Fortune fortune

849 Conditions of Reconciliation

Dou Houtian was very efficient, and he came to the headquarters of "Master Adi" in China on the same day to discuss the purchase agreement.

The reputation of the Adidas Master brand is indeed a certain gap with Nike. Among sports brands, it can be regarded as the first and second.Under normal circumstances, Master Adi cannot sell Nike.

The official website of Wuhen Ointment has been bringing goods for Nike, which has led to a very difficult situation for Master Adidas in China, and even the number of stores has dropped significantly.

Although he was suppressed miserably, Wuhen Gao was a giant, and Master Adi lost his temper after being beaten.

But I didn't expect that the feng shui would turn around. Originally, the official website of Wuhen Ointment brought goods to Nike well, but now I want to cooperate with Master Adi.

Master Adi's leadership was very excited about the olive branch offered by Wuhen Paste, and the CEO personally met Dou Houtian.

The two parties had a pleasant conversation. In order to cooperate with the official website of Wuhen Ointment, Master Adi made a big concession on the price.Before Dou Houtian came, he received Xu Fang's order to play a big one, so he was not lenient in purchasing, and almost emptied Master Adi's warehouse!
After confirming the type and quantity of Master Adi’s products, the official website of Wuhen Paste did not neglect, and began to list the products on the official website of Wuhen Paste, waiting for the opportunity to go on sale.

……

There is no shortage of people who worship foreigners in the world. The word-of-mouth crisis of Wuhen's official website in Mei Country has been made a big fuss by some Chinese intellectuals, resulting in a decline in the domestic reputation of Wuhen's official website.

This morning, Xu Fang was sitting in a chair, not in a hurry to read a book, but thinking about the impact of Nike on the official website of Wuhen Ointment.

After a while, Xu Convenience made a decision and let out a long breath.

Opened the official emblem of Wuhen Ointment Company, and posted a notice on it:

"The headquarters of Naike company made a statement in Meiguo, saying that the products sold on the official website of Wuhen Ointment cut corners. Our company was shocked. After carefully checking the Naike products sold on the official website of Wuhen Ointment, it was finally confirmed that they were consistent with the products in the store.

Since the quality of Nike sold on the official website of Wuhen Cream is the same as that of the store, and Nike is also known as the product of Wuhen Cream’s official website cutting corners, there is only one possibility—all Nike products in Huaxia are low-profile versions after cutting corners .

Our company is disappointed and indignant about the behavior of 'Nike' defrauding Chinese consumers!Before Nike does not make real changes, the official website of Wuhen Ointment will prohibit the delivery of the Nike brand.

At the same time, we will launch a big sports brand with the same quality - 'Master Adidas'.

We sincerely hope that Master Adidas can stick to the quality, continue to surpass, and provide consumers with better products!
The products of Adidas master series can already be seen on the official website.At twelve noon today, the purchase channel is officially opened.For every dollar spent on the purchase of Master Adidas, 1.5 Wuhen cream points will be awarded.Guys who are interested in buying, you can add to the shopping cart in advance! "

After this badge was issued, all the official blogs of the major companies under the Fangyu Group were reposted.At the same time, the Kuaibo short video is also frantically pushing this message to users.

The comments on the Internet suddenly exploded:
"Nike Company can kill itself, so why provoke Boss Xu when you have nothing to do?"

"Stay calm upstairs, the people of Mei Country don't know how powerful Boss Xu is, and they will understand after a while!"

"It turns out that the quality of Nike shoes is faulty, shocking!"

"Regardless of whether there is a problem with the quality of Nike's products, bullying Boss Xu is not enough, boycott Nike!"

"Nike must have felt that his development was too smooth, so he created some difficulties and challenged himself."

"Boss Xu doesn't talk too much, and his principles are very clear-if you don't mess with me, I won't mess with you. If you mess with me, I'll kill you!"

“Finally cheap Adidas masters are available!”

"Order a cool song for Nike, and sell low-end sneakers in Huaxia, and the key has been discovered!"

"I specifically went to see what happened in Meiguo. Naik really did a good job. He just said that the 'Wuhen Ointment Official Website' is a paradise for the poor. They are all shoddy products that cut corners. Before saying this , don’t you want to think about the official website of Wuhen Ointment to bring goods for them in China? My own products are sold on it, how can I have the face to say that the official website of Wuhen Ointment is not good?”

"Nike's quality should be fine, and the loss is due to the mouth."

"Don't wash it upstairs, it's just that Naike leaked the truth, the Naike sold in Huaxia must have cut corners."

"Adi's price is very conscientious, I must buy a few pairs!"

Soon, several new topics appeared on the hot topic list on the Internet——

"Wuhen Ointment Company questioned Naike's cutting corners!"

"Due to doubts about the quality of Nike, the official website of Wuhen Ointment no longer carries products for Nike!"

"Wuhen Ointment's official website has launched the 'Adi Master' trend of carrying goods!"

The time soon arrived at twelve o'clock, and the purchase channel of Master Adi opened, because the price this time is very favorable, most of which are [-]% off, and there are even some new products of the season, the price can be as low as [-]% off, such a favorable price , immediately caused looting.

Fortunately, there are a lot of purchases on the official website of Wuhen Ointment, so it will not be sold out quickly.

Time flies for three days.

This morning.

Nike Huaxia Headquarters.

