My fintech empire.

Chapter 1205 [Platform Hegemony]

It is foreseeable that in the future, for domestic game developers who turn to game box platforms, the demand for version numbers will definitely not be the main consideration, and its priority will be several levels lower.

But this doesn’t mean that we don’t need publishing licenses. We still need to continue applying for them. The only difference is that we couldn’t wait for publishing licenses before, but now we can wait, and it doesn’t matter if we wait for one, two, or even five years.

At this time, Fang Hong looked at the beautiful assistant and gave her a hint: "Don't think that the people in the General Administration of Press and Publication will be upset by the Game Box Platform doing this. On the contrary, we share the same demands with them."

Tian Jiayi: “I don’t understand.”

Fang Hong explained for her: "Think about it, when the game box platform can bypass the restrictions of the version number, the people who are really anxious are not the people in charge of game version number review at the Press and Publication Administration who are worried about losing their jobs, but the peers of the game box, Tencent and other competitors are the most anxious. They cannot copy the model of the game box, so they will definitely do their best to promote the abolition of the game version number mechanism."

"If the game version number is really to be cancelled, then the reviewers responsible for this work will really have nothing to do, so of course they have to maintain the version number mechanism. Game box platforms are actually not restricted by version numbers, but their peers are restricted by them, so of course they have to support the game version number mechanism."

"We also need to encourage third-party game manufacturers to attach great importance to game licenses and actively apply for them. Whether or not they can get a license is one thing, but actively applying for one is another."

After Fang Hong's guidance, Tian Jiayi quickly understood the whole thing. From this logical level, the game box platform and the Press and Publication Administration's demands for maintaining the version number are obviously consistent.

Finally, Fang Hong instructed: "Regarding the community management and content management of the game box platform, we need to upgrade and expand the scale of related positions, especially for newly launched games. The platform itself must conduct strict review and cannot just rely on the market. For those things that do not conform to the core values ​​of society, no matter how popular they are, they cannot be put online. In short, the bottom line of principles must not be crossed, otherwise it will be very troublesome."

Tian Jiayi nodded slightly.

Everything has its pros and cons and has two sides. If the current strategy continues to develop, let’s not talk about the international market for now, the game box platform will most likely form a platform hegemony in the domestic game market.

What does that mean?

That is, practitioners in this industry have to look at the face of the platform. If you want to survive in this industry, you must not offend the game box platform. Because even if the game box platform cannot make a game a big hit, it can definitely make a game that could have become a big hit fall into oblivion.

This is platform hegemony, and it is a platform hegemony or industry hegemony that is formed naturally.

But at the same time, it will also bear the greatest risk. If there are any problems with the content on the platform, the platform will be responsible, especially when it is attacked by opponents. They will likely start from this level to drag down the platform. If someone takes advantage of the issue and politicizes the matter, it will be very troublesome.

Therefore, Fang Hong attaches great importance to this issue and must draw a red line of principle for the game box platform that cannot be crossed in any case. New games launched online, including new updates to game content, must be strictly monitored by the platform. Third-party game developers must accept the agreement that the platform can unconditionally remove their products at any time, otherwise they would rather not let them go online.

Third-party game developers most likely have no negotiating privileges; they either agree or leave.

This is also a manifestation of platform hegemony.

In fact, Fang Hong is not only like this to the game box platform, but also to any large platform-type enterprise under the Qunxing Group, such as WeChat, Toutiao, Xingyu Technology Ecosystem, etc. The larger the scale and influence of the platform, the more cautious it should be.

The possibility of these enterprises being subverted by someone deliberately dragging them into political issues is much greater than that of being subverted by technological innovation. As long as they can prevent successful political attacks, other problems will not be a concern. Today's stars themselves are not something that anyone can mess with.

……

Thursday, June 11.

Today, the A-share market opened, and Game Box attracted much attention from the market. It became one of the top five popular stocks before the market opened, because the company will be listed on the Singapore Exchange today.

The current market conditions still maintain a strong bullish trend. Both the SGX and the main board indices of the two cities are growing well. Not to mention the SGX, while the main board indices of the two cities are still speculating on the concept of raising placards.

At 8:45 in the morning, the SGX launched a call auction in advance. The SGX 50 Index opened higher in the auction. The final result was 1971.57 points, which was 0.74% higher. The game box that was listed today opened at 39.50 yuan per share, which was a significant increase of +18.76%. There is no limit on the price fluctuation on the first day of listing on the SGX.

When the market officially opened at 9 o'clock, the Xinzheng 50 Index rose sharply upwards without any retracement, forming a barefoot positive pattern.

Influenced by the opening of the SGX, the main board indices of the two neighboring cities, which opened half an hour later, also opened higher. This is the current situation in the A-share market. Since the SGX opened half an hour earlier, the trend of the SGX 50 Index had a great impact on the main board index bidding.

In the vast majority of cases, if the NXING 50 Index opens high and goes up, the call auctions of the main boards of the two neighboring cities may not necessarily follow suit, but if it opens low and goes down, it will most likely follow suit and go down.

As time passed, around 11 a.m., an executive of the Game Box platform revealed an informal piece of news under his real name, which set off a sensation in the gaming industry circle. The news quickly spread like wildfire in the industry, and the company's stock price also fluctuated sharply.

Game Box is going to promote a project plan aimed at supporting third-party game developers, especially small and medium-sized manufacturers or start-up game companies.

This plan includes that the GameBox platform will actively help some of its successful third-party game manufacturers to apply for game licenses. As long as the games launched by the game developers are recognized by the market, the platform will step in to help solve the license problem.

This is definitely great news for some game developers in the industry, especially small and medium-sized game developers who have produced successful games but are troubled by publishing licenses and unable to get profit sharing. They are all excited to see this news.

Having such a large company help in applying for version numbers is something that small and medium-sized manufacturers like them cannot compare to in terms of difficulty and efficiency.

There have been some rumors before, saying that game box platforms most hope to see third-party game developers not get publishing licenses, so that they can continue to get games for free without paying any profit sharing. This statement is quite popular in the market, and some third-party game developers have also had such doubts.

But now, with the real-name disclosure by the executives of the game box platform, this rumor has been refuted.

……

(End of this chapter)