electronics manufacturer

Chapter 365 The Leader of Communication
If a brand is always bound by cost performance, it will be extremely difficult for the brand to go to the high end in the future.

And Tong Hao naturally understands this truth. After the first generation of the peak mobile phone series has completed the cost-effective road, he directly handed over the peak mobile phone to another new brand pioneer mobile phone.

Relying on the cost-effective advantages of Pioneer mobile phones, Peak mobile phones have sufficient capabilities and levels to enter the high-end market and compete with flagship mobile phones such as Samsung, and finally have the situation like today.

MIX, as a new series born by rice company to attack the high-end flagship, has naturally reached the level of high-end flagship in terms of configuration, but nano company still maintains a cost-effective way to increase the influence of its own products. This method is beneficial and has its own advantages. cons.

In the short term, it can promote the sales of products, but in the long run, it is not a good thing for the development of a brand.

"The mobile phone MIX2 is very competitive. It's not a good thing for our products, or the price will be reduced?"

Lu Weibing is also very concerned about the models released by various mobile phone manufacturers, and is still full of concerns about the mobile phones released by the other party.

In terms of overall configuration, the gap between MIX2 and the 5th generation mobile phone released by our company is not very big, but in terms of price, the gap between the two is very large.

In this way, it seems that their own products are not so competitive in the face of the new products released by Rice Company.

"MIX2 is a flagship of rice company that focuses on cost-effectiveness. Now we don't need to take action at all. After all, its competitor is not us!"

Tong Hao looked at Lu Weibing who was worried about being hurt, but now there was a look of calmness in his eyes. In his opinion, the current competitor of Rice Company is not the fifth generation of Peak Mobile.

The fifth generation of Peak mobile phone has been released for almost a month. During the month of release, it has become a global phenomenal product, and now the heat has basically completely dissipated. There is no need to worry about the relationship with MIX. Head-on contest.

Besides, the fifth generation of the peak mobile phone also has many innovations, and it also has a better configuration than MIX2, plus a better brand effect, it will not be afraid of MIX2, which is the main cost-effective.

The opponent of the MIX2 mobile phone should be Huawei, and Meizu, which will release mobile phones next.

The first sale of MIX2 started on the second day after its release, and just one second after the first release, the original yellow purchase button instantly turned black.

"It's gone? It's out of stock just after I ordered it?"

"I'm still queuing up, will it be out of stock?"

"Am I going to engage in hunger marketing again? What's the age!"

The mobile phone MIX2 has received the unanimous attention of consumers, so that the mobile phone was immediately empty when it was released.

And this kind of situation instantly made countless netizens start to crazily complain that the rice company is not kind, and even played the so-called hunger marketing again.

#MIX21 minutes to sell [-] units! #
But soon something like this appeared on Rice Company's official Weibo, and it shocked all the netizens in an instant.

This is not selling 1 units in [-] minute, this is clearly selling more than [-] units in [-] second.

The results obtained by the rice company really surprised all the netizens. After all, such results are indeed extremely shocking.

However, this still cannot stop consumers from complaining about the rice company. After all, the volume of goods prepared by the rice company this time is only [-] units.

These [-] units can't fully meet the needs of consumers today, which has also caused countless netizens to complain about the rice company.

After all, rice company has always been complained about in terms of marketing. It is obviously a very powerful mobile phone, but it is often impossible for many consumers to buy it. This also makes many netizens gradually stay away from rice company.

Just when many netizens were complaining, Huawei at this time also announced the news that the mobile phone will be released next.

"Huawei mate10, brand new and young flagship!"

This time, Huawei's slogan is very good, and even today's netizens are looking forward to the next brand new product.

After all, what Huawei has always been doing is the props of business flagships. The design of mobile phones can be described as very mature in the eyes of outsiders.

But this time, the slogan promoted by Huawei has made consumers full of expectations. After all, this time Huawei claims to be a brand new young flagship.

"Would you like it in stock?"

Lin Wenwu came at this time and arrived at Rebus's office. With a hint of worry in his eyes, he received that Huawei is about to release its own flagship mobile phone, which will have a certain impact on the hot-selling MIX2.

Now the strategy implemented by the rice company is hunger marketing, trying to use this method to expand the influence of the product and continue the popularity of the product, so as to truly become the best product in the hearts of consumers.

Rebs heard what his deputy said, and there was a hint of hesitation in his eyes. Under such circumstances, he also began to think about whether he should continue to use this method to increase the popularity of his own products.

Although the hunger marketing was deliberately controlled by Rebs, it was also a very helpless move for Rebs. After all, the output of Rice Company is relatively small compared with other mobile phone companies.

