Reinventing the Millennium.

Chapter 698 What's the Difference Between Dead and Dead (Two in One)

On November 11, the sky was bright and clear, and the wind was smooth.

Fang Zhuo ended another meeting with the leaders of Bank of China in a good mood, and basically confirmed that the cooperation between Goldman Sachs, Deutsche Bank, MIGA Fund and Bank of China was not affected by public opinion.

Because the road show of Bank of China is coming soon, the progress in this area needs to be accelerated as much as possible.

Of course, Fang Zhuo expressed his full cooperation in this regard.

The morning meeting was coming to an end, and President Li casually chatted a few anecdotes.

"Mr. Fang, do you remember the Puma case? The one mentioned in the bank's recent exchange with Goldman Sachs on their risk management cases."

Fang Zhuo smiled as usual, "Of course I remember."

President Li didn't mention the risk management and control around this kind of case, which is a trivial matter for the subordinates. He only talked about a surprising latest news: "The actual controller of Puma fled abroad before, and you Guess what's going on now?"

Fang Zhuo asked in surprise, "You won't die, will you?"

President Li shook his head: "No, he took the opportunity to return to the country yesterday and surrendered! Returning and surrendering, do you think this is miraculous?"

Fang Zhuo was even more surprised: "Is it so magical?"

President Li nodded and said with a smile: "Yes, I also found this news inconceivable. This time, this case has more influence and will serve as a warning."

Fang Zhuo pondered for a moment, then discussed: "He came back after leaving the country, so if he couldn't be found out by his conscience, it might be that he would rather die than live abroad, and he thought it would be better to come back."

"It makes sense." President Li nodded and said with a smile, "This matter can be regarded as a miracle, and it can just sort out the cooperation risks of the bank."

Fang Zhuo laughed when he heard this, and complimented him: "With the help of a leader, any god is more effective."

President Li smiled, took a sip of tea, and was in a good mood.

Before, I was afraid that the public opinion provoked by Li and Zhou would cause changes in the cooperation. Now that there will be no accidents, he will be able to add a lot of points to the leader who turned the tide with his illness.

After all, it was a collective decision to cooperate with Su Royal Bank, and it was my foresight to find Mr. Fang and the three companies.

The two chatted for a few more words, the luggage line was full for a long time, and there was still a meeting to attend before noon.

He personally sent Mr. Fang and his party out. Seeing Mr. Fang's Audi driving over, he suddenly asked curiously: "Mr. Fang, isn't your e-buy doing an event today? How is the effect?"

Fang Zhuo smiled: "President Li, I have been thinking about the meeting with the Bank of China since I woke up in the morning. I really didn't pay attention to it, but it should be pretty good. I see that they have prepared many plans."

He joked again: "Leader, I support Bank of China wholeheartedly. If you lack any electrical appliances at home, remember to buy them from our website."

Li Xingchang promised: "Definitely, definitely."

Fang Zhuo got into the car and waved goodbye.

The car quickly drove away.

President Li returned to his office and ordered a cup of tea. Seeing that there were still 10 minutes before the meeting, he awkwardly entered the website address of Tesco website on the computer browser.

There is a lot of information on the page, the color is mostly red, and there are a lot of products, which has a kind of prosperous Chinese New Year atmosphere.

President Li has never used a computer to shop, and after a brief look, he still doesn't understand.

But just as he was about to turn off the computer, he suddenly saw a discount message flashing on the page.

——Double Eleven is also a discount for house purchases, [-]% off at [-]:[-] p.m.

President Li was stunned, can I still buy a house on e-buy?

[-]% off?Is it the [-]% discount I thought?
Or a form of publicity?
While turning off the computer, he dispelled this idea. This is a project that Mr. Fang personally made, and he probably used this kind of discount and sale to attract attention.

I, Tesco, can even sell houses, so why don’t you rest assured?

In the next second, another thought popped up in President Li's mind.

Is this thing legal?

……

Peking University, Guanghua School of Management, multimedia classroom.

Three o'clock in the afternoon.

Associate Professor Li Zhimin's big class.

Because Li Zhimin is humorous and funny, and he often connects with the latest business cases in the society in class, his classes are very popular among students.

Today is also full of seats.

However, when the class time came, the students were looking forward to it. Professor Li had already stood on the podium, but he leaned over to operate the laptop without saying a word, not knowing what courseware he was adjusting.

"Hey."

Professor Li straightened up and sighed regretfully.

Seeing the curious looks of the students, he shrugged his shoulders: "Today is Tesco's Double Eleven event. There is a special room at three o'clock. I wanted to try it, but I didn't get it."

There was laughter in the classroom.

A student asked: "Teacher, do you still lack housing?"

