Bright Era of China Entertainment

Wang Jinhua pays attention to efficiency when doing things. When he learned that the Xinlang shareholders' meeting would be held this morning, the financial results of the two major Internet businesses would definitely be released at the shareholders' meeting, he notified people within the group a few days in advance to come to the head office for the annual report meeting this afternoon. .

When the couple arrived at the company with Sister Hua, group shareholders such as Han Sanping, Chen Kaige, and Zhang Jizhong, and subsidiary chairmen such as Liu Yi, Wang Zhengyu, Huang Bing, Hu Hanguang, and Zeng Zhengzong were already there.

Some were chatting in the conference room, and some were wandering around the company office area in pairs, all waiting for the arrival of Chu Xuan, Liu Yifei and Wang Jinhua, the three top decision-makers of the group.

"What are you talking about?" Wang Jinhua glanced into the conference room.

Han Sanping, Tang Jili, Liu Yi, Wang Zhengyu and others were sitting in a group, talking to each other as if they were talking about something new.

Seeing Wang Jinhua coming, before they could say hello, Wang Jinhua apologized slightly and said: "Let's all sit down and chat for a while. Xinlang will send a financial report over there. Li He and I will go and sort it out first. We can take half an hour at most." Just have a meeting.”

Everyone understood and didn't take it seriously.

Wang Jinhua returned to the office, and Chu Xuan and Liu Yifei walked in.

The couple said hello to the teachers, and saw Liu Yi sitting on the back chair with his hands on the back of the chair as pillows, resting his chin on his hands, looking at Chu Xuan and saying: "You two are really awesome, the script Zhan...how did you come up with this?"

Everyone present looked at the couple with admiration in their eyes.

Just now Han Sanping mentioned to them Chu Xuan's idea on New Year's Day. The plan was really one step at a time.

The first step is to increase the value of scripts in the market through script exhibition and give screenwriters a sweet date.

The second link is that when the screenwriting industry of the Brilliant Era covers the industry, the creation model and profit model chain that are different from the market will give screenwriters a stick.

But after eating sweet dates, even if he gets a stick, he can only remain mute and not cause trouble to the bright era.

The third link is to wait for a subversive standard in the interests of the screenwriting industry, such as a standard for film and television profit sharing. When this standard covers the industry, screenwriters in the entire industry will gather together in Bright Times to promote this screenwriting industry.

It has become an industry standard to give screenwriters a share of film and television profits, and no screenwriter can refuse, not even highly respected people.

This plan is interlocking. It is a scheming plan in front of people who don't see through it, and it is an irresistible conspiracy in front of people who see through it. It's really a bit weird.

If this plan comes to fruition, the screenwriting industry will be launched smoothly.

Now that the screenwriting industry has been established, is the service, culture, and Tao industry based on literary scripts, character scripts, and storyboard scripts still far behind?

At this moment, everyone present had a higher vision for the future.

Chu Xuan and Liu Yifei looked at each other and smiled. It turned out that the teachers were discussing this topic in the conference room.

It would be better for Han Sanping to tell them so that he would not have to repeat the story again in the future.

"By the way, Mr. Chu, I have something to report to you." Liu Yi stood up, straightened his chair and sat down, as if he wanted to say something.

Liu Yi never calls Chu Xuan "Mr. Chu". The two parties have a good relationship and the titles are normal.

Now hearing Liu Yi call "Mr. Chu" and using the word "report", Chu Xuan also became interested, thinking that what Liu Yi had to say was interesting.

"Director Liu, what's going on?" Chu Xuan pulled out a chair in front of the big desk in the conference room and sat down face to face with Liu Yi.

Chu Xuan replied "Director Liu", which confused Liu Yifei. When she realized that she was calling Liu Yi, she took the tea handed to her by the girl at the front desk as if nothing had happened, then took out the chair under Chu Xuan's desk and sat down on Chu Xuan. Xuan's side.

He called himself "Mr. Chu" and replied "Director Liu". This small interaction made Liu Yi slightly speechless, but seeing Liu Yifei's expression change because of this address, the slight drama conflict brought about by this title through the surname made him raise his eyebrows. Get up, and Liu Yifei, as long as you are not embarrassed, I will not be embarrassed to look at each other and smile.

