electronics manufacturer

Chapter 181 Market Statistics
It's already the end of the year.

In the online market of Tianyu's mobile phones, there are three generations of peak mobile phones and the first-generation MAX that users love and hate to buy.

Although the sales volume of the Dianyan series in the offline market is not as good as before, but with the advantages of advertising and the expansion of direct stores in Tianyu, Dianyan mobile phones still have good results.

And Tianyu Company is about to end the year of [-] years, which is of great significance to the company.

The year of [-] can be said to be a year of fierce battles in the mobile phone market, and it is also the year when the mobile phone market structure begins to become clear.

In 4, the mobile phone market is about to usher in the [-]G era, and China Cool Union's control of the mobile phone market has gradually come to an end, and a new pattern has gradually begun to form.

In this year, Tianyu Company officially fell into Tong Hao's hands. After the hard work of breaking up and establishing itself, Tianyu Company, which was about to come to an end, was brought back to life and regained its reputation in the mobile phone market.

In 4, the era of [-]G has finally arrived, and various mobile phone manufacturers have also begun to compete with each other, and the most prominent manufacturers have already emerged and gained market recognition.

The era of China Cool Federation has been completely ended, and a new framework has gradually appeared in the eyes of everyone.

This year, Tong Hao led the newly improving Tianyu Company through untold hardships, and finally stood out from the battle of various mobile phone manufacturers and gained a place in the mobile phone market.

In [-], this year, the chaotic mobile phone market has gradually become stable, and with the announcement of the mobile phone alliance, the pattern of the domestic mobile phone market has been completely established.

Tianyu, Huawei, Dami, Blue Factory, Green Factory, and Meizu rely on the efforts of the past two years to stand out among the domestic mobile phone manufacturers, and gradually establish a situation where the six major manufacturers carve up the mobile phone market.

The year [-] is also a very critical year for Tianyu Company. After a year and a half of accumulation and financing at the beginning of this year, Tianyu Company has obtained a great leap forward.

This year, Tianyu Company successfully created two other new product lines, successfully expanded the sales volume of its own mobile phones, and further expanded the scope of users covered.

In the online market, Tianyu successfully competed with two companies, Huawei and Rice, relying on the Pioneer series of mobile phones.

In the offline market, the company has successfully grabbed a part of the offline market share from the blue factory and the green factory by relying on the Dianyan series and the expansion of offline direct sales stores.

And this year, what Tianyu is most proud of is that the third-generation series of peak mobile phones have successfully surpassed all Android flagships and reached the top position of this year's Android phone king.

It can be said that this year's peak mobile phone three-generation pro at his price, there is no one that can play at all.

It is also because of this product that Dingfeng, a series of products accumulated for more than two years, has successfully entered the high-end flagship market and has become the most important top of the market.

And Tong Hao also naturally knows that under such circumstances, this series can completely become a new brand, a brand that focuses on specialized flagships.

Of course, whether or not this series can be successfully expanded into a brand next year depends on how much talent Lu Weibing has.

"Our company's achievements this year are very good, and this is the data obtained by Uniform!"

As the manager in charge of the market today, Wang Min has completely replaced Lu Weibing, and has truly become the company's No. [-] person.

In the eyes of all the senior executives of the company, Wang Min also announced the company's achievements this year one by one.

As the flagship mobile phone of this year, the peak three-generation series has sold 1000 to [-] million units since its release, which is a very good figure to be honest.

The Peak III series brought a total of 55 billion after-tax profits to Tianyu this year, and the profits of this series exceeded last year's profits.

Last year, the mobile phones released by Tianyu Company mainly took the cost-effective route, and the profit of a mobile phone would not exceed two hundred.

The third-generation series of peak mobile phones released this year are completely high-end flagship mobile phones, and in terms of profit, they directly surpass all previous mobile phones. The profit of a mobile phone can reach about [-].

Coupled with this year's peak mobile phone three-generation series, the reputation in the market is very good, which makes the sales volume also increase, and finally the total profit for the company also exceeds the previous one.

