A cheap business empire starting from mobile phones

Chapter 125 Preparations for Launch
The current short video market is dominated by three companies, Weishi, Miaopai and Meipai, and they went online as early as last year and have been cultivating the market for a year.

It is not so easy for Douyin to defeat them and dominate the short video market, even with the successful product Douyin of later generations.

It is no longer a timeline, history will change, and success is not achieved by copying one thing.

Lin Shu has always been arrogant in his mouth, and he speaks lightly, but in fact he is fully prepared.

In order to win the crucial Douyin market, Lin Shu carefully prepared four items, technology, team, content and promotion.

The technology is the recommendation algorithm and beauty filter under the real artificial intelligence. The team is Ying Yilong. In his previous life, Teng Xu was deflated by talents. As for the content, Lin Shu looked at the two people next to Ying Yilong and asked, "These two are my friends?" Do you want to respond to the content talent that the director is looking for?"

"Yes." Ying Yilong introduced the two people: "This is Guan Yingtong, graduated from SVA, with two years of experience in media, this is Song Tao, a part-time director, and once served as a content supervisor. need."

Lin Shu looked at them, both of them were very young, with a slightly restrained expression, I believe Ying Yilong looked at them, stood up from his seat and said, "The Douyin business is entrusted to you, these two people will go with me to the Internet celebrity incubation center. "

Internet celebrity incubation center, also known as Tongque Terrace, is the office of Yuexiang Entertainment Media Company under Quanmin, and the person in charge is Li Yilei, PAPA sauce.

District G, located in the eight districts of the whole people, is a separate office area.

When we got there, the whole atmosphere turned pink.

It is not like the white walls and gray partition boards in the traditional office, which are divided into sections, but it is set up like a coffee shop, with potted plants, sofas, and pink wallpaper, which is warm and comfortable.

On the seat, you can see all kinds of girls, Yingying, Yanyan, generally with exquisite makeup and long hair, taking pictures of themselves with their mobile phones.

There are too many beautiful girls, and almost all of them are women, just like coming to a spider hole, it is easy for men to lose control of themselves.

Song Tao, who came with him, had his eyes straight. He is a part-time director, and he only made micro-movies for college students. He has never entered the entertainment industry. Now he saw so many beautiful girls, and he was amazed: This is the country of daughters, a paradise for men. ?
Would love to live here.

At the end, it was the front desk of Yuexiang Entertainment. The front desk was not surprising, but Song Tao was secretly surprised by the words on the back, "The beauties of the world go to the moon".

What do you mean, are all the good-looking girls in the world from Yuexiang Entertainment?

Lin Shu was not as restless as Song Tao. To be honest, he had seen too many beautiful girls, so he was immune to beautiful women.

I don't think all beautiful women look the same, with exquisite facial features, fair skin, and a flat or proud figure.

The difference lies in the makeup style, eyes and temperament.

After asking the front desk, he knew that Li Yilei was in the conference room, so he went straight over without the front desk notifying her.

Arriving at the conference room, I heard Li Yilei giving a class to the people below:
"What are Internet celebrities? Internet celebrities, from the early ruffian Cai, Sister Tianxian, and Sister Furong, to Xue Daqian, Tongdao, and Mimeng now, I won't go into details about the history of Internet celebrities. You need to understand that Internet celebrities use the Internet to become popular and gain popularity. It is closely related to the group of fans, Internet celebrities and the development of the Internet."

"What kind of company is our Yuexiang? The simple understanding is to cultivate Internet celebrity companies. You are amateurs here. We, Yuexiang, will train you to become Internet celebrities and big Internet celebrities. How to cultivate them, and use our headquarters to launch the product Douyin soon. "

"How to use it will give you push traffic. The definition of push traffic can be understood as, the company channel pushes the short videos you shoot to more people to see. Of course, it is not random push, it needs quality, and you need to have something to attract fans. "

"All of you here are good-looking, and you must have received a lot of preferential treatment during your growth, but don't think that being famous on the Internet is enough. If you want to be famous and popular on the Internet, what is more important is personality, talent, and appearance. Sub-items are not decisive items."

"There are other artists signed by our company outside the door. Why let them go and train you all together? It is because you have characteristics and unique properties in addition to your appearance. In this course, in addition to outlining the definition of Internet celebrities, our month-to-month purpose , the more important point is to make each of you uniquely attractive, you are the company's main promotional big internet celebrity."

"Remember, you don't have to be good-looking to be popular. You must have other weapons. Vases can have licking dogs, but they won't last long. The company will not push resources to pure vases."

Li Yilei felt relieved after finishing the large paragraph in one breath. To be honest, she really likes being a teacher to teach students how to feel. If she hadn’t entered Quanmin, she would probably have studied for a Ph. .