"In the past few years, we have been buying the copyrights of potential online novels. The price is also cheap. The average price of the total volume is only 70,000 to 80,000 yuan. But do you know what changed last year? Just in the past few months." Liu Yi said.

"What change?" Chu Xuan became curious.

When Bright Times was founded at the end of 04, he persuaded Sister Hua to purchase the copyright for the film and television adaptation of the novel.

This copyright plan has been implemented for four years since the beginning of 05.

It's just like Liu Yi said, the copyright of the novel is too cheap, and the cost is like a grain of sand in the financial operation of the entire group, so it has been ignored for several years, but it does not mean that this matter is not important.

The future is dominated by copyright. Only with copyright can we have the absolute right to create various IP film and television complexes, including animation IP.

The film and television copyrights of online novels, including published novels, are not expensive at this stage, which brings great convenience to the copyright plan of Bright Times.

The bright era has a lot of money flowing in, and it is like casting a wide net to buy a lot of novel copyrights and put them into the database. Whether it is to conduct creative experiments on different themes for the screenwriting industry, or to select high-quality works from them to adapt, the benefits are great.

Now listening to what Liu Yi said, is there something going on in the online novel copyright market?

"In 08, several novels were very popular. In addition to "Zhu Xian" for which we bought the copyright, which has been popular for several consecutive years, there are also three novels published in the past two years, one is called "The Tomb of the Gods" and the other is called "Coiling Dragon". ", one is called "Douluo Dalu", have you heard of it?" Liu Yi said.

"I've heard that it's very popular in the online novel market." Chu Xuan nodded.

These three novels are indeed very popular. Whether in the depths of his memory or in current micro-entertainment, the corresponding online sections are very popular.

However, in terms of popularity, none of these novels seems to be as good as "Fights Break the Sky", but "Fights Break the Sky" hasn't been written yet, right?

He doesn't know, since he hasn't heard of it yet.

Liu Yi crossed his legs, put his arms on the table, and said: "'Zhu Xian' is an online adaptation, 'Legend of Red Flame' is an online adaptation, and 'The Legend of Zhen Huan' is also an online adaptation. All three of them have become hits, making film and television companies in the industry Focusing copyright on online novels has improved competitiveness in this area year by year, which is a normal market situation."

Chu Xuan took the tea from the girl at the front desk, took a sip in his hand, and said, "If there are normal situations, then there must be abnormal situations."

Liu Yi said: "For us buyers, of course we hope that the copyright fee will be as low as possible, but for sellers, the situation is naturally the opposite."

Liu Yifei held the teacup in both hands to warm her hands and said: "Publishing company? Online literature company? Are they asking for a price increase?"

The seller of the novel copyright is either the author himself, a publisher, or an online literature company.

The author's personal influence is not great. If he could influence Liu Yi and speak out, it could only be because something happened to the publishing house or the online literature company.

"Yes." Liu Yi confirmed Liu Yifei's thoughts and told the truth: "In the past, the marketing department that purchased the copyright was in the film and television company. After the groupization, the marketing department that purchased the copyright was assigned to our literary company. According to past operations, one It doesn’t matter how much money you plan to spend on copyright every quarter. It doesn’t matter what novel copyright you buy. Just reconcile it and put it in the database.”

The flow of funds to buy copyrights is not large throughout the year. Under normal circumstances, it is managed by the director of the marketing department. The senior management basically does not interfere, as long as the accounts can be reconciled.

The senior management has no time and will not judge whether the copyright of the novel they bought is of good quality or not. In this regard, the people in the marketing department have better judgment and are more professional than them. Just leave professional matters to professionals.

However, Liu Yi recently discovered a problem when he looked at the status of the new batch of goods entering the warehouse.

"Recently, I looked at the new batch of warehousing. The average price of novel copyrights has reached 10,000 or 200,000 yuan. I just said that this is normal and is in line with the result of market competitiveness."

"But when I saw the names of the novels I bought, I had never heard of them. It didn't make sense. I also often go to literary websites to read novels, or to see the exchanges between authors. , I can be considered half a novelist."

"Based on the company's past copyright direction, not all the copyrights purchased are popular, but at least several of them are well-known online. However, according to the storage situation in the last quarter of last year, the copyrights of the novels purchased did not have any IP value."

"I asked Mr. Zhang from the marketing department. He said that the business team was on a business trip to discuss the copyrights of the three novels I just mentioned."

