Reinventing the Millennium.

Chapter 616 Dangerous Competition (Two in One)

The call Fang Zhuo received was directly from Ni Runfeng.

The matter involved is Samsung, which has only dealt with it a few days ago, and it is also Samsung Electronics, which belongs to its LCD panel business unit.

"Lee Ki-tae, the president of Samsung Electronics?"

"He went to the country?"

Fang Zhuo listened for a while, and heard a more familiar name. This Li Jitai went to China in person as the president of Samsung Electronics. He flew back from San Francisco non-stop to work.

Ni Runfeng on the other side of the phone heard Mr. Fang's strange tone and asked about the situation.

Fang Zhuo briefly introduced his affairs.

In the end, he said uncertainly: "Samsung is so eager to pry the project, it shouldn't have anything to do with me."

Although Lee Kit-tae was the one to handle the critical situation, he couldn't go to China to retaliate just because Samsung Electronics suffered setbacks on Android. It must have been prepared.

Ni Runfeng heard Mr. Fang's remarks, and immediately finalized the matter: "It must be related to you! You messed up Samsung's affairs in the United States, and it's too reasonable for them to come to China to stir up your affairs!"

Fang Zhuo corrected: "It's not my business, it's your TV manufacturer's business. How can you leak the news about the joint construction of the production line with BOE?"

"The president of Samsung Electronics brought his team to the city you selected before even writing the horoscope. It's outrageous!"

"However, this Samsung's decision is fast enough, and it will directly build the production line in Tianjin."

"This place is also true. It is obvious that it is aimed at the upstream of the industrial chain, but now it is vacillating."

Ni Runfeng said bitterly: "Mr. Fang, there is another piece of information that hasn't been mentioned. Samsung will build a 6th generation line when it comes to China."

Fang Zhuo was taken aback, this is really a key piece of information.

Unlike the 5th-generation line built by BOE in Beijing and the joint TV manufacturer this time, the 6th-generation line is the absolute mainstream level in the world today, and there are currently only two more advanced 7th-generation lines.

These two companies are still engaged in joint ventures, one is Samsung and Sony, and the other is LG and Philips. .

The biggest difference between the 6th generation line and the 5th generation line is that the latter can only cut 15-27 inch panels.

前者最适合的切割尺寸是32英寸，一块母板可以切割成8片32英寸面板，也可以切割成4片65英寸面板。

There is still a big difference in the technical level of the two generations.

BOE previously acquired the TFT-LCD technology, team, and channels of Hyundai Korea, which involved 2.5-generation lines, 3-generation lines, and 3.5-generation lines. After digestion and absorption, R&D and innovation, it was able to independently build the 5th-generation TFT-LCD in Beijing. LCD production line.

According to the plan, this production line will be officially mass-produced in May of this year.

It is also because of this production line that China has self-manufactured LCD screens.

Fang Zhuo has been to BOE several times, and he knows that there is a situation in which it may face mass production and losses. Therefore, his leadership this time is purely leading, and he has no idea how to cooperate, where to build, and when to start. Half a sentence of advice and intervention.

In the end, the result of the finalized cooperation was the construction of a 5th-generation line in Tianjin, which was jointly invested by BOE, Tianjin localities, and TV manufacturers.

however……

If Samsung is willing to put a more advanced and marketable 6th generation line in Tianjin...

The first is the wavering in Tianjin.

There is a generation difference between the two production lines.

Moreover, attracting investment is the most fashionable, and GDP is also the most important.

The second is the wavering of TV manufacturers, because since Samsung made a move, it is not just a bomb of the production line-even if this is heavy enough, it still holds the panel costs required by the manufacturers.

The last "factory fire" vaguely revealed a foreign LCD panel alliance, and Samsung's role in it cannot be ignored.

Under such circumstances, Samsung has insight into the trends of domestic manufacturers, and it has more cards to play.

"I don't care what Tianjin thinks, how about you guys?" Fang Zhuo's thoughts strung together, and he asked the TV manufacturers who had finally exerted their subjective initiative.

Ni Runfeng was silent for a while: "Everyone is a little hesitant."

Fang Zhuo frowned: "Are you hesitating?"

Ni Runfeng immediately said, "I don't hesitate."

Immediately, he added: "Changhong is a little hesitant."

Fang Zhuo was almost amused.

Ni Runfeng continued: "Maybe, I doubt there is a possibility. Some of us here actively or passively talked about the procurement of panels. Therefore, on the one hand, it is the problem of the production line, and on the other hand, it is the current procurement problem."

