Bright Era of China Entertainment

Chapter 711 The pot comes from the sky

As in previous years, no matter how popular a TV festival is, it will fade into dust and no one will pay attention to it after only one day.

But the fact that Bright Era won all the Golden Eagle awards is like a miracle in the industry, and it attracted the attention of the audience.

After a day of fermentation, related topics have continued to become popular and are expected to remain popular for a few more days.

There are also people who doubt that Bright Era spent money to bribe the Golden Eagle Festival officials. Based on the situation that all the grand prizes are concentrated in Bright Era, this doubt is normal.

But more people have learned about the excellent results of several dramas and have come up with dazzling data to speak out. Some public intellectuals and experts have nothing to say.

No matter what, the brand effect of the four words "Brilliant Era" can be regarded as opening up a larger market and improving the nationality of a certain market.

Li He said he was very busy. Yesterday's news just broke out, and calls for business cooperation have been coming in today.

"Mr. Li, do you want to invest in the new drama "My Love from the Star"?"

"Mr. Li, my hotel alliance here has added several new chain stores that need to be promoted. The sponsorship fee is easy to negotiate. As long as the crew is stationed and the custody service is in place."

"Mr. Li, I have several clothing brands here..."

There was the marketing of "My Love from the Star" before, and later there was the effect of "Brilliant Era" winning awards. Various investors seemed to have found a cash cow, and various advertisers seemed to have seen a powerful publicity channel. This phone call requesting business cooperation was a Take another.

"We have to think about it."

We have our own arrangements on how to cooperate, and Li Hedong could only give an ambiguous reply.

"Taking advantage of this opportunity, we must hurry up and hold an investment conference. Maybe the sponsorship fee can be directly recovered."

Li He and Wang Jinhua thought of going together and try their best to attract investment when investors and advertisers are very interested in cooperation. Only by raising the sponsorship price under fierce competition can the benefits of Chu Xuan and Liu Yifei's new drama be maximized.

Li He picked up his cell phone and was about to call Chu Xuan. He didn't want to say that Cao Cao would be here soon.

At this moment, Chu Xuan and Liu Yifei pushed the door open and entered.

It was raining outside, and the couple's clothes were wet in places and looked a little dusty.

"I was just about to call you and talk about attracting investment." Li He put down his cell phone.

"We came straight over as soon as we got up. We also wanted to tell you about this." Chu Xuan took out a few tissues from the desk and handed a few to Liu Yifei, and the two of them wiped the rain off their clothes.

Yesterday, I was reminded by Sister Hua and Sister Hed to attract investment as soon as possible. When the couple went to the literary company, they happened to pass by Century Culture, so they went to Century Culture first to prepare to mention this matter to Li Hed.

"Congratulations on winning the grand prize. Our company made a lot of money during this Golden Eagle Festival." Li He congratulated first.

"They are either one of us or the actors in our own dramas. They are indeed making a lot of money." Liu Yifei took the tissue that Chu Xuan had wiped and threw it into the trash can, and sat down on the chair with Chu Xuan.

"Keep up the good work." Li He said: "The first round of publicity for the new drama and the fact that the company won all the awards have been very effective. Investors and advertisers have been busy calling me these days. In response to this situation, we must start attracting investment as soon as possible. Attracting investment is very beneficial to your new drama."

"We think so too, and we came here specifically to mention it to you." Chu Xuan nodded.

"I'll let people from the Ministry of Commerce start it later and draft the investment promotion content as soon as possible," Li He said.

For investment promotion meetings for film and television dramas, directors and producers must be in place.

The director needs to explain the creative ideas so that investors can basically understand what the play is about.

The producers need to clearly express the prospects of the show and let investors know the market potential of the show.

Now that director Chu Xuan and producer Liu Yifei have reached an agreement, Li He can let the company draw up investment proposals.

Recruiting investors is a simple matter. The two parties can just discuss the amount of investment and the proportion of investment.

