A cheap business empire starting from mobile phones

Chapter 124 Douyin is ready to go online
The company is on track, as is the mobile phone business.

Now that mobile phones for all people have been mass-produced, what needs to be done in the future is to let Yesta explode its production capacity. Regarding the development of new products, there is no need to consider it for the time being.

The national mobile phone does not follow the strategy of mobile phone sea, but follows the strategy of high-quality mobile phones similar to Apple, and only one or two mobile phones are released a year.

Now in March, there is still time to consider the new model in the second half of the year.

It is useless to prepare early, and it will also impact the market of mobile phones for all people. With new models, users will naturally buy new mobile phones, and sales of old mobile phones will plummet.

So Lin Shu is now focusing on the short video business.

In the future, the parity national empire must have a low-level traffic entrance to open up other channels.

Douyin is very important, more important than everyone imagined.

It can almost be said that it is equal to QQ, the beginning of the Tengxu Empire. With Douyin, a Tengxu Empire can be recreated.

Not long after, Ying Yilong came in, accompanied by two assistants from his former company.

"Boss." Ying Yilong greeted first.

"Sit." Lin Shu pointed to the sofa.

After Ying Yilong sat down, Lin Shu went straight to the topic: "TikTok will be officially launched on April 4, how are you preparing?"

Today is the 30th, and there are only two days before the first date. Ying Yilong has been busy with the launch of Douyin. He was prepared for Mr. Lin's question: "The closed beta is over. Please help me to test the product. Douyin The version is very complete, and all preparations before the launch have been completed, and it will be launched on time at 4:1 on April [-]."

"Yeah." Lin Shu nodded, and then asked, "What about the technical aspect?"

"Technically? The Dragon Ji system?" Ying Yilong got excited and said excitedly: "The Long Ji recommendation algorithm is at least two years ahead of the current era. With Long Ji here, there is almost no need to think about optimizing the algorithm. You only need to pile content into it. Increase users, use deep learning to let Long Ji grow, and technical issues are the last thing to worry about.”

"It's not Long Ji." Lin Shu corrected and said, "I'm talking about the filter system."

"Douyin filter..." Ying Yilong hesitated, and said slowly: "According to your arrangement, Mr. Lin, focus on the development of filters. Now that the filter system has been tested, it can beautify the human body by 30% to 300%, even if it is a pig. You can also have beautiful features and become a beautiful woman.”

Seeing that Ying Yilong didn't pay much attention to filters, Lin Shu said emphatically, "Recommendation algorithms are the core of short video technology, and beauty filters are also the core of short video technology. Director Ying, you still don't understand the importance of filters."

Ying Yilong admires Lin Shu in general, but he has his own insistence in some respects: "Can users really accept the videos made with non-real filters? Mr. Lin, I think native cameras are more suitable. If you want to take a short video by yourself, you must With at least 30% filter, the photos are not like real people, and users will think they are fraudulent.”

Lin Shu smiled: "It seems Director Ying, you don't understand girls."

"I understand." Ying Yilong said: "After Douyin, we have products for all ages. Now the main target is young female users. There is a saying in business that mastering female users is equal to mastering the market. This is especially true for entertainment products. Female users More male users can be encouraged to join, I know girls, and the Douyin user interface is completely considered for female compatriots, beautiful and easy to use.”

'This doesn't count as girls at all.' Lin Shu shook his head in his heart, and didn't refute, but said: "The fact is true. If we want to quickly dominate the market on Douyin, the first step must be to attract female users. In the future, female users will also be us. Douyin is the main body of content creation, so filters are the core of technology, Mr. Ying, do you know about photo stickers?"

"Shooting something that looks like a ghost?" Ying Yilong knew this. Girls in college classes would take photoshoots, but the result was like a ghost.

The image of 'forgot love, I'm a sin to live' popped up in Lin Shu's mind, and couldn't help laughing: "Yes, this is the thing, girls don't care whether it's true or not, as long as they look good, they will think it's true." Own."

The reason why photo stickers are popular among young people is not only a sense of fashion, but also beauty filters. Photo stickers have their own beauty, even if it is the most primitive beauty, it can make people look better.

Ying Yilong followed Lin Shu's train of thought and said, "You mean Douyin can be operated with the idea of ​​photo stickers."

