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Chapter 231 The Battle for the Automobile Sales Market Begins
Binhai, meeting room of Dazhong Automobile Headquarters Building.

Sales Director Fan Changlin walked in with a folder. The regional sales general managers who were sitting and chatting on both sides of the conference table stood up almost at the same time with a little joy on their faces.

"Morning, Mr. Fan!"

Fan Changlin threw the folder on the table, went to the seat and pressed his hand, then sat down, looked at the regional sales general managers and said: "Last month, our sales volume exceeded 16! Although the sales volume is still ranked first among the manufacturers, but - our sales volume in April has dropped by 5% year-on-year, let me tell you, what is the reason!"

The general managers of these regions are silent, and whoever speaks first at this time will definitely be criticized.

"What's the matter, are you dumb? Ma Hongqing, you are the sales general manager of the capital area. Why did the sales volume in the capital area drop by 9%? What do you do as the general manager?"

Ma Hongqing was also very wronged. Selling this kind of thing is not something you can do your best to improve your performance.

After thinking for a while, Ma Hongqing said: "Mr. Fan, we have summed up the reasons. We think the most important thing is that the new blueprint cars have seized our market share!"

Fan Changlin sneered: "This is the reason why you analyzed it? Lantu Motors has indeed seized part of our market share, so why hasn't it seized the market share of other manufacturers? Have you thought of a way in terms of sales strategy? They are also in sales, They do theirs, you do yours, why are you being taken over by others?"

"Whether it is brand effect, price or after-sales service, our Dazhong Automobile has an absolute advantage. Why can't we compete with Blueprint Automobile?"

Ma Hongqing said: "Mr. Fan, we are still higher than Lantu Motors in terms of total sales. Their sales volume last month was 13! Of course, what I mean is that we can't be careless, and we can't stand still... "

Fan Changlin knocked on the report on the folder and said loudly: "Our sales volume is 16 vehicles, which is the total sales volume of several brands of cars under our umbrella, and Lantu Automobile currently only has one brand, which is Lantu X1, and they are almost as close as a single brand. The total sales of several of our brands have been knocked down, don't you have a sense of urgency?"

"Also, in terms of selling price, Blueprint X1 costs 27.8 for normal configurations, 39.8 for mid-range configurations, and 118.8 million for high-end configurations. What about ours?"

Ma Hongqing was speechless. He had something in his heart, but he didn't dare to say it.

Fan Changlin changed the topic, "Of course, I also know that the development trend of new energy is now, and traditional fuel vehicles have begun to decline. This may be the general trend of the times, but if someone says that new energy vehicles will replace fuel In terms of cars, I absolutely do not believe that the world is not that simple. If fuel cars are no longer used, what about those gas stations? What about those oil workers? Don’t they want to eat? What about us who produce and sell fuel? What to eat?"

"Everyone, use your brains more, come up with more sales plans, and give more incentives to the people below. If you have any good ideas, just use them. Don't you have to wait for new energy vehicles to occupy all the market before you can make a decision and learn from it? "

Hangzhou, Jili Automobile headquarters.

Sitting at the desk and looking at the report in front of him, Jia Bin only felt a headache and cursed in his heart, what the hell is going on in this world, the third place in the car manufacturer rankings was kicked out before it was hot, this What the hell? Blueprint Auto's sales in April were only 13 units, but sales in May have soared all the way, breaking through the [-]-unit mark, leaving behind the total sales of many automakers in one fell swoop.

"Mr. Jia, everyone is here!" The secretary came in to report.

Jia Bin nodded and got up, left the office and came to the conference room.

"Hello, Mr. Jia!" The sales managers present at the meeting got up and said hello.

"sit down!"

After everyone sat down, Jia Bin looked at the expressions on everyone's faces, "Everyone, I think you all know why I called you to this meeting. Our car seat ranking third in terms of car sales has only been seated for a few months before a new one pops up. The blueprint car that came was overtaken, have you thought about the reason?"

A young sales manager raised his hand and said: "Mr. Jia, let's analyze it and find the following reasons: First, the blueprint car is a new energy vehicle, which is a gimmick in itself. The current trend is energy conservation and emission reduction, and the blueprint This pure electric vehicle is completely in line with the general trend!"

"Secondly, there are a series of problems existing in other pure electric vehicles, and blueprint vehicles do not exist. First of all, its actual cruising range is not inflated, and it can completely compete with fuel vehicles; then it is driving experience, ride comfort, The space problem is not lost to other brands of cars.

"Third, there is the issue of vehicle speed. Its top speed can compete with fuel vehicles, and even the top speed of most fuel vehicles cannot match it!"

