electronics manufacturer

Chapter 364 The flagship trapped by cost performance
Fire Dragon K820+ To be honest, the level of this processor chip is slightly stronger than Huateng's G840+.

However, Huateng G840+ relies on very good flash memory and storage technology to make the performance of the mobile phone get a rapid improvement.

In order to highlight this bright spot, Rice Company forcibly overclocked the original processor chip, so that the performance has been improved, and the final running score is infinitely close to 47.

"Is it a dick!"

Rebs stood on the stage, with a look of excitement in his eyes, and shouted to the users below in an extremely excited tone. Obviously, the skills displayed by the processor chip this time are indeed worthy of his excitement. .

And the users below heard the cheers of Rebs, and they also burst into applause at this time. After all, such running scores really blinded their eyes.

"In addition to the performance score, the MIX2 mobile phone has also made a great improvement in the camera!"

Rebs watched the voice below gradually stop, and at this time began to introduce another highlight of the phone this time.

That's right, this highlight is the camera level of the phone.

"This time, Rice Company specially cooperates with Hasselblad, the world's most famous digital camera company, so that MIX2 has the most top-notch imaging level!"

Standing on the stage, Rebs introduced Rice's progress in imaging to the users at the scene with a hint of excitement in his tone.

The audience at the scene were also stunned when they heard such words.

I didn't expect Rice Company to cooperate with Hasselblad, the most famous camera company in the world.

Have the current mobile phone manufacturers started to cooperate with famous foreign companies?
The faces of the current netizens also showed a look of doubt. Obviously, under such circumstances, they did not expect that Rice Company would cooperate with Hasselblad.

In the past, Huawei cooperated with Leica, later Tianyu cooperated with Zeiss, and now Dami cooperates with Suha.

In order to make breakthroughs in video photography, domestic mobile phone manufacturers are cooperating with foreign camera lens companies one after another.

"This time we have cooperated with Hasselblad to optimize the depth of the sensor, which has brought the level of photography to a higher level!"

Standing on the stage, Rebs said to the current users with a serious look in his eyes.

For this cooperation between Rice Company and Hasselblad, it took Rebs a lot of time to seize the opportunity and let the two companies have a real cooperation.

And this time the cooperation has a huge impact on the rice mobile phone, making the camera level of the mobile phone even more powerful.

"This time we used a four-camera module for the rear camera of the mobile phone. The main camera is an IMX400 optical sensor specially customized by Sony with a 6400-megapixel camera level and a 1:1.7 outsole. Unparalleled level of photography!"

"As for the other three cameras, we used a wide-angle lens with 1600 million pixels and a 121-degree wide-angle; and a periscope telephoto camera with 1 million pixels that supports triple optical zoom; And a night view camera with 200 million pixels, 4000:1 outsole, and specially built by Hasselblad.”

With a look of excitement in his eyes, Rebs announced the level of the phone's lens to all users this time.

And these parameters announced by Rebus have completely made all the users feel how powerful the imaging system of the new mobile phone is this time.

6, 400-megapixel Sony main camera lens, plus a 4000-megapixel Hasselblad night scene lens, plus a 1600-megapixel wide-angle lens and a 1200-megapixel periscope zoom lens.

This kind of configuration can be said to really make the current users feel the sincerity of Rice Company. This time, Rice Company can be said to have piled up all the materials that can be matched on the camera.

"The level of this camera looks like it's going to overwhelm the peak mobile phone!"

"Rice, awesome!"

"MIX is worthy of being a MIX, this phone is simply awesome!"

The level of photography shown by Rice MIX has made all the users feel very excited. After all, this level of mobile phone is really worth making everyone cute.

Some users even think that the camera level of this mobile phone is basically not much different from the 5th generation series of top mobile phones.

"For this reason, we also specially sent this mobile phone to a special organization for evaluation, and its score reached an astonishing 130 points, tied for the first place with the 5pro of our friends!"

In order to prove that the camera level of his mobile phone is very powerful, Rebs also specially sent his mobile phone to a special organization to go to the event, and the results obtained are still very good.

Even the camera level of this phone is not inferior to the 5th generation series of Android's strongest flagship phone this year.

"For a long time, rice company has not been happy to have a manufacturer with the same level of strength as Xiangyoushang!"

"As the saying goes, being the best is not spring. Rice Company looks forward to cooperating with more manufacturers so that more consumers can use more technology-filled products!"

Rebs stood on the stage, and the top three mobile phones in the photo ranking this time appeared on the screen behind him, and one of the top three was the latest Mi MIX2 released by Rice Company.

The remaining two phones are the peak mobile phone 5pro and the peak mobile phone 5.

