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Chapter 353

"Cheers to our happy cooperation in the future." In a high-end western restaurant, Li Dacheng and Ye Jin sat face to face. , just like the mood of the person who wants to drink them at this time, joy, peace, and a bit of anticipation in the aftertaste.

The dining table between the two was already filled with various delicacies, which were cooked by a chef from a French star hotel. It was absolutely authentic and luxurious, and it was a well-deserved feast.

And from this big meal, it is not difficult to see that Li Dacheng's gratitude to Ye Jin is absolutely full of sincerity.

"Can you tell me how you got Zhou Dazhong to transfer his shares to you?" Ye Jin asked curiously while eating.In fact, this big meal is secondary to her, and solving the problems in her head is the main thing. Although many of these questions have already been answered by the other party, those simple answers that can be said in one sentence, He couldn't believe it no matter what.

"Didn't I say it? It's very simple. If I get Shao Binghui and Jiang Mingguang out of the way first, my shares will exceed half. Zhou Dazhong is powerless, can no longer control the board of directors, let alone control the company, and he still has his hand. What is the meaning of the shares in the company?" Li Dacheng said simply, "Of course, before he sold the shares to me, he thought that I didn't know that there was his eyeliner in the company, and he thought that he could be like before, even if he didn't come to the company. To get important information from the company, in this way, the previous business can be continued, and the original investment can be recovered. Who would not do such a good thing? But his mistake was that he underestimated me. Knowing about him, I told him that he must regret selling the shares to me now, cut off his last link with Huaigu, and also cut off his source of income, I think, he must not even kill my heart now. There is."

Thinking of the group of people who came out to follow him recently, after much deliberation, Li Dacheng felt that Zhou Dazhong was very suspicious. He will never forget Zhou Dazhong's expression of gnashing his teeth when he left the teahouse that day.

Judging from the other party's past records of cheating and abducting, Li Dacheng really didn't think Zhou Dazhong was the kind of person who would swallow his anger.Just imagine, how vicious and dark the heart of a person who even deceives other people's life-saving antiques must be.

"Hmph, he is self-inflicted." Ye Jin curled his lips and asked, "Is it really that simple?"

"Many things are like this. It is easier to do than it looks. As long as you can grasp the opponent's weakness, difficult things will become easy." Li Dacheng said it very casually, as if Zhou Dazhong, the last hurdle, was not considered from the very beginning. The big boss takes it seriously.

Although Ye Jin was still skeptical in her heart, she also agreed with the other party's words, especially when she saw the other party's understatement, as if there was nothing difficult to stop him in the world, she felt sincere admiration in her heart, she was an absolute general , Ye Jin unconsciously sighed in her heart: When can I be like the other party?

"There are not many people who can convince me, Ye Jin, but you are definitely on the list. Let me toast you." Ye Jin raised his wine glass, with a heroic spirit, she drank a glass of red wine that looked like beer. Those who knew thought he was a hero of Liangshan.

"Don't dare, don't dare." Li Dacheng said with a humble face, but he picked up the wine glass, gave the other party a 'dang', and touched it.

After getting such an evaluation, I was very happy in my heart. Men are probably like this. Hearing good words, especially from a beautiful woman, no matter how calm it looks on the surface, they must be very beasts in their hearts.

After Ye Jin finished drinking, she picked up the bottle and was poured another glass by Li Dacheng. She asked, "What about the eyeliner? How did you tell them apart from the crowd and let them resign themselves?"

"Didn't I tell you? Know it with emotion and move it with reason." Li Dacheng found out that Ye Jin knew that he was a poor drinker, and wanted to confuse him and make him tell the truth after drinking, so, He thought about it, and then said, "Of course, there are soft ones and there are hard ones. When it doesn't make sense, you need some hard ones."

"What's hard?" Ye Jin's eyes lit up, and his whole body came to his senses. He moved the chair with his hands, and moved forward, trying to get closer to Li Dacheng, so that he could hear more clearly.

Li Dacheng was almost hardened, and he always felt a little dirty when he asked this question from a beautiful woman.