"These three novels are all novels from the Qidian Novel website, which is a company under Shengda Literature and is the largest online novel literature company in China."

"Guess how much Shengda Literature is asking for these three novels?"

Chu Xuan took a sip from the teacup, put the teacup on the table, and said, "Sky-high price?"

It should be a sky-high price to let Liu Yi say such a thing.

Liu Yi crossed his arms and said slowly: ""Douluo Dalu" is 150 million, "Tomb of the Gods" is 120 million, and "Coiling Dragon" is 100 million."

"So high?!" Cai Yinong was also present and was very surprised by Liu Yi's words.

As a new film and television company that joined the group system, Tangren Film and Television, chairman Cai Yinong, was also invited to attend the annual report meeting of the group's top executives.

"It's much higher than the average price. It doesn't follow the market rules at all. There must be some intention in this." Han Sanping said.

Liu Yi nodded to Han Sanping: "The third master's interests are right."

Everyone was interested in gossiping, and it would be good to listen to stories to pass the time before Wang Jinhua officially came over for the meeting.

"There seems to be something wrong with Shengda Group, which has affected Shengda Literature. I don't know the specific situation. Shengda is mainly engaged in the Internet, and I don't know how to do it."

"I just inquired through my friends in Shenghai. Shengda Literature has the intention to sell Qidian, and the Internet giant Penguin has the intention to buy Qidian."

"The two sides are still in the wrangling stage, and they probably can't agree on the price."

"Since Shengda Group has problems and wants to sell off its properties, it must be trying to get more funds back."

"So I think the core purpose of why Shengda Literature offered such a high price for the copyrights of these novels is to increase the overall value of Qidian Novel Network."

"Think about it. The copyrights of three novels have been sold for three to four million. There are tens of thousands of novels on the website, and there is a steady stream of new ones being added to the library. So how much is such a website worth? How much can it sell for?"

"Of course, this is just my guess. I don't know the details."

Liu Yi purely speculated, and he didn't know what happened.

Tang Jili's body became stiff after sitting for a long time, and he stood up and stretched: "According to your logic, there is nothing wrong with it. If there is a website with tens of thousands of novels in stock, and three novels are worth several million, then the website will increase in value. , if this is the case, then what Shengda Literature really wants to trap is not those of us who are engaged in film and television, but the Penguin Group, or the capital of those who want to buy this website."

"But we will also be implicated." Wang Zhengyu said: "The value of copyright has increased several levels, and we will also have to pay more in this regard in the future."

Tang Jili's stretched hands paused in the air, then nodded and continued to stretch: "That's right."

"Think about it differently." Chu Xuan said: "The higher the copyright value of the novel, the higher the value of the script."

"Yes." Liu Yifei responded. Chu Xuan had to think quickly, otherwise she wouldn't be able to think of this at the first time.

Han Sanping touched his chin and thought about this problem.

The same screenwriter team handles different adaptations, and the commercial value is different.

If it is an ordinary work, the remuneration of the screenwriting team will be based on the normal market price.

If it is a popular IP work or a work that is expected to be popular, the remuneration of the screenwriting team will naturally increase.

The remuneration of the screenwriting team determines the cost of script creation and the commercial value of the script in the minds of capital.

Therefore, increasing the copyright value of popular novels can increase the value of scripts.

"Well, indeed." He agreed with Chu Xuan's point of view, and then looked at Chu Xuan meaningfully: "This situation is consistent with the purpose of our script exhibition. What do Xiaoxuan have in mind?"

Chu Xuan tilted his head and looked at Han Sanping, then turned back to Liu Yida and said: "Listen to Director Liu's thoughts first. Old Liu, you must have your own solution to this problem, otherwise you wouldn't have posted it on the novel website. .”

After hearing what he said, Han Sanping looked at Liu Yi and joked: "Director Liu is interested in a novel website?"

Liu Yi found it very boring and said "Hey": "When talking to a group of smart people, I always feel like I'm being seen through. It's a bit unpleasant."

Everyone smiled and looked at Liu Yi with interest.

Novel website? It's a new thing for the group, but I don't know what Liu Yi thinks. “The literary company is the first link in the group’s industrial chain. To ensure that the foundation of this first link is solid, it must have a stable and complete closed loop.”