Big head stickers are very popular among girls, and the early Douyin, which mainly focused on young women, can indeed learn from the success of big head stickers.

Lin Shu nodded and said, "It's true. Douyin is a product that will poison users. Once they use it, they won't be able to stop. In addition to content, filters are an important part of it."

Lin Shu explained earlier that the main points of Douyin technology are recommendation algorithms and filters. Here I will explain again: "Girls naturally love beauty, and they are anxious about their appearance. They are easy to lose themselves in some things. Beauty filters are the future of mobile phones and The trend of live video broadcasting, as long as the photos are good-looking, they will be addicted to them, and the beautification content will drive male users to watch, so the beautification filter is the focus of the research and development of the Douyin team in the future, and it must lead the industry. As for the degree of beautification , needs to be verified from the market.”

Ying Yilong carefully analyzed Lin Shu's words, and there were still some things he couldn't understand, but there was one thing that was true, and he left it to the market to verify.

Seeing that Ying Yilong had no objections, Lin Shu asked again: "How is the TikTok promotion doing?"

Here, Ying Yilong had a different opinion, and he hesitated again: "We Douyin really plan to promote it on a large scale, don't we consider focusing on function development first?"

The longer he joined Quanmin, Ying Yilong admired Lin Shu, but at the same time couldn't understand Lin Shu's idea of ​​developing products.

This is true of mobile phones for all people, and so is Douyin.

A more reasonable development direction for Douyin is to focus on technology first, optimize core functions around users, ignore operations first, and do a good job of the product itself first.

Wait until the product has accumulated a certain amount of technology and content, and then promote it on a large scale.

However, Lin Shu is different. As soon as the product is launched, he immediately promotes it vigorously and uses multiple channels to acquire users.

I want to make Douyin the top product of the short video pyramid in a short time.

It is too risky to do so.

It is easy to make mistakes and easy to be targeted by commercial opponents.

The market is unstable, and just copying the Douyin model is enough for the whole people to feel uncomfortable.

Lin Shu knew what Ying Yilong meant. He didn't need to explain much at this time, and said directly: "Believe me, I am confident in Douyin products. The goal is to get 3000 million users in three months, and [-] million in ten months. We can do it."

"Competitors?" Ying Yilong is not very confident. At present, there are three major short video giants, Weishi is behind Tengxu, Miaopai is behind Weibo, and the parent company behind Meipai is not strong, but the technology accumulation is strong. Even if the sound is successful for a short time, it is very easy to reproduce the core model.

Internet products are different from mobile phones, they are more creative than time than capital, technology is relatively insignificant.

Especially for a big company that started out as a copycat and has a huge bottom-level traffic entrance.

When product competition starts, there is a high probability that all people will lose the market.

"Don't worry about it." Regarding Douyin's plan, Lin Shu considered competitors: "Don't worry about other competing products, Director Ying, you just don't need to be surpassed by Ma Pinjing Kuaishou."

"Sycophant." Ying Yilong smiled: "Impossible, Douyin will never be surpassed by Kuaishou."

"Douyin will be launched on April 4, and Kuaishou will be launched on April 1. You are almost at the same time. The company's resources will be more concentrated on Douyin, Kuaishou." Lin Shu paused, and then said: "The development prospects of Kuaishou are also very promising. The establishment of the Kuaishou business by the company is not to put pressure on you. It is to compete in the arena to occupy the market on a larger scale. Douyin first and second tiers, Kuaishou sinks to the fourth and fifth tiers, and goes to the countryside. Douyin and Kuaishou are the difference between urban and rural areas. You Can help a lot.”

Ying Yilong already knew this, but he looked down on Ma Pinjing, not because of the product, but because of Ma Pinjing's flattery, like the eunuch, he also thought: "Since this is the case, the target users of Douyin and Kuaishou do not overlap, and they can cooperate with each other. Also less."

"Okay." Lin Shu didn't want his subordinates to have conflicts. Seeing that he had said the same thing, he finally said, "As for the promotion of Douyin, continue to follow the plan. In addition to your mobile business department, I will also contribute to it."

"Also, in terms of very important content, we have a trump card, the Internet celebrity department."

(End of this chapter)