Bright Era of China Entertainment

Chapter 710 Returning to Beijing

After a night of partying, some friends went on business trips and some went home.

Those who are surrounded by honors have successfully concluded the journey of the Golden Eagle TV Festival.

People without honor hope to produce good works in the future and go on the journey again.

It was already afternoon when the family returned to the capital with Su Chang and Jiang Xin. After saying goodbye at the airport, Su Chang and others went back to their respective homes, while the family of three came to Bright Times Media.

"Sister Hua! Sister Hud!"

Wang Jinhua, Li Hu, and Lin Xiaoya had prepared dinner and were waiting for the family to return.

Every time the family comes back from an outing and there is no time to go home and cook, they always come to the company to eat. This time is no exception, it has become a habit.

"Congratulations to both of you on your triumphant return."

Wang Jinhua and Li He congratulated each other and hugged Liu Yifei.

"Here, I brought you some specialties."

Liu Xiaoli, Zeng Ni, and Lu Tao put large and small bags of things on the table. They were all gifts and specialties brought from Xiamen.

"Thank you Aunt Liu." Lin Xiaoya said happily, taking her share and putting it back on her desk.

"There are also those from various departments, Xiaoya, go get it for them." Liu Xiaoli said.

"Oh, okay." Lin Xiaoya took out the big and small bags again and distributed the gifts to various departments in the company.

She exclaimed that Sister Xiao Shu was right, Aunt Liu was the best, she would bring gifts to them every time she went out, and never forget anyone.

"Thank you, Sister Li." Li He thanked her.

"Sister Li, you too, you always bring so much stuff when you come back. The last time we came back to China, our family of three hasn't finished eating the stuff we brought back from New Haven," Wang Jinhua said.

Liu Xiaoli sat down on the sofa and took the bag off her shoulder: "Keep it for the New Year, it has a long shelf life."

"Forget it about the New Year, I want to accompany Xiaoxuan to propose marriage." Wang Jinhua glanced at Chu Xuan with a joking look.

Liu Xiaoli, Zeng Ni, Lu Tao, Li Hu and Liu Yifei looked at Chu Xuan with interest. Chu Xuan smiled dryly and sat down on the sofa with Liu Yifei.

Everyone unpacked the food boxes and started eating after Lin Xiaoya came back.

"Who came up with the promotion of the Golden Eagle Festival? The timing was really good." Chu Xuan asked.

"Sister Hedong." Wang Jinhua said.

Chu Xuan and Li Hed looked at each other and said, "Sister Hed is great. Now we have to build up our brand effect. We will not only get ratings but also win awards. Our future dramas will be favored by both advertisers and actors in the industry."

Li He looked at Chu Xuan and Liu Yifei and said: "Sister Hua and I just discussed today that it is best for your "My Love from the Star" to hold an investment fair as soon as possible. Taking advantage of the popularity, we can raise the price of sponsorship. It will be higher.”

Liu Yifei said: "Then let's discuss it with Teacher Li He."

"You decide for yourself," Wang Jinhua said. She and Li He gave general suggestions as a reference, leaving it up to the couple to decide how to proceed.

Chu Xuan and Liu Yifei nodded and wrote this down.

Wang Jinhua took a bite of food and looked at them: "Do you know the box office of "Crazy Racing"?"

Hearing what Sister Hua said, there must be a surprise. Liu Yifei couldn't help but curiously asked: "How much?"

Wang Jinhua didn't say anything. She gave it up, got up and went to her desk, took a report and handed it to Liu Yifei: "Read it yourself."

Liu Yifei took the report and opened it. Chu Xuan came close to read it with her.

Last month, "Racing" was released a few days after its premiere. The first half of the film was before the National Day holiday, and the second half was in the National Day holiday. This was also to avoid a fierce competition with the National Day blockbusters during the first half of the period when the box office was gaining momentum. compete.

As the couple looked at the detailed data in the document, the box office performance of domestic movies so far in October was clear at a glance.

The current box office number one is "Red Cliff" with 3.2 million.

The second place is "Painted Skin" with 2.3 million.

The third place is "Yangtze River No. 2" with million.

The fourth place is "The King of Kung Fu" with 1.88 million.