"Currently, literary companies can engage in production and creation, firstly, because of the subsidy funds provided by the head office. Only with funds can they operate. However, these funds are subsidies, not profits created by the company itself. Literary companies' expenses are far greater than their income. This is the reality of industrialization. The shortcomings of the stage, there is no way to solve this fundamental problem now, we can only put it later.”

"With funds, a large number of works will be created experimentally to improve the industrial system. Where do these works come from? They are copyrights bought from the literary industry."

"Chu Xuan had the foresight to implement the copyright purchase plan at an early stage, so that the current literary company has a sufficient copyright inventory."

"But with the development of the industry, more film and television companies have joined the trend of buying copyrights, while literary companies and novel websites are increasing the value of copyrights step by step."

“As a result, the intensity of competition in the copyright market will increase, and one day we may even be constrained by the capital of literary companies or novel websites in the industry, and may be maliciously competed or targeted by film and television companies in the same industry in terms of copyright. This is all harmful. possible."

“Let’s not talk about the profitability of literary companies for now, but I think the production chain of original copyrighted creations must be considered.”

“If our literary company can have a novel website that creates original copyrights, then the bottom-level closed loop of the literary company will be there, and the first production chain of the entire group will be completely perfected. In the future, we can truly sit back and watch the situation under the fierce competition in the industry. "

Liu Yi just said so much, all for this purpose.

In his eyes, Chu Xuan was prescient. Without Chu Xuan’s original plan to purchase the copyright, not to mention the "Twilight Saga" co-operated with Macron, the industrialized experimental creation of the literary company itself would have been functioning smoothly. Can't get up.

At present, there are 15 screenwriting teams of 10 people in the literary company, and 7 of them are engaged in experimental creation. During the same period, 7 novels with certain commercial value are needed for the screenwriters to experiment, and dozens of novels will be needed in a year. , as the company expands, the demand will become greater.

It's just that Chu Xuan's reputation for foresight was gained in the past few years. In those years, buying novel copyrights was not only cheap but also very efficient. The companies on the online novel website were eager to sell the novel copyrights quickly. They made money and gained a reputation, and they could Attract more online authors to bring healthy development to the website.

But starting from the second half of 08, with the popularity of the two online dramas "Legend of Red Flame" and "The Legend of Zhen Huan", many film and television companies bought the copyright of the novel, which also caused the capital behind the novel website to Seizing the opportunity to increase the value of copyrights, competition in the entire industry has become fierce.

The core driving force of literary companies is the screenwriting industry, rather than fighting for copyrights with competitors in the industry. This not only puts the cart before the horse, but also wastes a lot of energy.

If you can have your own novel website, such as a large website with good size like Qidian, then this problem can be solved.

"Boss Chu, Shengda wants to sell Qidian, let's buy it." Liu Yi raised his eyebrows at Chu Xuan, revealing his true purpose.

Chu Xuan had anticipated Liu Yi's purpose, otherwise Liu Yi wouldn't have mentioned it on the novel website even after talking for a long time.

He drank the tea in the cup in one gulp, put the cup on the table, and said: "Buy a novel website and give it to the literary company as the original copyright library. This is a good thing. It will definitely be beneficial to the literary company. As the first production chain of the group, the literary company The literary company benefits, and the entire group benefits.”

"Yes." Liu Yi nodded heavily.

Hearing what he said, Liu Yifei, Han Sanping and everyone all looked at Chu Xuan. Did he have the idea of ​​buying a novel website again?

Zhang Jizhong, Chen Kaige and channel dealer shareholders who were wandering around the office area just came back. After hearing their conversation, they each sat down to listen to the rest.

"But." Chu Xuan said: "If the novel website is only used as the original copyright library, then I think it is a bit of a waste."

Liu Yi raised his eyebrows. Chu Xuan used the word waste to describe this matter, which made him a little confused.

"Look." Chu Xuan and Liu Yi looked at each other: "The core of the literary company is the screenwriting industry, and the core of the screenwriting industry is the screenwriting, not the works. The works are the products after the core, because first there must be an industrialized model Only with talented screenwriters can we produce industrialized works, right?”

Is the core a screenwriter?

Is the work a product of the core?

What does this have to do with novel websites?