Li Zhimin said disapprovingly: "Who thinks there is too much money? If you buy this kind of money, you will earn it. However, I didn't expect much, I just want to try it."

Another student laughed and said, "This must be a gimmick used by e-buy for publicity. I only need a flat in a few hours, so I won't join in the fun."

Li Zhimin said seriously: "You are right, but after hearing the news, do you think there are more people who don't join in the fun or are more willing to give it a try?"

The student is speechless.

"This will undoubtedly be a successful marketing campaign." Li Zhiming continued, "Just before the class, I have seen news reports on this matter. This is obviously a plan planned by E-buy."

"Rush up the purchase today, and update the progress in the next few days. Once the transaction is successful, it will be a kind of spontaneous news promotion."

He thought for a while, and then said: "Regardless of whether e-buy's behavior of buying houses at a discount online will be stopped, but in terms of the promotional effect of today's Double Eleven, it must be excellent."

There was a discussion in the classroom.

The business school is naturally familiar with the richest man in the mainland, and they all know the e-commerce of e-buy b2c.

However, compared with Taobao, which has almost beaten eBay to the ground, everyone can generally feel the vitality of the latter.

"E-buy is here for real this time, online promotion, TV commercials, marketing plans, I believe you can also feel its strength."

"If you can't feel it, such students will have to make up more homework."

Li Zhimin had assigned after-school homework on e-commerce before, and the emerging Tesco was also part of it.

He drank tea, took two steps, and said: "This afternoon, what we are going to talk about is also related to Tesco, but more about its important competitor, Gome."

"In order to better narrate this lesson, I invited Mr. Fang Zhuo, who has been the richest man in mainland China on the Forbes Rich List."

Li Zhimin stretched out his hand in the direction of the door.

There was an uproar in the multimedia classroom. I didn't expect the professor to invite this person for the lecture!

The students in the back row stood up excitedly, afraid that they might not see it.

This is Fang Zhuo!

It was Fang Zhuo who had written the business case into the textbook!

However, the door of the multimedia classroom remained silent for a long time.

Li Zhimin regretted, "Unfortunately, he didn't agree to come."

There was even more uproar in the classroom...

Out of respect for the professor, I kept many words in my heart.

Li Zhimin smiled and said: "Don't stare at me, don't stare at me, I really invited, I got the number from a friend, although I have talked about his cases and business logic a lot in the past, but this is the first time I have talked with him personally. call."

"Mr. Fang was very polite on the phone. I sincerely invited him, but he also sincerely declined."

Li Zhimin shrugged and added a new development: "You must not have imagined that although the invitation was rejected, his assistant called me again after the phone call, and discussed with me very politely about the scholarship sponsorship for our college. It should be in the millions."

There was another burst of discussion in the classroom.

"I will try to call Mr. Fang every year in the future." Li Zhimin joked.

The students all laughed.

The class atmosphere is very relaxed.

Li Zhimin laughed for a while and said: "Okay, okay, no kidding, I have to thank Mr. Fang for the scholarship, he said so much, and the content of today's case is related to e-buy, which has been very popular recently. , is also related to the richest man in the mainland."

Many students picked up their pens and prepared to take notes.

Li Zhimin said: "Accurately speaking, what I want to talk about today should be regarded as half of the case, unlike the case of the hostile takeover of Sina that we talked about in the past, because it is still in progress."

Everyone became attentive, knowing that the teacher might have relatively new news.

"E-buy's promotional activities this time must first be aimed at business growth and increase market share." Li Zhimin said this first, and then said, "Secondly, we see that it is also very easy to cooperate with Suning, Five Star, and Yongle this time. Know which competitor it's targeting."

The professor turned around and wrote the words "GOME" on the blackboard.

He said sternly: "Gome is a home appliance chain, and Tesco is an e-commerce b2c, but because the latter decided to focus on electronic appliances as the main category, the business of the two has overlapped."

"Gome drove suppliers to cut off supply, and E-buy planned the Double Eleven promotion. This is a previous thing, but today, we are going to talk about deeper competition methods."

Because of his status, Li Zhimin has many friends in the business world, he is very well informed, and sometimes invites guests to teach students.

This time, almost immediately after hearing the news about Gome, he decided to share it with the students.

"If an enterprise wants to survive and develop, its business is its meat, its cooperation with suppliers is its bone, but it also has its blood vessels, which are the non-stop capital chain."

"If nothing else, Gome will face a severe financial test in the near future."

"First, in order to regulate the retail industry, the two departments may issue a 'transaction method' to strictly regulate the payment cycle in transactions."

"As far as I know, there are more or less practices in the home appliance chain industry to extend the payment cycle to accumulate funds."

"It's definitely squeezing suppliers."