Fang Zhuo murmured, "It's really difficult for Samsung to do both."

If Samsung lowers the purchase price of LCD panels, the profits of TV manufacturers will immediately increase.

It's all real money.

Is the present important or the uncertain future important?
Can investing in production lines with BOE succeed?
Can BOE break through the technical bottleneck?

Even if BOE makes a breakthrough, will the TV manufacturers with fierce market competition still be angry?Maybe he was already laid down.

The future is important, but without the present, let alone the future.

These are real concerns.

Ni Runfeng really didn't hesitate this time, but he was really questioned by Changhong's internal status.

There was silence on the phone.

Ni Runfeng was thinking of opinions from two directions.

Fang Zhuo was thinking about this sudden incident.

After a while, Fang Zhuo couldn't help sighing: "Samsung's hand is very big this time."

"Yes." Ni Runfeng also felt the same way.

This is not just a matter of a production line being settled in China, but more importantly, this move by Samsung actively broke the domestic blockade of major foreign TFT companies.

Before that, not to mention BOE's independence, the domestic 5th-generation production line was a joint venture production line between SVA and Japan's NFC, which was just put into production in October last year.

Now, less than half a year has passed, and Samsung is going to take out the 6th generation line.

"Old Ni, this incident is a bit sudden." Fang Zhuo stroked his thoughts, "The 6th generation line is unexpected, but don't be intimidated by Samsung's. Samsung's purpose is to disintegrate the domestic manufacturer alliance and continue to maintain the production chain. upstream status."

"It said that it would come to Tianjin to invest, and it must be discussed. If the time is delayed, you may see your manufacturer alliance be disintegrated, and finally the negotiation will fall through for a year or so."

"This has to be guarded against."

Fang Zhuo is not afraid to consider Samsung's initiative to break the blockade from this perspective.

He continued: "Old Ni, I talked to you before, the panel matter is really difficult in the long run, because it is stuck in the neck."

"From my personal point of view, I can't immediately let go of my hand cutting the rope just because someone loosens the rope around the neck a little."

"Even if there are various reasons, if you really do this, people will laugh at you."

"You want to break through the blockade of the upstream of the production chain, and you also want to be calm, polite, gentle, respectful and frugal, how is it possible?"

"Old Ni, this is a competition that requires determination."

Ni Runfeng sighed: "Boss Fang, I said it, I didn't hesitate."

Fang Zhuo said seriously: "Old Ni, what is needed now is not only that you have no hesitation, but also that you have the determination to suppress the hesitation within Changhong."

Ni Runfeng was silent for a few seconds: "It's not a question of determination, but a question of whether you can hold it down."

"Look, you're not determined anymore." Fang Zhuo pointed out the attitude shown by the other party.

"Mr. Fang, determination can't be eaten. I can't just say I have determination at the board meeting, can I? This sentence is not enough for me to suppress their opinions." Ni Runfeng replied helplessly.

Today is different from the past, although Changhong's situation has eased somewhat, but Ni Runfeng's prestige can never return to the past.

Fang Zhuo thought for a while and asked, "Old Ni, did I tell you about Bing Xin's settlement in Luzhou?"

"I have." Ni Runfeng replied.

"Then let me explain the details." Fang Zhuo paused for a few seconds, organized his words, and talked about the situation when he was dragged by the provincial leaders to watch the road.

So for a while.

Fang Zhuo finally said: "At that time, I told the leader that according to the tax-free benefits given by Luzhou, he would definitely not receive a dime during his tenure, so he smiled and said to me, 'Success does not have to be mine', In this way, the ice core finally landed in Luzhou."

The statements from the parties are quite contagious.

Ni Runfeng was also quite shocked, thinking: "Mr. Fang, this time I should pay more attention to the upstream panel than you think of me, but the situation of Changhong makes me unable to guarantee it."

Fang Zhuo kindly gave a suggestion: "Well, old Ni, you may not understand what I mean. Anyway, you have been discussed about retirement before at your age. Early and late retirement are all retirements. Before you retire, you will forcefully support Changhong. upstream breakthrough."

"How do you open the board of directors? You just issue a military order, and leave immediately if it doesn't work for as long as it takes, and leave when the time comes."

"As for the execution after you leave, Meiling still has Zhang Xuebin, who can continue to grit his teeth and help Changhong walk to the dark."

"Maybe your last career as Changhong wasn't so pretty, but success doesn't have to be yours."

Ni Runfeng was dumbfounded.

