Reinventing the Millennium.

Chapter 699 Pressing the Bottom of the Box (Two in One)

September 11, evening.

Huang Guangyu finished running around between different banks all day.

No particles collected.

Bank of China and ICBC are the two banks that Gome cooperates with the most, but because he knows the relationship between Fang Zhuo and these two, he has already made enough psychological expectations.

However, other banks have the same tone, which makes Huang Guangyu feel very uncomfortable.

According to a bank friend who has a good relationship, firstly, it is because there is unfavorable news about Gome in the market, and secondly, because of a case involving funds last year, banks in the IPO wave have raised their risk management standards one after another.

How could the market suddenly be full of unfavorable rumors against Gome?
Huang Guangyu knew who was behind it without even thinking about it.

The biggest black hand must be Fang Zhuo, and nine out of ten competitors in those industries are also contributing to the flames.

As for the Puma case, the actual controller returned to China and surrendered...

It can only be said that when a person is unlucky, even drinking cold water is stuffy.

Don't come back early, don't come back late, but why come back at this time.

Sitting in the car, Huang Guangyu sighed faintly thinking of this.

Huang Xiuhong, who was at the side, was also confused by today's bad news, but when she heard her brother's rare sigh, she immediately came back to her senses and said angrily: "In the past, this was good and that was good, but now there is some bad news, this one refuses, that one not see!"

Huang Guangyu didn't feel resentful about this, and said: "The bank is like a rabbit when it comes to capital, not to mention that there is an opponent who can influence public opinion."

Since Huang Xiuhong received the bad news of the capital chain yesterday and watched the visit go nowhere today, Fang Zhuo's hatred has increased a few layers, but the pressure from Fang Heizi has also increased exponentially.

She only felt that Guomei seemed to be strangled by the rope and tightened a little bit, and she was also oppressed and couldn't breathe.

"Brother, what do we do now? The stock price fell by 8% today."

Although the bad news has not yet been officially announced, Gome's stock price has fallen in response, and the situation is not without tension.

Huang Guangyu remained silent.

Huang Xiuhong waited for a while, and suggested: "How about we borrow some funds from fellow villagers first? It will definitely take time for the 'transaction method' to be implemented."

Huang Guangyu remained silent.

"We can find Zhu Mengyi. He must have enough funds and is willing to lend a helping hand." Huang Xiuhong said more specifically.

"I'm afraid the capital chain of real estate will not be particularly loose." Huang Guangyu finally opened his mouth, said this first, and then slowly said, "At this time, when we ask for help, do you think it is Fang Zhuo who is the biggest threat to us or his friend? ?”

"Of course it's Fang..." Huang Xiuhong stopped in the middle of her sentence.

Gome's capital chain may not be as simple as borrowing funds. I'm afraid it really needs to be carefully screened if it is asking for help now, whether it is asking for friends or luring wolves into the house.

Seeing his younger sister's ugly face, Huang Guangyu lit a cigarette, took two deep puffs, and said calmly: "It is necessary to find friends and fellow villagers for help, but not now. Only those who are valuable and capable can have sincere friends."

He continued: "Gome's business needs to be stabilized first, internal chaos cannot be avoided, and the stock price must also be stabilized."

Huang Xiuhong asked: "Then, should we make our sales promotion at the end of the month even bigger?"

Huang Guangyu glanced at his younger sister and vetoed: "No, the promotion is cancelled. Gome should not focus on e-buy now, but focus on Suning and them. If they promote, we will promote. They don't have discounts, and we don't have discounts either."

From now on, Gome will focus on returning to the traditional field and consolidate its position in the home appliance chain market.

Huang Xiuhong understood what her brother meant, but the support for the stock price...

"Inject appropriate assets." Huang Guangyu flicked off the cigarette ash and exhaled.

Huang Xiuhong pursed her lips, but said nothing.

……

On the 11th, at [-]:[-] p.m., Beijing International Trade Center.

Liu Suyi of Yongke Real Estate was summoned by the boss and flew to Beijing from Shanghai.

He was very happy that Fang always thought of himself, and also very happy that this time it was probably the real estate's turn to contribute.

During this period of time, although Yongke Real Estate has not made much achievements, good news from the boss has continued.

One of the reasons why Yongke Real Estate was called the "Tiger of East China" was to steal food from the Li family. This time, it had a conflict with the Li family. Real estate may be able to obtain more development authority.

In addition, once Mr. Fang becomes the director of Bank of China and ICBC, Yongke Real Estate's capital chain is bound to run more smoothly.