"Gome is relatively well-known in the industry, so it has really increased the use of funds to obtain more ammunition for market expansion."

"Its biggest rival in the past was Suning. Suning is much better in this respect. Correspondingly, its pace of expansion is not as good as that of Gome."

"Now, the aggressive Gome has to pay the price, and the relatively healthy Suning has reaped the rewards for its risk response."

Li Zhimin looked at the expressions of the students and said, "To tell an untrue rumor, there is a rich man among the people who promote this transaction method, but I won't say who he is."

In the classroom, there was a lively discussion about the rich man from the mainland who didn't know who he was.

Soon, a student asked a question: "Teacher, is this kind of administrative intervention...is it inappropriate?"

Li Zhimin asked: "From an administrative point of view, it regulates market behavior. From a supplier point of view, it guarantees its own legitimate rights and interests. From an industry point of view, it is conducive to long-term development. What do you think is wrong?"

The students were speechless.

Li Zhimin said with a smile: "From Gome's point of view, this is inappropriate, and from a spectator's point of view, we may feel that this timing seems a bit inappropriate."

He became serious: "But no matter what Gome thinks, no matter what onlookers think, such a transaction method has a legitimate process and sufficient reasons. This is a conspiracy."

"If I were Huang Guangyu, I would be very sad."

"But it's not all that hurts."

Li Zhimin said another news about the bank.

Afterwards, he said: "It stands to reason that such news is relatively internal, and I should not have heard it, but... I have heard it, which means that many people have heard the news of the bank's handling."

"Do you know what this means?"

Li Zhimin asked with great interest.

"Someone wants everyone to know the bad news that Gome is facing." Some students responded quickly.

Li Zhimin nodded: "Who is this person, we..."

The classroom said in unison: "Don't say it."

well.

Li Zhimin smiled and continued to analyze: "I talked about Sina's hostile takeover before, and one of the details that was overlooked was Mr. Fang's use of sec rules. He used Duan Yongji's shareholder status to conduct transactions with him, locking up Mr. Duan’s trading space for the next six months.”

"Right now, the market is filled with unfavorable news about Gome, which will obviously hit its share price."

Li Zhimin took a breath, and said seriously: "Just this is not enough to reflect the skill of a certain person. He directly shorted Gome today."

"If you are the major shareholders of a listed company, when the company is facing double financial pressure, can you choose to exchange stocks for money to relieve it?"

"However, under the current circumstances, major shareholders' selling of stocks is likely to cause a chain reaction, which may trigger a domino-style collapse."

"Not only can't major shareholders go, but they have to find ways to support the stock price."

Li Zhimin took a sip of tea, calmed down, and added: "After all, we don't know whether some major shareholders will choose to mortgage their stocks in pursuit of capital utilization. If the stock price falls too hard, it will bring more troubles." .”

A female student asked: "In this case, wouldn't the situation faced by some major shareholders be even worse?"

Li Zhimin nodded and said, "Who says no? Students, I want to ask a question. Do you think Gome will die?"

There was an intensive discussion.

Whether Gome will die depends on how its boss will face the severe test.

Most students believe that although Gome will encounter difficulties in the future, it will not be dead.

Li Zhimin also agrees with this point: "It is true that Gome's No. [-] is now sold by stores distributed all over the country. It is not a castle in the sky, and it is still relatively solid."

Many students nodded and agreed that financial difficulties can be endured, and they are not suspended.

Li Zhimin observed everyone's reactions, and suddenly changed the topic: "However, we must also realize that the future growth momentum of the home appliance chain industry is very strong. The consistent pace of growth of the competitors soon became the second or even the third in the industry..."

"So, for someone like this country, what is the difference between it and being dead?"

This……

This confuses many students.

Some companies are still there, but they are actually dead?
"We don't know the specific situation of Gome. Mr. Huang must have extraordinary abilities to make it to today. Teacher, I don't think we should be so pessimistic." A student said.

Li Zhimin sighed: "Yeah, it's hard to say what will happen to Gome in the future. That's why I said it's only half of the case."

"However, Mr. Huang is very powerful, and his opponent may be even stronger than him."

"Administrative measures are a conspiracy, the tightening of banks is a personal influence, and the operation of the stock market is a capital means that makes people in a dilemma."

"We don't know the future direction, and we don't know whether Mr. Huang can break the situation."

"But I have to admit that the multi-dimensional competitive blow that Gome is facing is likely to be another business operation worth writing in textbooks by someone."

Li Zhimin showed a smile: "As for who this person is, considering the impact, we will..."

"Do not say!"

In the classroom, names were withheld again by coincidence.

He is extremely vicious, he must be punished, and he is famous. Who is this person?

Don't say it, and don't need to say it.

(End of this chapter)