Let you raise pigs?But kicked me out of the classmate group?
Chapter 1007 Brand War
Chapter 1007 Brand War
Chapter 1008 Brand War
After finalizing the online activity plan, White began to prepare for the site selection of the new store.
Following Zhou Si's suggestion, he decided to locate the store near a busy area in the city center.
This will attract more traffic and increase brand exposure.
In order to attract customers' attention, Qin Hao proposed an innovative shelf layout design. They decided to classify the clothes according to different styles and series, and matched them with bright lighting and attractive display.
This way, every customer can easily find the style they like and be attracted by the atmosphere in the store.
At the same time, they also began preparing the clothing collections needed for the upcoming seasonal change.
Qin Hao asked the design team to launch some new clothing styles for this season to meet consumers' demand for fashion trends.
Zhou Si works closely with designers to ensure that new clothing is in line with market trends and reflects the unique style of "Zhu Zhong Yi".
In order to support the opening of new stores and seasonal series changes, they decided to use the decoration deposit paid by existing franchisees as cash flow support.
This allows them to better control costs and ensure that new stores can open smoothly and enter the market quickly.
White and Qin Hao discussed for a whole day and finally finalized the detailed plan and schedule. Both parties felt exhausted, but they believed that this cooperation would bring greater success to "Zhu Zhongyi" in the Eastern District.
Qin Hao and Zhou Si went to the site for inspection together.
They carefully observed the surrounding traffic and competitor store layouts, striving to find the most suitable location.
At the same time, considerable progress has been made in the preparation of online discount activities and interactive live broadcasts. Duobao Shopping Platform has provided a lot of resource support and formulated a detailed publicity plan for the event.
As time goes by, new stores will open.
At the time of the change of seasons, the brand released a new clothing series. The designers devoted a lot of effort to each piece of clothing, pursuing innovation and fashion.
Zhou Si personally guided the models in the fashion show, demonstrating the beauty and advantages of the clothing, attracting the attention of many viewers.
Qin Hao and Zhou Si sat in the conference room of the Zhuolu brand headquarters, facing a display stand filled with many Zhuolu clothing.
With serious faces, they discussed the countermeasures to deal with the market impact brought by the emerging brand "Yasi".
"The franchising policy of 'Yasi' is indeed a big challenge this time, especially the 100 million product deposit and zero inventory policy. These measures have forced us to reconsider our own market strategy." Zhou Si said in a deep voice.
Qin Hao nodded and said in agreement: "Yes, I have carefully analyzed the policies they proposed, and we have to admit that these policies do have a certain appeal."
"If we don't take timely response measures, I'm afraid it will cause us greater pressure."
The two sat facing each other in silence for a moment, and Zhou Si suddenly suggested: "In this case, why not use the resources we have on the Duobao shopping platform to fight back against our competitors?"
Qin Hao raised his eyebrows slightly: "What specific plan do you have?"
Zhou Si thought for a moment and said, "I thought of some online marketing activities. In terms of promotion, we can launch limited-time sales to allow consumers to enjoy more discounts and benefits within a specific period of time."
"We can also set up exclusive benefits for VIP customers, which will not only enhance the brand loyalty of Zhuolu in the eastern district, but also increase consumer stickiness."
Qin Hao nodded and agreed: "Indeed, these activities can bring us certain competitive advantages."
"Moreover, the Duobao shopping platform is rich in resources, and we can fully utilize them."
So the two began to develop a specific online marketing campaign plan.
They negotiated details such as how long each event should last, how deep the discounts should be, and how to interact with consumers.
"In limited-time sales, we can set some hot-selling styles to be sold in limited quantities and set a time period for consumers to purchase them."
"At the same time, during this period, we can release relevant coupons, mini-games and other activity content through the official WeChat public account to increase user participation." Zhou Si proposed confidently.
Qin Hao nodded happily: "You are right! This will not only encourage consumers to place orders quickly, but also convert them into our loyal fans."
They also discussed some details of exclusive benefits for VIP customers, trying to find ways to align these activities with consumer needs.
As the meeting progressed, Qin Hao and Zhou Si began to think deeply about how to achieve the best results among the many activities.
They selected several key time points, such as festivals, anniversaries, etc., hoping to attract more consumers' attention through these special moments.
In order to better interact with consumers, they also decided to incorporate interactive live broadcasting.
By showcasing Zhuolu's new clothing and inviting celebrities or internet celebrities to participate in the live broadcast, more audiences can be attracted while also increasing brand awareness and reputation.
Just as they were making plans for the upcoming online marketing campaign, in a corner, in a secret passage on the second floor outside the magnificent banquet hall, a dark figure was silently watching the meeting.
The man was handsome but also a little cold.
Qin Hao and Zhou Si believe that after implementing these plans, the "Zhuolu" brand will definitely be able to regain its competitive advantage in the market and stabilize its market share.
The plot city is in full swing, and White has once again launched a new event on the Duobao shopping platform, showing that the pre-sales of the new "Zhuo Lu" clothing series are also performing well.
He reported on the actual operation status during the meeting.
Qin Hao and Zhou Si were satisfied with the progress and expressed their willingness to continue working closely with White.
As time goes by, "Zhuolu"'s online marketing activities are gradually rolled out, and various coupons and benefits come in one after another.
Consumers were attracted by these special activities and actively participated in them.
More importantly, during the online rush buying event, the "Zhuolu" online store was very popular.
