The cannon fodder of fast wear, she chooses to farm

Chapter 1580: Bringing the Cultivation Memory Chapter to the Modern Times (29)

"Night Market Street No. 17" is finally going to open a branch in response to the strong demands of repeat customers!
This time, the business is no longer limited to the night market. Instead, the store has chosen a large two-story store in a downtown area that is open 24 hours a day and opens at 9:30 in the morning.

The main products are still unsold vegetables and fruits from various places, but in order to give back to new and old customers, a corner on the second floor has been vacated and set up as a fresh food area, where a batch of organic beef, mutton, chicken, duck and other poultry and their eggs, as well as a small amount of seafood, which are directly purchased from the production area during the procurement process, are put on the shelves.

This world is very similar to the modern dimension she had traveled through before. For Xu Yin, who has traveled across the country and even the world, it is not very clear which places produce what.

Ecological beef and mutton from the prairie, Tianshan snow chicken and Cenxi three-yellow chicken from the top of Mount Emei, Mallard duck from the water village, goose from the Northeast, oysters from Rushan, hairtail from Zhoushan Islands, fish, shrimp and crab from Taihu Lake, mountain delicacies and honey from the mountains...

In short, no matter where the fleet that purchases unsaleable agricultural products goes, they will leave an empty truck to load the local specialty ingredients, from north to south, from mountains, rivers, lakes to seas, no matter whether the ingredients are famous or not, as long as they are a landmark specialty, they will purchase a truckload of them.

The oxygen pumps and fresh-keeping boxes in the refrigerated truck are filled with life, and when they are delivered to the store, the food is still alive and kicking, and the refrigerated food is also in the freshest state.

These landmark agricultural products are actually promoted by the government to promote local culture and attract more tourists or customers. If they can boost the local economy, it is also one of the government's achievements.

So when they saw a business like "Night Market Street No. 17" that was full of positive energy and sold everything that was popular purchasing landmark products from all over the place, some official departments that wanted to vigorously promote the landmark industry took the initiative to contact Xu Yin, saying that they were willing to give the most favorable purchase price and only asked for long-term cooperation.

Of course Xu Yin agreed to this good thing of cooperation and mutual benefit!
The first batch of landmark features of the cooperation are Maoshan spring bamboo shoots, Jiaodong clams, Tongjiang sea bass, Yongxiang snails, and Yuncheng toon.

These origins are not the best planting and breeding bases for these products, but they are also on the list. Xu Yin tasted the samples sent by the partners and felt that the quality was good, so she immediately advertised on her own store’s official account.

The official account was the first order received by Feng Yi’s technology company. Originally, Xu Yin wanted to find a small company to do it, but after he found out, he took the initiative to take on the task.

If the industry knew about this, they would probably be shocked. A technology company that invested 500 million yuan in the first round of investment is running a public account for a store? Isn't this a waste of talent? Is the CEO of Yin Technology crazy?
But Feng Yi enjoyed it very much.

For my junior sister’s shop, let alone running a public account, it’s not impossible to let her temporarily serve as a customer service representative.

It is easy for a programmer hired by a big company with high salary to create a WeChat public account.

Soon, the official account was completed, with a clean interface, smooth jumps, and smart customer service. Xu Yin was very satisfied and immediately forwarded it to the "grocery shopping group" spontaneously formed by repeat customers and included her as a boss. After the group members forwarded it in their respective circles of friends, she gained several thousand fans in just a few minutes.

Those who can join the grocery shopping group can definitely be called die-hard fans of "Night Market Street No. 17". They are always the first to rush to buy any products on the shelves in the store.

This time was no exception. As soon as I saw the official account promoting a new product, I rushed to the store to buy it without saying anything. As for whether it tastes good or not… I’ll tell you after I get it! If I can’t get it, what’s the point of commenting?

The clerk told me that it wasn’t on the shelves yet.

"..."

Why advertise if it's not on the shelves? Do you think there aren't enough competitors?

A face full of resentment commented on the public account:

[Boss, please don’t advertise if it’s not on the shelves! I’m worried that it won’t sell well!]
[That’s right, sometimes you can’t even get a copy without advertising.]
[Why did you think of advertising this time? Boss, didn’t you always disdain advertising before?]
Xu Yin: "..."

What is disdain?

She never showed disdain, she just didn't expect it.

The business is doing just fine without any advertising or promotion, so naturally I wouldn't have thought of this.

But this time is different.

[This time we have a long-term cooperation plan with the officials of several landmark production areas. The local government wants to promote these landmark products. If the quality meets the requirements of our store, we will help if we can. After all, we are all descendants of the Chinese nation.]
Xu Yin did not make any other excuses, but explained the situation truthfully and asked the backstage to pin her comment to the top.

Unexpectedly, some fans took screenshots and forwarded the post, and later it was liked by the official Weibo accounts of these places of origin, becoming a hot topic.

#Night Market Street No. 17 is committed to helping farmers#
#We are all descendants of the Chinese nation#
#Maoshan and other places create landmark features, help each other and achieve common prosperity#
The hot searches, which were originally somewhat entertaining in nature, have unknowingly taken on a bit of national sentiment of family, country and the world.

