Super Car Sales System

Chapter 180 The first one is its positioning
Chapter 179: The first is its positioning
Fang Yuan was not angry, and promised to introduce the model to himself again. Wan Changming was very embarrassed and even felt guilty.

"If you want an MPV with a high value retention rate, I will introduce you to a Toyota Alphard." Fang Yuan said to Wan Changming: "This Toyota Alphard is a 2012 3.5L luxury version. It was licensed in January 2015. , the mileage is 1 kilometers, the new car landed 10.8 that year, and our car dealership is now listed at 81.32..."

"Ah? Fang Yuan, don't tease me." Wan Changming was speechless. He clearly remembered Fang Yuan saying that this 2014 2.4L luxury version of the Tian Odyssey was licensed in March 2015, and it happened to have a mileage of 03. Number, it landed 27.87 that year, and the current price is 15.

The 2012 3.5L luxury Toyota Alphard that Fang Yuan just mentioned was licensed two months earlier than this Honda Odyssey, and the mileage is also slightly higher. , 81.32 yuan was all paid back then, but now it costs 51.80 yuan?
Don't even think about it carefully, this value preservation rate is even better than that of the Honda Odyssey.

But with such a high retention rate, Fang Yuan, are you sure you're not joking?

"I'm not joking." Fang Yuan played a narrow-minded, but he did not lie, "We have two Toyota Alphards in the dealership, and the other one is a 2018 remodeled 3.5L luxury version, which was released in May 2019 On the license plate, the current mileage is 5 kilometers, and the landing is 83.80, and now our car dealership is listed at 144.00..."

"Pfft..." Wan Changming's eyes widened in surprise, and he almost spat out a mouthful of old blood. Well, this one is even more ruthless. Their quasi-new cars are dropping in price, and this Toyota Alphard is going up instead of falling, and the price is going up. go up.

"Toyota Alpha's value preservation rate is really high." Fang Yuan explained that Toyota Alpha is known as a price increase maniac, and it is normal to spend an extra 10,000+ and hundreds of thousands to pick up the car.

Last year, Huaxia started to implement the National VI standard. Among the National V models, whether it is a joint venture car or a domestic car, all the cars are sold off the building.

Some buy a big car and get a small car for free, some offer a direct discount, and some even offer a [-]% discount.

Just when the Chinese people thought that the price increase maniac Toyota Alphard should be lowered, a shocking scene appeared, the price of the Toyota Alphard with National V emissions actually increased.

The value retention rate of the Toyota Alphard meets my requirements, but the super high price is unbearable, so Wan Changming asked Fang Yuan to replace it with another one.

"We have a 2019 Toyota Wilfa dual-engine 2.5L HV deluxe version, which has not been registered. The current mileage is 87.38 kilometers. When the car was picked up, it was 74.80 yuan. Now Zhenghong Automobile is listed at [-] yuan."

Finally, there was a normal one, but Wan Changming still thought the price was too high, so he asked Fang Yuan if he had a cheaper Toyota Wilfa.

"No."

"There are very few sources of Toyota Wilfa, and this one is already the cheapest."

"I can't afford the cheapest one." Wan Changming didn't want to buy the noisy Odyssey, so he asked Fang Yuan very unwillingly, "Didn't you just mention the Trumpchi GM8, Mazda 8, and Buick GL8? These three models How's the car?"

When Fang Yuan introduced the Toyota Alphard and Toyota Wilfa to Wan Changming just now, since these two cars are all niche cars, Fang Yuan did not have any information about them, but simply memorized their basic information .

Therefore, when introducing these two cars, they only mentioned the mileage, the time when they were licensed, the landing price of the year and the current selling price, and did not introduce the common problems and advantages.

The Trumpchi GM8, Mazda 8, and Buick GL8 mentioned by Wan Changming are all recorded in the primary used car sales skills. Almost instantly, all the information of the three cars came to mind, as if they were integrated with the body .

"Trumpchi GM8 and Mazda 8 are good cars, but their value preservation rate is very low, so they are not suitable for you." Fang Yuan first excluded Trumpchi GM8 and Mazda 8, and focused on Buick GL8.
Among the three major brands under GM, Cadillac is a high-end brand, Buick is a mid-range brand, and Chevrolet is a low-end brand.

But the Buick brand, which is positioned in the mid-range, has a poor value retention rate.

However, the Buick GL8 seems to be thriving. It belongs to an alternative in Buick, and it can be regarded as a relatively high value preservation rate.

For example, Zhenghong Motors has a Buick GL8 2018 ES 28T flagship model, which was listed in January 2018, with a mileage of 1 to 43.41, and it landed 33.90 that year, and now it is listed for [-], which is not bad among Buicks.

Zhenghong Automobile has a 2017 20T two-wheel drive elite Envision that also belongs to Buick. It was licensed in December 2017 with a mileage of 12 kilometers.

"This Angkewei was licensed in December 2017. It is almost a 12 car. The mileage is still small, and the price has generally dropped more. The value retention rate is indeed not as good as that of Buick GL2018." The value retention rate of Buick GL8 is completely in line with my own Wan Changming was very interested in it and begged Fang Yuan to introduce himself.

All the information of Buick GL8 was printed in his mind, Fang Yuan opened it and came, but Wan Changming was confused by the first sentence: "I don't recommend you to buy Buick GL8."

"Since the preservation rate is so high, I think it's completely suitable for me." Wan Changming looked at Fang Yuan in confusion, and asked puzzledly, "Why did you say you don't recommend me to buy it?"

"Because Buick GL8 has a high value retention rate, but its positioning is not suitable for you, not suitable for home use, it is a model for making money."

After such a long time, Wan Changming has convinced Fang Yuan very much, thinking that he is not like the salesmen in other car dealers talking about running the train, so he quietly waited for Fang Yuan's explanation.

The first reason for the high value preservation rate of Buick GL8 is its positioning.

Although the Buick GL8 is also an MPV, it is positioned as a commercial vehicle, and the Odyssey, which is positioned as a family car, is basically two extreme fields, and it cannot be compared.

The Buick GL8 has a large size, a large wheelbase, a large interior space, a good chassis texture, and a domineering and luxurious appearance.

Better quality than Buick GL8, and the absolute price far exceeds it.

It is cheaper than Buick GL8, but it does not have a high value retention rate, a hard brand, a face, a good quality, a large space, and a luxury.

Therefore, in the field of domestic commercial vehicles, Buick GL8 has always been the sales leader, and Toyota Alphard, GMC, and domestic independent brands cannot shake its position.

The second is that Buick entered China early,
Since its launch in China in 2000, the cumulative sales of Buick GL8 in China have reached a level that other models can only look up to.

Whether it is a new car or a second-hand car, the Buick GL7 is the most visible among Huaxia's 8-seater business models.

During this period, Buick continued to remodel and update GL8, so it also derived many subdivision models, such as Lu Zun, 2.5L version, classic version, etc., and the subdivision models under each model have different prices due to configuration There are also relatively large differences.

It is a joint venture brand with face, but also has a huge market share, consumers recognize it, can the value retention rate not be high?

As for the reason why Fang Yuan did not recommend Wan Changming to buy it, it was too simple.

First of all, the quality of Buick GL8 is quite unstable after the age and mileage of the car.

Various abnormal noises such as the interior, braking system, engine, etc. emerge in endlessly.

Especially the relay of Buick GL8 is good and bad, and it is especially prone to half-short circuit problems. Sometimes the fault lights are all on, and the 4S shop or auto repair shop somehow recovers, but it doesn’t work after driving a few kilometers.

After repeated tossing back and forth, the noisy car owner was very tired.

(End of this chapter)