Reinventing the Millennium.

Chapter 662 Silver Root (Two in One)

Since Yongke Real Estate won two high-quality real estate projects from the Li family, it has won the nickname of "Tiger of East China" in the real estate industry.

一是对永科实力的赞美，尤其，仅仅超出4000万拿下竹园商贸2-3/2-4地块更是圈内佳话。

The second is the description of the scope of Yongke's activities. Its real estate is mainly concentrated in Shen, Zhejiang, Anhui and other East China regions with good political and business relations.

If it is said that this nickname was a bit grandiose at the beginning, but after Liu Suyi completely integrated the several real estate companies acquired, with the help of the two big projects and Mr. Fang's name, the Tiger of East China really no longer has ostentation.

Liu Suyi seized the opportunity to be in the top position, and also learned something from Mr. Fang - the diligence that takes pleasure in work.

Outsiders don't know, he is really worried that Yongke Real Estate will be sold by Mr. Fang at some point...

If... If there is such a day, he hopes that he will have enough strength to leverage funds and become the real talker of Yongke.

But no matter what, there are not only gratitude to Bole, but also respect for the boss's relationship, and there is also a kind of honor of being the richest man in the spirit. Therefore, Liu Suyi was really angry when he saw Huang Guangyu contemptuous of Mr. Fang, and the evil grew on his side. .

In particular, he became even angrier when he learned more about Gome's actions against Tesco.

What is the size of e-buy?
What size is your country?
So if Suning, Five Star, and Yongle don’t do it well, you come to Shencheng to do Mr. Fang’s Tesco?

Moreover, e-buy is engaged in Internet e-commerce, even if some electrical retail business is repeated, there is no such reason for tit-for-tat.

What's more, this person is not running for business, but even started to criticize Mr. Fang in front of the media!

Liu Suyi felt that Huang Guangyu was not convinced that he was overwhelmed by Mr. Fang on the Forbes list, so there was such an inexplicable competition.

He put himself in the situation and thought for a while, thinking that from Mr. Fang's standpoint, it is not easy to have an equal counterattack - when others despise Mr. Fang in the media, if Mr. Fang fights back like this, isn't that a drop in price?
On July 7, Liu Suyi urgently made an appointment with a real estate colleague to increase cooperation in the development of a commercial real estate.

Originally, this development was optional, and it was not dominated by Yongke, so I tended to look for a better land, but now, with the participation of Gome Real Estate, the option was automatically ruled out as the wrong one .

Gome has been engaged in real estate a few years ago and established Pengrun Real Estate Company, but it seems to have been shelved due to funding problems. At the beginning of this year, on the basis of the original, it newly established "Tomorrow Real Estate", "Gome Real Estate", "Monarch Real Estate" three real estate companies.

This time, Gome Real Estate is the one whose real estate tentacles have spread to the Shencheng market, and it wants to bid for land in Shencheng.

Liu Suyi believes that his task is to cut off Gome's tentacles, and if possible, he can go to the capital to target Gome a little bit, but the latter may require Mr. Fang's permission.

Whether the Tiger of East China can become a Tiger of the whole country depends on this wave.

With such thoughts in mind, Liu Suyi quickly arranged the bidding.

Even, he is still doing work to directly eliminate the bidding qualification of Gome Real Estate. Although the other party is backed by Gome, it has just been established this year. Sometimes, some thresholds are not mentioned, and colleagues like himself need to remind them.

Two days later, Yongke Real Estate did not come forward, and a colleague directly questioned the qualification of Gome Real Estate. According to the reply, there is a high probability that the goal will be achieved.

That night, Liu Suyi came forward to invite his colleagues to dinner. It was a small expression of gratitude, and it also further brought the relationship between them closer.

The development of Yongke Real Estate cannot rely solely on fighting alone, and it is more important to cooperate vertically and horizontally.

The wine is intoxicating, and talking about Mr. Fang.

Liu Suyi had nothing to say about the respect of President Fang, and he did not hesitate to talk about President Fang's reputation.

"Do you think Mr. Fang is just messing around in our Shencheng area? He's all over the country, and even Xiangjiang, where there are mixed fish and dragons, has influence."

"So what if Xiangjiang goes public? Just Mr. Huang, Mr. Fang will do it if he says so."

What Liu Suyi was talking about was Skyworth, which was listed in Xiangjiang, and it was Mr. Huang who was released on bail in an accident and went in again.

However, Gome is also listed in Xiangjiang, and it also happens to be surnamed Huang, which seems to be in conflict.