And Rebs not only needs to maintain the popularity of its products, but also maintains its own company's products, which has a certain continuity in the market.

If all the few stocks left by our company are sold out in stock, the products will be sold out at one time, not only the popularity will be gone, but even the inventory will be gone directly, and other manufacturers will inevitably take advantage of it. .

According to Rebs, the current rice company uses this method to achieve a breakthrough in sales, which is the best way to solve the problem.

"Let's use this method for the time being, and see what kind of configuration the other party's products are, and then decide the company's next sales strategy!"

Rebs slowly raised his head. In his opinion, the current method of canceling hunger marketing is not a very rational choice.

After all, the current competitive situation in the mobile phone market can be described as very chaotic. If you don't know how the current market situation supports Rebs, you dare not make a random decision easily.

Lin Wenwu looked at Rebus's appearance and agreed with Rebus's idea. After all, Rice Company's marketing has gradually formed its own system under the control of Rebus.

And if Huawei's upcoming mobile phone does not really threaten its own mobile phone, there is no need to choose to change the original marketing method, which will make its own mobile phone sales passive.

On December 10th, as an old competitor of Rice Company, Huawei also held a press conference for its own product mate[-] at [-]:[-] am.

Huawei's mate series has always been a series that consumers pay more attention to. After all, Huawei's most powerful mobile phone is Huawei mate.

"Welcome all users to participate in this Huawei mate10 series conference. This time, Huawei mate10 has a total of two different products!"

"One is the relatively ordinary Huawei mate10, and the other is the high-end version of this series, Huawei mate10pro."

As the general manager of Huawei's consumer business, Yu Dazui introduced the upcoming Huawei mate10 series to current consumers with a touch of calm in his eyes.

This time, Huawei mate10 has a total of two different types of machines, one is the main series of products, and the other is the high-end flagship Huawei mate10pro.

As soon as Yu Dazui's words fell to the stage behind him, the appearance renderings of the two models appeared on the screen.

Compared with the mature and business-like style of the mobile phone this time, Huawei mate10 has made a lot of changes, making this mobile phone look youthful.

The back of the phone is made of 3D textured glass with a new gradient color pattern, which makes you look very vibrant.

The front of the phone adopts the most common notch design. Although it adopts a notch design, the screen-to-body ratio of this phone looks quite high.

"This time the mobile phone uses a new 3D texture gradient color process, which makes the mobile phone look very beautiful!"

"And this series of mobile phones has a total of three different colors, green mountain green, sunset yellow, and moonlight white. There is always one of these three colors that suits you!"

With a calm face, Yu Dazui introduced the rear shell design of the Huawei mate10 series to the current consumers. This time, Huawei has made a lot of preparations to upgrade the appearance of the mobile phone.

Even Huawei specially recruited a group of young designers who came to their own company to design the appearance of this series of mobile phones.

The final result is also very satisfying to Yu Dazui. The appearance of this mobile phone has a qualitative leap compared with the previous generation, which is more conducive to consumers' acceptance of this product.

"This time the Huawei mate10 series uses two screens with different specifications!"

“普通的华为mate10采用了1080P的6.3英寸oled屏幕，而华为mate10pro采用了两K分辨率的6.7英寸oled屏幕！”

Yu Dazui calmly introduced the differences of this series of mobile phone screens to the temperamental consumers. This series all use OLED screens. The biggest change is the size and resolution of the screen.

As an upgraded version of Huawei mate10pro this time, the resolution used is a 2K resolution screen, which is unique among all Huawei flagship phones.

"Of course, the power of a mobile phone also requires an extremely powerful inner core of the mobile phone!"

After Yu Dazui introduced the mobile phone screen this time, he began to introduce the most core selling points of his products.

Huawei is not only a mobile phone company, but also a communication company. It invests much more in research and development than other mobile phone companies. Huawei's most notable achievements are its chip research and development and communication business.

The Kirin chip independently developed by Huawei's HiSilicon is one of the core selling points of Huawei's mate10 series.

"This time, the Huawei mate10 series is equipped with the brand new HiSilicon Kirin G940 chip for the first time!"

Yu Dazui stood on the stage and introduced the processor chip of Huawei mate10 series to the users on the scene.

This time, this series of flagship mobile phones are equipped with processor chips of the 10nm process technology developed by HiSilicon Kirin this year.

"This brand new flagship processor chip uses the latest TSMC second-generation 10nm process. Compared with last year's Kirin G930 chip, the number of transistors has increased by 35%!"

"Although the CPU performance of this phone has increased by 15% compared to the previous generation, the GPU performance has increased by 20% compared to the previous generation!"

Standing on the stage, Yu Dazui introduced this brand new processor chip to the users at the scene and the netizens who were watching the press conference.