Now Rebs makes such remarks on the stage in order to gradually improve the status of his mobile phone to the same level as Tianyu.

After all, colleagues are enemies, and Rebs has never thought so in his heart. In his heart, friends and businessmen are idiots.

"And our front camera adopts this 2000-megapixel lens, which has multiple functions such as beautification and background blur!"

After strongly introducing the rear camera of his company's mobile phone, Rebs briefly introduced the front camera of the mobile phone this time.

This time, Rice’s front camera is still a 2000-megapixel camera, as if Rice has no idea of ​​changing the front camera.

In Rebs's mind, Rice's mobile phones are mainly aimed at male users, and the so-called 2000-megapixel front camera is completely sufficient for these users, and adding more pixels is likely to increase the size of the mobile phone. cost.

However, when Booth said this, the audience also showed a look of doubt in their eyes. Obviously, they couldn't figure out where the front camera of MIX2 was.

After all, in the hands of Rebs and the renderings just aired, the screen of the phone this time uses a hyperboloid screen, but there are no bangs or digging holes on the screen.

"You may have noticed that this mobile phone does not see any camera shadow, and this time, our rice company has used the brand new under-screen camera technology for the first time!"

Rebs also noticed the puzzled look on the faces of the audience. Under such circumstances, he once again announced a breakthrough in the front camera.

That's right, this time the mobile phone is equipped with the first-generation under-screen camera newly developed by Rice Company for the first time.

"Amazing! The camera under the screen!"

"The rice company is awesome!"

"Turn over the peak!"

What Rebs said made the users in the live broadcast room instantly excited. It is obvious that the technology of the camera under the screen is a very big breakthrough.

After all, notch screens, water drop screens and hole screens, these various screens are all manufacturers are constantly pursuing ways to increase the screen-to-screen ratio.

In pursuit of the so-called largest screen-to-body ratio, some manufacturers have also used different methods to increase the screen share, such as the popular sliding screen and mechanical lifting camera in the past few years.

But this time it is different. This time, rice company's brand-new mobile phone has brought one of the most exciting technologies, such technology is the under-screen camera technology.

From the appearance of the camera under the screen, the screen of the mobile phone is like a whole, without any digging holes and weirdness, allowing people to have the enjoyment of the screen with the largest screen-to-body ratio.

"This time Rice Company has adopted a brand new under-display camera. As we all know, the OLED screen has the characteristic of self-illumination. Make the camera under the screen receive the light from the outside world!"

Standing on the stage, Rebs introduced the principle of the under-screen camera to the users with confidence in his eyes.

In all camera equipment, optical imaging is basically achieved through the principle of light. If you want to truly realize the camera under the screen, the camera under the screen must be able to receive external light to form an image.

The OLED screen is just composed of countless light spots, and there are certain gaps in the light spots, and the light can enter the entrance of the camera through these gaps, and finally realize the real photo imaging under the screen.

"This time we used a 720p direct 3.4mm oled screen at the position of the front camera, truly realizing the camera under the screen!"

Of course, the screen of the camera is still different this time. In order to allow more light to enter the sensor of the camera, a small part of the screen this time is 720P which is different from the overall screen. OLED screen of special material with high resolution.

This kind of screen can make it easier for more light to enter the camera, realizing real off-screen photography.

"The success of this technology has taken a lot of energy and time, and I believe that this kind of art can enable users to enjoy a better photo experience!"

Standing on the stage, Rebs announced to the users at the scene with a hint of pride in his tone. It is obvious that this brand-new technology has indeed given rice company a certain amount of confidence.

After all, the current rice company also has its own core technology, and also has a stronger competitive strength than other companies.

Rebs believes that this can make his company's mobile phones truly popular with the public, thereby re-establishing the brand image of Rice Company.

"Great!"

Tong Hao was sitting in the office and the senior executives of the company were watching the press conference of Rice Company. He also had to admire the strength of Rice Company for the technological breakthrough shown by Rice Company this time.

The under-screen camera technology is also being developed by Tianyu Company, and it has also made some breakthroughs, but it has not reached the level of real commercialization of this technology like Rice Company.

To be honest, this year's MIX2 still has a lot of amazing things for consumers, which is enough to be regarded as the powerful high-end flagship series of Rice Company.

The products produced by the rice company after two years of hard work are indeed worthy of the two years of dormancy by the rice company.

Even Tong Hao feels that the mobile phone released by Rice Company this time is of a higher level than the company's low-end version of the peak mobile phone 5.

"In addition to having such a strong ability to take pictures, this time our charging is still among the best in the mobile phone industry!"