When the people at the bar heard Mr. Liu's words, they all cheered up.

Who is Mr. Liu?
Mr. Liu is always the celebrity around Mr. Fang.

Can this news be false?
If you say that Boss Huang really offended Boss Fang, he directly said that he was going to mess with him.

However, Mr. Huang is also a rich man on the list, is there a fight between dragons and tigers this time?
Everyone toasted.

Liu Suyi has a good drinker and does not refuse anyone who comes, but the topic quickly turns to Yongke Real Estate's proud work, then the Li family's name is much better than Gome, isn't it defeated in Shencheng?
Moreover, the current business development, not only cooperates with Bailian Group, but also attracts a Korean luxury hotel to settle in, and the prospects are bright.

The wine bureau was eating and drinking until very late.

Liu Suyi thought that when the dust settled, it was time to meet Mr. Fang and strongly suggest to him to enter the capital market.

……

Before Tesco's supplier meeting started, the pressure from Gome suddenly increased a lot.

Brand owners who have a deep dependence on Gome are forced to have no choice but to make phone calls in person to talk about the end of cooperation with Tesco.

Some brand owners who have a proportion in Gome but are not life-and-death put forward a bottom-line requirement and gave a suggested price for a product. If E-buy promises that it can not be lower than this figure, then they will continue to cooperate.

Fang Zhuo could clearly feel the changes in pressure from suppliers.

He felt strange about this, and after inquiring about it, he learned that Huang Guangyu, who had returned to Beijing from Shanghai, had held a second supplier meeting specially for e-buy.

"Next year, Gome's development speed will only be faster, and we will open another 150 chain stores across the country! Revenue will increase by [-] billion!"

"No matter who it is, I think they should think carefully about how to choose."

"I don't know what e-commerce is not business. I only know that Gome is far from fulfilling its growth potential!"

"Today, we all make friends and continue to make big money tomorrow."

Fang Zhuo thought that Mr. Da Huang's words were quite straightforward and rude, and felt that it was really a little bit for him to hold such meetings to put pressure on suppliers... so he was not very calm.

Based on his judgment, the concentrated competition between Tesco and Gome may continue until the end of the year, and the normalized competition between the two parties may continue until one party shows signs of decline.

It is impossible for Tesco to give up e-commerce, and it is impossible to give up the main strategy of electrical 3C.

On July 7, e-buy officially announced the strategic cooperation with Gree Air Conditioning, which was the first shot to fight back against Gome's competition.

At the same time, Fang Zhuo also scheduled a meeting with eight TV companies on August 8.

He was dubbed the "Eight Heroes of TV" in China because of the panel production line before, and they have made good personal friendships with each other, but this personal friendship obviously cannot directly affect the company's development strategy.

From a market perspective, Huang Guangyu's conceit and arrogance are emboldened.

Today's situation is that it is difficult for any electrical appliance company to ignore Gome's voice.

Even Gree, which is at odds with Gome, its product prices are also affected by Gome.

Gome has lowered the price, will Gree lower it?
Gome is laying new stores and wants to further strengthen its influence. Are you following Gree?

If it doesn’t drop, consumers will choose the discounted competing models.

Failure to follow may mean the fall of a small market.

It is a courageous thing for Gree to choose to build its own three-level marketing network of cities, counties, and towns, but it also means that such development and construction are not easy.

Fortunately, although there are few suppliers as tough as Gree in recent years, there are not no complaints in private.

Every time Gome opens a new store, it needs to charge an entrance fee ranging from tens of thousands to hundreds of thousands, and also requires free distribution of goods in the early stage.

And, Gome's payment cycle is gradually lengthening.

After Fang Zhuo fully understood these situations, he believed that there was room for utilization.

The e-buy supplier meeting is scheduled for July 7.

Because the market share is too low, many suppliers are reluctant to attend.

For this reason, Fang Zhuo once again took the very useful title of the richest man to make phone calls, while fully showing his sincerity, he also stated that he would not make tit-for-tat demands like Gome.

In fact, Tesco itself does not have this condition.

But when he, the richest man in the mainland, spoke, the feeling he heard was very different.

Fang Zhuo did not require the supplier's spokesperson to be present in person, and suggested that "even a front-line employee can come and observe".

In this way, the supplier's invitation has achieved results.

In the final analysis, although e-buy alone also has the platform of the richest man, it is thousands of miles away from the specific supplier. They only earn the money they can make, and do not rely on the richest man to eat and drink, but the closer the phone and relax the conditions Still very useful.

