Start a company to make games

Chapter 33 Amazing Pricing
After finishing the phone call with the disc factory, Liu Xiong held a meeting, mainly about production and pricing.

Liu Xiong was the first to speak: "I initially planned to produce 50000 sets of games. Do you have any comments on this quantity?"

Xiaokui was the first to answer: "It's only 50000 sets, isn't it a little too little? A game with 50000 sets of sales can't even enter the sales rankings."

Xiao Lin also echoed: "Yes, yes, our game is so good this time, it will definitely sell well! 50000 sets are too conservative!"

But Hi Dog has a different opinion: "The Blood Leopard game sold 50 sets, while the sequel Blood Tiger only sold 10 sets. Now our Blood Lion, without being recognized by the market, The figure of 50000 sets is a very reasonable plan.”

In fact, Liu Xiong is still looking forward to "Red Alert of the Blood Lion".

Such an excellent game is worth selling 20 copies!even more!
But Liu Xiong very much agrees with Haigou's statement. Regarding Feimeng's current reputation and strength, he still has a bit of B number in his heart.

For the time being, 50000 sets will be set first. If the game is popular, it will not be too late to increase production.

Regarding the number of games produced, although everyone has different degrees of optimism, the general opinion is not strong. 50000 sets are a compromise number, and everyone quickly agreed.

So Liu Xiong proceeded to the next topic: "Our game will be released soon, and I tentatively set a price of 48 yuan per set. Do you have any comments on this price?"

"48! It's too cheap!"

"Boss, our game is still very good, and the price of 48 yuan is too little!"

"That's right, the previous Blood Leopard Blood Tiger sold for more than 200!"

"Small profits but quick turnover, it's not impossible."

48 yuan, this price is close to small games produced by independent studios.

As an RTS strategy game, "Blood Lion: Red Alert", which is barely considered a "masterpiece" in theory, is indeed a bit cheap to sell for 48, so cheap that it will drop its value.

But Liu Xiong set the price at 48 yuan, so there is naturally Liu Xiong's reason. Seeing that his subordinates were discussing, Liu Xiong coughed twice, indicating that the leader was about to start speaking.

"Ahem! How much is the right price for a game does not lie in the price itself, the key is whether it is worth it?"

"The 3A big production of a big manufacturer, the game itself has a large capacity, well-made, advanced technology, and gorgeous graphics. Generally, it sells for two to three hundred, three to four hundred or even higher."

"And from the perspective of my personal conscience, objectively speaking, our game should not be too expensive."

"If it is a complete game with an online part, selling 199 is definitely the conscience of the industry. If we invest more and improve the game quality level, model engine, music and sound effects, etc., selling 300 is not too much!"

"But we didn't. As you know, our games are limited in some aspects. We didn't pursue graphics, and we didn't make online parts, and these are important factors that affect pricing."

"But the temporary absence does not mean that there will be no future! If the market response is good, we can release the online content in the form of follow-up expansion packs, and the money will not be too late to earn by then."

Xiao Lin was still a little puzzled, and asked: "But even so, 48 yuan is still too low, boss! It's really too low."

The price is 48 yuan, Liu Xiong naturally has his own considerations.

Although from the perspective of game quality, "Blood Lion: Red Alert" deserves a high sales volume.

But considering Feimeng's bad reputation, Liu Xiong also had to consider that the game could only sell 50000 sets, or even less.

In order to sell as many games as possible and let the market know Feimeng Studio again, Liu Xiong hopes to promote consumption at an absolutely low price.

In this game, Liu Xiong does not seek to make money, but only to get back the money.

It is enough to sell as many games as possible, improve Feimeng's reputation, and gather enough funds to develop the next game.

In order to develop this game, more than 65 yuan has been invested.As for the game priced at 48 yuan, after deducting channel fees, promotional operations, and various miscellaneous taxes and fees, Liu Xiong can get 30 yuan.

Assuming that "Blood Lion: Red Alert" successfully sold 50000 sets, then it would be 50000*30=1500000 yuan.

150 million!This figure is already more than double the development cost.

With the 150 million, Liu Xiong can return the anti-aircraft guns he used before, and at the same time can easily maintain the company's daily expenses.

And with the experience and reputation of "Blood Lion: Red Alert", Feimeng's next game will definitely do better and sell better!
Knowing that the brothers didn't understand the astonishingly low price, Liu Xiong patiently explained his considerations: "Everyone knows the past of Feimeng Studio, and also knows the reputation of Feimeng Studio."

"Sometimes, we have to take a longer view."

"Sometimes, we don't need to rush to make money."

"I want to open up the market with an absolutely low price. The lower our price, the higher our sales will be! And with the level and quality of the blood lion, I believe that Fei Meng's previous notoriety will soon be washed away. "

"And that's why I've priced the game astonishingly low."

Liu Xiong explained his thoughts, and then said to everyone: "Of course, this is just my personal idea. This game is the result of everyone's joint efforts. Everyone has a full right to speak. If everyone has different opinions , can still be raised.”

Even though they said so, everyone is not stupid. What can the employees say more about the things the boss has already decided?

Anyway, the money earned is less, that's the boss's business.

After the production of the disc priced at 48 yuan was completed, Liu Xiong contacted some distributors, including industry giants such as "Pleasure House" and "Most Game" that have opened tens of thousands of chain stores across the country.

There are also some small agents in the second and third tiers.

These channel dealers, except for the game house because the price of the game is too low and does not conform to the sales strategy of the game house, so they did not purchase, the rest of the channel dealers generally purchased the goods.

It’s just that they are basically in flagship stores in large and medium-sized cities, and you can’t buy "Blood Lion: Red Alert" in game stores in general small cities.

The power of distribution is not so great!
50000 sets were in stock, and Liu Xiong sent out 40000 sets directly.

However, the quantity of goods received by each channel retailer is not large, and the old reason is that the channel retailers generally lack confidence in the games of Feimeng Studio.They don't mind taking a small amount to test the waters, but they don't want to take too much.

After all, the preservation of the game and the shelves of the store also require costs.There are too many blood lions in the store, but there is less space for other popular games.

In fact, if it weren't for the fact that there is no need to pay for the goods, I am afraid that 40000 sets will not be sold!

(End of this chapter)