My fintech empire.

Chapter 1203 [The issue of publishing license needs to be resolved urgently]

Currently, the development momentum of game boxes is very strong. The user growth rate of the platform subscription service remains above 70%, and the conversion rate of subscription paying users is very good, which also forces peers to pay attention to this business model.

This year's hit Blizzard game "Overwatch" also brought tens of millions of registrations to the game box.

At this moment, Fang Hong said to himself: "The emergence of game boxes has allowed international game giants to better open up the domestic game market. For mainland game developers, the competitive pressure is definitely huge. We should still support those who should be supported, and local games should also have representative works that can be shown off."

This not only concerns the issue of cultural output and counter-cultural output, but the gaming industry can also drive the development of the chip industry, especially the display chip industry.

The game box platform is also supporting local game companies, including supporting many start-up game companies. Every year, it selects cutting-edge works, and the prize money that the first place can get is comparable to the profits of popular masterpieces from major game companies.

Some local games are also emerging. For example, there is a developer called "Game Science". The preview of the pilot production content of its work "Black Myth: Wukong" released by the developer has impressed many people and made many players look forward to it.

Fang Hong is not in a hurry, and he has great confidence in domestic producers. As long as they are provided with fertile soil for growth, they will take root and sprout on their own. In time, excellent local masterpieces will surely stand out.

Finally, Tian Jiayi said: "I have read the third quarter report of Game Box, and one of the items mentioned that some third-party game developers went bankrupt during the third quarter."

Fang Hong asked immediately after hearing this: "Is it because of the natural elimination of inferior products, or is it because of the edition number?"

Tian Jiayi replied: "Most of them are the normal natural elimination of inferior products, but there are also some small and medium-sized manufacturers whose products have received good market response, but they are unable to make profits and go bankrupt due to the blockage of the version number. I think this phenomenon should be taken seriously."

The domestic game industry has been suppressed to a certain extent due to restrictions on "version number" qualifications. Any game with an internal mall or in-app purchase system needs a version number before it can go online. Developers can put the game on the shelves under the name of testing, but cannot charge for profit.

The birth of the Game Box platform has indeed brought about tremendous changes to the current situation of the domestic game industry, ushering in a small blowout in the game industry. The most intuitive data is that in the past year, the growth rate of new domestic games launched on the Game Box platform has soared to 87%. According to this trend, it may double next year.

However, 99% of these new domestically produced games that have been launched are in the public beta stage, which means they are not profitable. Even some new games that are popular in the market, and even games that are on the fiercely competitive weekly charts, cannot make a profit. Without a version number, they still cannot get a share of the profits from the platform.

All games launched on the Game Box platform are free. None of the games have an in-app purchase system and there is no paid store. However, if the game shares profits with the platform, the game still needs a version number, because a version number is a prerequisite for profitability, and profit sharing is also a profit item.

Fang Hong thought for a moment and nodded to himself, saying, "This problem really needs to be solved urgently. We need to pay attention to it. Otherwise, it will be difficult for domestic games to rise and it will be difficult to compete with international game giants."

It is definitely difficult to cancel the publishing license, and this is not within Fang Hong's consideration. The existence of publishing license has its positive side and is indispensable. It is also due to the character of Chinese people. If it is controlled, it will die, and if it is released, it will be chaotic.

If there were no restrictions on the game license threshold, the gaming industry would be in chaos within a year. By then, any regulation would most likely be a one-size-fits-all approach, and the entire industry would be sent directly to the ICU.

So you have to find a balance point, this is the correct way to open it.

After a while, Fang Hong had an idea and said, "Then let the inferior products be eliminated naturally by the market, and the game box platform should provide support for the good products, especially small and medium-sized manufacturers or start-ups. It is difficult for them to apply for a version number when they develop good products, so the platform will help them apply for it."

Applying for a game license is not simple, but large companies have more advantages because they have complete professional staff and rich application experience. Many small companies and start-ups basically do not have the qualifications to apply for a license, and generally can only find a distribution company or publisher, which has also spawned related intermediary businesses, but the efficiency is not high. Large companies are experienced and have abundant resources. They can reduce the time required to apply for a license by reducing pitfalls and making quick revisions, and can get more licenses.

Tian Jiayi said thoughtfully: "From the perspective of the application threshold for version numbers, the game box platform will have a very strong voice for third-party game developers, especially small and medium-sized manufacturers."

There is no doubt that as long as you still want to survive in this industry, especially small and medium-sized manufacturers and start-ups with few resources, you must not offend the platform. Otherwise, they will not help you apply for a version number, and you have to do it yourself if you have the ability. Not to mention other means, the version number alone can choke 90% of small and medium-sized manufacturers.

Moreover, due to the restrictions on the version number threshold, the new domestic games currently launched on the game platform are all in the public beta stage. Without a version number, there can be no profit sharing, which is equivalent to pure freeloading for the game box platform.

However, if the platform wants to develop in the long run, it must not rely solely on freeloading. Otherwise, third-party game developers will go bankrupt or not come, and the platform's ecosystem will eventually collapse.

The life and death of those small and medium-sized manufacturers must be taken care of, but only good products will be supported. As for inferior products, they will be regarded as enriching the ecosystem and contributing to species diversity. These are just freeloaders.

At this time, Fang Hong said in a deep voice: "The qualification of game license is the most scarce resource in the domestic game industry. It is a typical case of too many people and too little meat. The game box platform's game license resources are also extremely precious, so we should support them preferentially."

At this point, Fang Hong looked at the beautiful assistant who was taking notes and added, "There are two criteria. One is the weight of market data. The major rankings on the GameBox platform are very valuable data indicators. The games that can make the list are the market's choice, and they are not bad at all. We will give priority to applying for version numbers for these games. The other is to set up a professional review panel, and combine market data feedback to finally determine which game will be given preferential support and priority."

Such a two-way parallel mechanism can play a good role in mutual restraint. If the reviewers are partial, there will be constraints supported by market data feedback. If the market data is falsified, there will be constraints by the reviewers.

Those who are capable of dealing with both the reviewers and the market data at the same time don't need to do this. If they really have this ability, they can get the publishing license themselves.

In this way, not only will the platform itself have extremely strong voice, but it will also be able to naturally eliminate inferior products, so that truly good works and quality products will not be tarnished under the existing rules and framework mechanisms, and the situation of inferior products driving out quality products can be avoided.

……

(End of this chapter)