Changed my breath, I was planning to continue talking about "Internet celebrity characteristics", when I turned my head and saw Mr. Lin standing outside the door, my heart tensed, and hurried over, apologizing: "Sorry, Mr. Lin, I didn't know you were here gone."

"It's okay." Lin Shu said with a good attitude: "Ms. Li has a good understanding of internet celebrities just now. It is true that the appearance of internet celebrities is only the most basic, and what is more important is the characteristics. You can continue to talk about it and leave me alone."

"Then how can I do it?" Li Yilei is not a young man, and a private company is not a school. She insisted: "President Lin has a lot of opportunities, and he came to see me specially. There must be something. My class can be stopped at any time."

Lin Shu really had something to ask Li Yilei, and on the premise that he was not sure when Li Yilei would finish speaking, he looked at the dozen or so girls in the conference room, smiled at them and said, "Then I will borrow some time from you, Teacher Li, and return it to you immediately."

"No problem, please borrow." They will have no objection.

A group of people turned to Li Yilei's office, and when they got there, besides Li Yilei, Lin Shu also saw a familiar face - the girl who had a meal in Yanjing last time, called An Ran.

Ignoring her for now, Lin Shu went straight to the point: "Director Li, here are Guan Yingtong and Song Tao from the Douyin department. Douyin will be launched the day after tomorrow. Regarding the content of Douyin, you need the cooperation of the two departments."

Li Yilei understands that the main function of Yuexiang's department is to produce high-quality content for Douyin. Internet celebrities are high-quality content output media, and they need to cooperate with Douyin. He reached out to them and said, "Hi, I'm Li Yilei from Yuexiang. Please take care of me in the future." .”

After they finished their courtesies, Lin Shu sat in the main seat and continued: "'High quality' is an important element in Douyin content. High-quality and nutritious content will continue to attract users to watch. In addition, there is another element that is topic, what? It is a topic, and a topic can be understood as a theme or a topic, just like a composition topic, after limiting a topic, let students develop freely."

"How topics are used on Douyin is like a hot search on Weibo. Users express their opinions under an entry. The same is true for Douyin topics. Your Douyin activity department needs to regularly plan topic activities to allow users to participate and form a large amount of content, and Give more traffic exposure to high-quality content on the head, forming a high-quality content cycle.”

"The principle here is that when the short video is just launched, users don't know what to shoot when they open the short video software, but when there is a topic, the user can quickly get started with Douyin and know what to shoot. Remember, the topic is a very important part of the Douyin community ecology. link."

"About the specific activity of the first topic on Douyin, do you have a plan?"

Assistant Yang had already assigned tasks in advance, and Guan Yingtong among the two spoke first: "Report to Mr. Lin, I thought of three, #新生学校#, #解出冬衣#, #希望不太失奇surprise#, According to Mr. Lin's request, the topic needs to be simple, easy to participate, and able to reflect the characteristics of Douyin. "Freshman Enrollment" is a self-introduction tag, similar to the first class of a college student when students introduce their names, hobbies, and interests. Action modules and dubbing The module is ready, users only need to follow the demonstration to shoot, it can be placed in the novice tutorial link, it is the user’s first Douyin, and #解出冬衣#…”

Lin Shu listened carefully.

Douyin occupies four segments of the market, technology, team, content and promotion.

He has already handed over the technology and team to Ying Yilong, and he is also assured of handing over to them. For talented people like Ying Yilong, it is necessary to give them a bigger stage to show themselves. As the top leader, he cannot interfere too much.

As for the content, there is no professional person in charge. Ying Yilong is a technical background, and the content is not professional. Lin Shu can only play by himself.

This operating model is mainly for the establishment of content ecology.

Everyone knows that the core of Douyin is a big data algorithm. Big data is the document arrangement of library information science. When a content is tagged, the user reads the content, records it in the background, and pushes more content under the tag, which is the recommendation algorithm.

But these alone are not enough. These are things that can be plagiarized. If Douyin wants to not lose market share in the subsequent plagiarism of competitors, it needs a content ecology that cannot be plagiarized.

Topics are a very important part of building a content ecology that cannot be plagiarized.

In terms of specific definitions, topics are actually tags, which are derivatives of recommendation algorithms, which are probably similar to themes such as harem flow and rebirth flow in novels.

As long as there are enough and high-quality books on my novel website, even if you can open another website, you won’t be able to attract readers without books.

The platform is unsolvable in the later stage.

Lin Shu listened carefully to the two of them explaining the topic plan, but his eyes were attracted by An Ran from time to time.

She is wearing a large T-shirt today, the length is below the waist, and her lower body is probably hot pants. Because it is very short, it is completely covered by the hem of the T-shirt. It seems that she is not wearing it, and her hair is in a bun. It's an innocent expression, with a pure beauty on the front, and a white moonlight in the straight man's eyes.

