Fortune fortune

Chapter 848 A paradise for the poor?
The conference room was silent.

As the usual helm of the company, the president also bears the brunt of his anger towards the chairman.

Boyce saw that no one spoke, so he had to give his suggestion: "Mr. Qiao Xiuer, in fact, I contacted the Wuhen Ointment Company in the follow-up, but they said that the cooperation with 'Master Adi' was very smooth, and it would not be easy. Change partners. Even if we offer a very low price, they are indifferent.

In a short period of time, I think it is impossible to shake hands with the official website of Wuhen Gao, and in this case, I suggest to completely break the face with them! "

"Tell me specifically!" Joshua motioned him to continue.

Boyce said: "The sales of 'Master Adidas' have increased so quickly, mainly because of the official website of Wuhen Ointment. This website is indeed very popular, but in essence it attracts customers with low prices. Cheap means that there is no quality. We We can start from this aspect and hype 'Adi Master' is very cheap. If our hype is successful, it is likely to blow them into a second-tier brand."

Qiao Xiuer pondered for a while, then nodded and said: "Well, it is indeed a solution, but will it ensure our sales?"

Boyes added: "First lower the brand grade of 'Adi Master', and then we will conduct discount activities in offline stores, such as [-]% discount on all products, for a month, I believe that the sales volume will be rushed soon." go up."

"Well, that's a good idea!" Joshua turned pale, then looked at the others and asked, "Do you have any other good ideas?"

After asking for a long while, no one answered, Qiao Xiuer snorted coldly, and ordered: "Bois, implement your plan as soon as possible, I want to see the effect as soon as possible!"

"Ok!"

The next day.

On Meiguo's largest social platform, "Tite", there was a very popular news from the media——

The New York Times: "The competition between Meiguo's two major sports brands 'Nike' and 'Adidas Master' has become increasingly fierce. Since the second half of last year, Adidas Master has started to make efforts to catch up. The turnover in the first quarter of this year has already It is infinitely close to Naihe, and the sales trend is still fierce, and there is a vague trend of surpassing Naike.

Many experts also analyzed that by the end of the second quarter, the turnover of Master Adidas will exceed that of Nike.The main factor for the rise of Master Adidas is the support of the very popular shopping platform 'Wuhen Ointment Official Website'.

Our agency recently interviewed Boyes, the president of the 'Nike' company, and asked them what they think of the rise of 'Master Adi'.

Boyes said that the official website of Wuhen Ointment is a "retail goods processing platform" and a "paradise for low-income groups". The ointment is sold on the official website to attract customers who have no taste, do not understand fashion, and do not pursue quality life.

'Master Adidas', a mid-range brand, has finally packaged itself as a first-line brand by virtue of years of hype.However, due to quality reasons, it is difficult to survive in the cracks at the end of the crane.The appearance of the official website of Wuhen Ointment undoubtedly made 'Master Adi' see his savior.After all, the production cost is low, and the cost price can be reduced to the lowest. Even if the retail price is as low as [-]% off, there is still a huge profit margin.

Although 'Master Adidas' is booming in the short term, Boyce believes that as time goes by, more and more people will find that 'Master Adidas' is of average quality and will eventually be reverted to the original form of a second-tier brand! "

Master Nike and Adidas are both very large companies in the United States. The battle between such large companies is the most eye-catching.Once the report was released, it received widespread attention.

The following comments suddenly increased:
"Nike is indeed better than Master Adi, otherwise he would not have been beaten by Nike for so many years. Boyce is really right."

"Wuhenjiao's official website is a bit miserable. I didn't do anything, and I was suddenly criticized. Now everyone knows that buying things on Wuhenjiao's official website is very cheap!"

"I feel sorry for the official website of Wuhen Ointment for a second."

"Although Nike is bombarding Master Adi, what he said is on the point. If Adi hadn't had the official website of Wuhen Cream, he would have been beaten by Nike. The official website of Wuhen Cream has indeed attracted a lot of discounts and promotions the poor."

"Master Adi's quality is actually good, otherwise there would not be a group of fans. Compared with 'Nike', there may be some gaps, but it is definitely not big."

"Suddenly I don't want to buy anything on the official website of Wuhen Ointment!"

"Wuhenjiao's official website is innocent, the things they sell are good and cheap, protect our Wuhenjiao's official website!"

"I feel like buying things in Wuhenpao is a bit like picking up trash, disgusting!"

"There are always people around me showing off what they bought on the 'Wuhen Ointment Official Website'. These people give me the feeling that 'they are so cheap', and finally someone bravely pointed it out."

"The official website of Wuhen Ointment is the biggest loser!"

"The products sold on the official website of Wuhen Ointment are only about [-]% off the retail price, so there is still a lot of profit margin. The quality of the products sold on it is definitely not up to standard. It is better not to buy things on it."

"Wuhenjiao's official website is a 'paradise for the poor'. It sells some branded products at low prices to satisfy the vanity of the poor. Those who support Wuhenjiao's official website in the comments are probably people living in poverty!"

At first, there were all kinds of comments in the comments, and there were everyone who supported it.