As product sales continue to rise, the number of consumers eligible for VIP exclusive benefits is also increasing rapidly.
In order to cope with the ever-accelerating pace of change, the "Zhuolu" brand immediately upgraded its logistics and distribution services and increased staffing to ensure that large quantities of high-quality goods could be delivered in a timely manner.
Within a week, through these innovative marketing activities, the brand awareness and recognition of "Zhuolu" in the East District has been greatly improved. These activities not only brought tangible benefits to consumers, but also strengthened their loyalty to "Zhuolu".
However, as a rising star, "Iasi" will naturally not sit idly by.
They saw the huge success of the "Zhuolu" brand's online marketing campaign and decided to challenge their competitors in a more radical way.
Qin Hao and Zhou Si realized that the competitive situation was urgent.
After further discussions, they developed a bolder, more strategic plan to maintain their market share leadership.
Qin Hao and Zhou Si carefully discussed the regional expansion plan in the conference room.
They know that only by further expanding the market can they counter the challenges posed by their competitor "Iasi".
After listening to Ah San's report on the potential location of the new store in the central area, Qin Hao said thoughtfully:
"Asan, you did a great job."
"Based on the information you provided, we need to find a location in the central area that is near a shopping mall and has a lot of traffic."
Zhou Si added: "Indeed, shopping malls are places where consumers frequently go and can better attract target customer groups."
Qin Hao nodded in agreement and continued:
“Also, we consider competition and the area’s consumption levels when choosing the best location.”
“This ensures we can get enough potential customers.”
Ah San immediately responded: "I understand. I will further evaluate the competitive pressure and consumption level of each location and give a report as soon as possible."
As San left the meeting room and started working, he looked outside for potential partners and site options.
Qin Hao organized an important closed-door meeting.
In the meeting room inside the Dragon Tiger Club, Qin Hao introduced the challenges and response plans to other key members.
He said seriously: "Ladies and gentlemen, the situation we are in now is rather urgent.
"Competitor 'Iasi' has demonstrated strong competitiveness and has continuously attracted consumers through attractive policies and activities."
"Therefore, we need to strengthen teamwork and integrate internal organizational resources to support the steady development of the 'Zhuolu' brand in the eastern market."
The general manager of Crowne Plaza Berrio is also a member of the Wei family army.
He stood up and said, "As a member of the Weijia Army, I am willing to provide necessary support and help the Zhuolu brand consolidate its market share."
Other members expressed their support, and the atmosphere became solemn and serious.
Qin Hao nodded upon seeing this: "Thank you all for your support."
“I have another suggestion: in the face of a rapidly changing market environment, we also need to communicate and liaise with other regional forces.”
“Only by jointly responding to industry changes can we better protect our own interests.”
The participants looked at each other and began to seriously consider Qin Hao's suggestion.
After some research and discussion, everyone reached a consensus and decided to strengthen ties with other regional forces and cooperate when necessary to form a more united situation in the industry.
Qin Hao nodded with satisfaction: "Very good, only in this way can the 'Zhuolu' brand gain a firm foothold in the competition."
At the same time, on the Duobao shopping platform that White is responsible for, the "Zhuolu" brand online marketing activities are still ongoing.
Consumers have participated in it through various discounts, coupons and benefits, making the "Zhuolu" online store very popular.
However, "Iasi" was not willing to be outdone.
After seeing the huge success of the "Zhuolu" brand online marketing campaign, they planned to challenge their competitors in a more radical and impactful way.
Under Qin Hao's leadership, Longhu Club worked closely together internally to consolidate its brand and continue to launch new market expansion plans.
Qin Hao and Zhou Si are both worried about the strong market strategy of the "Zhi Ya" brand under the Chen Group.
They understand that if they don't take appropriate measures, their "Zhuolu" brand may gradually lose market share.
Faced with this uncertainty, Qin Hao and Zhou Si decided to stick to their own brand characteristics and advantages and look for new breakthroughs.
In a private meeting, Qin Hao looked intently at the market report of "Zhi Ya" on the table, while Zhou Si leaned on the back of the chair with a worried look on her face. She knew that the "Zhuo Lu" brand was now facing unprecedented challenges.
"This 'Zhi Ya' brand is really a headache."
Qin Hao sighed, "It's amazing that they were able to launch such an attractive marketing strategy so quickly."
Zhou Si nodded: "Yes, Zhiya is eroding our market at a rapid and unrestrained momentum."
Qin Hao narrowed his eyes, and a determination flashed across his firm eyes. "We can't simply copy Zhiya's approach. This will only lead us to the abyss of homogeneous competition. We must find our own breakthrough."
A glimmer of hope flashed in Zhou Si's eyes: "Yes, our brand has unique characteristics and advantages. We cannot lose ourselves because of market changes."
[ ps: I’ve updated you with another 5000 words today. The author didn’t go to bed until 2 o’clock now.
The author worked so hard, but there was nothing he could do about it. Grandma's diabetes was getting worse, and she had to take medicine to lower blood sugar. How many hundreds? Because the test is inconvenient, I have to buy a blood glucose meter, which costs several hundred yuan. It's really difficult, one old and one young, living in this ruthless world. Please help us by voting monthly. well. In fact, everyone knows that this book is very popular, but the author still keeps updating thousands of words every day regardless of his life. Everyone also knows that under such circumstances? What is it if you don't need money urgently?
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