Chapter 1008 Expansion Plan
Chapter 1009 Expansion Plan

Qin Hao tapped the table lightly: "Okay, let's re-examine the core value of the 'Zhuolu' brand and find a market positioning that matches it."

In the next few days, Qin Hao, Zhou Si and the entire team devoted themselves to in-depth analysis of the meaning of the "Zhuolu" brand.

They sorted out the important features of "Zhuolu": high quality, fashionable design, and personalized service.

After they redefined their brand positioning, the "Zhuolu" team began to look for market channels suitable for this positioning.

They thought that young consumers now have an increasing demand for personalized clothing and customization.

Therefore, "Zhuolu" decided to cooperate with some emerging designers to jointly launch a series of personalized customized clothing.

These clothes will be customized according to the unique needs and preferences of each consumer, truly allowing the consumer's personality to be displayed on the clothes.

Qin Hao and Zhou Si decided to promote this personalized customized clothing through social media and offline activities.

They believe that this method can attract more target consumers and make them have a deeper understanding and favorability of the "Zhuolu" brand.

At a full team meeting, Qin Hao confidently introduced this new market strategy to everyone.

"I believe that as long as we stick to our brand characteristics and keep pace with the times to meet consumer needs, Zhuolu will surely rise again in the market."

After hearing this, the team members expressed their support and approval.

They have all started their respective work to put the new marketing strategy into practice.

At the same time, on social media, "Zhuolu" began to release a series of carefully designed advertisements promoting personalized customized clothing.

These advertisements, with themes of youth, fashion and uniqueness, quickly spread among young people and attracted widespread attention.

Offline activities are also in full swing, with designers communicating face to face with consumers in specially built exhibition halls.

They understand the needs of each consumer in detail and incorporate them into custom clothing designs, so that each consumer can have unique clothing.

This series of measures has brought new vitality to the "Zhuolu" brand, and the pressure from "Zhi Ya" on "Zhuolu" has gradually decreased, and its market share has begun to slowly recover.

Qin Hao and Zhou Si were filled with joy as they watched the brand return to its peak.

They know very well that as long as they stick to their own positioning, bravely face market changes and find new breakthroughs, no strong competitors will be able to shake the position of "Zhuolu".

While Qin Hao and Zhou Si were confidently developing the "Zhuolu" brand, Asan accidentally discovered a store that was in financial difficulty while inspecting the East District Commercial Street.

This boutique store is located in a prime location. Li Jianguo, the owner of the store, is facing the pressure of huge debts and urgently needs to liquidate assets to repay the debts.

Li Jianguo hoped to sell the store at a reasonable price and expressed his intention to sell to Zhou Si.

After hearing the price offered by Li Jianguo, Zhou Si did not immediately agree to buy it.

Instead, she said that she needed to assess the investment risks more carefully and decided to reserve her attitude before further discussing it with Qin Hao.

After all, in the current market environment, expanding physical stores is a decision that requires careful consideration and evaluation.

Li Jianguo felt anxious, but he also understood that only by waiting patiently might better opportunities appear. He knew that he could not act impatiently and had to let Zhou Si and Qin Hao consider it fully.

So he put his worries aside for the time being and prepared to make some adjustments and improvements to the store.

At the same time, the social media and offline activities of the "Zhuolu" brand have achieved good results, and more young consumers have begun to pay attention to and recognize the personalized customized clothing of "Zhuolu".

Qin Hao and Zhou Si are satisfied with the gradual recovery of market share. They believe that as long as they stick to their brand positioning and bravely face market changes.

Neither the opponents nor any variables can shake the position of "Zhuolu".

One day, Qin Hao received news from Asan about the sale of Li Jianguo’s shop.

He knew this was a rare opportunity to provide support for the "Zhuolu" brand to further expand its influence, so he held a meeting with Zhou Si to discuss whether to purchase Li Jianguo's store.

At the meeting, Qin Hao and Zhou Si conducted an in-depth analysis and discussion on the store’s location, potential value, and risks.

Although Li Jianguo offered a reasonable price.

But they believe that further consideration is needed as to whether investing money in physical stores is in line with current market trends and brand positioning.

After an intense and thoughtful discussion, Qin Hao and Zhou Si finally decided to postpone the decision to purchase Li Jianguo's store. Although they recognized its potential and value, they wanted to focus on expanding the online market. They believed that through social media and personalized customization services, they could better meet the needs of young consumers.

After the decision came to an end, Li Jianguo's anxiety continued to deepen.

He knew that time waits for no one and that debt pressure was increasing.

However, faced with the lack of opportunities, he could not bear to stand still, and in addition to working hard, he began to actively negotiate cooperation with other businesses.

Zhou Si and Qin Hao did not forget Li Jianguo's shop.

Although they have no intention to buy for the time being, they hope to provide help and support to Li Jianguo.

So Qin Hao contacted Borio and invited him to discuss a cooperation plan with Li Jianguo.

With the help of Berrio, Li Jianguo re-examined the store's operating strategy and made a series of improvements and adjustments.

By working closely with other businesses in the surrounding area, he successfully expanded the store's influence and business.

Although he still faces financial pressure, he is beginning to see a glimmer of hope.

Qin Hao sat in a spacious office and had a video call with White, the head of Duobao shopping platform.

They are discussing an exclusive promotion for VIP customers, hoping that this event will enhance the impression of the "Zhuolu" brand in the minds of consumers and attract more loyal customers.

During the video call, Qin Hao and White worked closely to discuss the details of the event.

They decided to offer limited-time discounts, gifts, and exclusive merchandise to attract VIP customers. Qin Hao emphasized the need to provide high-quality services and products to consumers in order to maintain the competitiveness of the "Zhuolu" brand in the market.