He was stunned for a while, and then said in astonishment: "President Fang, I admit, I may not value me as much as you think... You, do you want to consider my age? I ended up like this in the end ? Do you consider my ability to bear the test?"

"It is precisely because of your age that I think it is really for the good of Changhong to throw away some useless false names." Fang Zhuo said lightly, "Of course, some people can let go, some people can let go, and some people can let go. It’s normal to let it go.”

Ni Runfeng: "..."

Being old and hard of hearing, what Mr. Fang said seemed to be a single sentence.

"This is an internal matter of Changhong. I'm giving you some advice out of our friendship. It was you who first said that it was difficult for you to suppress internal opinions." Fang Zhuo changed his tone. Vote, I'll see if I can help you get in touch."

"Where is the contact?" Ni Runfeng felt heavy in his heart.

"The head of Sony is now my good brother. Sony and Samsung have a joint venture 7th generation line, which is the most advanced position in the world." Fang Zhuo said, "If Samsung really wants to build a 6th generation line, then I will take this situation to negotiate with Sony to see if I can operate Sony’s 6th generation line technology, even a part of it.”

"BOE has quickly digested and made breakthroughs in South Korea's Hyundai technology. If it can absorb Sony's technology, it may not be able to build a 6th generation line soon."

"The matter of the panel largely depends on the cost of scale. It depends on who dares to lose money and who dares to operate counter-cyclically. The technical difficulty of LCD is not like that of the chip field."

"In short, Samsung's menacing attack this time may not be unstoppable. Hold on first, don't worry about the other side, and the TV manufacturer alliance will be scattered like birds and beasts."

Ni Runfeng didn't expect Mr. Fang to be able to get Sony's idea, and the tone seemed to be sure.

He agreed: "Okay, Mr. Fang, don't worry, the matter hasn't reached that point yet, our alliance is still unbreakable, and we only had a meeting together before I called you."

Fang Zhuo thumped in his heart, remained silent for two seconds, and said, "Well, send me another email, and don't miss out any news from all aspects of the country. I'll call Mr. Wang of BOE later and ask about the situation. "

The call ends here.

Fang Zhuo put down his phone and thought about what he had learned.

As far as the field of panels is concerned, he is not very familiar with it. The information he currently knows is basically what he was introduced to when he went to BOE and the subsequent understanding out of interest, but he still has a little confidence in talking about Sony.

No, Sony's external directors have confidence not in Sony, but in the head of Sony.

Old Sir Stringer must still be the chairman who loves beautiful reports.

As long as Samsung really dares to use the 6th generation line as a bargaining chip, it is not impossible to talk about Sony's related technologies. After all, Samsung is the first to do it.

Another point that I don't know if it can be used is that plasma is not dead yet.

Fang Zhuo thought about it carefully for a while, and then called Wang Dongsheng from BOE.

On the other side, Ni Runfeng, who was in Tianjin, put down his mobile phone and struggled for a while with the "success does not have to be yours", and then he began to summarize the information he got and wrote an email to Mr. Fang himself.

However, before the email was finished, another new piece of news suddenly came.

TCL will withdraw from this investment and no longer participate in BOE's construction plan in Tianjin.

When Ni Runfeng heard the news, he felt that the room was leaking due to continuous rain, so he immediately called Li Dongsheng from TCL, trying to awaken the opponent's will to resist.

"Mr. Ni, it's not that I want to give up the upstream of the production chain. I'm considering the current situation. Compared with investing in the construction of production lines with BOE, we at TCL can consider introducing more advanced production lines by ourselves."

"After all, BOE is only a 5th-generation line now, and our TVs are developing very fast."

"Samsung's production is affected, but our internal discussions are the main reason. Sorry, Mr. Ni."

Li Dongsheng's attitude is quite firm, he wants to withdraw from the alliance, and instead consider making introductions by himself.

Ni Runfeng could not criticize Li Dongsheng's actions. After all, the two sides were still competitors, and the other party had a higher market share. The reasons he narrated were very legitimate, but he could not disclose what Mr. Fang said.

Mr. Fang has not yet started what he is going to do, and no one can say whether it will work or not. Leaking the news now may increase the disturbance.

Ni Runfeng could only finish writing the email, and then described TCL Li Dongsheng's decision in detail at the end.

When he sent the email, he realized one thing again with a heavy heart.

The competition is dangerous, the situation is very complicated, and you can't handle it yourself.

That can only... go and invite Mr. Yi Kefang!
(End of this chapter)