Liu Suyi believed that even if Mr. Fang didn't specifically discuss this matter with the bank, the bank would have a better deal with it. This is an advantage.

Before flying from Shencheng, he also specially dealt with the matters that Mr. Fang had explained earlier.

The last time the rumors and slanders involving Mr. Rhubarb, Mr. Fang was quite distressed by this. Liu Suyi was ordered to help rectify his name. Although the effect was not good, he has been trying hard.

This time, the public opinion spread wildly that Mr. Fang used his means to grab the share of Li Fund, and some voices were also not very pleasant.

Liu Suyi even talked about this matter at the bar before taking the plane.

He spontaneously defended Mr. Fang, saying that the cooperation between the MIGA Fund and the Bank of China was purely a procedural cooperation, and it did not involve any slashing, unscrupulous, or personal grievances at all.

pity……

No one believes this kind of words.

Liu Suyi had no choice but to pack his bags regretfully, thinking that he really couldn't do the job of lying, so he had to come to the capital in a hurry to meet Mr. Fang and do practical things.

"Mr. Liu, Yongke Real Estate's northward development strategy, you have to discuss it carefully."

"In terms of real estate, you should communicate more with your seniors."

Fang Zhuo sat in the living room of the suite, chatting with Liu Suyi who rushed over to Yongke Real Estate.

Liu Suyi nodded cautiously, and then understood the spirit: "Yongke Real Estate will communicate more with the seniors of Changshi."

Fang Zhuoxu clicked twice, but he didn't criticize this, but said: "Communicate within the allowed range, oh yes, Mr. Wang from Wanda wants to ask me to talk about cooperation. Since you arrived early, what about professional matters?" I'll leave it to you."

"Wanda?" Liu Suyi was a little surprised.

"Wanda wanted to discuss commercial real estate cooperation with Gome before, but now I'm afraid it can't continue." Fang Zhuo said flatly, "I'm also surprised that he turned around and found me."

Liu Suyi thought for a while and said, "Maybe it's because our business in Zhuyuan in Shencheng is well developed."

Commercial real estate is a very popular field.

This is the first time for Yongke Real Estate in Shanghai, but its partner Bailian Group is very skilled, so it has learned and absorbed a lot of experience.

Fang Zhuo said "hmm": "Talk about it, don't be stubborn, cooperate if you can, don't force it if you can't."

Liu Suyi nodded and said, "Understood."

Fang Zhuo took two sips of tea, and said, "Yongke Real Estate can find friends in the capital, and maybe use a third-party cooperation method to acquire a batch of land from Gome Real Estate. In this regard, you can do it yourself."

The Gome Department also has real estate development, and has tried to enter the Shencheng market before.

Liu Suyi blocked him that time, but was slightly criticized by Mr. Fang. This time he came to the capital and heard a different order.

He thought about it for a while, and then agreed.

"Mr. Fang, is Gome going to sell the land?" Liu Suyi asked.

"It's possible, it's just my guess." Fang Zhuo replied.

This is one of his guesses about Rhubarb's total moves.

Gome Electric is the core business of the Gome Department. When this field is in a tight spot, it must find a way to withdraw funds. If the land hoarded by its subsidiaries cannot be developed, it is better to sell it for money.

Fang Zhuo observed the situation after Mr. Rhubarb's accident.

Today, from the cause of his accident to his reappearance and the assets and business of the Gome Department, he knows a lot about it. The means of making a fortune and the people he made friends with later are also almost clear.

Therefore, there is not much scruples in the end.

Of course, although the competition against Gome has more levels, they are still relatively formal.

But Rhubarb doesn't have many cards in his hand.

Liu Suyi realized later that he didn't know the news from the capital. He only knew that the boss was shorting Gome's stock price. He asked, "Mr. Fang, I think Gome has fallen a lot today. Can Gome release any good news to support it?"

"The level of Gome's stock price is not that important." Fang Zhuo said with a smile, "there will definitely be support there. This is good news... maybe we have to start with Gome's non-listed stores."

Liu Suyi was surprised: "A non-listed store?"

"The listed company is Gome, and it wants to support the stock price. It is easier to squeeze out the capital chain by promoting promotional activities at this time." Fang Zhuo replied casually, "Huang Guangyu still holds a number of stores of unlisted companies. If these assets are injected into the listing The company must be stable."

Liu Suyi thought about it, Gome has listed stores and non-listed stores, which makes it easier to move around, but Mr. Fang said that the latter wants to inject the former. Gome has reached this point?
Fang Zhuo saw the doubt on Liu Suyi's face, so he didn't explain the matter aloud.

