Super Car Sales System

Chapter 18 Very mediocre existence ([-]) Thank you for adding more

Chapter 017: A Very Mediocre Existence ([-])

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The Elantra, the legendary car in the taxi industry, was launched in China at the end of 03. Its status in Hyundai is equivalent to that of Jetta to Volkswagen, Corolla to Toyota, and Civic to Honda.

In the compact class of the year, the Elantra was one of the few cars with a sense of line design. It had a good-looking appearance, and it was a joint venture car. The price was not very expensive. The most direct competitor back then was the square-headed Volkswagen Jetta.

Ordinary models will be replaced in about five years. For example, the Accord has a minor facelift every three years and a new model every five years.

The Elantra's deadly rival, the Jetta, first appeared in Europe in 1979, and was completely discontinued in 2012. It has been on the world's car scene for 33 years.

The Elantra is more ruthless than the Jetta. Out of the younger generation’s Yuedong, Longdong, and Lingdong, the Elantra is still on sale. Their suffixes are all called Elantra. It is simply passed down as a belief. It is the only four generations in China. All the models on sale are hard to beat the strongest competitor from Jetta to Sagitar.

And the sales strategy of Hyundai Elantra is also very interesting. The four generations of a family are all in battle, and you can’t fight your own people. In order to diverge the price range, the old models will drop prices sharply to make way for new models that make money.

When Yuedong was launched, Hyundai reduced the configuration of the Elantra and lowered the price, allowing Yuedong to occupy the original market of the Elantra. The following two models also used this method, making Hyundai in every price range of the compact market. remain very competitive.

The Elantra was also unlucky, so the price and status dropped again and again, becoming the lowest-end model among the four.

But it is this kind of sales strategy that made Korean cars from 2010 to 2014, the invincible sales in China. The US system said the system stood aside.

It was not until the rise of independent brands that the prices of joint venture brands such as German, American, and Japanese were extended downward that this situation was broken.

After introducing the basic situation of Elantra, Fang Yuan first talked about space.

这辆2011款1.6L手动舒适型伊兰特长4545毫米，宽1725毫米，高1425毫米，属于紧凑级别的4门5座三厢车。

Although its wheelbase is only 2610 mm, its space utilization rate is very good. When taking an Elantra taxi, you can clearly feel that the back row of the Elantra is not crowded at all. At least the legroom can be bent and stretched without bending.

What is surprising is that many models of the same era still insist on torsion beam suspension. The front suspension of the Elantra is actually a McPherson independent suspension, and the rear suspension is a double-link independent suspension.

"Torsion beam and dual-link independent suspension? What do you mean?" Liu Yang is a car novice, and he doesn't understand the difference between the two.

"Let's put it this way, the torsion beam is a very thick and large torsion beam, and the longitudinal rocker arms on the left and right sides are welded together, which is simple and trouble-free.

The multi-link independent suspension is divided into 5-link rear suspension and 4-link front suspension.

As the name implies, the 5-link rear suspension system consists of 5 links, which are control arm, rear positioning arm, upper arm, lower arm and front positioning arm. The control arm can adjust the toe-in of the rear wheel. "

Fang Yuan patiently explained that the advantage of the torsion beam non-independent suspension is that the structure is simple, the space occupied by the wheels on the left and right sides is small, and the camber angle of the body does not change, and the shock absorber does not produce bending stress, so the friction is small and the riding performance is good. The most important thing is low cost.

But the comfort and stability are slightly worse than independent suspension.

Therefore, it is often used in small cars and compact cars where the interior space is precious.

Now French cars are sprayed the most, and they always insist on using torsion beams.

The advantage of the multi-link independent suspension is that it is light in weight and can reduce the space occupied by the suspension system.

The 5-link rear suspension can achieve the best position of the kingpin caster angle, greatly reducing the front and rear direction force from the road surface, thereby improving the smoothness and comfort during acceleration and braking, and also ensuring the stability of straight-line driving .

It is currently the mainstream suspension, with higher ride comfort and higher cost, and it is mostly used in luxury cars such as C and D.

Due to the high rigidity and good stability of this suspension method, it has been extended to compact cars or even small cars by some manufacturers to enhance the competitiveness of the models.

When Fang Yuan finished speaking, Liu Yang was still in a daze. He didn't understand the longitudinal rocker arm, the control arm, and the rear positioning arm at all.

"Well, let me think about it." Fang Yuan made an inappropriate but popular analogy, and patiently explained that a torsion beam is a stick connecting two wheels. It is cheap and mostly used in small cars.

The independent suspension is independent on the left and right sides, does not interfere with each other, and is expensive, and is mostly used in high-end luxury cars.

"I understand now." Liu Yang suddenly realized and smiled.

Fang Yuan told Liu Yang that Hyundai's suspension adjustment is very soft, and the travel is very long, which makes it have nothing to do with sports, and is purely for comfort.

When passing through pits and speed bumps, the shock filter is very good, and it does not appear to be bumpy. Even Liu Yang's wife is clumsy and has a big belly, and she can lie comfortably behind.

Secondly, let's talk about configuration.

The configuration of this Elantra is outrageously low.

Only the main and co-pilot have airbags, no side airbags, no head airbags, no knee airbags.

There is ABS anti-lock, the steering wheel can only be adjusted up and down manually, the far and near beam light sources are all halogen, and the air conditioner is manual.

As for the large central control screen, tire pressure monitoring, ISOFIX child seat interface, parallel assist, lane departure warning system, automatic parking, engine start and stop, uphill assistance, steep slope descent...