"I told them: Among you spies, there is a Mission Impossible agent arranged by Director Ye, that is, a double agent. She knows everything about you, and if she admits it, she will give you a chance to reform yourself. If you don’t admit it, call the police, confiscate all the benefits you have received from Zhou Dazhong over the years, and sentence you to three to five years, and then they will choose to reform themselves and resign voluntarily.” He knew it was too simple Well, Ye Jin will definitely not let him go. A woman's persistence has never been beyond a man's imagination, so he can only cut the head and tail, add fuel and vinegar, and finally get over it.

"So that's how it is." Ye Jin showed a suddenly realized expression. If he explained it this way, his credibility would be greatly increased. Who wants to go to prison these days?Not to mention ordinary office workers, even those who are out of society don't want to. "Then why didn't you tell me before?"

"After all, without your consent, you are involved, and things like scaring people are always not very bright and cannot be on the stage." Li Dacheng waved his hand at Ye Jin, showing an embarrassed look. expression.

"What is it that can't be on the table? Didn't a great man say it? It doesn't matter whether a cat is black or white, as long as it can catch mice." Ye Jin didn't seem to care about Li Dacheng's "methods". , thinking is different from ordinary people. "If it were me, I would do the same, but I was stupid and didn't think of it."

"If you are stupid, there will be no smart women in this world." Li Dacheng said with a smile.Life is like a play, it all depends on acting skills, it seems that my acting skills are very successful, at least Ye Jin believed it.

"I'm not as powerful as you said. If it weren't for you, Huaigu would have been studying the matter of closing down." Ye Jin looked shy and modest, "We will be comrades-in-arms in the future, what problems do we encounter? , you have to give me advice, you can't be a hands-off shopkeeper."

"That's natural. I have spent real money on nostalgia. If nostalgia is not good, I will definitely not agree." Li Dacheng said seriously.Two hundred million, that's RMB, not the money issued by Paradise Bank. If this ruins the nostalgia, wouldn't it be worse than burning the money?If it is burned, you can still worship the ancestors, but if it turns yellow, there will be nothing left.

"If you say that, I'm relieved." Ye Jin secretly breathed a sigh of relief, "By the way, the matter of the spring auction has been settled, do you think Zhou Dazhong will sabotage it? After all, he is also an expert in the antique street. , is still very well-connected in the antique circle."

"You worry too much." Li Dacheng smiled, and said while eating, "We are engaged in auctions, and the important thing is the auction items. As long as the auction items are of sufficient weight, are you worried that there will be no market? To be honest, the truly valuable treasures, [-]% Eighty or ninety are not bought by people in the industry, but if you look at those international auction houses, treasures worth hundreds of millions of dollars are auctioned, and the people who buy them are all capitalists."

"Well, it makes sense." Ye Jin nodded.

"In addition to the quality of the auction itself, publicity is also very important."

"Propaganda? Except for some unique products, the publicity of all auctions is similar. It seems nothing special." Although Ye Jin has only worked in Huaigu Auction House for a few months, she has participated in countless auctions. The auction house is well aware of the promotion of various auctions, let alone antique auctions, even the auctions of other items are the same.

"The purpose of publicity is to catch people's attention. If this cannot be achieved, then the publicity will fail. So this spring auction, we must come up with a special publicity, which has never been done in the entire industry." Li Dacheng Seriously speaking, while clenching his fists tightly, that expression is completely ready to fight.

special publicity?The whole industry hasn't done it?
Ye Jin was taken aback when she heard it, and then a wry smile appeared on her face. It sounds easy to say, but how should I do it?

The auction industry also has a history of thousands of years. Today, it can be said that it is completely finalized. As for the auction publicity, there has not been much change in the past thousand years. In the past, it was just posting posters and sending people to send invitations. The same is true now.

Everyone wants to innovate, everyone wants to be a pioneer, to become No.1, but how easy is it?The ultimate in publicity is to use all available media, but this kind of thing has already been done by colleagues, such as newspapers, magazines, the Internet, and even TV and radio. Apart from these, how else can we publicize?