In a conference room, the core of the company is sitting at the moment.

President Ma Renyi looked around and saw that everyone had arrived, and said in a deep voice: "Everyone, a few days ago, the official website of Wuhen Paste suddenly bombarded our products with quality problems, which greatly damaged our image.

In the past four days, judging from the data fed back by various franchise stores, our retail turnover has dropped significantly, and at one point shrank by more than [-]%.If such a horrific decline lasts for too long, it will be a disaster for us. We will lose a large number of customers and the number of stores will decrease rapidly.

What do you think about this matter? "

The vice president 'Jian Zishuai' frowned, and said in a deep voice: "People with a discerning eye can easily see that the quality of our Nikes is actually fine, it's just that the official website of Wuhen Ointment has misinterpreted the inappropriate remarks at the headquarters. As time goes by , as well as our constant PR, the 'cutting corners incident' can be lived through.

But one thing we can't ignore is the official website of Wuhen Ointment.

In the shopping platform, the official website of Wuhen Ointment is a unicorn.Now online shoppers, if they want to buy something, the first thing they open is not Taobao or Jingdong, but the official website of Wuhenjiao.They will choose other platforms only if the official website of Wuhen Cream does not have it.

They have huge traffic, and no matter what product they sell, they can sell out quickly.

In addition to gaining benefits, products that land on the official website of Wuhen Ointment can also seize more market share, gain more fans, and gain strong exposure.Combining the above advantages, it can quickly improve the strength of a company!

As long as the official website of Wuhen Ointment insists on bringing goods to Master Adi, it can really shake our foundation!

What we urgently need to do now is to communicate with Wuhen Ointment Company and let them continue to help us bring the goods. "

Everyone deeply agrees with Jian Zishuai's analysis.

The official website of Wuhen Ointment is too powerful. As long as the products are of high quality, they can seize market share through the official website of Wuhen Ointment.

As the strongest competitor of Nike, Master Adidas has no shortage of quality. If the official website of Wuhen Cream cannot be prevented from bringing goods to Master Adidas, then the market structure of Risheng and Meiguo sports brand industry is a living example!
Changing from No. [-] to No. [-] will not only lose face, but also make a lot less income. This is not the result everyone wants.

The president, Ma Renyi, also understood this truth. After pondering for a while, he looked at Chang Zeyang and asked, "Mr. Chang, you will connect the official website of Wuhen Paste. I don't know what they mean?"

When the official website of Wuhen Ointment was first established, Naike was included in the first batch of purchase lists. At that time, Xu Fang came to discuss the purchase in person, and Chang Zeyang received Xu Fang.But now the contact person has become Dou Houtian.

Hearing the president's question, Chang Zeyang said in a heavy tone: "I talked to Mr. Dou of Wuhen Ointment Company, and he was very firm and would not bring us the goods. After I kept inquiring, I finally found out, because the headquarters The inappropriate remarks over there made Boss Xu very unhappy, and it was Boss Xu’s decision to bring goods to Master Adi and prohibit them from bringing goods to us.”

The atmosphere in the conference room became a bit gloomy again.

Ma Renyi thought for a long time before he said, "Let me call Boss Xu and ask."

After all, Ma Renyi took out his mobile phone, did not avoid everyone, asked Chang Zeyang for Xu Fang's number, and then dialed it.

The phone was connected quickly, and Xu Fang's gentle voice came: "Hello, who is it?"

"Hello, Boss Xu, I'm Ma Renyi, the president of Naike Huaxia Region. I'm not bothering you, right?" Ma Renyi asked politely.

In Tianhai Residence, Xu Fang was sitting on a rattan chair in the yard. Hearing the other party's self-introduction, his face was calm, without any surprise.

"It turned out to be Mr. Ma, hello, do you have anything to do with me?" Although Naike angered him, it had little to do with the Naike branch in Huaxia. Xu Fang's attitude remained the same, his voice unchanged, still gentle.

Ma Renyi smiled wryly and said: "Boss Xu, Wuhen Ointment announced that it would no longer bring goods for Nike. The official website of mark ointment is very recognized.

We were also the first batch of cooperative partners when the official website of Wuhen Ointment was established. The cooperation has been very pleasant these years. I also hope that Boss Xu can miss the old relationship and continue to cooperate.If you have any requirements here, we will try our best to meet them. "

Xu Fang thought about it quickly.

He is a businessman, and a businessman's essence is to pay attention to profit. Without violating the general principle, Xu Fang still focuses on profit.

He knew very well that the Naike branch on Huaxia's side was indeed implicated.Knowing this, he still wants to sanction Naik, in order to solve the reputation problem on Meiguo.

"Ma is always a sensible person. The inappropriate remarks made by the president of Nike Group have had a very bad impact on Wuhen Ointment Company. However, the development of Wuhen Ointment's official website did have the help of Nike, and I don't want to Embarrassing Mr. Ma.

If you want to resume bringing goods, you need Nike Group to affirm the value of the official website of Wuhen Ointment, and admit that you are attacking Wuhen Ointment Company in order to attack Master Adi.I also apologize to the official website of Wuhen Cream. The apology must be sincere. If I feel perfunctory, I will not agree.

In addition, the purchase price of Nike will be reduced by another 5 points in the future.

After the above conditions are completed, we can continue to bring goods for Nike. "Xu Fang set out his conditions.

(End of this chapter)