considered a puppet instead, and he felt resentful.

The follow-up black gun business needs stable mass production to solve customer technical problems.

Wait for the launch of the second-generation mobile phone project for all people, and then do the technical adaptation of S2 for all people.

For the time being, he doesn't need to pay too much attention to the black gun chip.

Putting aside the black gun chip matter, Lin Shu shifted his thoughts to the mobile phone industry and the dynamics of competitors.

After three days of silence, Qualcomm announced that the latest release of the Snapdragon 810, the same octa-core processor, is priced at 20 yuan for a 500nm process, and the patent licensing fee has been reduced in an all-round way. Ask Qualcomm for details.

Maximus mobile phone backed by Qualcomm is still promoting their latest full-screen mobile phone Maxima K1000 in a high-profile manner. However, once the media inquires about the release date, Wu Mingde, the president of Maximus mobile phone business, looks around and does not answer the question directly.

As for the Meixiang brothers, Tuanguang and Xingmin, they are aggressively reducing prices to promote old models of mobile phones. They price tens of thousands of mobile phones. From February to May, they were hit by the low price of mobile phones for all people and accumulated a large amount of inventory. Now they are crazy to stop losses.

According to Lin Shu's detailed analysis, Qualcomm deserves to be called Qualcomm. It defeated Intel and TI to win the mobile phone processor industry. It changed its pricing in a timely manner. It would rather make less money than stabilize its market share.

For another manufacturer, such as Motorola, it is estimated that at this time, it will be exhausted by the whole people.

Meixiang’s mobile phone is nothing to worry about. Wu Mingde has a narrow temperament. He must show off his achievements. Now he only dares to procrastinate. There is a high probability that Meixiang K1000 will not go well. Meixiang is a similar company that does not pay attention to technology and wants to break through technical problems in a short time , basically impossible.

This is what Lin Shu expected, and mobile phones for all people are still infinitely competitive.

Meixiang doesn’t need to worry too much, it’s just a dead bone in the tomb, waiting for the mobile phone manufacturer to officially release the new mobile phone with the support of the black gun chip.

These two companies are bound to reduce their market share again and are not far from going out of business.

Lin Shu's focus returned to the national mobile phone.

Mass production of mobile phones for all is now underway, and Yestar is at full strength, with a monthly production capacity of 300 million units. It will be able to produce all the pre-sale volume before August, and realize the spot stock of mobile phones for all.

Now the pre-sale volume of Nationwide mobile phones is 962 million, bringing another 80 billion profits to Nationwide Technology.

Looking at the cash flow of 516 billion in the company's account (360 billion black gun payment + mobile phone profits for all), Lin Shu really felt that the world's first-class company had come.

Too much money.

How will the money be spent?
(End of this chapter)