Compared with the recently released two new 8nm process technology processor chips, this time the Kirin processor chip still uses the most traditional 10nm process technology.

However, although it is said that the 10-nanometer manufacturing process is used, it uses TSMC's new second-generation 10-nanometer manufacturing process technology.

Compared with the first-generation technology, the performance has been improved, and this time the Kirin chip chose to use TSMC's 10-nanometer technology for the sake of conservatism.

"Although this chip uses a 10-nanometer manufacturing process, it has also successfully achieved amazing scores in terms of performance..."

Yu Dazui's applause at the scene was not very warm, and he also understood that the users at the scene had some concerns about the so-called new nano-process Kirin chip.

The way to solve this worry is to let the mobile phone run a score. After all, dissatisfied with the running score is the best way for friends to prove the performance of their mobile phones.

In the suspicious eyes of users, the running score of Huawei mate10 also officially appeared in the eyes of many users at this time.

412506 points.

With the emergence of such scores, there was bursts of applause from the originally quiet scene. After all, a processor chip made with a 10-nanometer process can run to 41 points, which is considered a very good result.

Such a result is not even a little bit worse than chips manufactured by the 9-nanometer process technology.

"The Kirin G940 processor chip also adopts a new communication baseband technology, which makes the signal technology greatly improved compared with other mobile phone manufacturers!"

"In terms of mobile phone communication technology, our Huawei mobile phones can be said to be far ahead of other mobile phone manufacturers!"

Yu Dazui looked at the audience seriously, and started bragging about the latest processor chip.

Although it is slightly behind the other two 8nm processor chips in terms of performance, it is Huawei's strong point in terms of communication technology.

In the current market, Huawei's communication technology dares to be ranked second, and no one dares to be ranked first.

"We have adopted a brand new communication baseband. This communication baseband can truly realize the communication even in places where there is no signal!"

Yu Dazui looked at the suspicious eyes of the users on the scene, and now there was a trace of calmness in his eyes, and he slowly pointed his finger at the screen behind him.

Under the eyes of everyone, a brand new mobile phone comparison video began to play on the stage at this time.

There are a total of four viewing angles on this screen, and these four viewing angles represent four mobile phones from different manufacturers.

The four perspectives are Youshang 5pro, Youshang Note9, Youshang 9proMAX, and the protagonist of this press conference, Huawei mate10Pro.

Although the remarks below this perspective can be described as very hidden, consumers can still guess which three mobile phones these three mobile phones are.

After all, the appearance of these three mobile phones can be said to be very obvious, and the status of these three mobile phones in the global mobile phone market is also very high.

And Huawei compares these three mobile phone manufacturers, naturally to highlight that its own mobile phones are unrivaled in terms of signal.

The first scene is naturally on a train, and the train slowly drives into the tunnel.

At this time, the screen images also turned to several mobile phones.

Among them, the signal of iPhone9proMAX, the most famous mobile phone manufacturer in the world, disappeared directly and completely, and no signal could be received at all.

And the signal of the other Samsung note9 is also very bad, with only one signal remaining.

As for the signal in the tunnel of the very popular peak mobile phone 5pro, it is also hovering between one bar and two bars.

As the protagonist in this video, the signal of Huawei mate10pro mobile phone in the tunnel can still maintain three bars.

Immediately afterwards, the screen turned to the elevator, and at this time, all four perspectives were playing the game.

Among the three mobile phones other than Huawei, the two mobile phones of Apple and Samsung could not receive any signal at all, and the game that was originally in progress returned directly to the login page in an instant.

The peak mobile phone 5pro is a little bit better, and the game can be played normally, but it is a little bit stuck.

As for the protagonist of this press conference, the results of Huawei mate10pro are very good. It can still maintain a very strong signal in the elevator, and the game is still very smooth, without any lag at all.

"Huawei has the strongest communication technology, and I think mobile phones are essentially a communication tool. I believe that Huawei mate10 series mobile phones can meet the needs of more users!"

Yu Dazui stood on the stage, with a firm look in his eyes, and said to the users on the scene and the netizens who were watching the live broadcast with a very high tone.

In Yu Dazui's eyes, Huawei's communication technology has always been among the best, and the communication technology of other mobile phone manufacturers is not worth mentioning to Huawei.

"Brilliant!"

"I'll go! I feel that Huawei's mobile phone is very good, and many signals in my place can't be received!"

"Mr. Yu is right, the essence of a mobile phone is to communicate!"

At this time, the netizens who were watching the press conference also echoed one after another. In their opinion, what Yu Dazui said was very correct.

The essence of the mobile phone is still a communication tool.

(End of this chapter)