Chapter 1081 Business Game
Chapter 1082 Business Game

"Mr. Qin, I'm sorry to bother you. It's about our newly released real estate policy, which has had some impact on your 'Yuanhang New World' project."

There was a hint of apology in Liu Zhenhua's tone, but more of it was a sense of satisfaction from being a seasoned expert.

Qin Hao was furious, but he still replied politely: "It's okay, Mr. Liu, it's business competition, I understand, but your policy this time really caught us off guard."

"Yes, the market is changing rapidly, and everyone needs to keep innovating. I hope this will not affect our cooperation."

Liu Zhenhua laughed on the other end of the phone and hung up.

Qin Hao put down his phone and thought to himself, Liu Zhenhua has never been an easy person to deal with, and this time he might be well prepared.

He urgently convened a meeting of the company's core team to prepare countermeasures.

In the conference room, Qin Hao walked in with a hint of anxiety, and everyone could feel the determination in his eyes.

Asan, Zhou Si, White and Qin Lei all looked at his expression quietly, knowing that the situation was not good.

"Everyone, the situation today is urgent. The real estate policy of a competitor has caused a considerable impact on 'Yuanhang New World'. We must act immediately." Qin Hao spoke first.

"Mr. Qin, what kind of trouble are we facing?" Zhou Si asked first.

"Liu Zhenhua has issued a new policy that directly affects our market share." Qin Hao briefly explained, "Everyone take a look at these data first, and then we will discuss the response strategy."

Ah San responded quickly: "We need to take countermeasures. I think we can start with marketing."

White took over the conversation: "Yes, the market is in a hurry and we have to react quickly."

He had obviously thought about this.

"I agree with White."

Qin Lei interrupted, "We need to come up with an effective counterattack strategy in a short period of time."

Qin Hao nodded and said to Zhou Si: "Zhou Si, do you have any specific ideas?"

Zhou Si frowned: "We can implement a new marketing strategy to emphasize the advantages of our project."

“For example, we can emphasize the unique selling points and preferential policies of our project, and then focus our promotion on social media and Duobao shopping platform.”

"Yes, that's right." Qin Hao had an idea in his mind.

“We need to increase exposure through cross-platform collaboration and use emerging data analysis technologies to accurately target our customers.”

Ah San also expressed his opinion: "You can consider adding some real-time interactive live broadcasts to directly communicate with customers and enhance their sense of trust."

"Mr. Qin, I think there is another detail that needs attention." Zhou Si's voice interrupted his thoughts.

"What details?" Qin Hao turned around and asked.

“We can try to organize some limited-time promotions, such as discounts for advance bookings, plus some supporting services,” Zhou Si suggested.

"Well, this is indeed a good suggestion. Limited-time discounts and additional services can increase customer stickiness and better attract high-asset people." Qin Hao nodded in agreement.

Zhou Si added: "In addition, we can promote the event through social media, create some hot topics and attract widespread attention."

"Okay, let's refine the plan according to your ideas." Qin Hao added, "Once the plan is refined, execute it immediately."

"Got it, I'll get it done as soon as possible."

Zhou Si nodded, and a sense of urgency rose in her heart.

The next morning, Qin Hao took Bai Lan and Zhou Si and drove to Xingrui Marketing Planning Company on Maple Leaf Road.

Along the way, Qin Hao kept thinking about how to save the situation through this cooperation, and a trace of anxiety in his heart turned into huge motivation.

With a tense face, he looked outside through the car window, and from time to time he took out his mobile phone to check the latest market data.

"Boss Qin, we must succeed this time, otherwise our market share will be further eroded."

Bai Lan, who was sitting in the passenger seat, looked at Qin Hao.

"Don't worry, I already have a detailed plan."

Qin Hao's eyes were firm, but his voice was as gentle as possible, "With Zhou Si and your help, I believe we will be able to make a breakthrough."

Zhou Si was sitting in the back seat, flipping through documents. She looked up with a sharp look in her eyes, "Although Xingrui is a well-known company locally, it also has many loopholes to find."

"As long as we find their core operating model, we can find ways to leverage their strengths."

"First, we need to see where their strengths lie, and then adjust our strategies accordingly."

Qin Hao nodded, agreeing with her in his heart, "We need to find their weaknesses in their strengths."

The car soon drove in front of the building of Xingrui Marketing Planning Company. Bai Lan, Zhou Si and Qin Hao got out of the car together and walked into the building with their heads held high.

As soon as I entered the room, Xingrui's receptionist came up to me and asked, "Excuse me, are you Mr. Qin, Ms. Zhou, and Ms. Bai? Our general manager is already waiting in the conference room."

"Yes, we are." Zhou Si responded with a smile.

In the conference room, General Manager Liu Kun had been waiting for a long time. When he saw Qin Hao and his group, he stood up and greeted them with a smile on his face, "Boss Qin, I have heard of your name for a long time. Please take a seat, please take a seat."

Qin Hao exchanged a few simple pleasantries and then got down to business. "Mr. Liu, regarding the promotion plan for this voyage to New World, does your company have any bright ideas?"

Liu Kun smiled and said confidently, "We have studied the market of your project in detail and tailored a new strategy for the target group, including a combination of online and offline promotion methods."

"Especially when it comes to operations on social media, we have an original set of methods that can quickly increase the exposure of the project."

Hearing this, Zhou Si asked curiously, "Mr. Liu, can you tell us more about this so-called original gameplay?"

Liu Kun showed a confident smile, "Of course."

"We will adopt a KOL (key opinion leader) plus live-streaming marketing model, and quickly attract the attention of target customer groups through cooperation with well-known bloggers and Internet celebrities." "At the same time, our team will also prepare some carefully designed interactive sessions, such as online lucky draws, experience activities, etc., so that they can directly participate in the project and enhance their sense of trust."