In fact, Gome's non-listed stores occupy a considerable part of its assets. According to current estimates, non-listed stores have delayed more supplier payments than listed stores, and the scale may reach billions or even tens of billions.

But procrastination is procrastination, which is of great value in itself.

Fang Zhuo was well aware of the subsequent struggle for control of Gome. Shencheng's Yongle Electric was acquired, and Chen Xiao, the head of the company, joined Gome. After Huang Guangyu's accident, he wanted to fight for control and was close to success.

In the end, it fell short because Huang Guangyu was willing to inject non-listed stores into the company's assets in exchange for the betrayal of institutional shareholders at the time.

As a result, the Huang family retained control and Chen Xiao was eliminated.

It can be said that Gome's non-listed stores belong to the bottom of the box.

Fang Zhuo doesn't quite believe how much money Huang Guangyu and Gome can bring in at this time, because the scale needed by Gome to develop and ease capital liquidity is not a small number.

Then, he has very little room to choose.

But even so, Gome's dilemma is not easy to get out of.

Since there is competition, Fang Zhuo has enough patience and determination to try Gome's quality. If Tesco can't even climb this mountain, how can it compete in the more brutally competitive e-commerce field?

"Mr. Liu, just do your real estate well." Fang Zhuo shook his head, not planning to talk about Gome.

Liu Suyi nodded seriously, yes, as long as you do your job well, it will be a useful knife in Mr. Fang's hand.

He didn't express his opinion with much excitement, knowing that Mr. Fang didn't like this, he just reported the work of Yongke Real Estate in a simple manner, and he got a nod of approval from Mr. Fang.

However, when he returned to his room at night, Liu Suyi had a little understanding of the recent situation of Gome, and saw the latest news about it.

Just at [-] o'clock in the evening, a supplier of Gome was interviewed by "Huaxia Securities News" and Sohu Finance, denouncing Gome's failure to pay the dues, and decided to suspend cooperation with it.

This……

Even Liu Suyi felt that this was really extremely vicious to make matters worse.

That is to say, as this interview was widely circulated, the onlookers who watched the competition between Mr. Fang and Mr. Huang realized that since Mr. Fang made a move, he would never show mercy.

The suppliers who were driven to cut off their supply at the beginning are now turning their guns. This is just a small gift mixed with various means.

The November wind blows into the home appliance chain industry. It is really an autumn wind sweeping away fallen leaves and changing the world.

……

Tesco’s Singles’ Day promotion lasted for three days.

Just when Gome was hit in multiple directions, industry insiders analyzed Fang’s methods, and onlookers were very excited. Many ordinary consumers didn’t care so much. attracted.

Gree's air conditioners, Meiling's TVs, Sony's cameras, discounted books, all kinds of products are really discounted.

There are a wide variety of products, and the promotion method is simple and direct, with purchases of 1000-200, purchases of 500-100... Although not all products are common, most of the final prices are lower than the market price.

In particular, computer parts and accessories that have been overweight and opaque in the past can often be hundreds or even thousands cheaper.

Someone posted on the BBS forum and asked: "Why is this Sony camera so much cheaper? It can't be fake, right? It's hundreds less!"

Someone below replied: "Do you think you went to Zhongguancun? This is the normal price and promotional discounts. Also, Mr. Fang is said to be a director of Sony. This can be regarded as his help in selling goods, and both sides have achieved results."

The person continued to ask: "What about the TV? Why is the TV so cheap?"

"It's a new generation. There are more and more LCD TVs. This kind of TV will definitely be a big dive. However, Tesco's is jumping and jumping. It's definitely not a loss to start with."

"I just don't know how its logistics and delivery are. Although it claims to be guaranteed after sale, I don't know how it can be implemented."

Some people in the forum expressed concern. After all, the prices of e-buy's electrical and electronic products are relatively high, so don't lose your principal because of the discount.

On the contrary, the person who posted the post was very optimistic: "Since the website run by the richest man in the Mainland dares to do after-sales service, it will definitely not be that bad. Let me try it out. Can it pick up the goods by itself? I'll come to pick it up directly!"

The discussion in the BBS forum was very lively, and the Sina blog also revealed the contacts with the staff written by the lucky ones who successfully robbed the house.

Soon, this kind of blog got the highest page views of the Sina blog that day. Everyone was envious of the lucky ones, and was also shocked by the discount of e-buy.

With the promotion of the website and all kinds of serious and unscrupulous publicity, e-buy Double Eleven has become one of the most popular words on the Internet.

(End of this chapter)