Huh, no!

Ye Jin suddenly realized a problem, if it can't be done, it's someone else, and is this man sitting in front of him someone else?Obviously not, this is an expert, a god-man who can turn decay into magic, and has brought her countless surprises. Since he said so, he can definitely do it.

No, no, what the other party did before was something that she and the people she knew couldn't do, so after the other party did it, I felt amazing, but this time, it was beyond her cognition, because This is something that people have been thinking about for thousands of years.

He is certainly an expert, but in the past thousands of years, has there been no one who is stronger and wiser than him?Obviously not.Even those people didn't think of it, so could he think of it?
Propaganda depends on brains. Could it be said that for thousands of years, no one in the auction industry, in the publicity industry, including those in the antique industry, has been smarter than him?No one can publicize better than him?

Ye Jin shook his head violently again, the person was right in front of his eyes, so why not just ask?
"How do you plan to promote it?" Ye Jin looked at Li Dacheng curiously and asked, "Have you already made up your mind?"

Ye Jin was very contradictory at this moment. She felt that the other party could not do it, and hoped that the other party could bring her surprises. She had never been so entangled with a man, and even cared more about her own affairs.

"Advertise." Li Dacheng said, "Advertise for our spring auction."

Advertising?
After Ye Jin heard it, a look of disappointment immediately appeared between her brows. Although this answer was within her expectation, it was not what she wanted to hear.

Because in her heart, the man on the opposite side would always bring her surprises, but this time, it was too ordinary.

Advertisement is of course necessary for publicity, how can we publicize without advertising?And this way of publicity, not to mention now, was not uncommon thousands of years ago. As early as the fifth century BC, in ancient Babylon, some people would advertise for the auction, and the way to advertise was to keep shouting loudly. , although not as developed as the current media, but essentially the same, there is no breakthrough.

"How do you advertise? Newspapers? Magazines? Or TV broadcasts?" Ye Jin asked casually, no longer interested in this matter in her heart.Advertisements can be seen on TV, radio, newspapers, and magazines every day, and there is nothing unusual about them.

Li Dacheng could see the change in Ye Jin's mood, but he didn't care about it, because he was still a newcomer in this industry, and he needed to get to know it slowly. Maybe the idea in his heart had already been done by others, and it was not new, but that could how is it?If he doesn't speak out what he thinks, how will he know if anyone has used it and if it works?The advantage of a newcomer is that no matter what they say wrong, they will be forgiven, unless that person has a small stomach, and Ye Jin is obviously not such a person.

"I haven't experienced too many auctions, but according to my observation, the auction industry, before holding an auction, will publicize the things they own to attract people to participate in the auction, isn't that right?" Li Dacheng said. Ye Jin asked.

"En." Ye Jin nodded.

"This way of auctioning what you have is nothing more than relying on those heavyweight things to support the market. Whoever has more heavyweight treasures will attract more people to pay attention to, and more people will participate. In my opinion, this Just like a vegetable market, prepare the dishes first, and wait for the customers to pick them up. They are all bargaining, but one is to raise the price and the other is to lower the price.”

"It can also be understood that way."

"However, while this kind of publicity attracts some buyers, it also virtually rejects some people. After seeing the publicity, these people feel that there is nothing they are interested in, so they don't come here. It's like shopping for vegetables. My family has This dish can be eaten or not, so I don't need to go to the vegetable market to waste time.

"Dacheng, what exactly are you trying to say? Don't say that our Nostalgic Art Auction Company is as good as a vegetable market, okay? I sound awkward, and feel like I have become a vegetable seller." Ye Jin said.

Li Dacheng smiled when he heard it, and then said, "Actually, what I want to say is, can we turn the vegetable market into a restaurant? First ask those people what they want to eat, and then we will do it. Wait until the food market is turned into a restaurant." After the delicious dishes are ready, it can not only satisfy the ordering guests, but also allow other guests to see and arouse their appetite when passing the hall, so as to attract more guests. How about this? ?”

……

(End of this chapter)