"sounds good."

Qin Hao nodded with a hint of appreciation, but he remained somewhat vigilant in his heart. "However, whether these alone are sufficient requires further market analysis and data support."

“We have taken this into consideration as well.”

Liu Kun nodded. "Here are some of our data analysis reports. Please have a look."

He handed over a thick document.

Bai Lan took the information and began to read it carefully. Zhou Si continued to communicate with Liu Kun, "Mr. Liu, what is the biggest competitive advantage of your company compared to other real estate agencies?"

Liu Kun answered without hesitation, "In addition, we have an experienced marketing team, more than 80% of the members have more than 5 years of real estate marketing experience, and we also have strong technical support in data analysis and market prediction."

Qin Hao nodded, and gradually came to an idea in his mind. "How about this, we will try it out for a while. If the effect is significant, we will continue to deepen the follow-up cooperation."

Liu Kun smiled with satisfaction, "Don't worry, President Qin, we will definitely do our best."

After coming out of Xingrui Company, several people returned to the car. Qin Hao could not hide his thoughtful expression. He had to turn Liu Zhenhua's constraints into a move that was more beneficial to him.

Bai Lan couldn't help but ask, "Boss Qin, do you think this cooperation is reliable?" "Xingrui does have some unique features, but we can't rely on them completely."

Qin Hao said calmly, "We still need to make some adjustments internally to ensure that everything goes well."

He turned to look at Zhou Si, "Zhou Si, you and your team will implement this strategy immediately after you return."

"I understand, Mr. Qin." Zhou Si nodded.

After the meeting, the three of them walked into the elevator again and returned to the car.

Bai Lan then slowly spoke, "Boss Qin, what do you think of Xingrui's capabilities?"

Qin Hao pondered for a moment, looking out the window into the distance, "Xingrui has a certain degree of market acumen and execution capabilities, but to integrate them into our system, further consideration is needed."

Zhou Si also felt the interweaving of various pressures and said softly, "Then how do we need to adjust the existing resources?"

Qin Hao's eyes revealed an invisible power. "We need to conduct a comprehensive assessment of Xingrui's operating conditions and then develop a detailed integration plan."

He turned to Bai Lan, "Bai Lan, next you need to go deeper into Xingrui Company."

Bai Lan hesitated for a moment, "Then where should we start?"

Qin Hao thought for a moment and said, "Start with finance and personnel, understand their capital flow and core team, and further optimize their marketing strategy to ensure the smooth implementation of our strategy."

The next morning, Bai Lan arranged her team to bring the necessary company documents and information to Xingrui Company.

Bai Lan silently told herself that no matter how difficult this task was, she must move forward bravely, because this was her chance to further prove herself in the company.

When I walked into the conference room, Liu Kun was already waiting there, with his usual confident smile on his face, "Boss Bai, welcome back again."

"Mr. Liu, today we mainly need to do some detailed work so that we can better understand your company's operations."

Bai Lan responded politely but professionally.

Liu Kun nodded, "No problem, we have prepared all the information."

Bai Lan signaled the team members to start checking the information item by item and asked questions one by one, "What is the current cash flow situation of your company? Are there any bad assets that need to be cleaned up?"

Liu Kun became serious. "At present, our cash flow is very healthy, but the payment cycle of a small number of projects is indeed longer, which requires us to follow up further."

He turned and gave a look to the financial director beside him.

The CFO immediately began to explain the specific funding status of each project. Bai Lan listened and took notes, gradually forming a panoramic picture in her mind.

At the same time, Bai Lan's team was also getting to know Xingrui's core team, and gradually determining which personnel must be retained and which could be appropriately adjusted.

Qin Hao is right. Only by fully understanding and mastering the strategy can we ensure its smooth implementation.

After coming out of the office, she called Qin Hao and said, "Boss Qin, we have just had a general understanding of Xingrui's finances and personnel, and the situation is basically in line with expectations."

Qin Hao's voice came from the other end of the phone, "Very good, next we need to further optimize their marketing strategy, Zhou Si will assist you in this regard."

Bai Lan nodded, "I understand, President Qin."

She then contacted Zhou Si and conveyed Qin Hao's instructions to her.

Zhou Si quickly replied, "I will arrange for the team to optimize the strategy as soon as possible. If you have any priority areas, you can communicate with me at any time."

Bai Lan thought for a moment and said, "Our main goal is to implement the KOL plus live-streaming marketing model in a more detailed manner, while adding some novel interactive links."

Zhou Si smiled on the other end of the phone and said, "No problem, I can arrange all of this."

Next, after Zhou Si hung up the phone, he sorted out his thoughts a little and wrote a few lines in his notebook.

This was a preliminary marketing plan, and she intended to turn these ideas into a real strategy.

The phone rang again, and this time it was White who immediately contacted the person to report on the company's development.

"Ms. Zhou, the copywriting department has prepared a preliminary promotional draft. I would like to show it to you as soon as possible."

[ ps: I’ve updated you with another 5000 words today. The author didn’t go to bed until 2 o’clock now.

The author worked so hard, but there was nothing he could do about it. Grandma's diabetes was getting worse, and she had to take medicine to lower blood sugar. How many hundreds? Because the test is inconvenient, I have to buy a blood glucose meter, which costs several hundred yuan. It's really difficult, one old and one young, living in this ruthless world. Please help us by voting monthly. well. In fact, everyone knows that this book is very popular, but the author still keeps updating thousands of words every day regardless of his life. Everyone also knows that under such circumstances? What is it if you don't need money urgently?

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