Liu Yi just thought for a few seconds, raised his hand and patted the table lightly, stood up and said, "I understand what you mean. Novel websites can not only provide original copyrighted works to literary companies, but also provide a steady stream of screenwriters for industrialization. ’s screenwriter, right?”

"That's it." Chu Xuan patted his thigh and stood up from the chair.

"In the future, in the process of promoting the screenwriting industry, it is not enough to attract like-minded people or interested capital. There is a group of 15 screenwriters. The demand for screenwriters is so great. Where do the people come from?"

"Rely on the people who join to cultivate it step by step? How long will it take for it to spread to the entire industry?"

"If we have a large number of industrialized screenwriters and there is a steady stream of them, then we can release these batches of people to start their own businesses or join industrialized literary companies in the same system. Only in this way can we more effectively accelerate the expansion of industrialization."

Hearing what Chu Xuan said, Liu Yi smiled: "So, you regard the novel website not only as the original copyright library, but also as an industrialized talent pool for screenwriters. To be precise, you have taken a fancy to those online authors."

"Good idea." Chen Kaige spoke.

"Our screenwriting industry is industrialized, and we need a large number of people to fill the market."

"why?"

"Our creative model is innovative and incompatible with the industry."

"If there are 10 screenwriters in the industry, we must either assimilate them or train 10 people to replace them. Only in this way can industrialization be successful."

"Of course, I'm just giving an example. It's impossible to take the path of replacing them all, but it's a fact that there is a huge demand for industrial screenwriters."

"With such a huge demand for jobs, where will the people come from? And we need to ensure that those who join the industry have basic literary and writing skills."

"Xiaoxuan's idea is good. Those online writers meet this threshold. This industry has been gaining momentum in the past two years. More and more people will join in the future. Setting up a website and using it as a talent pool can satisfy screenwriting industry workers. on demand.”

"Yes." Zhang Jizhong said from the side, thinking that Chu Xuan's idea was a good one.

"Sounds feasible." Han Sanping nodded in approval, but then changed the subject: "What are your own ideas?"

The idea of ​​buying a website as the original copyright library was Liu Yi's, but Chu Xuan followed the idea and elevated it to a higher level, adding the purpose of a talent pool.

With different levels of purpose, the thinking and direction of operating a thing will naturally be different.

Chu Xuan is now more and more able to consider problems from multiple perspectives, which he appreciates very much.

However, Chu Xuan clearly had his own ideas just now. When he mentioned that raising the copyright of the novel was consistent with the purpose of the script exhibition, this triggered Chu Xuan's thinking and asked Liu Yi to speak first to give him time to think.

At this moment, Han Sanping wanted to hear his thoughts.

"Going back to Lao Liu's original topic, Shengda Literature wants to raise the copyright fees for novels to increase the value of Qidian. Those three novels are all priced in the millions. My suggestion is, Lao Liu, call the marketing department. All the people bought it," Chu Xuan said.

Everyone was stunned. "Douluo Dalu" was worth 150 million, "Tomb of the Gods" was worth 120 million, and "Coiling Dragon" was worth 100 million. The film and television copyrights of the three online novels were as high as 370 million. This was not only unprecedented, but also enough to shock the industry.

The works of famous writers are not so high. Writers who take the publishing route make money from manuscript fees and sales royalties for each book sold. However, the copyright of film and television adaptations is very cheap. After being adapted into films, the writer's works can be Getting publicity is the main thing.

Chu Xuan wanted to spend nearly 400 million to buy the film and television rights of three online novels. Chu Xuan was definitely not stupid enough to be taken advantage of. He must have had another purpose.

At this point, everyone looked at him curiously.

“As the value of novel copyrights increases, the value of novel websites will also increase.”

"As the value of novel websites increases, the copyright value of novels will be higher through capital marketing."

"The higher the copyright value of novels, the higher the value of film and television comic adaptations."

"The value of this part is higher, and the value of the screenwriter itself will naturally increase."

"Promoting the interests of screenwriters is one of the purposes of the script exhibition plan of Sissi, Sange, me, and myself. The ultimate goal of the script exhibition is to complete the screenwriting industry."

"By connecting them end to end, the copyright value of novels will increase, which will be conducive to the industrialization of our screenwriters."

What Chu Xuan said was a bit convoluted, so the people present took some time to sort it out, and after sorting it out, they found that the logic was very clear.