If it was just like this, Lin Shuzheng wouldn't look at her too much, but she seemed a little hot, so she turned her back to fan the wind.

Straight men will be dizzy if they carry this back. They don’t know whether they designed it like this or cut it by themselves. The back of the T-shirt is hollow, and the back is shaped like a fruit. There is a whole rectangular space missing, revealing the full back, pure white like cream. , and very slender, can be held with one hand.

The backless is actually okay, the back is nothing to look at, only the shoulder blades can be seen to be very tempting and can kill people, and it is surprising that there is another point, there is no trace of bra, the back is clean and there is no bra strap, it is bare and empty one thing.

It makes people wonder: Is it not worn on the top, vacuum?
While distracted, the two of them finished talking about the topic. Lin Shu carefully selected the topic and decided: "Use these three #新生学校#, #解失冬衣#, and #抖音达人挑战赛#, and I will give you 2000 million Bonuses, the top ten of each topic list will have monetary rewards, and the one with the highest total broadcast volume will receive a huge prize of tens of millions, you can negotiate with the marketing department for details."

"And." Lin Shu looked at Li Yilei: "Yuexiang department needs to cooperate with Douyin to carry out topic activities, and you need to participate in the topic. I don't care about the specific content to be released. The market results determine everything. If there is no Yuexiang in the top three of the total broadcast volume People, I will doubt your ability to create Internet celebrities."

Li Yilei thought about Lin Shu's huge reward of tens of millions just now, so much money for making a video that won the first place in the total number of views, and her heart was itching. Hearing this warning, he lifted his spirits: "Please rest assured and leave it to us, we will definitely not let you You are disappointed."

She knew that this was a test by Boss Lin for their monthly department, and she would feel bad if she didn't pass it, let alone Boss Lin's side.

After being in Quanmin for so long, I know that the treatment of all people is indeed the top in the industry, and I also know another point:
The whole people do not raise waste, and the treatment requires you to generate corresponding value.

Lin Shu said a few more words, and went to the next department, the marketing department, about the Douyin Ten Thousand Topics Challenge.

To be honest, the competition in the mobile phone market is relatively simple. It is mainly about technology. Technology can overwhelm peers, and there will be a market without doing anything. For example, mobile phones for all people have a generation of advanced technology, and basically successful mass production can win the market.

Internet products are different. The technology of Internet products is very easy to catch up and copy. Almost as long as you know the model, you can launch similar products in a short time.

A certain game empire started by copying other people's product models, and now it has become the Big Three of Huaxia Internet companies.

Lin Shu wants to win the Douyin market, not because Wenchaogong is a new product, and he can earn money by waiting for it to go online.

More preparation is required.

In terms of content, there are months to export high-quality content to the department and the Douyin activity department to develop topics, guide users to play Douyin, quickly produce a large amount of content, and establish a Douyin content ecology.

Next is promotion.

Promotion is an extremely important part of Internet products, as important as product development, and to some extent, more important than product development.

After all, it is useless for your product development to gain users without promotion.

For Douyin, Lin Shu doesn't want to slow down users. He needs to dominate the market in a short time, and he doesn't give competitors time to react.

To this end, he has a series of promotional plans.

In addition to the old-fashioned sailors, another focus is the "Ten Thousand Topics Challenge".

Buy Hot Search, after Douyin goes online, there will be a ranking list of views. Within a month, the Douyin blogger with the most views will win a prize of tens of millions, and even have the opportunity to sign a contract with Douyin as an artist.

Under heavy rewards, there must be profit seekers, so as to attract high-quality content creators to settle in Douyin.

And with a reward of tens of millions, it is another hot topic that can be bought and advertised for Douyin.

It's all part of the promotion plan.

Compared with other short video companies who like to spend millions and tens of millions to hire celebrities to endorse, Lin Shu is more willing to give funds to creators.

When you arrive at the marketing department, go directly to see the director of the marketing department.

The director is Li Qiangguo, a designer. He worked at TI in his early years and later led a team to do market development. He is a friend of Ying Yilong and a fierce man. He is very young, 35 years old.

After listening to Li Qiangguo's report on the work of the marketing department, Lin Shu discussed with him the details of Douyin promotion, focusing on online marketing.

We chatted until the afternoon.

In the evening, continue to find the Douyin department, arrange for the launch, and make full preparations.

In this way, I prepared for two days and arrived at the day when Douyin went live.

　I am a little sorry for changing the chapter and changing the autism, and the grades of this book are so poor that they cannot be saved.

　　After this book, the pace is even faster, one chapter a day, and subscription is not mandatory.

　　thank.

　　
　
(End of this chapter)