The difficulty lies in advertising sponsorship. Different types of TV series have different sponsorships.

For an urban drama, there are too many things that can be sponsored by advertising.

A bottle of mineral water, a bottle of beverage, a business logo, a set of clothing, a venue, a cinema...anything that can appear in the city can be sponsored.

This requires the company team to formulate a plan and then submit the plan to the director team, who will determine which sponsorships are acceptable and which sponsorships will affect the plot.

After the company team receives feedback from the director team, it will confirm the final investment plan, and then invite merchants corresponding to the confirmed sponsorship projects to participate in the investment conference.

This will undoubtedly take time to arrange.

The two parties communicated about the details. In order not to affect the work of the director team, Chu Xuan arranged the communication and sponsorship matters to the production team. The production team needs to follow up on the creation of the script in real time to deal with related matters. The members all understand the ideas of the script. People on the production team should know which sponsorships are appropriate and which ones affect the plot.

"Okay, let the people from the Ministry of Commerce communicate with the production team, and your director team can create with peace of mind." Li Hed had no objection to this.

"My only suggestion is that content is king, sponsorship second, and don't let money affect the quality of content." Liu Yifei has strict requirements for her dramas.

"Of course, for your drama, the company values ​​copyright sales more than sponsorship." Li He said.

For most dramas on the market, the copyright fees are not high due to the low reputation of the director or cast, or due to factors such as connections and channels.

If you want to make more money, you can only rely on sponsorship from advertisers.

For example, some urban idol dramas produced by some companies in Baodao rely on sponsorship to a certain extent for profit. Actors will always wear a sponsored costume inappropriately on certain occasions or appear with some inexplicable props, thus affecting the content. quality. But for dramas like Chu Xuan and Liu Yifei’s, copyright fees completely overwhelm sponsorship fees. Naturally, the company values ​​copyright fees more, thereby ensuring content quality to a greater extent.

After receiving Li He's assurance, Liu Yifei felt relieved.

The business of attracting investment was almost finished, and the couple was ready to say goodbye and leave.

Seeing the couple about to leave, Li He suddenly thought of something: "There is a piece of news that you probably don't know yet. I think you should come and take a look, especially you, Chu Xuan."

Chu Xuan looked at Li Hed's joking look in surprise. He stood up curiously and came to Li Hed's position opposite.

Li Hed searched for news on Weibo, while Chu Xuan and Liu Yifei bent slightly to watch.

#Continue the classic, "Full House 2"#

This is the headline of the news.

Li Hed slides the mouse and slides the web page to a text interview.

Reporter: Producer Park, what are your pursuits for the sequel to "Full House"?

Park Jae Kook: Of course I hope it will be filled with honors.

Reporter: You have not been a director for many years and have always controlled dramas as a producer. Why are you returning to your old career this time and preparing to direct the drama yourself?

Park Jae Kook: I value this drama very much, so I plan to direct it myself.

Reporter: Four years have passed and the market has changed a lot. Do you think your creations can still meet the needs of Chinese audiences?

Park Jae-guo: Of course I have to keep pace with the times and innovate. I can’t guarantee that my creation will be good, but I think it will be better than the creations of some new directors.

Seeing this, Chu Xuan was stunned: "It can't be me?"

The new director... Li He specifically asked him to read this text interview. This guy named Park Jae-guo should be talking about him not running away.

"Who else are you?" Li He glanced at Chu Xuan.

"What's going on?" Liu Yifei felt strange. The name Park Zaiguo told him that he was from South Korea. Why did a South Korean seem to be targeting Chu Xuan?

Li He explained: "Park Jae Kook is from South Korea's No. 2 TV station KBS. KBS has always cooperated with Mango Channel. After the 'Korean Wave Gate' incident, the power of Hallyu in China plummeted. This time they are planning to take "Romantic Full". "House " wants to cooperate with Mango Channel again, and also wants to open up the Chinese TV market again."