Tang Jili said half-jokingly and half-seriously: "There's nothing wrong with the logic."

Chu Xuan continued; "Qidian is currently the largest online literature website in China. Whether it is placed in Shengda or in the hands of Penguin, it is conceivable that it will become bigger and bigger, and it is expected that the value of the copyright of novels will become higher and higher. The value of the novel copyright is reflected in the market. If we buy Qidian, the value of the original copyright will only be reflected internally."

Everyone looked thoughtful, and Chu Xuan looked at Liu Yi: "You regard the website as the original copyright library, then will you sell the copyright of the novel? If you don't sell it, how will you increase the value of the copyright of the novel? It’s useless to raise the value within the Bright Era system, as it is not reflected in the market.”

Everyone nodded, this is the truth.

Chu Xuan continued: "I bought the copyrights of three novels at sky-high prices to increase the value of the Qidian website. No matter which capital company Shengda Literature sells the website to, the capital will be full of interest and continue to dig up the commercial value."

"The higher the commercial value that can be mined, the better it will be for script exhibition plans and the industrial layout of screenwriters. If we buy this website, then the above benefits will be gone."

"It makes sense." Han Sanping said to Liu Yi: "The sky-high price of copyright appears on Qidian.com, so the interest direction of the subsequent development of this website complements our line of industrializing screenwriters to increase the interests of screenwriters."

"Then this website is better placed in the hands of any capital than in our hands, because we are not selling the original copyright, but creating the original copyright and buying the original copyright."

"This is equivalent to a gimmick that can increase commercial value. It will flourish in the hands of other capital, but it will be silent in our hands."

"Of course, there is a premise. We can create this gimmick, that is, spend money to buy the copyrights of these three high-priced movies, and leave the rest to Shengda to use leverage."

Liu Yi nodded slowly, thinking about the development of screenwriting industry. After all, it was not as long-term as Han Sanping and Chu Xuan. However, this matter only happened by chance, and the specific situation has not yet been determined.

He said: "Is Shengda Literature really borrowing these popular novels to create news to increase the value of the website and then sell them? I just heard about it from my friends. I will go to Shenghai to investigate the situation in person in the next two days. .”

Chu Xuan patted him on the shoulder: "Whether it's true or not, this big website is better in the hands of other capital than in our hands, at least until the screenwriting industry is completed."

"Internally, we increase the value of scripts through script exhibitions."

"Outside, the capital behind Qidian is coordinating our efforts to increase the value of screenwriters and scripts by vigorously developing the copyright value of novels."

"By taking a two-pronged approach, our screenwriter industry will be able to open up the situation more easily."

"We can buy other novel websites and merge them into our Bright Era system. The creative results are only for our internal use. Outside copyright competition for theirs, we create our own. As the Glorious Era system gets bigger, the scale of the novel website will also increase. It will also be bigger.”

"The industrialization of screenwriting must cover the entire industry. The degree and volume of reliance on original copyrights used for experimental creations are no less than the total demand for copyrights in the current market. In the end, we will overtake them because our creative model is highly efficient."

"Okay, I understand." Liu Yi said he understood.

As far as Bright Times is concerned, the novel website is a content library that provides original copyrights internally. The copyright aspect is of little value to the market, because Bright Times itself has to continuously buy copyrights, so how can it still sell copyrights to others?

For external capital, it is the existence that can truly tap its commercial value in all aspects.

If a large website like Qidian is placed in the hands of other capital, the commercial value it vigorously explores is in line with the interest chain of the screenwriting industry. However, if it is placed in the hands of Bright Times, its commercial value will be reduced, thereby failing to provide guidance to the screenwriting industry. The effect of external radiation.

Liu Yi completely figured out the general idea from Chu Xuan, but it was not a pity. Originally, his idea was to let the literary company own a novel website, and it happened that Qidian this website appeared in his eyes. He took it to heart.

But there are other websites without Qidian. You can achieve your goal by just finding one.

The attitudes of Chu Xuan and Han Sanping were also supportive, which was the most comfortable result for him.

"Everyone, please wait." Wang Jinhua and Li Hu walked in, followed by secretary Lin Xiaoya holding a stack of documents.

Chu Xuan and Liu Yifei got up and walked to the front, and everyone present also took their places, preparing for the first annual report meeting since the groupization of Bright Times. (End of chapter)