One Piece of Food

Chapter 256

However, although there are so many applicants, only one will win in the end, and those whose conditions are far worse must be excluded first.

Therefore, for the franchise application in Chengzhong District of Yuzhou City, the Franchise Department first excluded several bids for learning special-grade and royal chef-grade bamboo rice.

Then, those who are willing to pay an annual franchise fee of less than 40 will not be considered.

Those who are willing to pay an annual franchise fee of more than 40 yuan must carefully consider it.

Finally, after a day of selection, the Franchise Department selected the three bids with the best conditions for Rao Mingyang, Zhou Xianying and Zuo Bohao to decide.

The three bids belonged to Jing Jianbo and two other bidders.

Three of the bids chose to pay a tuition fee of 50 yuan to learn the cooking skills of bamboo tube rice at the level of a chef.Then, the franchise fee is 48.8, 48, and 47.8, the difference is not big.

Moreover, the facades of the three franchisees are all self-owned and have complete real estate certificates.

The location of the facade, Jing Jianbo, who is willing to pay a franchise fee of 48 yuan, is near Jiefangbei; the franchisee who is willing to pay 48.8 yuan has a facade near the Yuzhou Railway Station; It is near Chaotianmen Square next to the Yangtze River.

The locations of the three facades are quite superior, and they are all in the prosperous areas of Yuzhou City's Chengzhong District.

As for the area of ​​the facade, Chaotianmen is the largest, with more than 50 square meters.Jing Jianbo is the second, with 40 square meters.The third one near the train station is only 35 square meters.

Each of the three applicants has its own advantages and disadvantages.There are certain reasons for choosing anyone to be a partner of Yipinju.However, the Franchise Department couldn't make a decision on who to choose. It could only be decided by Rao Mingyang, Zhou Xianying and Zuo Bohao.

In Zhou Xianying's general manager's office, Rao Mingyang and the three of them read the bid documents and related materials of Jing Jianbo's three bidders. Rao Mingyang asked, "Manager Zhou, Minister Zuo, who do you think we should choose?"

Although it is well known that Rao Mingyang and Zhou Xianying are in a relationship.However, in formal occasions, the two still referred to each other by their titles, Zuo Bohao was not surprised either.

Rao Mingyang and Zhou Xianying are both leaders, so of course it should be Zuo Bohao who first puts forward his opinion, and then the two leaders make a decision with reference.

Therefore, Zuo Bohao spoke first: "The three bidders have similar conditions. It is really difficult to decide. It is nothing more than a difference in the franchise fee. Or, we decide based on the one with the most franchise fee? The one at the train station The fee is the highest, 48.8, so we choose him as our franchisee in Chengzhong District, Yuzhou City?"

Rao Mingyang asked Zhou Xianying, "What do you think, Manager Zhou?"

Zhou Xianying shook her head and said, "In terms of business area, the storefront at the train station has the smallest business area, so it's not very superior."

Rao Mingyang said: "We don't want to share profits. The business area has little to do with us, right? What we charge is a fixed franchise fee, and it's not that the larger the business area, the more the franchise fee will be charged."

Zhou Xianying smiled and said: "You can think wrong! Don't talk about the impact of the business area and whether the business is hot or not on the value of the intangible assets of the Yipinju brand, just say that the business area is larger, the business is better, and the sales volume is larger. We There are a lot more seasoning packs and side dish packs, right?"

Zuo Bohao slapped his thigh and said: "Manager Zhou is right, I didn't consider this level. From this point of view, the store at the train station is too small, and the franchise fee is several thousand yuan more a year." , is not an advantage at all!"

Rao Mingyang also nodded his head and said: "That's right, Manager Zhou is more thoughtful! Then, first of all, we have to exclude bidders who have the facade of the train station?"

Zhou Xianying nodded and said, "That's what I think!"

The three reached a consensus. First, the train station store with the smallest business area was excluded, leaving only the stores of Jiefangbei and Chaotianmen bidders.

The business area of ​​these two stores has reached the basic business area standard of Yipinju.However, there are still differences between the two stores.

The store in Chaotianmen has a full area of ​​more than 50 square meters.For a specialty store that only sells bamboo rice, which is expensive and will not be crowded with customers, it is already very spacious.

However, the franchise fee paid by this bidder is the least.However, less is also limited.Compared with the bidders of the store in Jiefangbei, it was only 2000 yuan less, which is not much less.

As long as it sells more bamboo tube rice, seasoning packets and side dish packages than Jiefangbei every day, Yipinju will earn back the 2000 yuan less franchise fee.

However, Jiefangbei is the most prosperous commercial center in Yuzhou City. Compared with Chaotianmen Square, there are much more people and high-end consumers near Jiefangbei.Perhaps, the store in Jiefangbei, although smaller in size, might have better business.

After ignoring the difference in the franchise fee of only 2000 yuan, Rao Mingyang and the others couldn't judge whether a larger business area would attract more customers, or a superior location would attract more customers in the same city's central urban area.

This comparison can only exist in the imagination.

In order to reassure the franchisees and form the exclusive right to operate only one bamboo-tube rice store in a district or county, Yipinju has already set the rule that there is only one bamboo-tube rice franchise store in a district or county.

If it weren't for this, interested franchisees from all over the world wouldn't be so flocking to it, and would be willing to offer such a large franchise price.

Therefore, it is impossible for Yipinju to agree to join both Jiefangbei and Chaotianmen stores in Chengzhong District of Yuzhou City, and then compare which store has better business.

Therefore, the three of Rao Mingyang couldn't decide whether to choose the more prosperous Jiefangbei or Chaotianmen with a larger business area.

Just when everyone was having a headache, Wu Yan, who was listening and hadn't spoken, suddenly raised her hand and said, "Mr. Rao, can I make a suggestion?"

Rao Mingyang nodded and said, "Yes, Wu Yan, tell me!"

Wu Yan said: "If you really can't make up your mind, I think it's better to call these two franchisees for an interview! Anyway, their franchise fees are almost the same. Whoever has the stronger ability and better management can give Yipinju the brand value. We will choose whoever brings greater benefits.”

Rao Mingyang and the three looked at each other and felt that Wu Yan's proposal was good.Call two bidders, interview them face to face, and choose whoever is more capable.Anyway, the franchise fee is almost the same, and the sales of seasoning packs and side dish packs will not be much different.

Therefore, the economic benefits, the benefits brought to Yipinju by the two franchisees are actually similar.

Therefore, if anyone has more management experience, can manage the franchise stores better, and can make more contributions to the brand value of Yipinju, it is definitely the right one to choose.

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(End of this chapter)