Soon after, the event planning was completed and launched online, which quickly aroused heated discussion on the Duobao shopping platform.

VIP members forwarded the event information, attracting more people to pay attention to "Zhuolu", and the store sales also increased accordingly.

At the same time, an emergency strategy meeting was held within the Dragon Tiger Club.

Qin Hao stood in front of the conference table and explained his thoughts to everyone word by word: "We need to integrate internal resources to consolidate and expand the business territory in the East District."

Berio, as a member of the Weijia Army, expressed his support to Qin Hao: "We should increase our efforts in the East District market and expand our influence there."

“In this way, we can better respond to the challenges brought about by changes in the industry.”

During the meeting, Qin Hao mentioned the matter of Li Jianguo's shop.

"Although we have no plans to purchase the store for the time being, we also do not want to give up our support for Li Jianguo, who is making a series of improvements and adjustments to expand the store's influence and business."

After hearing what Qin Hao said, everyone nodded in agreement and expressed their willingness to provide help and support. They knew that a person's success does not depend solely on himself, but teamwork is also crucial.

After the meeting, Berio and Li Jianguo agreed on a time to meet at the "Zhuolu" brand flagship store to discuss cooperation plans. Li Jianguo accepted the invitation with gratitude.

That afternoon, Berio appeared on time at the "Zhuolu" brand flagship store.

He saw Li Jianguo working hard on a laptop.

“You’re still working on it,” Berrio said, smiling.

Li Jianguo looked up and saw Berrio's smile. He felt a warm current in his heart. "Yes, only hard work can change your destiny."

Berrio sat down with Li Jianguo to discuss the store improvement plan in detail.

They plan to add some eye-catching decorations outside the store and work closely with other surrounding businesses to increase store traffic.

After some discussion and consultation, they decided to launch a promotional event jointly by the "Zhuolu" brand flagship store and several boutique coffee shops in the surrounding area.

Every customer who spends a designated amount of money will have the opportunity to visit the "Zhuolu" brand showroom for free, and will also receive a ticket and discount coupons.

The event quickly went viral on social media.

Consumers flocked to visit and purchase goods, creating a good word-of-mouth effect.

Li Jianguo finally saw the light of hope that the store business would gradually recover.

During this process, Qin Hao and Zhou Si did not forget to pay attention to Li Jianguo's progress.

They were delighted when they heard that Li Jianguo was making store improvements and working with Berrio.

They knew that their choice brought new opportunities and hope to Li Jianguo.

As time went by, Li Jianguo gradually got out of the predicament.

His shop business was getting better and better, and the debt pressure was gradually alleviated.

He expressed his gratitude to Qin Hao, Zhou Si and Borio, and he cherished their support and help, and vowed to work harder to run his shop.

The "Zhuolu" brand also achieved success in VIP customer activities. Qin Hao and Zhou Si watched the sales increase steadily with smiles on their faces.

At the same time, after consolidating the business territory in the East District, Qin Hao decided to strengthen ties with other regional forces. He clearly proposed the need to integrate resources with other industries and work together to meet the challenges brought about by industry changes.

Qin Hao received an unexpected visitor at the "Zhuolu" brand headquarters - Zhang Wu, an executive of the Chen Group.

Qin Hao was curious about Zhang Wu's arrival, and Zhang Wu also appreciated the cooperative relationship between Qin Hao and Zhou Si.

They talked in a large conference room.

"Mr. Zhang, can you tell me what you think of our brand?" Qin Hao asked with a smile.

Zhang Wu pondered for a moment, then replied: "I have been paying attention to the excellent brands in the industry."

"I admire your 'Zhuolu' brand for maintaining its unique style and positioning in the market and being able to stand firm in the fierce competition."

Zhou Si also joined the conversation: "Thank you for your recognition of our brand."

“We always insist on providing high-quality products and services and continue to innovate to meet the needs of consumers.”

Zhang Wu nodded and smiled: "It is this kind of persistence and innovation that has brought you to where you are today."

"But I heard that the East District Commercial Street is gradually emerging as a new business district. Have you ever considered opening a new store there?"

Qin Hao raised his eyebrows slightly. He has always been paying attention to the developments of the East District Commercial Street. It was probably no coincidence that Zhang Wu mentioned this news.

"We are indeed interested in the East District Commercial Street, but we need further understanding and consideration. Are you willing to give us some guidance?" Qin Hao asked.

Zhang Wu's eyes flickered, as if he was thinking about something. Finally, he nodded and agreed: "Okay, since you are interested in the East District Commercial Street, I can take you to conduct a field investigation."

So, Qin Hao, Zhou Si and Zhang Wu went to the East District Commercial Street together.

In the car, Zhang Wu introduced the situation of the East District Commercial Street to Qin Hao and Zhou Si: "In recent years, the East District Commercial Street has undergone a series of development plans and renovations and has gradually become a new business district. The land prices here are relatively low and have great potential for appreciation in the future. In addition, the consumer group here is also growing larger and larger."

[ ps: I’ve updated you with another 5000 words today. The author didn’t go to bed until 2 o’clock now.

The author worked so hard, but there was nothing he could do about it. Grandma's diabetes was getting worse, and she had to take medicine to lower blood sugar. How many hundreds? Because the test is inconvenient, I have to buy a blood glucose meter, which costs several hundred yuan. It's really difficult, one old and one young, living in this ruthless world. Please help us by voting monthly. well. In fact, everyone knows that this book is very popular, but the author still keeps updating thousands of words every day regardless of his life. Everyone also knows that under such circumstances? What is it if you don't need money urgently?

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