Its revenue was only 15 billion in 55 years, and in [-] years it successfully reached an astonishing [-] billion with the help of the three-generation series of peak mobile phones. It can be said that the profit has more than tripled.

Lu Weibing looked at the achievements of the three-generation peak mobile phone series announced today, and felt extremely proud in his heart. After all, he did not expect that one day his brand would have such high sales and profits.

The next announced sales are the Pioneer series mobile phones just released this year.

The Pioneer series first-generation mobile phone can be said to be the best-selling mobile phone this year. The total sales of this mobile phone in both online and offline aspects have also reached an astonishing 6000 million sales.

It took a total of half a year from the release in May to the real sell-out of the first generation of Pioneer mobile phones on Double Eleven, and within this half-year period, it is very impressive to sell so many mobile phones.

Now the sales data of other mobile phone manufacturers is being counted. If Tong Hao guessed correctly, the first domestic mobile phone sales are basically the first generation of Pioneer mobile phones.

Although the sales volume of the pioneer mobile phone generation is very high, the profit it brings is not as high as imagined.

The main focus of this product is cost-effectiveness, and the profit of a mobile phone is no more than two hundred. It can be said that the release of a mobile phone has successfully replaced the peak series to take the cost-effective route.

And this mobile phone has brought a total of 100 billion profits to the company.

Although his profit is more than two times higher than that of the top three generations of mobile phones, the premise is that his sales are five or six times higher than that of the top three generations of mobile phones.

Of course, it is not these two series that brought the most sales to the company this time, but the Bianyan series of mobile phones that have always been the main offline.

Since its launch, Dianyan has sold more than 500 million units in the offline market. Although the sales volume is far inferior to that of Pioneer's first-generation mobile phone, its profit is very huge due to the huge profit margin of this mobile phone.

The profit of a mobile phone of more than 500 yuan, plus the sales of more than 500 million units, the profit after tax has reached more than 160 billion.

This kind of profit is faster than the sum of the profits of the two series of Peak and Pioneer, which also proves that the profit margin of the offline market is far beyond Tong Hao's imagination.

And this year's Tianyu Company's total shipments are as high as 1.1 million mobile phones. According to the shipment of nearly 5 million mobile phones in the mobile phone market this year, Tianyu Company has successfully won 22% of domestic shipments this year.

This figure has quadrupled compared to last year.

"This is the respective shipments of domestic mobile phone manufacturers this year!"

As the manager of the marketing department, Wang Min naturally has to summarize the situation of the mobile phone market this year, and she has done a lot of statistical work for this.

The shipment of rice this year is 9000 million. Due to the impact of Huawei and Tianyu, the rice has dropped by 1000% compared with last year's 18.1 million, and the shipment share is 18%.

Huawei's domestic shipments this year exceeded 9000 million, an increase of 8000% ​​from last year's 12.5 million, and its shipments accounted for 18%.

Green Factory and Blue Factory can be said to be the most miserable venues this year. Due to the lack of high-end works that can be produced, coupled with the impact of Tianyu's offline market, both manufacturers are not ideal this year.

Green Factory’s domestic shipments this year are only 800 million, which is a direct drop of 1% compared to last year’s 32 million, and the shipment share is only 13.6%
The blue factory's domestic shipments this year are 300 million less than green tea, which is a direct drop of 9000% compared to last year's 27 million, and the shipments only account for 13%.

It can be said that the five major manufacturers together accounted for 3/4 of the shipments this year. Of course, this is only the shipments, and the market share is related to sales.

After all, Apple’s domestic shipments this year are only 500 million units, and the shipment share is only 9%. However, the other party’s price is high and the profit is also high. Take nearly 9% of the market share.

Of course, these data still need to be counted by specialized agencies at home and abroad, and the results will be given in the end. It is already very good for Wang Min to be able to count the domestic shipments this year.

(End of this chapter)