"Fourth, the issue of energy consumption. I have investigated and analyzed that a blueprint car with ordinary configuration is about 100 kilowatt-hours when it is fully charged. It can run about 550 kilometers, and at least 530 kilometers. It’s slightly different. In some areas, commercial charging piles cost as much as RMB 500 per kilowatt-hour, but the national unified price of the charging piles of Lantu Automobile Company is 80 cents per kilowatt-hour. That is, Lantu cars only need [-] yuan to run more than [-] kilometers, but what about fuel vehicles? High Is it more than twice the cost? Calculated, how much money will be saved every year?"

Jia Bin's expression was ugly, and he stared at the young sales manager and asked, "Are you trying to popularize the advantages of Blueprint Automobile to me and everyone else? Demeaning our Jili Automobile to nothing?"

The young sales manager hurriedly waved his hand: "No, Mr. Jia, you misunderstood me. I want to say that after understanding the advantages of Blueprint Auto, we can formulate targeted sales plans and regain market share in one fell swoop!"

Jia Bin leaned forward: "Oh? Have you thought of any good idea? Just say it when you think of it. Everyone and I are all ears!"

The young sales manager said solemnly: "Mr. Jia, my idea is to sell at a reduced price!"

Everyone, including Jia Bin, was stunned. Is this a good idea?
"Are you out of your mind? You still sell at a lower price. My Jili car is also the number one brand in domestic sales. When the Terra electric car came out, we had already lowered the price once. You still have to cut the price, or You come and sit in the position of the boss!"

The young sales manager sighed: "Mr. Jia, everyone, don't you still see the current trend clearly? It is inevitable for household economical cars to move towards new energy sources. It is certain that new energy vehicles will replace fuel vehicles. The market will definitely Gradually being occupied by new energy vehicles, our company's cars will definitely not be able to meet the blueprint with the current brand positioning, we must either transform to new energy sources, or transform to high-end luxury fuel vehicles, other than that, there is no other way!"

"At present, only Lantu Motors is the only company that dominates. Ordinary fuel vehicles still have such a high sales volume. The display of pure electric vehicles has not been recognized by the whole people. The reason is that the charging infrastructure is not complete. Once the charging stations of Lantu Motors are spread all over Towns, towns, urban areas, and highways all over the country, just look at it, and within a few years, fuel vehicles will be finished!"

A meeting to discuss sales was abruptly held as the main body to discuss the company's future development direction. After hearing this, Jia Bin yelled angrily: "Get out, get out!"

Not only the manufacturers of fuel vehicles, but also new manufacturers of pure electric vehicles, such as Terra, Weiran, Lixiang, and Xiaopeng, are secretly vigilant when they see the development of blueprint cars. Shouted: "Wolf is coming!"

The rise of Blueprint Auto has made many traditional auto manufacturers realize that it is time to consider transformation. If they focus on fuel vehicles, the market will soon be divided and occupied by new energy vehicle brands.

The series of transformation actions started by various automobile companies have been learned by new power automobile companies such as Blueprint Motors, Terra, Weiran, Xiaopeng, Lixiang, etc., and various companies have begun to study countermeasures.

Tang Xiaochuan also rushed from Binhai to Binhai to participate in a company high-level meeting on the future development direction.

Chen Shusen took a survey report and said to Tang Xiaochuan, Tang Hanmin, Lu Dehui and several other company executives: "This is the decision-making and decision-making of various traditional car manufacturers that I asked people to collect in the recent period. Action, everyone can watch!"

The staff sent a copy to everyone.

According to the survey report, a large number of traditional automobiles such as Dazhong, Yizhong, Beijing Auto, Yuecheng Fengtian, Bentian, Jili, Bidi, etc. have begun to launch their own electric vehicle models, and some automobile manufacturers have already Take out the real thing.

After reading the report, Tang Hanmin said: "Everyone, talk about finding a way. The competition is getting fiercer. These traditional car manufacturers are currently launching new energy vehicles to compete with our companies that only produce new energy vehicles. Although they China's new energy vehicles may not have any technical content, but they were produced in a hurry. Don't forget the strong appeal of their brand effect. Consumers who don't know the truth originally wanted to buy our cars, but they were fooled by them. Thinking about this kind of thing is not a strange thing, many people can't stand being fooled, they don't know which brand to buy a new energy vehicle!"

Lu Dehui said: "I think that if we want to occupy the market share of new energy vehicles, we can make a fuss about the charging stations. The charging stations built by our company only allow our blueprint cars to be charged, because with the current charging technology, we have a unique It only takes 6 minutes for our car to be fully charged, which is far beyond the reach of other new energy companies, which will bring great support and convenience to our blueprint car sales!"

(End of this chapter)