On the morning of July 7, Tesco fired its second counterattack, announcing that it had reached a strategic cooperation with Sony.

Fang Zhuo's current attitude is that, unlike Gome, he will never force suppliers to choose one or the other, and suppliers are definitely welcome to come to e-buy for business cooperation.

At three o'clock in the afternoon, Su Wei hurriedly finished the matter at hand, walked into the President's Office of Hang Lung 23, and saw documents and materials scattered on President Fang's desk.

She picked up a few sheets at random and looked at them, and found that there was an analysis of Gome's data on them.

"I have to say, I haven't dealt with them before, but after getting to know them recently, this rhubarb is always quite arrogant."

"He said to all suppliers last year, 'If you can pay me, I will support your product, otherwise, I will support your opponent'."

"Also openly declared that funds on the books could be leveraged."

Seeing Mr. Su's actions, Fang Zhuo took out the two profiles of Mr. Rhubarb that he had just read, and handed them over.

Su Wei saw that on the first page there was a quotation from Mr. Rhubarb - "The huge cash is here with me, and no one can tell whose it is. If you don't use it, isn't it a mechanical business mind?"

She turned two more pages and asked in surprise, "Is this what he said publicly?"

Fang Zhuo nodded: "So, I say he is arrogant."

He thought for a while, and added: "If he really thinks that way, Rhubarb always seems to be a person who keeps his word."

Su Wei nodded silently, and turned to Gome's rapid expansion and real estate business analysis.

This is not focusing on the competition in the electrical appliance business, but analyzing Gome's development chain.

She asked: "Do you think Gome's capital chain is tight?"

"I won't be particularly nervous, at least not now." Fang Zhuo has always maintained the habit of studying his opponents, and this time Mr. Da Huang took the initiative to come to the door to analyze the situation carefully, "However, it has also been prolonging its dealings with suppliers The payment cycle should also be under pressure."

"After all, hundreds of companies will aggressively expand within a year at every turn, and the funds in this area need to be questioned."

Su Wei said: "Where Gome's market position is, suppliers may dare not speak up."

"Aggregation of payables is a considerable amount of money. If the supplier can regulate this, Gome will definitely face greater pressure." Fang Zhuo tapped the table with his finger, "The Rhubarb General Branch asked the supplier to write a joint letter Write to me, I also hope that this supplier meeting can have a similar charter, which can promote administrative norms, at least let Da Huang not delay wages."

Su Wei frowned: "It's not easy for suppliers to come, can they write a joint letter or something?"

"It's estimated that there are a lot of words, but there are definitely not many people who actually put pen to paper." Fang Zhuo said with a smile, "So, I invited a deputy to join the scene and listen to the voices of the masses."

Su Wei: "..."

"It's not a shameful thing to regulate the accounts payable/collection of retailers and suppliers, is it? It's not better than rhubarb always driving those suppliers to stop supplying Tesco?" Fang Zhuo said, "This supplier meeting is also for themselves."

"Yes...it's a good thing. For suppliers, it's really okay if someone comes forward to make the industry standard." Su Wei agrees with this.

"Suppliers have been suffering for the United States for a long time." This is what Fang Zhuo learned.

Su Wei thought for a while and asked, "Apart from this?"

"I don't know if this can promote success. If it succeeds, Gome's financial pressure will be publicized." Fang Zhuo said slowly, "The aggressive expansion of Mr. Rhubarb is nothing more than the flow of funds. As long as it hits him A little bit, people will become honest."

"Regulating enterprises is one aspect, and this is an open conspiracy."

"On the other hand, once Gome's funding pressure is publicized, it can also promote the bank's margin ratio of bills receivable to Gome. The current ratio is said to be not high."

"If this is pushed to 50% or 60%, Gome's financial resources may be very tight when it gets involved in real estate."

"I'd like to see how confident Da Huang is."

Fang Zhuo patted the document in front of him: "Gome's money is tightened, and its expansion speed is bound to slow down. As for Suning, Five Star, and Yongle in the market now, I don't believe that they will just sit and miss this opportunity for competition."

"Since Mr. Da Huang insists on not listening to persuasion and turning his guns around to launch the fledgling e-buy, then prove to him that his competitors are not just laying out."

Forging iron has to be hard.

While forging e-buy, Fang Zhuo also wanted to see how the quality of Gome's iron was. This was a test of the corporate model not to point the finger at Rhubarb himself.

(End of this chapter)