These... none of them.

In other words, apart from the three major parts of the car, there is nothing good or bad about the Elantra. The real leather is durable and saves money and worry.

"Huh? Is it still a CD player?" Liu Yang was in a mess, the configuration was so few, it was indeed durable.

"This Elantra is equipped with a G4ED engine with 112 horsepower and 143 Nm. It is not as powerful as the Jetta King, and it is suitable for driving honestly and carefully following traffic rules.

Don't think about overtaking, even if others overtake you, don't be impatient, because there is nothing you can do if you are impatient. "Fang Yuan said that although this engine is matched with a five-speed manual transmission, it cannot give the owner driving pleasure, but it is more durable than the leather.

As long as it is maintained normally and on time, it can achieve 20 kilometers without major repairs. This is much better than a Jetta that burns oil and leaks oil.

And Hyundai replaced the 06 version of the Elantra with a CVVT engine in April 4. Although the power has not changed, the fuel consumption is lower than that of the previously imported engine. The fuel consumption per 1.6 kilometers is about 8.5. This Elantra has VVT on the tail Three letters, using such an engine.

This engine has low torque and strong power, and it can start when the clutch is lifted. It is very suitable for novices who have just come out of driving school and are unfamiliar with oil-disengagement coordination.

But pay special attention to its very sensitive initial adjustment of the throttle, and even give you a feeling of jumping out at the start, but this is the usual chicken thief adjustment style of Japanese and Korean manufacturers, and it is relatively weak at high speeds.

In the end, Fang Yuan concluded that the biggest features of Korean cars are good-looking appearance, weak power, and affordable price. They are the least value-preserving, least mileage, and the latest model that Liu Yang can buy for [-] Huaxia coins.

Liu Yang nodded, agreeing with Fang Yuan's opinion very much. His budget for buying a car is too small. He is already very satisfied to buy such a durable car with a lot of space, which is very suitable for beginners. He immediately expressed his desire to see this car .

"Please come with me, I'll show you the car." Fang Yuan greeted Liu Yang and walked towards a black car in the middle of the sea of ​​cars.

From a long distance, Liu Yang saw the inverted trapezoidal chrome-plated grille in the middle of the front, with layers of thicker lines on it.

There are large wedge-shaped headlights on both sides, but after a long time, they are still halogen, and the outside of the lampshade is somewhat yellowed.

A little bit regretful, Liu Yang stood at a 45-degree angle and looked carefully. The raised waistline on the side of the Elantra outlined the corners on the body and went straight to the rear, matching the two thick ridges on the front hood. And the prominent grille of the water tank has a strong forward feeling.

"Well, the appearance is much better than the Jetta." Liu Yang smiled. Judging from the current aesthetic standards, the appearance of this Elantra, although not very good, at least it can be seen in the past. It is much better than the square-headed Jetta. .

Liu Yang walked around the Elantra and found that there were scratches on the front and rear bumpers, and everything else was fine, so he opened the passenger door and sat on the passenger seat to look around.

The interior lines of the Elantra are relatively simple, and the beige color matching is very fresh. The center console and door inner armrests are also equipped with matte metal texture panels, which are unexpectedly fashionable.

The inner side of the door has been rusted, and the paint on the commonly used buttons is slightly peeled off, but all the function buttons can be used normally after being pressed.

Liu Yang tried the main driver and the rear row again. The center console that is slightly biased towards the driver is very user-friendly, the front seats are wrapped to a certain extent, and all operating components are very smooth and in place.

The texture of the plastic parts of the instrument panel is acceptable, and the places where the elbows and knees can touch are soft, which will not be uncomfortable, and does not give people a particularly cheap feeling.

Liu Yang is 1.7 meters tall. In terms of space, the interior width of the car feels very prominent, and the legroom and headroom of the front and rear seats are also ample.

Only the headroom of the middle seat in the rear row is too small, and it is easy to hit the head. The reason for this is that a telescopic cup holder is set under the middle seat in the rear row.

Liu Yang was lying in the back row imitating his wife's actions. Fang Yuan sat in the driver's seat and held the steering wheel with both hands. The steering wheel was of good quality. .”

"What's the problem?" Liu Yang straightened his back, sat up, and stared at Fang Yuan.

Fang Yuan knocked on the interior and told Liu Yang that there were a lot of abnormal noises inside the car during driving, which was not as good as the Jetta.

In addition, there are abnormal clutch noises, abnormal engine noises, and engine vibrations.

The Elantra's airbags are not well configured, and the only two airbags even have not popped up.

There is also the rusted body and cracked interior that Liu Yang just saw, which are also common problems, but as an old car of seven or eight years, it is indeed unavoidable.

But the advantage is that the maintenance is cheap, the small insurance is several hundred, and the big insurance is no more than one thousand.

It is almost as easy to repair as the Jetta, with many accessories and easy to find. If any auto repair shop can't repair the Elantra, then they can go out of business and close their doors.

After listening to Fang Yuan's introduction, Liu Yang was so moved. He felt that Fang Yuan was too caring and caring for customers. He secretly made up his mind that if he changed cars in the future, he would definitely find Fang Yuan again.

Liu Yang got out of the car happily.

The two stood next to the Elantra. Liu Yang patted the roof of the car. Satisfied, Fang Yuan said, "It's exactly the same as what you described. There is no major problem with the exterior, and the interior is [-]% new. I am more satisfied with the space. Okay, let's buy it." It's gone."

"No, I don't agree." Suddenly, a scolding resounded in Fang Yuan and Liu Yang's ears.

(End of this chapter)