As soon as the cooperation intention was reached, Night Market Street No. 17 single-handedly brought popularity to several landmark production areas.

As soon as the goods arrived, they were sold out within half a day of being put on the shelves.

Xu Yin: "..."

Originally they said that they couldn't sell all the fresh food, so they stewed some braised food, steamed some seafood, and baked some snacks like taro pie on the spot to attract passers-by. After all, the fragrance would still attract quite a few customers.

I didn’t expect the customers to be so supportive. While we’re still putting the goods on the shelves, they’re already waiting for weighing and payment.

I had to notify my partner to replenish the stock.

Cart after car was filled.

Seeing that these landmark agricultural products were selling so well, major supermarkets and fresh food chains began to purchase them, which in turn led to farmer's markets, food stalls, integrated restaurants and night markets everywhere following suit and selling these products.

Seeing this, other landmark production areas could no longer sit still and began to extend olive branches of cooperation to No. 17 Night Market Street.

It seems that as long as it is accepted as a partner, the product will definitely sell well.

This is indeed the case:

Recently, people go out to forage for food in groups of three or five, and the most talked about are these ingredients with local characteristics:
"I didn't expect that the clams from Jiaodong are so delicious, just as good as imported mussels, and the price is so cheap."

"It depends on where you buy it. The mussels from No. 17 Night Market Street are really delicious and fresher than those from supermarkets and vegetable markets. I've bought them three times and never had a smelly one."

"That's because the quality control of products at Night Market Street 17 is quite strict. I have a classmate who works there part-time. She told me that they conduct strict screening before putting the products on the shelves. If they are not fresh at all, they will be picked out and used as feed or fertilizer. None of the products sold to customers are bad."

"That's why their business is so good. There are long queues every day."

"If I lived nearby, I would also go there to queue up every day. The price is affordable and the quality is good. The key is that it not only sells fresh food, but also cooked food, snacks, and drinks...Have you tried the recently launched braised food? Yesterday at noon, I went out to do some work, and I bought half a pound of braised beef and boiled mutton to go with my father's wine. As a result, my father didn't drink a sip of wine. He was busy eating meat and said that he had never eaten such delicious beef and mutton...It's a pity that the line is too long, otherwise I would like to buy some more today...In addition to beef and mutton, I see there are also roast duck and roast chicken. The roast duck looks very good and is more delicious than those sold in branded restaurants."

"Gudong..."

Some people actually started swallowing as they listened.

No wonder they are so greedy, the smell is just so delicious!
Even if they were full and passed by and smelled such a delicious aroma, they would probably want to eat another bowl. What's more, they were hungry.

Not to mention the customers, even the family members, after tasting the cooked food brought back by Xu Yin, often talked about it in the group:
"My daughter, the boiled mutton you brought last time tasted great. Bring it back sometime so my father-in-law and I can have a drink together."

"Yin Yin, when will you bring us another roast duck?"

"I like the beef my daughter brought."

"Don't you like roast duck?"

"Haha! I like them all!"

This group was originally the Xu family's family group. Since Xu Yin and Feng Yi's marriage was decided, Xu Pingchuan, as the group owner, added his son-in-law to the group.

Later, he felt that he had a very pleasant conversation with his in-laws, so he invited the couple to join the group, and he changed the group name to "A Harmonious Family".

This group is much more lively now than before.

In the past, because my daughter often came home and basically talked about things at home, she rarely stayed in the group; my grandparents were not good at chatting on WeChat, so only the two of them would occasionally forward some health knowledge they saw from colleagues’ groups and retirement groups, or post a bunch of animated pictures to refresh the screen during the holidays. Most of the time, it was quite quiet.

Ever since he added his father-in-law and mother-in-law to the group, Xu Pingchuan would send voice messages whenever he had time, and Feng Jianhua would also reply to him, and they could chat for half a day.

Unless we sit together and play mahjong, the chat history will be 999+ in a matter of minutes.

Xu Yin didn't know what they were talking about, and she really didn't have time to listen to so many voice messages until her father sent her a private message:

"My daughter, my father-in-law likes to eat boiled lamb, your mother-in-law likes to eat roast duck, your mother likes braised beef, and your grandparents like taro cakes and pumpkin cakes. If you have time, bring some home. If not, I'll take the subway to get it. Don't forget!"

Xu Yin: "..."

It’s time to set up a food delivery platform.

Use the official account again!

He asked the programmers under Feng Yi to add a takeaway ordering service to the official account, and also added a part-time position for his undergraduate juniors.

Since its opening at No. 17 Night Market Street, all the shop assistants employed are college students from poor families who need to work to earn money for their studies. As of now, the number of registered part-time students has reached more than .

With reasonable scheduling, every student can balance study and part-time job well. Any one of them interviewed randomly said that they like this job very much. It not only greatly relieves their financial pressure, but also enriches their university life. Although they don’t have much time to lie in bed in the dormitory, play games, and read novels, they have learned how to braise cooked food, bake desserts, mix drinks... After graduation, if they are willing, they will have the opportunity to apply to be the store manager of a newly opened branch.

The last point may be that the boss painted a rosy picture for them. After all, there is only this one branch at present, but they just have no reason to trust the boss because the boss has never cheated them so far. (End of this chapter)

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