electronics manufacturer

Chapter 314 Development of each family
At the beginning of April, Huawei can be said to be very active in this month, and three different press conferences were held one after another.

On April 4st, the Huawei P1 press conference was held, and the Huawei P10 is still continuing. Huawei focuses on the road of youthful photography and fashion flagship.

On this flagship, Huawei is still a user, and the processor chip equipped on the Huawei mate9 mobile phone has not improved much in terms of performance.

However, the biggest highlight of this phone is its telephoto. This time, the Huawei P10 phone uses the same main camera as the Huawei mate9. This time, his telephoto lens uses a 1600-megapixel periscope It supports five times optical zoom and fifty times optical digital hybrid zoom.

Even at this press conference, Yu Dazui explained very confidently that this phone is the most powerful telephoto phone in the Android phone market today, and it is at the peak of the second place in the latest DXM ranking The mobile phone 2pro is juxtaposed.

It can be said that this is another selling point of Huawei P10. In addition, Huawei P10 also uses a brand new 40W fast charge, which can truly realize the long battery life of the mobile phone.

Of course, the most surprising thing about this press conference is that Huawei has made another breakthrough in communication technology. This time, Huawei has brought seamless switching network technology and the coexistence of three lines of network technology.

That is to say, when using a Huawei mobile phone to turn on WiFi and mobile network at the same time, when you switch to another scene and need to disconnect and reconnect, you can switch in 0 seconds without affecting your network usage.

The network technology of the coexistence of three lines can allow a mobile phone to connect to two different frequencies of 2.4G and 5G WiFi and a mobile network, so that the Internet speed of the mobile phone can be rapidly improved.

This technological breakthrough in the network can be said to be what Huawei is best at, and Huawei can often apply this technology to mobile phones, making mobile phones have a very powerful level of communication technology, even far ahead of other mobile phone manufacturers.

This time, in order to make its own mobile phones competitive in the market, Huawei can only set a starting price of 3999 yuan in terms of price, trying to gain market recognition with powerful flagship performance and corresponding prices. recognized.

After Huawei released the P10 mobile phone in the middle of April, Huawei released another mobile phone, Huawei NOVA4 mobile phone.

It can be said that the naming of Huawei mobile phones can be said to be very Buddha-like. Huawei's dual flagship mate and P series have skipped a few numbers, and the NOVA series, except for the first-generation mobile phones released in the first year, is the second-generation mobile phone. The above actually jumped directly to 1!

The Huawei NOVA4 is a female mobile phone that focuses on thin and light photography. It is basically similar to Huawei’s mate9 in terms of camera. In terms of battery and charging life, it adopts 22.5W fast charging technology, and the battery capacity is only 3500 mAh. .

Of course, this kind of charging life is also guaranteed. This mobile phone is very thin and light, with a weight of only 156 grams. It can be said that it is also very thin and light among mobile phones, which is very good for women.

In addition to the light and thin camera of this mobile phone, this mobile phone is also equipped with a new SOC independently developed by Huawei, the Kirin G840 processor chip.

As we all know, Kirin's processor chips starting with 8 are mainly terminal processors, and Huateng G840 can be said to be a brand new processor, using the new processor chip created by the most mainstream TSMC 10nm process .

The performance level of Kirin G830 last year can be said to be very good. Although it was taken care of by other manufacturers later, it can be said to be a very good mid-range SOC.

This time, the Kirin G840 uses a 10-nanometer process, and the design also refers to the previous generation of flagship processor chips, which makes the strength of this processor chip very strong.

In terms of CPU and GPU, the performance of this processor has increased by 25%, and in terms of ISP, it has increased by 50% compared with the previous generation of mobile phones, and a new ISP computing core has been added.

From the upgrades in these aspects, it can be seen that this processor chip is another mid-range U.

The stage of the press conference also gave the running score data of this mid-range God U. The running score data used by this terminal has reached 30 points, which is already considered a very good processor chip.

The brand-new chip processor equipped with it focuses on taking pictures. The final price of the thin and light NOVA4 mobile phone is only 2799 yuan. It is a Huawei mobile phone with a very good performance in terms of taking pictures.

Of course, Huawei’s mobile phones have not continued. In this month, Huawei has released a series of offline mobile phones such as Changxiangchangwan. It plans to regain a certain share of the mobile phone market by relying on the tactics of machine sea tactics and offline market expansion. .

Others such as blue factories and green factories have also noticed that Huawei is constantly swallowing up market share, and at this time they are also thinking about how to face the current countermeasures.

Green Factory, the company is very worried about the current development of this company.

Although my company maintained its position in the market last year, today's consumers gradually know more about mobile phones, which has also led to a bad reputation for the mid-to-low-end mobile phones released by my company.

"If the company really wants to become bigger and stronger, it must let consumers clearly understand that our company's mobile phones are not high-priced and low-end..."

Liu Zuohu can be said to be a different kind of existence in the company. In his opinion, if the company wants to develop fully, it must be truly responsible for consumers.

Although the company's mobile phones are not weaker than other mobile phone manufacturers in terms of quality, they are not as good as other mobile phone manufacturers in terms of cost performance.

Coupled with the development of the Internet, more and more people know about mobile phones. Now the era of promoting mobile phones only by advertising on mobile phones will be completely broken.

What's more, the current Tianyu has completely entered the offline market and annexed its own mobile phone market share, while other Huawei and rice companies have also begun to lay out the current offline market, and are planning to completely take the offline market at this time. annexed.

It can be said that if the current company does not make a breakthrough in one aspect, it is very likely that its own mobile phone market share will be taken away by other mobile phone manufacturers.

The company's top executives are naturally not stupid, but they still have certain concerns in their hearts. After all, the company has been in the offline market for so many years and has already established a very good cooperative relationship with suppliers. If such a change According to the company's strategy, the building will collapse in an instant.

"The company has now reached the first step and re-establishing the company's original development path. Change is no longer a rational approach!"

"How about creating a new online brand that focuses on cost-effectiveness?"

Liu Zuohu looked at the sad faces of the high-level executives in this company, and roughly guessed what they were thinking. At this time, after thinking about it for a while, he had a countermeasure in his mind.

Since it is impossible to really change all this, then a new brand should be established to undertake this kind of thing, so as to grab some things that the company can get from other mobile phone manufacturers.

The senior executives of the company heard what Liu Zuohu said, and there was a look of surprise in their eyes. At this time, they thought about it for a while, and finally felt that what Liu Zuohu said was indeed very reasonable.

Now that other mobile phone manufacturers have begun to capture their offline market, they can completely establish a new brand to capture the other party's online market.

After deliberation, the senior executives of Green Factory finally agreed to Liu Zuohu's method of establishing a new brand, and wanted to take this opportunity to regain the company's due market share.

Liu Zuohu was relieved to see his company's top management let go. After all, the situation is different now, and this company needs to make changes.

(End of this chapter)