Hearing this, Chu Xuan couldn't help but frown.

A few months ago, South Korea Capital wanted to engage in variety shows, which made him think that Hallyu only wanted to put its hope for a re-emergence in variety shows. For this reason, he told Han Sanping and Hua Jie at the wine table to be wary of this. He even wanted to use his homemade variety show to suppress the other party.

Listening to what Li He said now, his previous thoughts underestimated the aggressiveness of South Korean capital. Not only variety shows, but also TV dramas were part of South Korean capital's plan to reopen the Chinese market.

"Full House"? A very popular drama does not create a new one, but instead promotes a sequel. This shows that it is planned and premeditated.

However, what puzzled Chu Xuan was: "What does this have to do with me? I didn't offend this Park Zaiguo, did I?"

He didn't know this person at all, and when he was suddenly targeted by this person, he wondered if his manipulation of the "Korean Wave" had been exposed in South Korea? South Korean entertainment industry capital came to China to disrupt the situation and take revenge?

Li He continued to explain: "Director Ouyang Yang called me two days ago and confirmed the situation of the new drama "My Love from the Star". Based on our many years of friendly cooperation, your and Zhou Jielun's fan market is saturated among young people. The attitude was also very high, so I agreed to Ouyang Yang’s initial intention to invest in Mango Terrace and launch a star, and Ouyang Yang also rejected Park Jae-guo’s cooperation.”

Chu Xuan understood the reason and felt a little helpless: "It was Principal Ouyang who rejected him. If you have any grievances, go to Principal Ouyang. Why are you targeting me?"

Li He was cheerful: "It was because of your drama that I was rejected. You are the source."

He patted Chu Xuan on the shoulder and said with interest: "You have been spotted by this Park Jae-guo, and you even acted as director to film the movie. He has already regarded "My Love from the Star" as a powerful movie. imaginary enemy."

He then joked: "Chu Xuan, congratulations on being regarded as a competitor by a senior director and producer who has been in the industry for 20 years. This is a treatment that almost all young people have not had."

Li Hu was very interested. This was the first time he had seen something like this.

In previous years, all the Korean wave capitals were so impressive that they never paid attention to the Chinese entertainment industry.

A "Korean Wave" incident triggered an avalanche. One year has passed, and Hallyu capital has returned to China again. However, the situation is not as good as in previous years. It was blocked by "My Love from the Star" at the beginning.

When Mr. Ouyang Yang called to explain the situation, as the chairman of Century Culture in charge of the television business, he felt very happy.

The craze of Hallyu was overwhelming in the past, and there were almost no competitors at the same level in business cooperation. This time, it was blocked by the Bright Times TV Department, which he represented, which gave me a sense of accomplishment.

The South Koreans are really short-tempered. The seniors have a grudge against the new director Chu Xuan. It would be fun if "My Love from the Star" directed by Chu Xuan does better than "Full House 2". .

Even if nothing is done during the Brilliant Era, major media outlets will rush to report on it.

"If it is really aimed at me, then the salary for a new director like me is quite high." Chu Xuan said with a smile.

Park Jae Kook? This was the first time he heard this name, and he did nothing, so he was targeted for no reason?

A man is sitting at home, doing nothing, and the pot comes from the sky. This sentence perfectly explains his current inner fluctuations.

However, he himself is planning to target South Korea’s sissy variety shows, so why not allow others to target him?

In this regard, he has nothing to say, he just plays how he wants to play, and everything depends on his works.

"Director Chu, come on." Liu Yifei waved her fist to encourage Chu Xuan.

The fact that Chu Xuan could be regarded as a competitor by such a senior made her feel honored and interesting for Chu Xuan.

She put her hands on Chu Xuan's shoulders to show that it was the right thing to fight side by side with Chu Xuan and work together to create "My Love from the Star" more exciting.

(End of this chapter)