The fifth place is "Kung Fu Panda" with 1.86 million.

The sixth place is "007: Quantum of Solace" with 1.42 million.

The seventh place is "Crazy Racing" with 1.4 million.

"1.4 million!" Liu Yifei exclaimed.

"1.4 million..." Chu Xuan repeated. He didn't know the box office of this movie in the original trajectory, but it definitely did not reach this result.

With Brilliant Era's promotional resources, its own theaters and theater chain scheduling resources, it was within his expectation that this already successful film would once again break out of the siege and achieve greater success.

Judging from the ranking, the box office ranking is not high.

But from the perspective of revenue ratio, this movie beats all the movies on the list.

Bright Times invested 800 million, China Film Group invested 400 million, publicity and distribution expenses were 600 million, the total cost was 1800 million, and the box office was 1.4 million, which is almost 8 times the revenue ratio, which is a miracle.

Putting aside theater profits, various taxes and cinema chain profits, the producers share 36% of the profit, with Bright Era accounting for two-thirds. Together with the revenue from more than 1.4 of its own theaters, the final share is from the 3800 million box office. Profit of million.

It doesn't seem like much, and it's not as good as a drama between him and Liu Yifei, but judging from the ratio of investment and return, Brilliant Era is making a lot of money, definitely more than the investors of those blockbusters.

"Ning Hao is going to be popular." Chu Xuan said with a smile.

Wang Jinhua nodded slightly. She was happy to see that her director could quickly gain momentum due to his ability.

She took a bite of food and changed the topic: "Macron will send people over in a while. "Twilight" has entered the investment promotion stage. According to the cooperation agreement, they will come to our place to see if it is suitable. For actors, we also need to consider how much investment is appropriate. What are your thoughts?"

Chu Xuan slowly took a mouthful of rice and began to think deeply while chewing the food.

It has been half a year since the cooperation with Macron was reached in April. If Sister Hua hadn't mentioned it, he would have almost forgotten about "Twilight".

Compared with the original "Twilight", the producer of this movie has changed, the screenwriter has changed, the director team has changed, and everything has changed. It is completely impossible to restore the movie to the memory one to one. Will it still be popular? Will it create a global box office miracle?

He makes judgments about things in the original trajectory and things in the changed trajectory. In the two trajectories, when the original book was published, it failed all over the world and became a flop book. This is the common point in the two trajectories.

In the current trajectory, it is precisely because "Twilight" was a blockbuster book that the copyright was bought by Bright Times in 05.

And in both trajectories, the popularity of this book in recent years is another common point.

Then, we need to analyze the reasons why this book is so popular.

To analyze this reason, we need to compare this book with vampire movies and TV series on the market.

There are three characteristics in the existing vampire culture in the West.

First, vampires have white faces and fangs, and werewolves are so ugly that they are far from handsome.

Second, the main story line is either a life-and-death battle between vampires and werewolves, or a life-and-death battle between humans and vampires. These two thematic elements will always remain unchanged.

Third, love is for benefit, friendship is for benefit, and alliance is for benefit. The core of the story cannot be separated from the word benefit.

Looking back at "Twilight", these three characteristics in this book are completely opposite to the market.

Vampires are very handsome, and werewolves are not ugly either.

The main line of the story is not about life and death, but beautiful love as the main line.

This book has interests in love, friendship, and racial complexes, but it is more of pure emotion.

There have been many Western vampire film and television dramas in recent years, and a large number of repetitive elements have made Western audiences visually tired.

"Twilight" was a hit upon its publication because it did not conform to the mainstream aesthetics of the time.

But after the audience's visual fatigue, they discovered the difference in "Twilight" and were immediately attracted. This is why this book has become so popular in the past few years.

As a senior producer, Macron must know what the highlights of this book are, and as Westerners, they must see things more thoroughly than he does.

As a company on the verge of bankruptcy, Macron was in urgent need of an excellent work to help the company ride the waves. There is no doubt about Macron's serious attitude towards "Twilight".

It can not only discover the highlights of the work, but also be extremely serious in the production process, and it is an experienced veteran studio. Even if the finished film is different from the original film, the market is already tired of existing vampire themes. Under the circumstances, this movie still has a high possibility of becoming a hit.