But later, a small number of people began to take the rhythm, saying that the official website of Wuhen Paste is a paradise for the poor. In order to satisfy their vanity, they come here to buy discounted brand products, thinking that they can join the ranks of the rich.

The official website of Wuhen Paste and Master Adi have both suffered a lot of damage to their reputations.

Even the delivery speed of the official website of Wuhen Ointment today is many times slower than before.

Mei Country, the headquarters building of Master Adi.

In a meeting room, at this moment, the company's top executives came out of the meeting room. Obviously, a meeting just happened here.

Not long after, Brandon, the president of Master Adi, posted a post on Tete's official account:
"Seeing Nike's evaluation of Master Adi, I feel very funny.

'Master Adidas' can enter the first-line brand, relying on quality and workmanship.The quality of our products is only higher than Nike.If there is no quality that far surpasses similar products, how can we gain word of mouth and fans?
Focusing on quality for many years, it has finally accumulated a lot of money. "Master Adi" has developed rapidly for more than half a year, and has been recognized and loved by countless customers.On the other hand, 'Nike' does not think ahead, spends more funds on brand promotion, and ignores the product quality itself. Finally, today, it is surpassed by 'Master Adidas'.

'First' became 'second', causing deep panic in 'Nike', who has been in a panic, slandering and slandering 'Master Adi' frantically, trying to save the situation.However, the lack of quality of 'Nike' has caused the brand to be inferior, dead end, and unable to recover.

Advise the "Nike" company to recognize the reality, adjust the company's development direction as soon as possible, shed the "first-line brand" coat that is not worthy of the name, and save the cost of publicity and hype.In this way, you can "sell it at a [-]% discount" at the current price, and you can still make a considerable profit. In the second-tier brands, you may be able to rejuvenate for a second time.

Nike's bombardment of the official website of Wuhen Ointment is also extremely absurd.The reason why the official website of Wuhen Ointment carries goods at a low price is to thank users for their support of Wuhen Ointment.The primary goal is to give back to fans, and the profit is only secondary. It is reasonable to have a discount on the price.

Moreover, most of the products sold on the official website of Wuhen Ointment are new products of various companies.If it is in stock, the discount will be even greater.

What shocked me even more was that Nike's "Wuhen Ointment Official Website" in China has a very high frequency of delivery.While you are enjoying the profits brought by the official website of Wuhen, you criticize and humiliate the official website of Wuhen at the same time. Isn’t this shooting yourself in the foot? "

After this information appeared, it once again caused an uproar on the Internet.

The wind direction on the Internet has changed again:
"Looking at it this way, the official website of Wuhen Ointment is pretty good. Naik is shameless enough!"

"Master Naik and Adi are openly arguing."

"Brandon is right. I have been wearing Adidas Master for four years. I feel very comfortable and the quality is still very good. Moreover, most of the products sold on the official website of Wuhen Ointment are new products, not as exaggerated as what Nike said."

"It's ridiculous, how can there be a company that is not for profit? If it doesn't make a profit, it directly sells its products at cost price! What do you say to give back to fans, it's just that the price is too expensive and no one buys it! Let me say that the official website of Wuhen Ointment is a paradise for the poor."

"Wuhen Ointment's official website is really not good, such a cheap product, but also to pursue profit, the quality is really not flattering!"

"Master Adi's quality is not bad, not as bad as Naike said. Similarly, Naike is not as frustrated as Master Adi said."

"No matter what others say, I think that buying things on the official website of Wuhen Paste is really cheap, a group of people who are greedy for cheap."

There was a public opinion war between Naik and Master Adi.

Expose and slander each other. In this state, the turnover of the two companies has more or less shrunk.

In this turmoil, nothing is more seriously affected than the official website of Wuhen Ointment.

"Junk Factory", "Paradise for the Poor", "Cheap Picking Zone", "Platform for the Vanity", all kinds of titles appeared on the official website of Wuhen Paste, and the reputation of the official website of Wuhen Paste was for a while Damaged, rapidly declining in popularity.No one is even willing to admit that they bought their products on the official website of Wuhen Ointment.

This incident fermented very quickly, and it quickly appeared in the Chinese media.

On the Huibo topic list, a new topic appeared——

"Wuhen Gao's official website has a reputation crisis in Meiguo and has become a 'Paradise for the Poor'!"

In the topic, briefly describe the cause of the incident.

Dou Houtian immediately fed back this information to Xu Fang.

After Xu Fang read the online reviews, a chill flashed in his eyes.

The Meiguo Naike company was unkind and unrighteous first, so it missed the opportunity to cooperate with Wuhenjiao's official website. Now that Nike is no better than Master Adi, it actually dragged its anger to Wuhenjiao's official website?
The boss fights with the second child, what does the innocent third child do?
This kind of outrageous behavior made Xu Fang very unhappy.

Opening Huixin, Xu Fang left a message to Dou Houtian: Starting today, the official website of Wuhen Ointment is in China, and we will no longer cooperate with Nike Company. Then contact Master Adi and give them a push!
Seeing Xu Fang's words, Dou Houtian also felt that Xu Fang's handling was rigid, so he replied "received" and started to deal with it.

(End of this chapter)