After introducing the performance screen and taking pictures, Rebs finally introduced the last very powerful parameter, which is battery life and charging power.

Rice Company has always been ranked among the top three domestic wired charging companies, and Rice Company's level of wireless charging is still not inferior to other manufacturers.

"MIX2 is equipped with a 4600 mAh battery this time, which is enough to meet the daily battery life needs!"

"In terms of charging, it is equipped with 50W wired fast charging, 40W wireless fast charging, and 5W reverse wireless charging!"

Rebs introduced the battery life and charging power of the mobile phone to all users very seriously.

Although the charging power and battery life of the company's mobile phones are not as good as the peak mobile phones that are the top of the mobile phone, the charging level of Rice's set is in the forefront of domestic and even international.

And Rice Company has fully displayed the basic parameters of MIX2 in front of all consumers. In the eyes of consumers, the configuration of Rice Company’s mobile phone this time is relatively good, even compared with the peak mobile phone 5. .

Immediately afterwards, Rebs also announced other parameters of the MIX2 mobile phone this time.

It has relatively good dual speakers, and the X-axis linear motor has both NFC and infrared functions. It can be said that the flagship configuration MIX2 is fully equipped.

What users are most concerned about now is the price of this mobile phone. After all, if the price is so high that such a high configuration cannot make consumers completely excited.

"The starting price of MIX2 this time is..."

Under the eyes of everyone, Rebs announced the price of this mobile phone with excitement.

With a loud noise, the price of the mix2 mobile phone this time also appeared in the eyes of everyone, and when everyone looked at the mobile phone price this time, bursts of cheers and applause broke out.

From 3799!
Low configuration version 6+128G, starting at 3799.

This kind of price really makes countless consumers excited. After all, the configuration of mix2 this time is very good.

With the continuous sound of applause, the other two different configurations also appeared in the eyes of all users at the same time.

8+128G, 3999 yuan.

8+256G, 4299 yuan.

8G running memory?

What is unexpected is that this time MIX2 actually has a version with 8G running memory. It can be said that this is another upgrade of memory in Android phones.

"This time we specially added a version with 8G running memory to the mobile phone, which will make the life of the mobile phone even longer. I can guarantee that it will not freeze for three years here!"

Standing on the stage, Rebs declared to the consumers with a hint of confidence.

In Rebs' view, the 8G running memory is also a competitive indicator of his own mobile phone.

Coupled with such an eye-catching price, it is enough to cause a lot of influence in the market
毕竟这家公司最顶配版本的8+256G版本的价格才4399元，而作为国内最为受欢迎的巅峰手机5代最便宜的6+128G版本还要4499元。

Comparing the versions of these two configurations is enough to show how affordable and cost-effective the MIX2 is.

"Awesome! MIX2!"

"I will definitely buy this phone!"

"Turn over the peak!"

The price of the mobile phone announced by MIX2 really excited all the rice fans, after all, such a price is really cost-effective.

Even in the barrage of the current live broadcast room, the four words "being turned over to the peak" are frantically swiping the screen.

Looking at the excited users and cheers at the press conference, Rebs felt very happy in his heart. In his opinion, it was a very correct thing for him to sleep over the executives overnight.

The starting price of 3799 is basically very close to the cost price. After all, a screen of this mobile phone has reached 400 yuan.

In addition, the customized camera module and Qualcomm's Huolong K820+ processor chip add up to 600 yuan.

Including some expenses of 7, it can be said that the cost price of MIX2 this time has reached about [-] yuan.

Judging from such prices, the mobile phones launched by Rice this time are very cost-effective in terms of cost performance. Basically, they can’t make money. They just want to make friends with consumers and improve the brand image of their mobile phones.

"Something..."

Looking at the price announced by MIX2 this time, Tong Hao couldn't help but sigh, how much sacrifice the rice company made this time to set such a price.

Since Tianyu's peak mobile phone became a high-end flagship, the brand premium of the mobile phone has gradually increased.

The profit of the second generation of products may only be around 2, but since the fourth generation, the brand premium profit of the peak mobile phone has reached nearly 5. As for the brands of the peak mobile phone T1000 series and the [-]th generation series of the peak mobile phone launched this year , The premium has reached nearly [-] yuan.

That means that the manufacturing cost of MIX2 is almost the same as that of the top 2 phones, but in terms of price, MIX5 is nearly 2 cheaper than the top [-] phones. In terms of cost performance, MIX[-] has already won.

However, Tong Hao is not worried that MIX2 will threaten his own mobile phone brand. After all, when a brand is firmly trapped by cost performance, it is basically a difficult thing for him to go up.

(End of this chapter)