Chu Xuan felt confident and suggested: "Invest as much as you can. The elements of this movie are old wine in new bottles. The degree of novelty is very high. As long as the publicity is in place, there is no shortage of distribution channels, and there are no strong competitors." , the probability of fire is very high.”

Liu Yifei also said: "Well, I have read the original work. Although the translation is not perfect, I can still see many differences in it. It is very different from the vampire theme I imagined. As long as Macron picks out these differences Adapted as the main element, it can be very attractive.”

Wang Jinhua nodded: "When the time comes, let the company team read the script, listen to their creative ideas, and consider it with your idea. No matter whether the film has great potential or not, investment must be made. Give Macron more If you help me more, it will be more convenient for us to borrow their Haolaiwu channel in the future.”

In her opinion, it is best to invest in a film that has the potential to have a good box office, and to invest in a film that does not have the potential to have a good box office.

In other words, you have to invest even if you lose money, it just depends on how much you invest.

Investing in supporting Macron is always a sign of sincerity from the partners. When movies from the Brilliant Era use Macron's distribution channels in the future, it will undoubtedly be smoother.

"As for the actors, we will not interfere and let Macron make his own decision. If there are suitable ones, it is best. If there are not suitable ones, forget it. We cannot just randomly stuff actors into the cast because of this. In the end, if the film is damaged because of this, it will be harmed." It's our cooperation." Chu Xuan made such considerations in terms of actors.

"Yeah, it's what I thought." Wang Jinhua and Chu Xuan coincided.

This made Li Hedong feel nervous. There were not many opportunities to star in Haolaiwu blockbusters. She was still thinking of helping her younger sister Li Li to get a role. Now it seemed that she could only resign herself to fate.

After briefly chatting about business, the family played in the company again after dinner, learned about the current situation of the company, and left after dark.

When Liu Yifei got home, she went straight to the basement of the big villa and placed her and Chu Xuan's trophies on the wooden shelf on the exhibition wall.

"Two more awards." She looked at the two more honors on the display rack. Although she was still a little far away from the goal of filling the display shelf, she was very happy that she was one step closer to the goal.

"It will be full one day." Chu Xuan said, and then he and Liu Yifei exited the basement.

After playing with friends until late in the morning and drinking some wine, the couple was still tired. After saying good night to their mother, they went back to their room, took a shower together and went to bed to rest early.

On the branches under the moon, the couple hugged each other and whispered before going to bed.

"It's been half a month, and I don't know if the teachers have understood our creative ideas." Liu Yifei murmured as she rested her head on Chu Xuan's arm.

They left as soon as the director team of "My Love from the Star" was established. During this period of half a month, I don't know if the teachers have reached a consensus on the creative concept.

Chu Xuan turned sideways and came face to face with Liu Yifei. He put his other hand around her waist and said with closed eyes: "They are all such professional seniors. They must have been familiar with and understood our story concept. They are waiting for us to decide." Tune.”

"How to set the tone?" Liu Yifei muttered.

"Just talk about the specific direction of story creation and see what suggestions and opinions the teachers have. If there are no problems, you can start writing the script. Tomorrow you will be responsible for telling the direction of the male protagonist's story, and I will be responsible for telling the direction of the female protagonist's story." Chu Xuan said .

"Okay." Liu Yifei agreed.

The two were silent and seemed to have fallen asleep, but after a while, there was another conversation.

"Can you please stop sleeping on my hands today? Your fiancé said his hands are very sore."

"I don't, I can't sleep on my hands if I don't sleep, and your fiancée can't help it either."

"Then let's sleep on the other side. Can you sleep on my left hand?"

"I only sleep on my right hand, how should you deal with it?"

"I can't deal with it, but I can choose to lie down."

Liu Yifei made a soft "Pfft" sound and smiled.

She opened her eyes, stretched out her hand from the quilt and pinched Chu Xuan's face lovingly.

Chu Xuan, who was lying on his side, was already lying down. It seemed that his hand was really uncomfortable, so she turned over Chu Xuan, took Chu Xuan's left hand out of the quilt, and then pillowed it on it.

"Duplicity."

"Humph, this is called fun."

As the night progressed, two even breathing sounds intertwined, and I fell asleep.

(End of this chapter)